Back To 1995

   Chapter 434 Snake Swallowing Elephant

  Song Yang glanced at Eric and ignored this guy. Such lace revelations have little impact on Song Yang, but it is estimated that Jenny's side is not very easy to explain...

Whether the influence of Elsa Benitez is good or bad is hard to say. Those luxury brands have high requirements for spokespersons, including reputation and the like. They are afraid that the spokesperson will affect the brand. Hollywood is concerned about this. There are also some taboos. They are afraid that choosing actors with reputation problems will cause dissatisfaction from the audience and affect the box office.

But on the other hand, black and red are also red. Some news is revealed, which will make Benitez's popularity rise again. The Kardashian family is an expert in this area. Influence the increase of popularity.

After a while, seeing that Song Yang was reluctant to mention more, Eric stopped asking more and said to Song Yang, "Now there are still some investment institutions on Wall Street that have made 1.7 billion US dollars for the Victoria's Secret brand. value!"

Speaking of this, Eric's face couldn't help but feel a little excited. On the day of the Super Bowl, after the sales volume of Victoria's Secret ratio hit a record high, a miracle was staged again the next day. The global market sold $60 million in revenue, a distance of 100 million. The US knife mark is only less than five million US dollars.

Although this kind of sales is affected by the Super Bowl, there are also a large number of advertising promotions, coupled with the user's curiosity, etc., so that Victoria's Secret sells well all over the world. This situation is difficult to continue, but the global sales in two days are close to one The billion dollar knife still makes Wei Mi a top-notch brand.

   Wall Street's investment institutions are also icing on the cake, giving the valuation of Wei Mi to a height of 1.7 billion US dollars, which is more than five times more than the price when RICK bought the brand!

   "If RICK is listed now, I think it should be more than the original valuation!"

  Eric said with a bit of satisfaction that when RICK went public as the largest nightclub group in America, its valuation was less than $500 million.

And Eric believed in Song Yang's investment vision, terminated RICK's listing, and bet all his wealth on the Victoria's Secret brand. Now Eric has won the bet and owns the Victoria's Secret brand of RICK. If RICK is listed at this time, the valuation will be Compared with the original, I am afraid it is more than ten times higher.

"RICK plans to increase the number of Victoria's Secret brand stores to more than 1,000 within five years, and will continue to develop the Victoria's Secret brand, focusing on Victoria's Secret, holding model drafts, reality shows, etc., to increase the popularity of Victoria's Secret! "

RICK's current management is basically dominated by professional managers on Wall Street. It may not be necessary to say how outstanding their abilities are, but with a well-known brand in their hands, these professional managers can play various roles. Plant flowers.

   Song Yang listened to Eric's words and nodded. In terms of brand development, the professional managers on Wall Street are more professional than Song Yang's.

   "Not only a clothing brand, but Victoria's Secret should take advantage of the popularity to enter the luxury goods, clothing, perfume, cosmetics and jewelry industries!"

  Rely on one product alone, no matter how popular or popular it is, there will be a day when it will not last.

Hearing Song Yang's words, Eric nodded. The LB group was actually doing this before, but the effect was not ideal. Compared with competitors such as Dior, Chanel, and Estee Lauder, Victoria's Secret was in cosmetics, The competitiveness of perfume and other aspects is really bad.

   "Victory's Secret will develop related products, but," Eric said with a frown, "I am afraid that it will not be so easy for Victoria's Secret to enter the apparel, cosmetics, luxury goods and other industries!"

  Song Yang looked at Eric and said something directly in his mouth, which made Eric stunned, "Victoria's Secret does not have to enter these industries in person. If necessary, buy the opponent's brand!"

Eric looked at Song Yang blankly. His idea was naturally the same as the original one, let Wei Mi enter an industry, and then slowly develop, but Song Yang directly told him a shortcut and bought his opponent directly. .

  This is indeed the easiest and most direct method. If you can’t beat your opponent, then buy it. It’s simple, rude and direct…

   "In this regard, you can learn from Bernard Arnault of LVMH Group. As long as Victoria's Secret has sufficient cash flow, it can use Wall Street and Bank of America to acquire each other!"

As long as RICK and Wei Mi can have sufficient cash flow, if they want to make big moves after the listing, those Wall Street institutions are eager to do things. Smaller, the bigger the bullshit, the more excited those organizations are, and they are willing to raise money for RICK to do things!

"Maybe one day, Eric, you will be worn by the media. The title of the king of luxury goods in America, Fifth Avenue in New York, sells products under the RICK brand!" Song Yang gave Eric a gift. A bowl of poisonous chicken soup.

   Hearing this, Eric was heartbroken. Compared with the title of "Buffett in the underwear industry", the king of luxury goods in America made Eric even more excited.

