Back To 1995

  When the Saipan Music Store announced the sales data on the first day after obtaining the copyright library of Warner Records, the entire record industry was shocked. No one expected that digital music could explode such a large purchasing power.

But think about it, the current sales of P2 mobile phones have exceeded 10 million, making it the fastest music mobile phone in history to exceed 10 million sales. In addition, Nokia, Motorola, Samsung, etc. have also successively launched mobile phones with MP3 functions. In fact, The number of digital music users is increasing.

   In addition to the MP3 users who have already sold more than 5 million MP3 users, the number of potential digital music users in the world is already numerous!

The sales of   350,000 MP3 songs, Warner Records theoretically, can be divided into about 210,000 US dollars.

   In addition to the sales of 150,000 CRBTs, according to the CRBT agreement, selling a CRBT will be divided into American Telecom, Saipan Music Store, Alcatel Mobile and Warner Music. Warner Music can get about 35% of the CRBT revenue.

For   150,000 CRBTs, Warner Records can get almost 50,000 US dollars, that is, in one day, Warner Records received nearly 260,000 US dollars from the Saipan Music Store!

This share doesn't seem to be too much, but it's only the first day, and more importantly, this money tells the entire record industry that digital music can be profitable, and this is the most important point. important.

Although there is still a lot of scolding for Warner Records, the voice of criticizing Paul Vidic has unknowingly become smaller. If the digital music era is really inevitable, and the physical records are really unsaleable, then This step of Warner Records may really be the first of its kind.

Who dares to say that in the future, Saipan Music Store will really not be able to earn US dollars. At present, the user scale of Saipan Music Store is less than 10 million. When it reaches 100 million or even more in the future, then At that time, how much album revenue can Warner Records get?

   For the users of the Saipan music store, no one is worried, even in the record industry, no one is worried about this.

Before, the Saipan Music Store did not have a large-scale promotion because there was no music copyright library. Even if it advertised and attracted users, but no songs were listened to, when the users came, it was estimated that they would not be able to keep them, and they would still go to Scour and wait for a few more. home site.

But now, with the support of Warner Music's music copyright library, Saipan Music Store can naturally be promoted on a large scale, with the support of Double Click, ICQ, Xue Leshan online game platform, Forita Antivirus, Hotmail mailbox, ICNC TV station, etc., Saipan If music stores can't attract users, then other Internet platforms can close their doors.

   It's hard to say who took advantage of the cooperation between Saipan Music Store and Warner Records, but the entire digital music industry has ushered in a new era, which everyone has heard.

Directly affected is the explosion of music phones and MP3s. Saipan Music Store has now launched multiple system versions such as Windows, Apple, and INUX, which are not directly accessible in most parts of the world. They are also looking for agents. Several Internet manufacturers such as Sohu and Yinghaiwei want to obtain the agency rights of Saipan Music Store.

  Universal Music, Sony Music, BMG, EMI Records, etc., are still hesitating whether to transfer their copyright library to Saipan Music Store. Other small and medium-sized record manufacturers have begun to quietly look for Saipan Music Store.

Small and medium record manufacturers were originally trapped in record sales channels. Why did the five major record groups have been sitting on the pyramid of the record industry for decades, because they controlled the record sales channels all over the world in America. Record retail stores are basically in the hands of the five major record groups.

Small and medium-sized record manufacturers want to sell discs, and only the channel fee is charged by the five major record groups, which is almost equivalent to paying protection fees. In addition, small and medium-sized record manufacturers, occasionally cultivated singers, will also be sold in a certain year. The five major record groups cut the leeks and poached them...

  Small and medium record manufacturers, cooperating with Saipan Music Store, are the least psychological pressure, as long as the record can be sold and received the money, who will sell it, not sell it? !

After the music sales were announced on the first day, the copyright library of Saipan Music Store began to increase visible to the naked eye, from a few thousand songs to 200,000 songs, which took half a year, and from 200,000 songs to 200,000 songs , increased to 300,000 songs, it only took less than four days, and it can only be said that the wealth and silk are moving.

  Saipan Music Store's single-day sales of songs are also rising, and the small target has also changed from selling one million songs a month to five million songs a week!

Seeing that there is an Internet gold mine, which has been dug up by Song Yang, the entire Internet industry can't hold back. Yahoo is the first to announce that it will launch the Yahoo Music Channel, followed by a number of Internet giants such as AOL, Microsoft MSN, Lycos, etc. They all want to squeeze in digital music to get a piece of the pie, but like Saipan Music Store, they all play genuine music.

