Back To 1995

   Chapter 857

   The entire mobile phone industry is looking forward to it, waiting for the release of the new Alcatel mobile phone, and then copying the homework, but suddenly heard that the Alcatel mobile phone is not doing its job properly, to buy some Zeiss!

   For the assignment of copying Alcatel mobile phones, the mobile phone industry has now formed a practice, even Nokia is no exception, there may be resistance at the beginning, but later it could not stop the "true fragrance" law, and they all began to copy the homework.

  As soon as the new designs and functions of Alcatel mobile phones appear, they are immediately "humbly adopted" by major mobile phones. It is really impossible to copy them. Whoever wants users to eat this set!

   Now users in the mobile phone industry, regardless of whether they buy an Alcatel mobile phone or not, are beginning to think that Alcatel mobile phones represent the trend of mobile phones. If there are functions on Alcatel mobile phones, if other mobile phones do not, it must be a "miscellaneous" brand mobile phone.

Who wants to be labeled as a "miscellaneous" brand mobile phone by users and abandoned by users, but users use actual sales to teach these mobile phone brands to be a person and follow the Alcatel mobile phone brand. For those with design and function, the sales volume is sluggish, which leads to the fact that all major mobile phone brands have to follow Alcatel mobile phones, and even Nokia has to slowly bow their heads.

This has led to a very strange phenomenon in the mobile phone industry. Before Alcatel Mobile did not hold a new phone launch conference in March and April every year, only a few manufacturers dared to launch new phones on the market, even a few big mobile phone brands. Flagship phones will not be launched.

   After the new Alcatel mobile phone, various mobile phone brands began to release new phones. Of course, the new phones must have the latest features of Alcatel mobile phones.

Doing so, although it will result in a slower than Alcatel mobile phone, is led by the nose of Alcatel mobile phone, but it can ensure that the new phone will not fall behind when it is released. This is the lesson of countless mobile phone manufacturers with blood and tears. To summarize the survival tips...

The P3 mobile phone that Eltien used in the safe was guarded against the spy photos and functions of the P3. It was leaked in advance. If it was copied by other mobile phone brands and released in advance, the Alcatel mobile phone would be lost by then. It's not a small number.

But this time, the major mobile phone brands, as well as countless electronic enthusiasts, were eagerly waiting for the launch of the new Alcatel mobile phone, but they did not see any news of the Alcatel mobile phone. Instead, they went to old Europe to buy Zeiss. This has caused all kinds of doubts to the outside world, not knowing what the Alcatel mobile phone is for.

There are also various speculations about the acquisition of Zeiss. Tech media, e-magazines, etc., there have been countless speculations at once, and there are doubts about whether Alcatel mobile phones are going to launch their own brand of cameras. This is not uncommon in the electronics industry. After his main business gained a firm foothold, he began to enter other industries and put it in the film and television industry.

In the electronics industry, there is a kaleidoscope like Sony. In addition to Sony game consoles, Sony has also entered countless industries such as mobile phones, TVs, Walkmans, notebook computers, projectors, etc. Otherwise, how could the name of Sony Dafa appear? head.

   Now Alcatel Mobile's acquisition of Zeiss is considered to be entering the camera industry and starting a new business. It seems to be in the past. After all, compared with Sony, Alcatel mobile phones are by no means unprofessional.

But several major mobile phone manufacturers don't see it this way. In recent years, Alcatel mobile phone seems to have not reached out to other industries except the mobile phone industry, but has unknowingly reached out to processors, screens, Panel, semiconductor and other industries, companies in the entire Alcatel mobile phone supply chain, Alcatel Mobile have more or less investment, and even directly become major shareholders!

  This time, the sudden acquisition of Zeiss made many insiders have to think about Alcatel mobile phones, whether this is another trick!

   "What do you think of Alcatel Mobile's acquisition of Zeiss?"

