Back To 1995

   Chapter 431 Raise the price

After a noisy day, it was the media from all walks of life that counted the various data on today's Super Bowl. At this time, it was two teams that won the Super Bowl finals. They didn't receive much attention, or they were more limited to the sports industry. .

And more, it is focused on relying on today's Super Bowl, the valuation of the two teams behind the club has skyrocketed, and those brand owners who are still advertising in the Super Bowl, among which, today's Victoria's Secret and Alcatel are naturally indispensable. Mobile phones, Panda TV, etc.

   Bloomberg reported that Wei Mi may become the biggest winner of this Super Bowl, at least one of them!

Today's big show, although the sales volume of Victoria's Secret has not yet been counted, but the brand influence has already begun to appear. Today's big show performance, coupled with the large sum of money from Victoria's Secret to major fashion media and magazines, will not be seen tomorrow. Unexpectedly, major fashion media magazines will have reports about Victoria's Secret touting!

   This will make Wei Mi's Bigger completely surpass the past. Wei Mi has now been given new labels such as fashion and trend. It has a new meaning, just like those top luxury brands, it has begun to be chased.

In the morning, when Song Yang woke up, his hands felt smooth. Looking at Benitez sleeping in his arms, Song Yang couldn't help remembering the scene last night. Benitez was a completely different type from Jenny and Irene, of course. Song Yang reminisced about the Bra that Benitez wore last night and was hanging on the chair at the moment, worth more than 10 million dollars...

   Benitez's figure, although not as soft as Jenny who studied dance, but as a model, Benitez's long legs gave Song Yang a new experience.

Benitez is far longer than the other girls, and the hair at the corners of his eyes moved. Benitez made a lazy voice, then opened his eyes and looked at Song Yang in front of him, just like that morning in Houston, the only difference is that , Greg, who is far away in San Jose today, won't come knocking on the door...

Lying in front of Song Yang, Benitez looked at Song Yang and seemed to remember the past, "Song, I never thought that this day would come, I still remember that when I first came to America, I didn't know anyone, If you are invited to hold a party for you like Hailey, you can get a thousand dollars as a reward!"

Speaking of these, Elsa Benitez can't help but feel a little emotional. From Houston to New York, she has been in America for several years. Of course, she is better than most girls who came to America from Mexico. , have been much luckier.

  Song Yang listened to Benitez talking about his experience in America and his past in Mexico, and looked down at Benitez, "You are now a Victoria's Secret supermodel and the number one model in America!"

After yesterday, Victoria's Secret's big show is basically going to be in the model industry, and it is in a unique position. Other fashion shows are all the designer's ideas displayed, mainly clothing brands, and models are not in the first place. In the Victoria's Secret show, the concept of a supermodel emerged, and the model is the protagonist on the stage.

Benitez couldn't help laughing, she knew how her status as "the world's No. 1 supermodel" came to be, sat up, Benitez looked at Song Yang, "That's in Song's heart, am I too?! "

   Song Yang, who was about to get up and put on his clothes, looked back and saw Benitez's serious look, "Of course!"

   "Are you going back to San Jose today?!" Benitez knew that Song Yang would not stay in New Orleans for much longer, but he couldn't help but ask.

Song Yang heard the meaning of Benitez's words. Seeing Benitez's look of anticipation, Song Yang hesitated for a while, but still said, "If you want, I can stay in New Orleans for a few more days. …”

When the    voice fell, Benitez turned over onto Song Yang, and the shirt Song Yang had just put on fell to the ground again.

   When Song Yang and Benitez came to the hotel restaurant, Gallo, Eric and others had already arrived at the restaurant, and Gallo showed Song Yang a look that a man could understand.

   After sitting down, Song Yang had just filled a few mouthfuls when Eric's phone rang. Hearing the content of the call, Eric couldn't help but smile.

   "Song, yesterday's revenue of Victoria's Secret exceeded $34.5 million, and the revenue of a single store in New York and Los Angeles exceeded $3.7 million!"

  Eric said to Song Yang with an excited look, Victoria's Secret's revenue yesterday was almost an explosion, and the single-day revenue almost reached the revenue of the last quarter of last year.

Hearing this data, Gallo and Benitez couldn't help showing surprises on their faces. Even those who had expected it would not have thought that Wei Mi could be able to break out this kind of revenue, which is almost achieved. The top luxury goods revenue!

   This is also somewhat beyond Song Yang's expectations. He did not expect that a big show in the Super Bowl would make Victoria's Secret's revenue explode to such an extent.

   At this moment, Eric's phone rang again, but this time, Eric had a surprised look on his face, "CBS TV?"

The joys and sorrows of human beings are not the same. After yesterday's Super Bowl, there were advertisements on the Super Bowl, as well as major companies with hot sales, whether it was the two beverage giants of Keke and Pepsi, or clothing brands such as Nike, all of which are stock prices today. soared.

