Back To 1995

   Chapter 379 Upgraded

America's election every four years has reached its hottest time, and the whole of America has also become a large-scale show. All the candidates who are aspiring to become the leader have begun to work hard in various media and various occasions. Promote yourself and promote your ideas.

From the posters on the streets, you can vaguely see some things. The current leader is the most powerful. Whether it is from the TV station media or the posters on the streets, the leader is a leader, and then the elephant party came out. Dole.

In addition to the Donkey Party and the Elephant Party, there is also Perot, the founder of the technology giant EDS, who is a third-party candidate to canvass for himself. To how much support, basically accompany the whole process.

And in this atmosphere, "Diablo" appeared on the streets of America, and it could be said that it was very different from those who canvassed votes. The people who bought "Diablo" were basically young people and others. Most of them are senior **** game users. These people don't care about who is elected as the chief commander, but at least they don't care that much. If it is equivalent to a game...

Not only America, "Diablo" has started simultaneous sales in 19 regions around the world, from America to Canada and Mexico in North America, to England, France, Germany, Lao Maozi in Europe, and finally in Japan. Full sale begins.

Thanks to the overwhelming publicity and promotion, many gamers have begun to have a little interest in "Diablo". Blizzard's brand awareness is far from being able to carry the banner, but it has already With a little popularity, there was a long queue in front of the largest "Game Station" flagship store in New York early in the morning, which is very rare in today's game industry!

  Sufficient supply, so that the stores of major game retailers in America are covered with "Diablo" discs.

   Not only offline, but also e-commerce websites such as Amazon, eBay in America, Yeadex in Eastern Europe, etc., also launched "Diablo" products in the first time.

  In the ICQ office building, which belongs to the first-floor office of Xue Leshan, there was chaos early in the morning, and the telephones kept ringing one after another.

Song Yang, Irene, Greck, Marcus and others all came to Snow Mountain. Ken Williams and his wife, as well as Blizzard's staff were constantly busy. For game studios, they are basically in no mood to develop games today, and they are all waiting for the statistics of game sales to be released.

   Today is concerned about the release of "Diablo", but not only ICQ and Xue Leshan, but also many Internet companies in Silicon Valley are also observing the Internet and the game industry, and what sparks can be wiped out.

Venture capitalists in Silicon Valley and institutions on Wall Street are also eyeing ICQ. If sales are good enough, ICQ's valuation will also skyrocket. On the contrary, ICQ's large-scale debt investment this year will become a failure. !

   "At present, "Diablo" has been fully released, offline game retailers and online e-commerce platforms have been able to buy it, and sales are still being counted."

   Ken Williams and Roberta, who have experienced strong winds and waves, also rarely felt a pressure at this time.

   Knowing what Song Yang was paying attention to, Ken Williams said directly, "The Xue Leshan online game platform has also been launched, and the number of download users has exceeded 15,000!"

   For a new website, if it has more than 15,000 download users as soon as it goes online, this result is quite good, and the advertising company can already take the result and ask the sponsor to settle the bill.

However, for some ICQ and Hotmail direct traffic, double-click Xue Leshan Online, which is pulling people around through Yahoo, Netscape, IE, AOL and other big websites, the performance can only be regarded as quite satisfactory. You must know that Hotmail mailboxes used virus marketing before, but they did not at all. Spend so much money.

   "Let's use the reward mechanism, Xue Leshan directly publishes announcements, online users, every time they pull a new registered user, they can get ten Xue Leshan online platform game coins, these game coins can be used to buy games directly on the platform!"

  Song Yang said directly to the Xue Leshan executive on Ken Williams' side, that he wanted to play the trick of pulling people's heads.

   "Distribute game currency directly?!" Ken Williams couldn't help but said, "If this is the case, then a platform user only needs to pull six users to directly purchase the "Diablo" game..."

Ken Williams is afraid, let Xue Leshan online, the compensation is too bad, you must know that the global price of Diablo is 59 US dollars, and now Xue Leshan online platform gets game currency, and the difference between US Knife The exchange ratio is basically one-to-one, that is, a user only needs to pull six heads, and he can prostitute a set of "Diablo" for free.

There is another point that Ken Williams didn’t say, that is, the original launch of Xue Leshan Online was to grab business with other game retailers and channel providers. If Xue Leshan Online still adopts this kind of publicity method, then for users of other platforms, It is equivalent to drinking leeks. Think about it on Xue Leshan Online, you can prostitute a game for free as long as you pull a few heads, and it will cost dozens of dollars in the game store. The users who spend the dollars can be psychologically Strange balance!