Ollila, President of Nokia, rubbed his brows at a group of Nokia executives, including Nokia Chief Operating Officer Kang Peikai, Nokia Vice President Piedilla, Chief Strategy Officer Matty Alahuta, Nokia Phone Department Head Karaswo, etc. people asked.

  To say that now, for Ollila, it should be both happiness and pain. After defeating rivals such as Motorola and Ericsson, Nokia has ascended to the throne of the global mobile phone industry.

   But after sitting up, Ollila and Motorola suddenly discovered that this throne was not as easy to sit as they thought, because Nokia always felt cold on its back, as if someone was aiming a gun at it, making Nokia a bit like sitting on pins and needles!

Three years ago, if you were to say who Nokia's biggest rival was, the whole world would know, it would only be Motorola, but now, if you want to say who is the biggest threat to Nokia, maybe all of Nokia will say a name in unison , Alcatel phone!

   Since the birth of the Alcatel P1 mobile phone, the global shipments of Alcatel mobile phones began to soar, but now, the shipments of Alcatel mobile phones have reached the third place in the world, second only to Nokia and Motorola.

   Although the shipment volume is only a quarter of Nokia's, it will take a long time to surpass Nokia, but Ollila and Nokia's executives are not very happy.

Because Alcatel mobile phones occupy the mid-to-high-end market in the mobile phone industry, talking about sales without talking about revenue is a hooligan. The profit of Alcatel mobile phones is currently the highest among all mobile phone brands, and Nokia is no match for this year. The sales volume is not as good as that of Nokia, but the profit may catch up with Nokia, or even surpass it!

   That is to say, in the mobile phone industry that has been working so hard for so long, Nokia has already faced the advantages of Alcatel mobile phones and has disappeared, and the two sides are about to be on the same starting line.

   It seems that Nokia still has a chance, but for those in the industry, Nokia has already fallen behind. It has not been able to suppress Alcatel mobile phones before, and if it wants to suppress it in the future, let alone.

  The sales of several flagship phones launched by Nokia in recent years are indeed amazing, with sales of tens of millions or even hundreds of millions, but in the most profitable high-end phone market, Nokia is simply not enough for Alcatel phones!

   Now the most uncomfortable thing for Nokia is that it is following the rhythm of Alcatel mobile phones.

  Ollila is also a little tired of this situation. Nokia still has the advantage now. Whether it is users, market, cash flow or even technology, it is no worse than Alcatel mobile phones, or even surpasses the other party.

But I can't tell what amazing designs and functions Alcatel's next mobile phone will launch. Nokia has nowhere to go. will be affected, so Nokia does not dare to do it easily.

   Hearing Ollila's words, all Nokia's executives also looked embarrassed. In the past, Nokia launched new designs to reduce dimensionality and attack Motorola, Ericsson and other companies, and they were caught off guard.

But now, Nokia can't figure out the routine of Alcatel mobile phones. It is really amazing that the P1 and P2 mobile phones have completely subverted the mobile phone design of the past ten years. Nokia's engineers have never thought of it. The phone can still play like that.

   "I think the acquisition of Zeiss is related to the upcoming P3 of Alcatel mobile phones, or the next generation of mobile phones!"

   In the end, it was Adam Grind, the head of Nokia's design department, who said that if others could hide from the past, how could he, the boss of the design department, hide from him. In the end, he was not the one to blame.

In the past few years, Adam Grind has been sprayed by Nokia fans, investors and shareholders. The level of mobile phone manufacturers, and even some media bluntly stated that the gap between the Nokia design department in charge of Adam Grind and the design department of Alcatel mobile phones is about to catch up with the Milky Way...

   The call for Adam Grind to step down is also a wave after another. If it wasn't for Ollie's efforts to protect him, Adam Grind would have stepped down long ago.

   Hearing Adam Grind's remarks purely based on blind guessing, the vice president of Nokia said dissatisfiedly, "Do you think that Alcatel mobile phones will install Zeiss lenses on mobile phones?!"

   (end of this chapter)