Back To 1995

  Chapter 81

   Just like a thunderstorm suddenly sounded overnight, the development speed of Hotmail mailboxes is too fast to be described by common sense.

   When Hotmail was launched on the first day, there were only 3,000 users, and there was no media attention at all, and Silicon Valley did not care. This kind of niche product has attracted a lot of Silicon Valley.

   But when the number of registered users of Hotmail exceeded 100,000 in a week, the technology media in America began to pay attention to Hotmail.

There is too much fog shrouded in Hotmail mailboxes, and there is no large-scale publicity. As a result, the growth rate of users is far higher than that of any Internet product. Even if we look at any other industry, there has never been such a performance. Hotmail mailboxes have almost been redefined. Internet speed!

   If you know that the number of Internet users in America is less than 17 million at the moment, you can imagine how much shock the Hotmail mailbox brings. According to this violent speed, it will not take half a year to conquer the entire American user.

And it’s not just America. It took less than six days for Wang An’s company to introduce Hotmail mailboxes into Europe. It took less than six days to enter London on the first day and harvest 50,000 users in England. , Hotmail mailbox performance in America, more than just a fluke!

  In the science and technology column of ABC TV station, a technology expert invited by the TV station is promoting the shocking performance of Hotmail mailboxes.

"Now is far from the limit of the growth rate of Hotmail mailboxes. Hotmail mailboxes are in the midst of nuclear fission. Mathematicians from MIT tried to build a model based on Hotmail mailboxes. The conclusion was that when Hotmail mailboxes exceeded five After 100,000, it will accelerate again, and maybe it won't take next year, America will have an Internet product with more than 10 million users!"

Another gentleman who was invited was a professor at Harvard Business School, "We have to recognize a thing and know its origin. What interests me most about Hotmail is not how many users it has. , but the propaganda method it adopts is a brand-new and completely different from the previous propaganda method!"

   Speaking of this, the Harvard Business School professor couldn't help but look a little excited, "Harvard Business School, the new publicity method adopted by Hotmail is called viral marketing!"

   "Viral Marketing?" The host was also surprised by the Harvard Business School professor's words, "You said that Bruno Song invented a new marketing model with Hotmail?"

  The Internet, which is regarded as a reckless industry, has actually created a new marketing model, which requires Harvard Business School to study it. This is absolutely full of Bigger for the Internet industry.

"I think Bruno Song should come to Harvard Business School. It is suitable for him here. The traditional marketing model and the Internet will have a wonderful collision. I am willing to personally or recommend other professors at the level of Nobel laureates in economics to take him personally. …”

   This Harvard professor even publicly recruited Song Yang on TV. As long as Song Yang passed by, the Nobel Prize winner in economics could arrange for Song Yang.

   For this kind of thing, the University of San Jose was the first to come out and oppose it. Who would look down on it? What the heck, the University of San Jose is not as famous as Harvard, but such an upright poaching is not a thing, right? !

   For a time, the professors of the business school of San Jose University were dispatched collectively and scolded each other with the people from Harvard Business School.

The media reported on Hotmail, how could Professor Tristan be omitted? The violent performance of Hotmail made Tristan's fame, and his Internet Bole name became more and more resounding. He is the spirit of Song Yang in name. Mentor, this time when the Hotmail mailbox was released, he was the first to shout, and even shouted the slogan of "the godfather of modern e-mail".

   Now America and even many overseas media have begun to use this title to describe Song Yang.

"I have said long ago that Song is the father of modern e-mail. I do not deny the contributions of Ray Tomlin and the others to e-mail, but just like the tungsten filament when the light bulb became a light bulb, Song's Hotmail mailbox was the The one who brought America into the age of email!"

The performance of the Hotmail mailbox gave Tristan the qualifications to slander people. In the TV shows he invited, he made a lot of nonsense. The opponents who were completely suppressed could not raise their heads. Killed by him alone was silent.

   "But according to our latest news, Miss Erin Doherty, who is currently the special assistant of the Hotmail mailbox project, announced that there is no commercialization plan for Hotmail mailboxes yet!"

   The host took the latest news and asked Tristan, "Some Internet people also claimed that the profitability of Hotmail mailboxes is doubtful, and even may not be profitable in the end!"

