Back To 1995

   Chapter 866 Big fish eat small fish

  After the Nielsen data research company released the sales of P3, several other data companies and Wall Street media successively announced the sales of P3 on the first day of sales, and the sales data were basically the same as those announced by Nielsen.

   If it is said that Nielsen data is also because it is a double-click company's brand, which is in the same camp as Alcatel mobile phones, and whitewashes data for Alcatel mobile phones, then other data research companies and Wall Street institutions are not necessary.

As soon as the sales of   P3 came out, the entire Alcatel mobile phone concept stocks and industry chain suppliers almost started a carnival!

I still remember that on the first day of P2 mobile phone sales, the sales volume exceeded one million units, reaching 1.07 million units. When it took 610 million US dollars, it shook the entire technology industry and Wall Street. P2 mobile phones cut US dollars, such as The speed of searching for something, astonished everyone. At that time, the technology industry and Wall Street saw for the first time that an industry can still make such huge profits!

With the experience of P2 mobile phones, after the P3 sales were released, all parties became "reserved", but the major media such as technology, electronics, finance, finance, etc., began to overwhelmingly report after the P3 sales were announced. .

Before, there were media discussions about which brand of models can break the sales record and amount created by P2. Nokia, Motorola, Ericsson and other brands have high hopes, but within a year of P2's release, no mobile phone manufacturer can break it. .

   But today, the P3 mobile phone easily broke all the records created by the P2, with 1.68 million units sold, and the sales exceeded 906 million US dollars!

  The record set by the Alcatel mobile phone, after all, it broke it all by itself!

In one day, he madly rolled more than 900 million US dollars. This speed of cutting leeks like chopping melons and vegetables has made the entire technology industry red eyes. Compared with the tens of millions of US dollars invested today, the advertising fee , not worth mentioning at all!

   The media that were preparing to report the negative news about the Alcatel P3 mobile phone before have changed their tune and started touting the P3 mobile phone. As long as they are not blind, they can see that there may be a new generation of magic machines.

"The P3 mobile phone has once again proved that Alcatel mobile phone is the best mobile phone brand in the world. Goldman Sachs, Merrill Lynch, Citi and many other securities analysts have announced to increase their sales expectations for Alcatel mobile phones this year. Goldman Sachs analysts estimate , Alcatel's annual shipments of mobile phones will exceed 78 million units, second only to Nokia's 94 million units!

  Alcatel mobile phones and Nokia will jointly account for 56% of global mobile phone shipments! "

Wall Street was the first to report, claiming that Alcatel mobile phones, with the P series mobile phones, have officially become the mobile phone overlord in the North American market, and together with Nokia, which dominates the European market, Alcatel mobile phones and Nokia together account for almost half of the global mobile phone market. .

If you count Motorola, which accounts for 17% of the global mobile phone market, and Ericsson, which has a market share of more than 11%, then there is less than 16% of the remaining market for dozens or hundreds of mobile phone brands around the world. Most of them have been taken away by Sony, Samsung, Sharp, etc., which also means that a large number of small and medium-sized mobile phone brands have to close their doors.

The mobile phone industry seems to be a sunrise industry, and the annual shipments are growing explosively, but the extra market has been eaten by big brands such as Alcatel mobile phones, Nokia, Motorola, etc. For many small mobile phone brands, on the contrary, Hunger and more miserable...

Just by selling P3 and Alcatel mobile phones, it will definitely sell less than 70 million to 80 million units, and the production will not be able to produce it. However, the sale of P3 has not affected the sales of P1 and P2. As long as they are willing to reduce the price, there are still countless users who are willing to pay the bill. of.

Every time a new phone is released by Alcatel, the price of the old phone will be greatly reduced, which will lead to a new round of crazy sales. This year is no exception. On the first day of the release of the P3, the official price of the P2 dropped to $299. The P1, which has been sold for nearly three years, has been reduced to $110.

   And just today, the sales of P2 mobile phones, which have been greatly reduced in price, have recovered again, setting a single-day sales volume of over 500,000 units!

As for the P1, as a model with a fully mature technology, even if the price is reduced to 110 US dollars, some suppliers of parts and components for Alcatel mobile phones will make money. The production line on the supplier's side will not be willing to shut down...

