Back To 1995

   Chapter 625 Eat Crabs

   Fat water does not flow to outsiders. Now, among the major companies in Song Yang's hands, they are basically "brothers and brothers." No matter what they think internally, they all have to help each other anyway.

In terms of publicity, it is basically taken over by Double-click Company, advertising models, product spokespersons, etc., are selected from Wei Mi, and advertisements are generally placed on ICNC TV, ICQ portal, Xue Leshan online platform, etc., while shooting advertisements are ICNC's photographers and directors can use their own people, they can use their own people, which can be called "the conscience of the industry", try to do it as much as possible, and not a drop of fat water will flow out...

Panda TV is naturally no exception. Except for the panel produced by the panel production line located in Jinling, the rest of the TV components are from suppliers in the Alcatel mobile phone industry chain. Only those in the component industry chain are not available. Procurement from outside.

This can greatly reduce the cost, but even so, the price of the first-generation Panda TV is by no means cheap. The price of a Panda LCD TV is close to US$2,599. According to the current exchange rate, a Panda TV is not cheap. The price of the TV is close to 20,000 RMB!

At this price, if it is placed in China, except for some people who have made a fortune and use this TV as a facade, basically no one cares. Only the big dog owners in America, Europe, the Middle East and other places can afford it. , so Panda TV did not dare to stock up too much, 20,000 units are already quite a lot, and the first batch of machines was used to test the water.

The reason for this pricing is that the research and development costs are too high. Even if 20,000 units are sold, they will get back more than 50 million dollars, which is not enough for Song Yang to invest a fraction of the research and development expenses for Panda TV. .

   The cost of research and development is high, and the pass rate of the panel process is also somewhat reluctant. Before mass production, it was because the pass rate of the panel was too low, and mass production was carried out. I am afraid that the cost of LCD panels has skyrocketed!

And to be honest, the price of 2599 US dollars for Panda TV is already considered as the conscience of the industry. Now a plasma TV can easily cost tens of thousands of dollars, which is converted into RMB, and a plasma electric appliance is equivalent to hundreds of thousands of dollars. A plasma TV can be exchanged for a suite in Beijing, Shanghai, Guangzhou and Shenzhen.

Whether it's an LCD TV or a plasma TV, these days are ridiculously expensive. Sharp's LCD TV starts at US$5,999, which is equivalent to 40,000 to 50,000 yuan. The price of a 50-inch Sharp LCD TV reaches US$20,000. As for Sharp's exclusive research and development Yes, it sounds like a tall rear-projection TV. The price is more than $50,000. For a Sharp rear-projection TV, it is no problem to buy four suites in Beijing, Shanghai, Guangzhou and Shenzhen.

The rest are LCD TVs launched by Philips, RCA, Sony, Panasonic and other brands. The entry-level LCD TVs, that is, LCD TVs with more than 20 British dollars, are also priced at around four or five thousand dollars. Compared with them, Panda TV is simply a price butcher. For the first time, the price of LCD TVs has been hit below $3,000.

   It is all set off by peers. When you compare with them, you will find that Panda LCD TV does not seem to be unacceptable.

   If you compare it with plasma TVs, then bear TVs are even more conscience in the industry. Those manufacturers of Panasonic don’t want to sell plasma TVs, and the key is to sell them!

Of course, you get what you get for every penny, and Song Yang can't deny that the technology of plasma TVs is much better than that of LCD liquid crystals. Other TVs cause less fatigue to the eyes, etc. Anyway, one of the rumors proves that the technology of plasma TVs is stronger than that of LCD TVs.

But no matter how good the technology is, if it is ridiculously expensive, it will shut out most people, just like dragon slaying. It is useless to learn it. If you encounter a butcher at the price of Panda TV, you will probably have to hate it. Northwest!

  Song Yang took a few glances at Panda TV. This should be regarded as the first mass-produced LCD TV in the history of TV. Whether it can make a name for itself depends on the Christmas distribution and sales.