"It's all worth it, let's make an announcement on Xue Leshan Online!" Song Yang said to Ken Williams. Anyway, offending those game retailers won't only happen once or twice, as long as the game sells well , that gang of game retailers knew that Xue Leshan was tricking them, but they had to endure it for the sake of the knife.

  Cameron is a veteran game fan. He started playing games in the glory days of Atari. At that time, it was still the era of arcade machines, and now it has entered the console game.

Early in the morning, Cameron came to the streets of Chicago and entered a game store. At this time, Chicago was still in a calm state, and the law and order were not bad. In addition, in the daytime, those gangs tossed all night. , At this time, they are staying in the nest, and the street is also the safest time.

As soon as he entered the store, a man in his thirties with tattoos on his arms directly picked up a copy of the "Diablo" game and threw it in front of Cameron, "The latest game, produced by Blizzard, Quan Ami Liga is on sale for $59!"

Cameron picked up the "Diablo" disc and took a look at it. He had already seen the promotional video and expansion film many times. On the game forum IGN, which was just established this year, Cameron also talked with other People have discussed the game and analyzed the gameplay of the game.

Cameron glanced around and saw that the store in front of him was almost entirely filled with "Diablo" discs or cassettes. Cameron, who knew the game industry well, couldn't help but complain, not knowing how to develop this game. How many products are there in the game company?

   No matter what he thought, Cameron was not idle, and scolded the tattooed man in front of him, who was also the owner of the store, "Funk, Thomas, why don't you follow the lame gang to grab it!"

  I have been to this store many times. Cameron knew that the man in front of him looked like a bandit, but he was not a gangster, and the two had known each other for a long time.

"Forty-five dollars!" Cameron shouted directly, picking up a copy of the PC version of "Diablo". When discussing on the IGN forum, some people discussed that the gameplay of "Diablo" is different. It seems that the gamepad of the console can be controlled with a mouse and keyboard. In addition, on the official website, it is also revealed that there will be some "surprises" after installing the PC version. Cameron does not know whether it is true or not, but he wants to try it. .

Hearing Cameron's offer, this time it was the shopkeeper's turn called Thomas who was unhappy, and facing Cameron was a burst of local Chicago language output, "What's the matter, even the lame gang is not as ruthless as you, Fifty dollars, so this old man earns you a dollar to travel!"

In order to promote "Diablo", this time, Xue Leshan has left a lot of profit space for various channels, agents and retailers. Just like Thomas in front of him, every time he sells "Diablo", he can Earning five or six dollars is equivalent to getting about 10% of the profit of the entire Diablo. If it is another game, it is not bad to earn more than 5% of the profit, and some even sell a few copies to be able to earn A beautiful knife!

   This time, Xue Leshan still wants to stimulate sales, so that game distributors, stores, etc. are all working hard to promote "Diablo".

After some bargaining, Cameron bought a PC version of Diablo for fifty dollars.

  Cameron's family is good. His mother is a teacher and his father is an architect. Naturally, the computer was configured early at home. When he came to the study and turned on the IBM computer, Cameron began to install Diablo.

After tossing for a while, after following the installation instructions, Cameron entered the "novice tutorial". When using the mouse and keyboard, after entering the game, for Cameron, who used the keyboard and mouse to control the game for the first time, it felt jerky but There is a special feeling.

When discussing on the IGN forum, Cameron also told many people that "Diablo" is an ARPG game like "The Legend of Zelda". After starting, Cameron found that this is almost a Two completely different games.

"This is the real ARPG game!" When he was familiar with the game operation and began to immerse himself in the game, Cameron manipulated the game characters, put a big move, and watched the special effects on the screen, Cameron couldn't help crying in his heart. road.

   After installing the game, when Cameron felt his eyes were sore, he looked up and saw that it was already dark outside. Cameron found that he had been playing all day.

Rubbing his eyes, Cameron opened the web page through the IE browser. The Netscape browser was installed in Cameron's home before, but it was too expensive. Since this year, it has crashed too many times, so it can only be replaced with IE browser.

  Opened IGN with a browser. Cameron, who was going to "water" and express his feelings about the "Diablo" game, couldn't help but want to slap his mouth. At this time, the IGN forum was already "blown up"!

   (end of this chapter)