Back To 1995

   Chapter 847

  In the airport in Connecticut, in a private plane, Edgar Bronfman Jr. drank his drinks indifferently. After the merger, Universal Pictures and Universal Music still belonged to him in name.

But in fact, little Edgar also knew that, in the style of those guys who see the wind, Doug Morris, Ron Mayer and those guys have already joined Immelt. When little Edgar did not get the management power of ICQ, I am afraid that Universal Pictures and others also cooperated with ICQ headquarters to work, and they could not make any waves.

Looking at the time, little Edgar was waiting for the negotiation results of Seagram Wines. He wanted to know how much Immelt sold Seagram Wines. Although this has nothing to do with him, it still has nothing to do with him. Little Edgar was a little confused, especially when he sold his ancestral wine business to Song Yang...

   As for the sale of Seagram's wine business, little Edgar is not distressed. There must be a reason for the old Bronfman to agree to sell the family's wine business that has been passed down for decades.

In fact, the competition in the wine industry has been fierce in recent years. In particular, several giant companies of Pernod Ricard have been acquired all over the world. The performance of Seagram's wine industry has also declined somewhat. The old wine market such as America and Europe has been fully developed. At the end of the day, I don’t know how long it will take for the emerging Asian beverage market to develop. Now, taking advantage of the good market, I can package and sell the beverage business with Universal Pictures, etc., and sell it at a high price.

   Just as he was about to drink, he saw the wine bottle on the side with the logo of Seagram Wine Industry on it, which made little Edgar lose his mind for a moment, and put the wine glass aside heavily.

   On the golf course, Immelt was so imposing now that Eric felt a pressure.

   "RICK did a great job, the Victoria's Secret show, and he stole Gucci from the LVMH group!"

Immelt pointed at Eric and said with a smile, even if Immelt doesn't pay attention to the luxury goods and fashion industry stuff, and he doesn't read the recent issues of "Playboy" magazine, he has also heard some fancy news. , Victoria's Secret underwear, paired with Balenciaga's stockings, after appearing on this year's Victoria's Secret show, it immediately became popular all over the world. As long as you are not blind, you can see those pairs of stockings with letters on the street. .

CBS TV station, which broadcasts the Victoria's Secret show, has also proved that its big bet is not wrong. CBS TV station previously bought the broadcast rights of the Victoria's Secret show for five years at a high price of 30 million US dollars a year. This year's Victoria's Secret show , setting a record of 12.4 million viewers. If Internet broadcasts are added, this number will double.

After a few swings, Song Yang put down his golf club and looked at Eric. They knew that Immelt would not mention Gucci for no reason.

   Seeing Song Yang's arrival, Immelt didn't go around with Eric any more, "I promised Song that I would make adjustments to ICQ's properties and split and sell some "unnecessary" properties!"

"When RICK acquired Gucci, Gucci's net profit was less than 200 million US dollars. RICK acquired 51% of Gucci's equity, but it cost 4 billion US dollars. Seagram's wine industry is much more profitable than Gucci. of!"

Immelt said that he mentioned Gucci just now to bring out this. At the beginning, RICK was able to spend more than four billion dollars in order to acquire Gucci, and now he buys Seagram, which is more profitable than Gucci, no matter what. Can't be cheaper than buying Gucci?

Immelt wants to get rid of the Seagram wine industry, but he can't really be a person and sell the Seagram wine industry at a low and scary price. After that, it will inevitably be punished by others. Take it as a handle to deal with him, no matter what, the superficial effort still needs to be done.

Hearing Immelt's proposal to let RICK buy Gucci's price to buy Seagram's wine industry, Eric couldn't help it, "President Immelt, when Gucci was in a special situation, LVMH group maliciously followed RICK group. Competing for Gucci and maliciously raising prices will make Gucci's stock price soar..."

Logically speaking, Immelt's requirements are not excessive. A liquor company with an annual revenue of 2.9 billion US dollars and nearly 3 billion US dollars also owns brands such as Royal Salute, Martell, and Chivas. Eight billion dollars is a normal price.

But this time, Eric is here to take advantage of the leaks. If it is at the normal price, he will not necessarily come. With this beautiful knife, RICK will buy one or two luxury brands, and put Armani, Prada, Versace and other luxury brands. The brand was acquired, isn't it fragrant? !

"Eric, this price, I think, is absolutely beneficial for RICK Group. If there is an open tender, Pernod Ricard, Diageo, Bacardi and other beverage companies will provide Seagram with a higher price. price!"

   Hearing that Immelt had moved out of Pernod Ricard and several other beverage giants, Eric couldn't help it, "President Immelt, if Pernod Ricard and other companies are brought in, then RICK will..."

  Song Yang stopped Eric and did not let him continue talking. Eric has changed a lot over the years, but compared to the shrewdness and shrewdness, it is still far inferior to Immelt.

   If Immelt was so excited to say that he would withdraw from the acquisition of Seagram's wine business, then I'm afraid he would really fall into Immelt's pit.

   "President Immelt, RICK can pay $4 billion for the acquisition of Seagram Wines!"

Hearing that Song Yang came up, he made a discount. Immelt couldn't help it. This is no longer the price of cabbage. Several brands are still very valuable. It is no problem to guard this brand and pass it on for several generations.

   "After the acquisition, President Immelt's family foundation can get 3% of RICK's equity!"

  Song Yang threw a multiple-choice question and asked Immelt to choose whether he would choose to be selfless, or to sell Seagram as a piece of junk so that his family could get 3% of the RICK equity.

RICK, which has acquired Seagram's wine industry, will increase its strength by a lot. If it goes public, I dare not say that the market value of hundreds of billions of dollars, tens of billions of dollars will definitely be no problem. If the market is good, maybe It will be even higher. Even if it is estimated at a market value of 50 billion US dollars, the 3% stake in RICK is worth more than 1.5 billion US dollars!

As the head of GE, even if Immelt can get double salary from GE and ICQ, the annual salary, bonuses and dividends are all added up, and if he dies, he can get more than 100 million US dollars. Now, As long as he sells Seagram's wine business to RICK at a broken price, he and his family will get a stake that may exceed $1.5 billion in the future!

Eric was obviously hesitant when he saw Immelt, who had just won the ticket, and exchanged 3% of RICK's equity in exchange for Seagram's wine industry, which Immelt would value at least $7 billion or more. , sold it to RICK at a fracture price of $4 billion, Eric felt that it was a good deal.

The RICK equity in the future may be very valuable, but unless the valuation of RICK can exceed US$134 billion in the future, then they may suffer from this transaction today, otherwise, they will never be at a loss. .

Even if RICK's valuation can reach such an exaggerated level, I don't know what year it will be. At least ten or eight years, it is not possible. The ghost knows what RICK will be in ten or twenty years. The rum wine industry is the best way to preserve capital!

   "I will sign, but the ICQ board also needs to approve the deal!"

   Immelt said in a veiled tone, obviously not wanting to take the blame alone, but wanting to bring the entire ICQ board of directors in for endorsement.

Song Yang smiled and nodded in agreement. No matter how many people endorsed him, he couldn't get rid of it. It was the fact that Immelt led the sale of Seagram's liquor business. Who made General Electric the major shareholder of ICQ, and Immelt runs GE and ICQ, and that, Immelt says, doesn't change the facts.

When he came out of the golf course, Eric had an inexplicable feeling that a person like Immelt, who felt powerful before, would also bow down for five buckets of rice. Although this rice was more expensive than gold, it also made Eric, has a new understanding of those high-ranking bigwigs...

   (end of this chapter)