Back To 1995

  Chapter 334 Caught a Sheep

  The newly established TV station, who has the final say, is a multiple-choice question for Song Yang, but for Immelt, it is a fatal question!

   As the next head candidate of GE, what he has to do is to bring more benefits to GE's board of directors, and also to make GE's industrial map bigger.

   Hearing that Song Yang was willing to give up the dominance of the new TV station to NBC TV, Immelt also raised his glass and toasted Song Yang, which allowed him to explain to Welch and the GE board of directors!

Song Yang's "knowing the rules" made Immelt very useful. Now he understands why so many companies are willing to cooperate with Song Yang, not to mention earning or not, at least it is not uncomfortable to cooperate with Song Yang. .

   "President Immelt, I hope to build the new TV station into a cable channel website. The offline TV station is dominated by NBC, and the online TV station website is operated by ICQ!"

Immelt didn't speak, just cut the steak on the plate, but listened very carefully, how to survive after the traditional media TV station entered the Internet, the Internet media must cooperate with the traditional media, this is placed in front of everyone a puzzle.

Now, Song Yang has proposed to Immelt the concept of separate operation. The online TV station website of the Internet is managed by ICQ, and the new offline TV station is mainly responsible for NBC. job.

   "Website TV station with cable channels?!" Immelt chewed on the new term proposed by Song Yang.

   has no support or objection, Immelt just motioned Song Yang to continue.

"The website of the new TV station will be completely different from the traditional TV station after it goes online. It will set up several major channels such as international, American local, politics, finance, technology, sports, weather, and entertainment, but it will be different from the 24-hour rolling broadcast of the TV station. News, website editors, will edit the headlines of three hot news and breaking news on the webpage every other time period!

   Watching users do not need to search, as long as the mouse is placed on the news, it can automatically pop up and play. In addition, after the mailbox is subscribed, the new TV station website can also use the mailbox to send key news to users.

The website of the new TV station will use the "pop-up window" function. As long as the user subscribes to the channel, the website of the new TV station will use the "pop-up window push" method to push the news of interest to the user every day when the user is turned on. In emergencies, this function will also be used. Of course, this function should not be used more than twice a day! "

Immelt stared at Song Yang in astonishment. He felt that the traditional media TV stations were rogue enough. What users wanted to watch could only be provided by the TV station. There was no choice at all, but this could only be done after turning on the TV. Row.

   But now, Immelt has a feeling of being refreshed. This is not a choice at all. As long as you turn on the computer, you have to watch the news pushed by the new TV station website...

Pop-up news, is it a hooligan, it must be, but now the America advertising law has not come out, it can be done without the law, just play hooligan, and there is no federal Internet advertising law that can't play, anyway, it is now I'm fighting a lawsuit with the Trade Commission. I'm not afraid of worrying if there are too many lice...

  Song Yang looked at Immelt and said, "I hope the new TV station can match the news channels of Fox and CNN, and I hope to add some new content to attract more users!"

Both Song Yang and Immelt understand that the new TV station is a test of water. If it can become famous and become a first-class TV station, then GE will promote the merger between ICQ and NBC. If you can't make a name for yourself, the merger thing, I don't know when it will be delayed.

  Only if the new TV station becomes a sweet treat and is scrambled by all parties, can the merger be promoted by all parties and lose money, but no one is willing to do it.

"I hope that ICQ and NBC can create some ace programs for the new TV station, including talk shows, evening news, reality shows, etc. In addition, RICK's Victoria's Secret can cooperate with the new TV station on fashion channels to launch supermodel contests and fashion programs. There are also shows related to Hollywood and so on.

  Western Pictures is willing to provide TV dramas for new TV stations and NBC! "

To make a new TV station quickly famous, it must launch some interesting and explosive programs, such as "The Ellen Show", "The Wilderness", "America Idol", "America's Got Talent", "The Voice of America" ” and the like, everything is arranged.

  NBC's talk show strength is the strongest in the entire media industry. Almost all of America's famous talk show hosts now come from NBC. Just transfer people directly from NBC TV.

The fat water does not flow to outsiders. Once the new TV station is established, it must arrange all the people on its own side. Victoria's Secret and Western Pictures will definitely join the new TV station and provide programs for the new TV station and even NBC. of.

   Relying on NBC and Comcast TV network, as long as Western Pictures does not rely too much on the films produced, the ratings will basically not be too bad.

