Back To 1995

   The sudden news stunned the entire technology circle of America. The MP3 player, which had never been heard before, sold more than one million copies in one day!

  Even if a single MP3 camera costs only $99, today, Dimeng has garnered $126 million!

And with the technology and materials of the Diamond League Rio, plus the sound card, they are all produced by the Diamond League itself, and the cost is no more than forty or fifty dollars. Dozens of dollars, today can be credited with more than ten million dollars a day, which is much more than Dimeng’s bitter sales of graphics cards in the past.

  After the first-day sales of the Dimeng Rio300 was announced, MP3 immediately went from being unpopular to becoming a favorite in the electronics industry. Silicon Valley, Wall Street, etc. also turned their attention to Dimeng.

   "This is complete electronic industrial waste, music is an art, and this industrial waste is a desecration of art!"

On the day of the Dimeng MP3 release, on CBS TV, Jack Treyton, president of Sony Electronics North America, "responded" to the provocation of Dimeng President William Schedler on the TV station, threatening that the Dimeng Rio300 was made of plastic. electronic waste.

From the appearance design, to the sound quality of the player, and then to the level of music art, Treyton's approval of Dimeng MP3 is useless, and even said that listening to music with Dimeng MP3 is not tasteful, and does not know how to appreciate art !

   "Sony is really anxious this time!"

  Plam handheld headquarters. At this time, Plam President Hawkins should have returned to his mansion, but today's explosive sale of the Dimeng MP3 forced Plam to have a meeting.

  The PDA handheld industry has had a difficult time. It has been hit by the sales of mobile phones before, and now MP3 has appeared. These are potential opponents of Plam handhelds.

   It is said to discuss the impact of Dimeng MP3 on Plam handhelds. In fact, there is another layer of meaning. Plam handhelds should follow suit and launch an MP3 player!

When Song Yang bought the Alcatel mobile phone and launched the P1 mobile phone, Hawkins also had a talk with Song Yang. In front of the media, Hawkins used the experience of "old rivers and lakes" to threaten that the sales of Alcatel mobile phones could not surpass the Plam handheld. .

As a result, compared to a year or two ago, Plam handhelds have not changed much. The sales have increased, but compared with Alcatel mobile phones, they are only half-dead, and the two generations of Alcatel P series mobile phones , is impacting the global sales record of 100 million machines!

Looking at the TV, Treyton and a few invited singers and old artists criticized the Dimeng MP3 for a while, and even smashed the machine, took out a few cables, and told the users in front of the TV that the MP3 player was a This kind of thing has no technical content at all, and there is no artistic style at all. Listening to music with this thing will not get the edification of art.

   But when everyone in the conference room of Plam company saw this scene, they couldn't help but have a thought, this thing is not too difficult to imitate!

Different positions have different perspectives on the problem. Sony hates MP3 so much that it can’t wait to ban all this stuff. Originally a music phone, Sony’s Walkman sales plummeted, and now there’s another MP3 player. , Is this day still let people pass?

   For Plam and other manufacturers, the manufacturing process of MP3 is not too difficult, at least it is much less technically difficult than mobile phones. The key is that this thing seems to sell very well…

  Hawkins watched the news on TV, and then looked at a Dimeng machine in his hand, with a silent expression, not knowing what he was thinking.

Hawkins knew that at this time, it was not just Plam. It was estimated that technology companies of all sizes in Ameritrade, and even overseas Samsung, Siemens, and Sony, had already sought engineers to split up the Dimeng MP3s many times and study MP3s. craftsmanship and technology.

As an insider in the electronics industry, it is no secret how Dimeng MP3 was produced. He has been in the graphics card business, and suddenly he came up with an MP3. If there is no moth behind this, Hawkins would not believe it. !

  Alcatel mobile phone, how much benefit has been promised to Dimeng, Hawkins does not know, but Dimeng is willing to pay for Alcatel mobile phone, which means that MP3 seems to be really profitable.

   "Now all major technology companies should be studying MP3, should Plam follow up?"

The president of Plam's marketing department, looking forward to Hawkins, the PDA handheld market is still too small, even though Plam's performance has been soaring in recent years, it is still being dumped by Alcatel mobile phones, even the taillights No, Plam also needs new products to improve performance.

   "According to the information we have found, the Dimeng MP3 camera is likely to be built with the support of Alcatel mobile phones. If Plam also enters the MP3 market, will it compete with Alcatel mobile phones..."

   There are also Plam executives. If they are concerned, the Dimeng MP3 is produced by Alcatel mobile phones wearing vests. If Plam enters the market at this time, it will cause dissatisfaction with Alcatel mobile phones. This is something that worries them.

Hawkins sighed in his heart, thinking about Plam, which was very popular in the past, and now he has launched a new product, but he still has to worry about whether it will cause dissatisfaction with Alcatel mobile phones. It can be seen that Alcatel mobile phones now have influence on the technology industry. , you can also know that Plam has indeed been thrown away.

   "Alcatel phones won't stop Plam from entering the MP3 industry!"

  Hawkins opened his mouth and said, attracting the attention of everyone in the conference room, "Whether it's a music phone or an MP3 player, Alcatel has no plans to go to war with the five major record groups!

   If I'm not wrong, Plam is going to develop an MP3 player, and Alcatel phones will not only not block it, but also support Plam! "

  As a figure who has fought with top giants such as Bill Gates, Steve Jobs, IBM, Hewlett-Packard, and Dell for so many years, Hawkins' experience and vision are absolutely no problem.

He didn't know how Song Yang was going to solve the troubles with the five major record groups, but Song Yang launched the P2 music phone and launched MP3 in a vest, trying to force digital music users to become the mainstream of the record industry. Hawkins It is clear to see!

   "Plam enters the MP3 player industry!"

  Hawkins finally said that he was not ready to let Plam play the role of Big Brother in Jianghu, and he had to start to gain popularity and make money, not shabby...

   Not only Plam, but other electronics companies are also on the move, especially Samsung, Siemens and other companies, they do not want to miss any opportunity.

Although Sony asked the public relations and media to respond to the Dimeng, it still could not stop the hot sale of the Dimeng Rio300. It sold 1.28 million units on the first day, and continued to sell nearly 100,000 units on the second day. One and a half million copies, and the MP3 was sold out directly.

  Samsung, Siemens, Plam and even Compaq, Hewlett-Packard, Dell and other manufacturers are completely unable to sit still and have announced their entry into the MP3 player industry.

  Compared with mobile phones, you only need to do MP3 for the player. For major manufacturers, the technical difficulty is not too big, and now you are ready to get a share.

The explosion of Dimeng MP3 has brought the most direct impact, that is, the valuation of music websites such as Scour and Napster has skyrocketed. If the appearance of a music phone is not enough to make the Scour website popular, the appearance of MP3 players will It may bring the whole people into the era of digital music. At that time, how many users will Scour and other websites have?

   The Wall Street investment banks who were still on the sidelines can no longer bear it at this time. Several major investment banks, including several large investment banks, have expressed their willingness to invest in Scour and Napster. It seems that Kalanick and Scour are only one step away from listing.

   But at this moment, news that shocked countless people suddenly came out in the record industry. The three major record groups of Warner, Universal, and Sony Music, together with dozens of record companies, officially announced a lawsuit against Scour and filed a huge claim!