   Crossing the Panda TV, Song Yang also saw another thing, looking at a box about the size of a VCD, "Is this a TV set-top box developed by Alcatel Mobile for Fortinet?"

   Internet TV set-top box is one of the important projects of Fortinet. It will be sold together with Panda TV, and even some bundled sales packages will be implemented.

  Eltien nodded, "Fortinet's TV set-top box has been developed, and currently the set-top box is equipped with processors from Symbian and PA Semiconductors.

Fortinet set-top box is now looking for content providers, and wants to become a channel agent and program distributor for ABC, Disney, and Time Warner. If you can get it, plus the content of Comcast TV channels, NBC, and ICNC TV stations , Fortinet set-top box is expected to provide 1500 channels and programs, as well as some Internet service functions! "

Fortinet Antivirus is now headed by the world's largest Internet antivirus software company, but it can't make much money. Those old antivirus software companies, McAfee, Symantec, etc., will not let Fortista enter the company-level antivirus. software market.

This makes Fortis only able to charge some advertising fees and sell a few hardware firewalls. It seems to be very popular. In the anti-virus software industry, it is a slap in the face. In fact, life is a bit reluctant. Song Yang has invested a lot in Fortis. R&D expenses.

But that can ensure that Fortinet will not collapse. If you want to spend a lot of money like ICQ, American Telecom, Alcatel Mobile and other brother companies, Fortinet has to get money, or like ICQ. , a collection of thousands of pets, all Wall Street institutions are like water in their heads, and they continue to send money to ICQ to let it burn at will.

   Or, like Alcatel mobile phones, you can earn your own money and spend what you want. Outsiders are not qualified to point at Alcatel mobile phones.

  Fortis knows that it is not as popular as ICQ. Even if it makes money, it will not be much. It is hoped that the Fortis set-top box will be a big sale, and it will make a lot of money. Let Fortis fiddle around.

  After going around the lab, Ertian mysteriously led Song Yang into a place where a "multimedia lab" was hung.

When   Song Yang entered, he had some expectations in his heart. Sure enough, after entering, Ertien handed Song Yang a gift box. This was the real purpose of inviting Song Yang to come here today.

   "This is the first MP3 music player developed by Alcatel mobile phone!"

Song Yang opened the box and saw a white MP3 inside. It was similar in style to a mini phone, only half the size of a palm, but after getting it, the weight was really not light. Song Yang felt that this MP3, It is almost not much lighter than the P1 mobile phone.

After Ertian saw that Song Yang bought this MP3, his brows immediately wrinkled, and his heart couldn't help but hang up. To be honest, there is no ready-made MP3 machine in the world now, so let Alcatel phone copy the homework here. .

   This MP3 machine was developed by Ertien, who dispatched a group of R&D personnel. After forming a team, they worked overtime to develop this MP3 machine. A lot of hard work was also spent on this MP3 machine.

The volume of MP3 is destined to the internal components, which is completely different from the mobile phone. The memory must be large enough to be able to store more songs, and the battery life must be guaranteed, but it does not need so many components on the mobile phone, so the volume of MP3 , it is naturally much lighter, which is obviously also thought of by the design team of Alcatel mobile phones.

But Song Yang still felt that this MP3 was too heavy, and there were still a lot of buttons installed on the buttons. After opening the MP3, he played a random song, and the sound quality was better than what he heard just now. The **** sound quality that comes out is much stronger.

   After all, MP3 is what it does. The sound quality is not as good as the one released by the mobile phone, so it is really unreasonable.

   As for the sound quality, Eltien is not worried about it, he can pick out the problems in appearance and design, but the design team has really put a lot of effort into the sound quality of mp3.

"The sound quality of MP3 is jointly developed by the R&D team, with Bell Labs, and the voice and video laboratory led by Clay Iber. I can guarantee that the sound quality of this MP3 has the best sound quality in the world. Electronic audio technology!"

   (end of this chapter)