Back To 1995

  Chapter 400 Model Project

  Comcast Group and Brian Roberts, being so positive about the big merger, obviously don't just want to play supporting roles after the merger.

   After several mergers are completed, Song Yang, Comcast, and General Electric will probably have to fight for the control of the merged company by their own means.

But those are things in the future. The most important thing at the moment is to come up with the "model project" of ICNC TV station, draw a big picture for the outside world, and tell Wall Street and global investment institutions, ICQ, American Telecom, NBC, Kang The combination of Custer is promising, and that's the key.

   On the TV station side, there is no shortage of professional videographers. When Song Yang, Brian Robert, and Andy Lake and other directors of ICNC TV stations stood together, the videographers quickly pressed the shutter.

In the photo, Song Yang smiled and stood with Brian Roberts. Tomorrow, this photo may appear on a lot of news in the financial and media industries, representing America's media industry, and a new player has appeared. !

After the broadcast ceremony was completed, Song Yang turned his head and glanced at the ICNC logo. Although the ICNC TV station is still a grass-roots team, the subscribers and media influence are far inferior to those of the old TV stations. This TV media means that it has its own mouthpiece in America and can make its own voice!

   It's only a little less than a few minutes away from the broadcast. Song Yang, Brian Roberts, Andy Lake and others are all waiting in the director's room, and Andy Lake is constantly going in and out to make deployments.

The news anchors of   's first broadcast are two well-known anchors directly seconded from NBC TV station. Today, they help ICNC TV station to control the scene and ensure that there will be no trouble.

  Song Yang also received a call from Irene. ICNC's Internet TV station is directly operated by ICQ, and the Internet operation model used is completely different from traditional TV stations.

   Putting down the phone, Song Yang said to the crowd in the studio, "The website of ICNC Internet TV station is ready, and it will be launched simultaneously with ICNC's offline news channel!"

The atmosphere was a bit dull for a while, Andy Lake couldn't sit still, ran to the studio again, explained to the host, director, cameraman and others, and also contacted NBC and Comcast TV network to make sure There will be no errors.

   At six o'clock, ICNC TV officially appeared on the channels of NBC and Comcast TV. After the director announced the start, ICNC TV began to operate officially.

   "Ladies and gentlemen, welcome to ICNC TV, this is the first episode of ICNC TV..."

Song Yang, Brian Roberts and others all looked at the screen in front of them, and could only hear a faint sound of breathing. Song Yang had entered the studio and participated in interviews, but this was the first time in the studio. Watch a TV show recording.

   "Today's grand commander, hold the inauguration ceremony, and swear to become the new commander..."

  The TV screen was switched to the grand ceremony held in Washington. Today, the news channels of major TV stations basically reported this incident as the first article.

"Shoot in St. Petersburg, Florida. A middle-aged man, speeding into a business district, clashed after police officers stopped a vehicle. The man was hit by a bullet and died on the way to the hospital, after the incident , there is a parade in the area!"

   After the host finished the broadcast, a blurry picture appeared on the TV. This piece of news was bought by ICNC and a media in Florida for the exclusive broadcast rights.

ICNC TV's own reporters and news channels are still very weak, and it is impossible to send hundreds or thousands of reporters. There are also overseas news gathering in America, so they can only cooperate with many newspapers, magazine companies, and "Chicago Tribune". ”, the New York News, the San Francisco Chronicle and other media partners, and pay these media an annual fee to provide news to ICNC TV.

  When there are exclusive news or important news, ICNC TV station will pay another high price to buy it and put it on ICNC TV to attract viewers.

   "A few days ago on Capitol Hill, the Internet Act 230 proposed by the Internet Society of America was formally reviewed. Federal agencies such as the Trade Commission and the Communications Commission expressed their support for this bill. This month, the 230 Act will be officially voted on!"

   When broadcasting the news, ICNC TV station secretly reported on the 230 bill on behalf of the big beneficiary.

  Song Yang couldn't help but glance at Andy Lake. He, the TV station president, was much more worry-free than he thought.

Then there are local and overseas news reports in America. There is nothing new. The major TV stations in America are not very different in style. The real exclusive news reports are all revealed in the trump card program to achieve maximum Influence.

For the first broadcast, ICNC TV station also prepared a lot of exclusive news, and spent a lot of money to interview an important aide beside the commander. The overall effect is not very bright, but at least it is quite satisfactory. , have been reported, showing the style of ICNC, that is, to report on global media news, but at present, it is mainly biased towards the local side of America.