Taking a deep breath, Eric knew how much weight he had. To build RICK into the largest nightclub group in America was already the limit of Eric's ability, and the transformation of RICK basically depended on Song Yang's side. It takes vision, a knife, and other things.

  If he wanted to make RICK go a step further, Eric knew that he would definitely need Song Yang's help, otherwise, with Eric himself, he knew that he would have to play off one day.

   "Song, you are RICK's largest individual shareholder, RICK needs your support in the future!" Eric said to Song Yang, anyway, Eric was going to let RICK stand with Song Yang.

   Song Yang nodded slightly when he heard Eric's words. If RICK could continue to develop, it would be equivalent to an extra cash cow for Song Yang.

The luxury industry is an industry with very strong cash flow. Why did Bernard Arnault take the LVMH group to buy and buy all the way? He was almost invincible. The major luxury brands all fell into the LVMH group's gold and dollar offensive. Next, the major luxury brands in his hands can bring him a steady stream of huge cash flow.

  Vomi's Secret itself has an amazing ability to absorb gold. If it can conquer the luxury goods, makeup and other industries, then RICK's ability to absorb gold will reach an amazing level. With RICK's cash cow, Song Yang is enough to do a lot of things.

After Song Yang returned to the hotel room, he was rubbing with Elsa Benitez. Tomorrow Song Yang will return to San Jose, and Elsa Benitez will also start running around the world's major cities. Victoria's Secret to promote.

Elsa Benitez will go to New York, London, Paris, Milan and other cities together with other Victoria's Secret supermodels to conduct platforms for Victoria's Secret stores, and will also receive brand endorsements and advertisements from major brands. There are also shopping mall activities, etc. To put it bluntly, when you want to promote the brand for Wei Mi, you can make money by the way. On this global trip, these Wei Mi supermodels can get at least more than one million in fees!

  Los Angeles, in a hotel where the Matrix crew stayed, the first film of The Matrix, which belongs to the actors, has been filmed and is now being produced by a special effects company in the post-production stage, ready to be released this summer.

And now the Matrix crew is filming the second part, which is expected to be released on Christmas, and the third part will be almost finished by then. At that time, it took a year or two to complete the "Matrix trilogy" ”, and it will almost be officially completed.

   At this moment, there was a burst of crying in a room where the Matrix crew was staying. Jenny was crying with pear flowers and rain, and the few servants on the side were filled with righteous indignation.

   "This Bichi, we should teach her a lesson!"

  On the TV station in Jenny's room, the news about the girl who broke the news was playing. This can be said to be the most explosive news in the American entertainment circle in recent days, and major entertainment channels and magazines are reporting it.

The major entertainment media also opened their minds and speculated about various possibilities. What Elsa Benitez can become a Victoria's Secret supermodel is all because of Song Yang, the gold owner behind it, and Song Yang has long been there. Years ago, I was in bed with Elsa Benitez, and all kinds of rumors continued.

Coupled with the fact that Song Yang and Elsa Benitez traveled together in New Orleans, these public opinions were even more clamorous, and some media even swore that Song Yang and Elsa Benitez would soon be together. Official announcement, etc. As for Jenny, it has been left behind by the media for a long time. Who made Elsa Benitez red and purple now, and Jenny can only be a Hollywood newcomer. Reputation, the difference is too big.

Several of Jenny's followers were yelling at Elsa Benitez on TV. They were even more angry than Jenny. They knew that once Elsa really took Song Yang from Jenny's side If you take it away, Jenny's resources will plummet, and these little followers will definitely be more unlucky, and it is basically impossible to rely on the resources in Jenny's hands to make a name for themselves.

   "How dare she **** Jenny with this Bichi, who the **** found Bichi in that party!"

Hearing this, Hai Li, who was in the room, showed a somewhat unnatural look on her face. In other words, she and Gallo fiddled with the party at the beginning, and those models were also found by Hai Li. …

   "Jenny, you have to declare to the media that you are Song's real girlfriend, give that Bichi some color, and let Song give you an explanation, how could he be with that Bichi..."

Before the words were finished, the room suddenly became quiet, and Jenny, who was sniffling her nose and wiping her tears, also stopped and looked at her, her expression vaguely unkind, "This is between me and Song. , no one else needs to intervene!"

Hailey looked at Jenny in astonishment. For the first time, she realized that Jenny, the stupid Amelia girl, was not stupid. She knew what was most important. Ersa Benitez.

   "Victoria's Secret announced that from tomorrow, the Victoria's Secret supermodel will start a global tour, which means that Elsa Benitez will go overseas and Bruno Song will also leave New Orleans..."

   One more chapter later

   (end of this chapter)