In the entire digital music industry, a strange scene suddenly appeared. Music sites such as Scour and Napster were chased by several major record groups and RIAA. On the other hand, the Saipan music store was booming. , the valuation began to take off in situ.

   Wall Street is the best at invigorating, and they have begun to stand in line with Saipan music stores, and "digital music concept stocks" have also been played by Wall Street institutions.

Seeing this scene, no one would have thought that just a few days ago, the Saipan Music Store was still uninterested, and was even ridiculed by some media with ulterior motives. Song Yang was stumbled, and Scour was valued at 5 billion. US knife, Napster's Sean Fanning has been touted as the new "genius" of the Internet.

  The city head of the Internet changes the king's flag, which everyone can't imagine. Yesterday, it was a sought after existence, and today it has fallen from the altar!

   Faced with the prosecution of the American Recording Industry Association RIAA, Scour did not hold back, and directly announced that he admitted all the charges, and then filed for bankruptcy on the spot. The valuation of $5 billion was wiped out, shaking the global Internet industry.

  Scour makes people see the tragic nature of the Internet. When an Internet giant with a valuation of $5 billion fell, it didn't even make a fuss.

   In the face of $250 billion in damages, neither Scour nor Kalanick can afford to pay, and the only way to go is bankruptcy.

After    bankruptcy, after signing several settlements, Kalanick announced a settlement with the American Recording Industry Association.

  Scour bankruptcy is not negotiable. Kalanick will no longer be able to engage in a career related to Internet entertainment in the future, whether it is Internet music, film, or video. Hollywood does not want to be disgusted again.

A death penalty can be escaped, and a living crime is unavoidable. In addition to the bankruptcy of Scour and Kalanick himself, he also needs to bear the entire litigation costs, including the compensation of four million dollars to several major record groups. If Scour is added With the salary cost of dismissing more than 100 employees, the cost of broadband and server, and the cost of advertisers, Kalanick has directly changed from the head of a giant valued at $5 billion to an Internet company with a debt of more than $10 million. "First Negative"!

   “I would say that suing Scour was probably a bad decision, and I am not defending myself.

Although it may take a few years to prove that I am not a liar, the Scour music website I envisioned is a model of Internet advertising and membership payment. Perhaps in the future, such a website will appear to prove everything I said. , may not appear! "

When he came out of the bankruptcy court in Los Angeles, Kalanick, who was interviewed by a group of melon-eating media, held the reconciliation letter and bankruptcy documents, and behaved very calmly. nothing more.

  The media put Kalanick at this time together with the photos when he appeared on the cover of "Time Magazine" before, forming a strong contrast.

   Daniel Ek and Martin Lorenson, who are now running a digital marketing company in Silicon Valley, also saw Kalanick's down-and-out interview on TV.

It is said to be a digital marketing company, but basically the work it does is similar to Double Click. It is advertising on the Internet for advertisers and publishers, but the battlefield of this company is placed in the old Europe led by Sweden. I didn't dare to confront the double-click head-to-head, but now I'm living a good life.

   "Maybe, Kalanick is right!"

Martin Lorenson said to Daniel Ek, who nodded noncommittally, but it would be too early to say that the two would do something. The digital music industry is now a fight between gods and no them at all. meddling.

Maybe someday, they will list this digital marketing company on the Stock Exchange. Maybe the two of them will come up with a digital music website called Spotify, which will give the record industry a boost There is a wave...

  Scour was neat and tidy, and knelt down without the slightest resistance. It had a huge impact on several music platforms shared by P2P users.

  According to the laws of America, as long as there is the first case, and there are similar cases in the future, the judgment can be made according to the first case.

Kalanick was because someone promised him that he would admit defeat this time, and he would help him make a comeback in the future, so he knelt down very simply, conceded defeat directly, and announced that he would not play, but Napster and Sean Fanning didn't want to admit defeat directly, A team of lawyers was formed, ready to be tough on RIAA and Hollywood, and everyone was surprised that Sean Fanning was so tough. With the example of Kalanick ahead, he was not ready to let go.

But just when Sean Fanning was about to get **** Hollywood, the Saipan Music Store, which got the record copyright, crossed the river and demolished the bridge with one hand. Saipan Music Store announced that it officially joined the American Internet Society and jointly applied to Capitol Hill. , through the American Digital Copyright Protection Act.

   As soon as this news came out, the entire Internet industry was dumbfounded.

   "Song, congratulations, the beast of the record industry has been tamed!"

  General Electric Vice President Immelt complimented Song Yang when he saw Song Yang.