  How to make money has always been a problem in the Internet industry. It was because of this problem that Tristan was scolded by Wall Street investor Barnard, and Song Yang got to know Tristan.

   Now being asked the same question again, Tristan is naturally still a little guilty, but as soon as his eyes rolled, Tristan immediately asked aggressively, "Tell me, who said this?"

   The host was stunned by Tristan's punch for a while. Is this the legendary person who can't solve the problem, but solves the problem?

First of all, after intimidating and telling the guys in Silicon Valley who dare not leak their words carefully, Tristan said righteously, "Don't forget, Song also has a company, Double Click is specially designed to solve the problem of Internet profitability. appeared!"

   "Also, please, Song is the founder of Hotmail. Do you think Song can't solve this problem?"

   The host doesn't know who the founder of Hotmail is, and whether it has anything to do with the profitability of free mailboxes, but listening to Tristan's words makes sense.

  Tristan is frantically touting Song Yang and Hotmail mailboxes, but Hotmail mailboxes with explosive growth of users are not without troubles.

The most conservative state in America, the most unfriendly state for the Internet industry, the TV station in Mississippi, is criticizing Hotmail mailboxes, "We do not deny that the genius founder from Houston, who has been touted by many media, may be true. Creating a product that is enough to change the global office model, but the development of Hotmail mailboxes at the cost of violating user privacy is absolutely unacceptable!"

   "Ten Hotmail users from New York said that the promotion of Hotmail emails with links and invitation rights has violated their privacy, and will hire lawyers to initiate a class action lawsuit against Hotmail!"

The host of Mississippi TV looked down at the manuscript and continued, "In addition, the invitation right model of Hotmail mailboxes has also been greatly controversial. Some users believe that this model violates the principle of fairness, and even in some areas, Hotmail has begun to appear. The underground transaction of mailbox invitation rights!"

Hotmail mailboxes, like the wind blowing, have attracted the attention of countless people, and even some people don't even know what an e-mail is. Ranks, this is another new way of playing, called hunger marketing, another word to play monkeys...

   In some companies and universities in America, the right to invite Hotmail mailboxes has even begun to be given as gifts to each other.

If there is demand, there will be a market. There are even a few small companies in Silicon Valley that have started collecting and selling invitation codes for Hotmail mailboxes. One code can even be sold for up to $15, which is the value of a Hotmail mailbox account. It was fired to $75. Knife, the hotness of Hotmail mailboxes can be seen in general.

As for the storm caused by Silicon Valley, before Hotmail was launched, Netscape, Yahoo, AOL and other companies paid attention to it, but they didn't take it to heart, but who knew that in the blink of an eye, there would be Can't climb high.

   "Jim, the people we sent are in Houston, but Song really isn't in Houston!"

   Netscape headquarters, Baxter said to Jim Clark and Mark Anderson, who were watching the number of Hotmail users that were constantly being sent from third-party data companies.

   "Is it too late to develop the mailbox now?!" After a long silence, Mark Anderson finally spoke first.

  Jim Clark looked at the number of users of Hotmail soaring, and it gave him a headache, especially those overseas users, which Netscape can't get by now, so they were easily obtained by Hotmail.

Reluctant to admit that he had pecked his eyes, but that's the truth, Jim Clark sighed, "Mailbox, Netscape will definitely enter, but I'm afraid that by the time we develop mailboxes, Hotmail mailboxes will have taken over the entire America and English-speaking regions. The mailbox market!"

"If necessary, you can use some necessary means!" After Netscape's listing, Mark Anderson also became decisive, "If Netscape cuts off cooperation with Double-click, there are people in New York who want to sue Hotmail collectively. Mailbox guy..."

"Don't use these methods first, talk to Bruno Song, it's better to buy the Hotmail mailbox, and break up with him now, if he goes directly to Microsoft..." Jim is most worried about Song Yang's brain As soon as it became hot, he went straight to Microsoft, and it was estimated that Netscape should feel uncomfortable, so he didn't dare to force Song Yang too tightly.

   "How dare he..." Mark Anderson also took a breath. He thought he was the leader of the Internet alliance, and he couldn't imagine Song Yang's enemy to the entire Internet.

   "You must find him first and call him!" Jim said to Baxter who was beside him.

   (end of this chapter)