   "The average viewership rate by time slot is 698,000 viewers!"

Comcast also reported that the ratings of ICNC TV's first show were barely obtained when Comcast gave sufficient resources and NBC also opened channels and resources for ICNC. Data, at the same time period, Fox has 2.13 million viewers, and CNN has 1.31 million. In prime time, as well as ace shows, the gap is not to mention.

   "The ICNC Internet TV website has also been launched at the same time. The news video was online for 27 minutes, and the click rate was 21,000 times!"

ICNC Internet TV station is also launched at the same time. There are companies such as ICQ, Double Click, Hotmail, Forita Antivirus and even Xue Leshan Online Platform, which are attracting traffic for it. In addition, it is the first Internet TV station. Naturally, many people clicked in with curiosity. .

   Brian Roberts and others, looking at Song Yang, they are all people from traditional media. For the Internet industry, this kind of achievement is good or bad.

  Song Yang just nodded slightly, seeing Song Yang's expression, Brian Roberts and others naturally understood that this result was not very good.

   But a lot of people didn't care too much. A TV station that just launched, didn't have much popularity at all, and didn't have a trump card program. Naturally, there were not many viewers who were willing to watch it.

   For other new TV stations, if they can get such data for the first broadcast, I am afraid that they will have to open champagne to celebrate. Even some small and medium-sized TV channels are only watched by tens of thousands of viewers during the weekdays.

Song Yang, Brian Roberts and others went to the lounge next to them and waited for the arrival of eight o'clock. The exclusive interview with Jeffrey Wegener and the revealing report on the tobacco industry were the trump card that ICNC really prepared, can you? To become famous in the first battle, just watch the report at 8 o'clock.

   A group of people were in the lounge, waiting for the arrival of eight o'clock, chatting in a low voice from time to time. The ratings of ICNC TV were also constantly being reported. Since the broadcast, the ratings have continued to drop.

   On the contrary, the click-through rate of ICNC Internet TV station has started to rise. The most important thing is ICQ, which uses the "pop-up window" function for ICNC Internet TV station.

That is, through ICQ, a pop-up window was sent to users to push a piece of news from ICNC Internet TV, so that the click-through rate of this news directly exceeded 400,000. In just one hour, the click-through rate of a piece of news exceeded 400,000. In the 1990s, it was a bit scary for traditional media, and ICNC's website traffic continued to climb!

   There are many people watching ICNC TV, including a number of companies in the Internet industry. ICQ has set a new record and is the first Internet media to establish a TV station.

   "Not bad, but not too special!"

  Seattle Microsoft Corporation, the professional media people invited over, are analyzing the ICNC TV station.

  After the news reports after the broadcast, it was an interview with some celebrities, including a football star, a member of Congress, etc. After all, with the support of NBC TV, ICNC, a grass-roots team, will not be too bad.

Bill Gates and others did not show any surprise on their faces after hearing the professional media people's analysis of ICNC TV station. Bill Gates was still a little envious. No matter whether ICNC performed well or not, it represented Song Yangyou. It has acquired its own media TV station, and Microsoft is out of reach for this.

   President of PR Todd said at this time, "I heard that ICNC TV station has prepared a special program for today's broadcast!"

   When the media people heard this, they couldn't help but ask, "Special program?!"

  AOL, Netscape, Lycos, and Yahoo and other Internet companies pay more attention to ICNC's Internet TV website, which is to grab food from these companies.

   After experiencing the ICNC website, Brady couldn't help but say, "This is an Internet-style website dressed in a traditional TV station, and it's still the work of Bruno Song!"

  The Yahoo group standing next to Brady, Yang Zhiyuan, Fei Luo and others, all came from a technical background, and they could tell at a glance how good the ICNC website was.

The style of the entire ICNC website continues the style of ICQ, double-click, Hotmail and other websites. The entire page is very clean and eye-catching. Another batch of news after a while.

   Yahoo President Cooger is most concerned about, "Compared to Yahoo?!"

Brady, Yang Zhiyuan, Ferro and others looked at each other and shook their heads one after another. Yang Zhiyuan looked at the ICNC website on the screen with a cautious expression, "It's a completely different style, but the ICNC website is indeed Yahoo's opponent. !"

   (end of this chapter)