  The sales of P3, coupled with the strong shipments of P1 and P2, make Wall Street analysts believe that the shipments of Alcatel mobile phones this year can reach the second place in the world!

   "The most profitable brand in the mobile phone industry, Alcatel Mobile, takes 37% of the profits of the mobile phone industry!"

America Electronic Technology News reported from another angle with a sensational title, "Alcatel's mobile phone shipments are not the first in the world, but they firmly occupy the mid-to-high-end mobile phone market, and rely on mobile phone patents, communication Patents, operating systems, etc., a brand takes away more than 37% of the profits of the entire mobile phone industry, maybe even more!"

The e-Newsletter obviously put a lot of effort into investigating the entire mobile phone industry, and found that in the past few years, half of the profits of the mobile phone industry have been quietly taken away by Alcatel mobile phones. .

   "Universal chargers, USB cables, and possibly major mobile phone manufacturers, the camera industry that is urgently ordered, are all supplied by Alcatel mobile phones, and the patents in the mobile phone accessories market are almost all in the hands of Alcatel mobile phones!

Saipan system is already the world's largest operating desktop. More than 90% of mobile phone users use Saipan. No matter which mobile phone is equipped with Saipan system, advertising fees and software revenue will be generated. Need to pay to Saipan System Company, which is Saipan's parent company Alcatel Mobile!

Alcatel mobile phone is the forerunner of 2G communication network, P1 is the world's first mobile phone that can access the Internet, and nearly 40% of the patents and technologies related to 2G mobile network belong to Alcatel mobile phone, any mobile phone that provides network functions. , at least one mobile phone, you need to pay the patent licensing fee of more than 4.5 US dollars to Alcatel Mobile!

In addition, PA Semiconductor, which has related transactions with Alcatel mobile phones, has become the second largest mobile phone chip supplier in the mobile phone industry, second only to Texas Instruments. PA Semiconductor has teamed up with Alcatel mobile phones to master a large number of patents and technologies related to 2G communication technology. At present, more than 20 mainstream mobile phone brands use PA semiconductor technology or chips.

In the field of 3G communication, Alcatel mobile phones and PA semiconductors are also one of the most powerful players. The current annual investment and patent applications have surpassed Qualcomm in the field of Stud. In the era of 3G communication, it may still be Alcatel mobile phones. era! "

  America Electronic Technology News found that the Saipan system is indeed free, but the facts once again prove that there is no free lunch in the world, and free is the most expensive!

The   Symbian system is indeed free of charge, and the mobile phone patents, technologies, mobile communication technology, mobile phone chips, etc. that can be matched with the Saipan system are also closely followed.

   "The game on the P3 mobile phone, Happy Xiaoxiaole, broke $220,000 in revenue on the first day of launch!"

   In the evening, the game IGN reported an unexpected news. A "small" game that was shipped from the factory on the P3 mobile phone actually earned 220,000 US dollars in one day.

   Don’t underestimate this 220,000 US dollars, it sounds far worse than the release of a 3A masterpiece by Snow Mountain Games, which can earn hundreds of millions of US dollars a day.

But Xue Leshan's 3A masterpiece, the production cost of a game can easily cost hundreds of millions of dollars, which is not much worse than making a special effects movie, but the "Happy Xiao Xiaole" on the P3 mobile phone is obviously just a light game, and the production cost is too high. No more than a million dollars!

   On the first day of the launch, he made more than 200,000 US dollars. If there are more and more P3 mobile phone users in the future, how much should this game earn?

This game is not like a single-player masterpiece. You can buy and sell it with one hammer. If you sell it, you will not be charged. Happy Xiaoxiaole uses the "in-app purchase" mode, which means that the customs clearance fails. If you want to revive, you have to revive it. , play it all over again without starting over or dropping points!

Games, mobile phones and other industries reported on IGN, as well as this "mini game". I didn't pay much attention to it at first, but I couldn't stand the game's revenue, and it steadily increased every day. The next day, the revenue broke down. Millions of dollars seem to be earning more and more, which makes the game industry a little unsettled!

   (end of this chapter)