Back To 1995

   Chapter 427 Vanity Fair

  The acquisition of PA Semiconductor will enable Song Yang's mobile phone and other electronic industries to not be controlled by others because of "lack of cores" in the future.

  And ARM, if it can be done in the future, it will have the means to deal with other electronic manufacturers!

  Song Yang and Saxby talked for a while, and determined the future development direction of ARM. For Song Yang, the new sponsor, it really exceeded Saxby's expectations.

   Originally, Saxby thought that when he met Song Yang, ARM would have to go through a change, and he even planned to lose ARM.

   As a result, the ARM brand will not only survive, but will be truly independent in the future. It will no longer be subject to the three major shareholders such as Apple, VLSI and Acorn as before, but will truly start to operate independently!

Moreover, Song Yang, the big money owner, is more willing to invest than the previous major shareholders of ARM, and delegates the power to Saxby, so that he can start running ARM according to his own plan without worrying about others. Saxby could not help but feel a little smug, ready to go big.

  The so-called wine is not intoxicating, people are intoxicated, and he did not drink much alcohol, but Saxby felt a little dizzy at this time.

  Song Yang had another cup of tea with Saxby, then got up and returned to the hall just now.

   After pushing the hall, the noisy atmosphere came into view again, Eric stepped forward and embraced Song Yang, "This is the editor-in-chief of Vogue America America..."

Eric introduced to Song Yang a group of celebrities in the fashion industry who were present today. They were either the editor-in-chief of a fashion magazine or a big-name designer. These people will be needed tomorrow to tout the Victoria's Secret show. As RICK's One of the major shareholders, Song Yang naturally needs to sit for RICK at this time.

   "Now the stores of the Victoria's Secret brand, as well as the partners in North America and Europe, have all been put on the shelves, just waiting for the big show of Victoria's Secret at the Super Bowl tomorrow!"

After meeting with a group of celebrities, Eric and Song Yang came to the side, gulping down drinks, excited and a little nervous. RICK has to go public, Eric can be said to bet everything.

After drinking a lot of drinks today, Song Yang took a cold meal and put it on his belly. Seeing Eric's expression, Song Yang laughed and raised his chin towards the celebrities in the fashion industry. "Now, doesn't all this belong to RICK?"

Hearing this, Eric was stunned for a moment, and then suddenly reacted. He was a fan of the authorities. Let's put the previous RICK. Although Eric is called the king of the night scene, how can he appear in such a spotlight. On occasions, let alone dealing with these celebrities, fashion industry, and even being sought after.

And now all of this has shown that RICK, which acquired Victoria's Secret, has been accepted by the fashion industry and the mainstream culture of America. Eric's current identity is no longer the king of the night market in the past, but The godfather of fashion, after tomorrow, he may be reported by many media, and he will appear above all major fashion, finance and other media!

   laughed. Eric, who was worried about gains and losses, seemed to have returned to the state of Texas cowboys, and he didn't care about the expensive custom-made dresses that cost more than a hundred thousand dollars. He directly wiped the drink from the corner of his mouth with his sleeve.

   wrapped his arms around Song Yang, Eric looked inside the arena, and said to Song Yang, "Song, your Mexican model is here today, and she's going to play at the Super Bowl tomorrow!"

   As he spoke, Eric gave Song Yang a wink, showing an expression that men understand. Song Yang followed his gaze and saw a familiar figure.

   Just like after the party in Houston, Song Yang saw Elsa Benitez again, and Song Yang couldn't help thinking of the scene in Houston.

Elsa Benitez's eyes met Song Yang's, and then walked towards Song Yang under the attention of many people in the hall. Seeing this scene, many people's eyes couldn't help Looking over here.

Seeing Benitez's actions, the female agent had to keep up, too, and in front of Song Yang and Eric, the female agent spoke first, raising her glass, "Director Bruno, President Eric , Elsa has always heard the name of President Bruno for a long time!"

   In front of Eric and the female agent, Song Yang and Elsa Benitez looked at each other and didn't say much. They raised their glasses and touched each other.

Looking at Elsa Benitez in front of me, compared to when he was in Houston, Benitez now has more temperament and more delicate makeup. He already has some shadow of a star. Of course, his figure seems to be better. a bit….

   "Looking forward to your performance tomorrow!" Song Yang said to Benitez.

"thanks!"

  Elsa Benitez hesitated, but still said a pun to Song Yang. Under the signal of the female agent, she nodded to Song Yang, and then left the hotel lobby.

The editors and reporters of fashion magazines and media who were waiting to see Elsa Benitez's departure without contacting Song Yang alone could not help but be a little disappointed. They also wanted to report some exciting stories. news to come.

But for Playboy, as well as other tabloids in the entertainment industry, they smelled an unusual taste. They were supposed to make up shocking news without any incident. Now, in this situation, it is obvious that Beibei Nites, a new star in the modeling industry supported by RICK and Victoria's Secret, has some relationship with Song Yang, which is enough for these lace media to play!

As America's most watched sports event, it is also known as the existence of the American Carnival. Although it is boasted that this day is more concerned by the American people than the federal election, it is a bit too much, but it is enough to explain everything. Today's New Orleans , is the American media, the most concerned place, no one.

Early in the morning, the major American media began to gather in New Orleans. There was a long line of news trucks outside the stadium where the Super Bowl was being held. There were also helicopters covering the events and news in the air. Circling constantly.

The rise of the Super Bowl in America has been in the past 30 years, but these 30 years were when America was at its peak. With America’s influence, the game was rendered as comparable to the Champions League. The event, this day's game, will also be broadcast by the British BBC, French TV, and many TV stations in North America...

   Near the streets around the Louisiana Superdome Stadium, it was already blocked by water at this time, and vehicles could not pass at all.

Song Yang, Gallo, Eric, and others also walked towards the stadium. Through the car window, Song Yang looked at the crowd outside. Song Yang, who was watching the scene for the first time, also had to sigh that the Football League was in America. A good fried dish can render a game to such a level, almost to the point of a national carnival.

Of course, to achieve all this is nothing more than fame and fortune. For today's game alone, tickets, advertising fees, sponsorship fees, broadcast fees, jerseys and shoes around the event, all add up, the rugby league and the TV station that broadcast the event, You can receive at least billions of dollars!

Today’s advertisement during the Super Bowl break is really burning US dollars every second. This year’s Super Bowl advertising fee, every 30 seconds, reached US$1.2 million. It was held for the first time in 1967. The advertising fee of 42,000 during the Super Bowl has increased to $1.2 million now, which is a 28-fold increase. It is really a money grab!

   And more importantly, Song Yang's family contributed more than $20 million to the advertising costs of this year's Super Bowl.

"The Matrix" won the movie promotional video, Alcatel's mobile phone commercials, Panda TV commercials, Victoria's Secret commercials, and the Internet broadcast rights of the Super Bowl. All these all add up to make Song Yang the biggest player in this year's Super Bowl. One of the advertising sponsors!

   (end of this chapter)