If you launch some TV series like "The Sopranos", "Shameless", "The Big Bang Theory", "Grey's Anatomy", "CSI", etc., even if you earn enough money, it will be enough for Western Pictures to eat more than a dozen old age!

   Listening to Song Yang's words, Immelt was noncommittal, and then said, "If you want to launch a large number of new programs and new TV series, it will cost a lot of production costs, and it is easy to make mistakes..."

   Immelt also knew in his heart that Song Yang brought in RICK, Victoria's Secret, and Western Pictures, just to pick up the wool of the new TV station, and he was not surprised by this.

But if these new programs and TV dramas proposed by Song Yang are launched together, I am afraid that the capital invested will be calculated in hundreds of millions, plus the cost of the new TV station, then I am afraid that the establishment of Guangguang TV station will cost 200 million to 300 million US dollars. More than the knife, even far more than that, it is good to say that if it is lost, the merger will be a piece of chicken feathers even if it can be pushed forward by force.

  Immelt, unlike Welch, doesn’t want to “surprise” himself, so what he thinks is that as long as the new TV station is established, it will be enough to settle down, and then look for an opportunity to merge, and he doesn’t want to make a fool of himself.

   "President Immelt, we don't have much time left, especially you!"

  Song Yang directly faced Immelt for a showdown, "President Welch, it is true that he favors you, but there are still four years before President Welch's retirement. There are too many unexpected things that can happen in between!"

"If the new TV station is established and can develop rapidly, it can start to implement the merger," Song Yang lowered his voice and looked directly into Immelt's eyes, "If in your hands, a company with a market value of hundreds of billions of dollars will be born. The above companies, I think even if President Welch objects, the GE board will know who is the real GE president!"

   Hearing Song Yang's words, the expression on Immelt's face did not change much, but the hand holding the wine glass clearly began to exert force.

Song Yang didn't stir up discord, but these words made Immelt's heart go upside down. Did he rely on Welch's "alms" to get him the position of president of GE, or did he rely on himself to bring GE to the table. Electricity grabbed the spot, Song Yang was chosen by Immelt himself!

"In the name of General Medical Group, I can provide a fund of 200 million US dollars to the new TV station. ICQ also needs to bear the cost of more than 100 million US dollars, and the rest will be borne by the cooperation projects of Victoria's Secret and Western Pictures." Silent. After a long time, Immelt finally spoke.

   Immelt's current position is the president of General Medical Group. Letting General Medical Group invest means that Immelt will take a gamble and end up fighting in person.

   "I'll let Comcast, Microsoft, and Enron all join the new TV station!" Song Yang added, "How could these three big dogs be missing from the matter of spending money."

   "Song!"

Immelt looked at Song Yang with a serious expression, "I hope that this choice will not be a mistake, if something goes wrong with the new TV station and merger, even me, at GE, will be very happy. passive!"

Although it is rumored that Welch favors him as the next leader, after all, Welch has not yet spoken in person. McNerney and Nardelli are also very strong opponents. If things fail, this is likely to become Immel. Special reason to be attacked by opponents.

   "I think in four years, no, in two years, when the media calls you Immelt, you will no longer be the president of General Medical Group, but Mr. General Electric!" Song Yang raised his glass and said to Immelt.

After a cup of tea, Song Yang and Immelt were in the same camp. Of course, when Immelt did not take the position of the head of GE, it also represented that Song Yang was at GE, and with McNerney Waiting for a group of opponents, after all, choosing an ally means choosing an opponent.

   If Immelt is not sent to the position of President of General Electric, once someone else takes over, not only Immelt will be liquidated, but Song Yang will also be unlucky.

   "ICNC TV!"

  Song Yang and Immelt discussed the naming of the new TV station, as well as personnel, etc. The full name of the new TV station is ICQNBC, which is ICQ International Radio and Television Station. If the standard is shortened, ICNC TV station will be used directly.

   Hearing ICNC TV, Immelt thought for a moment and nodded in agreement, "Editor-in-chief of ICNC TV, I suggest Williams, Brian Williams, and Andy Lake as president of ICNC TV!"

   "Andy Lake is an aggressive media guy, of course he makes some mistakes, but I'm sure this guy is definitely the kind of guy ICNC TV needs!"

Song Yang did not object to the person recommended by Immelt, and agreed to the appointment. Those who can be recommended by Immelt must be his confidants. some news.

  The people from ICNC's offline TV station are from Immelt. On the website of the TV station, it is naturally the people from Song Yang who have full control. Song Yang directly set up the headquarters of the ICNC TV website in San Jose.

   (end of this chapter)