   But for some companies, today is like a nightmare, with stock prices plummeting.

The headquarters of the LB company was originally here, and the Victoria's Secret brand was sold to RICK at a price of up to 300 million US dollars. At that time, this transaction was considered to be a classic transaction in the American clothing industry. Slee Wexner was touted by the entire Wall Street for his investment vision. The Victoria's Secret that he bought with one million US dollars was directly sold to RICK at three hundred times the price, three hundred million US dollars.

   But who could have imagined that within a year, this acquisition began to be criticized.

   "Vomi's Secret's sales yesterday reached 34.5 million US dollars. My God, some institutions predict that the global sales of Victoria's Secret in the past two days may exceed 100 million!"

  A director of LB company almost jumped and shouted, Victoria's Secret sold out, but LB company was pulled out and whipped. The stock price fell 8% at the opening today, and it couldn't stop.

   "We shouldn't have sold Victoria's Secret in the first place, otherwise, otherwise, the LB Group will appear in the Super Bowl this time..."

   Another director also complained to Wexner that he was touted for a deal last year, but this year he was taken advantage of.

LB investors, as well as Wall Street investment institutions, are criticizing this transaction that happened last year. LB may lose not only the sales of Victoria's Secret in the past two days, but a value of more than billions of dollars. US knife brand.

   "You shouldn't do this deal with Bruno Song. CUC International is a lesson from the past, and now LB is going to be a laughing stock!"

In the conference room, someone else suggested that the companies that had done transactions with Song Yang seemed to be taking advantage of them. For example, CUC International, which sold Xue Leshan, immediately fried the pot. Now Xue Leshan is a sweet pastry. The valuation of Internet game concept stocks on the top of the head is flying into the sky, but CUC International is deeply involved in the quagmire of fake accounts, and is now being chased and bitten by the Federal Securities Commission and the Federal Department of Justice!

After CUC International Company, LB Company seems to have become the second case. At the beginning, Victoria's Secret was let go, but now in the hands of RICK, Victoria's Secret has a tendency to become a top luxury brand. The more he was ridiculed and blinded by the entire peers.

Leslie Wexner, who was besieged by a group of people, had a cold face. He didn't say a word. He just watched this group of people with cold eyes. When they were sold to Victoria's Secret last year for 300 million US dollars, they were all madly touting Vic. Sner's investment vision, and now it's a complaint.

   "The sale of Victoria's Secret was approved by the entire LB board of directors. Victoria's Secret has been in the hands of LB's company for more than 14 years, and the whole of America has not accepted it!"

Leslie Wexner said with a blank face, with a little sarcasm in his words, selling Victoria's Secret, but the entire LB board agreed, and Victoria's Secret has been in the hands of LB for so many years, although it is said to sell well, it can be followed. Top luxury, that's always a far cry.

Who would have imagined that they could still play like this, move a big show to the Super Bowl, and put on a big show in front of the whole world, but LB has been holding Victoria's Secret for so many years, and it didn't play any tricks at all. If If you really have to worry about it, then the entire LB marketing department will have to be axed...

  While Wexner was outputting to a group of LB directors, news came suddenly, and this time even Wexner couldn't hold back.

Wexner's assistant rushed in and said a few words in his ear. After hearing this, Wexner's face suddenly became extremely ugly, and even blue veins appeared on his neck. know how he feels at the moment.

   "Victoria's Secret, reached a broadcast agreement with CBS TV station, and bought the five-year broadcast rights of "Victoria's Secret Show" for 150 million US dollars at a price of 30 million US dollars a year!"

The entire LB company meeting room was silent for a while, listening to the sudden breaking news. A show could sell for 30 million dollars a year, if it weren't for Leslie Wexner If they say it themselves, they all think that this is fake news released by some unscrupulous tabloid.

The entire American clothing industry is still amazed at the fact that Victoria's Secret's single-day sales of over 30 million US dollars suddenly broke the news of countless people's jaws. In the competition between CBS and NBC, ICNC, ABC and other TV stations Winning, at a high and almost outrageous price, from several other TV stations, got the broadcast rights of the "Victoria's Secret Show"!

Among them, the "price increase" of ICNC TV station is naturally indispensable. If there is no accident, the Victoria's Secret show, as well as variety shows, talent shows, reality shows, etc. related to Victoria's Secret, will be broadcast on ICNC TV station. After all, the two sides are the same. The big moneymaker, but CBS took a fancy to Victoria's Secret's super eye-catching ability in the Super Bowl. The ridiculously high ratings made CBS unable to bear the Victoria's Secret show.

In a survey conducted by CBS, the Victoria's Secret Show can attract more than 13 million viewers in America, and may exceed 280 million worldwide. Still a lot of money to get the Wei Mi broadcast rights!

   (end of this chapter)