Back To 1995

   Chapter 309

After returning to the hotel in Columbus, Song Yang said to Eric that after acquiring Victoria's Secret, what RICK has to do is to comprehensively promote Victoria's Secret, otherwise, with the revenue before Victoria's Secret, these hundreds of millions of dollars Dao's debt, I don't know if it will be repaid until the year of the monkey and the month of the horse.

   "The headquarters of RICK and Victoria's Secret are going to move to New York!"

  Song Yang said that no matter what the big apple city is, it is now one of the centers of America and even the world. If Victoria's Secret wants to increase its influence, it must move its headquarters to New York.

   "RICK wants to make Victoria's Secret a brand that women all over the world look forward to wearing. Victoria's Secret can no longer be like Dior and Chanel, but become a work of art in the same category of luxury goods!"

   "If the plan is successful, by next year, RICK's debt will be fully repaid, and enough cash flow will be available every year in the future!"

Hearing Song Yang's words, Chris Jaen couldn't help it. He knew that Song Yang had planned to let RICK acquire Victoria's Secret, but within a year, he would pay off several hundred million dollars in debt. Even becoming a cash cow reminded him of Song Yang's methods when he was in America Telecom. That sum was really worth it.

   "Wei's Secret wants to recruit the best brand marketing executives and reshape the Victoria's Secret brand, and Victoria's Secret will hold a big show every year.

It can't be like the big show held by LB before. Victoria's Secret has to select more than 20 supermodels every year. To make the Victoria's Secret show a feast for the modeling industry, every year, in the big show, supermodels are selected to serve as "Victoria's Secret". Secret Angel".

   In addition, singers and superstars will be invited as performers. Wei Mi will cooperate with CBS, NBC, ABC and other TV stations for live broadcasts, and choose a new city to hold the Wei Mi show every year. "

   To put it bluntly, it is to build momentum. To raise the value of the Victoria's Secret angel model, just like the ancient domestic oiran, the value will double after the election, and by the way, the Victoria's Secret on her body will also skyrocket.

   "Just like Playboy Girl?" After hearing Song Yang's words, Eric couldn't help but think of Playboy Cover Girl.

As the most famous one in the American men's magazine, it is known as the "Bible" among men. Every time a Playboy girl, it attracts much attention. Models, stars, etc. who appear on the cover girl of Playboy can skyrocket in popularity. cut.

   After hearing Eric's words, Song Yang and Jia En couldn't help but smile, and the faces of Jia En and Eric showed a man who knew how.

   "That's right!"

  Song Yang smiled and shook his head. Knowing these two guys, he must be thinking of something good. If Gallo is here, it is estimated that a few people should discuss holding a supermodel party.

"Wei's Secret wants to reshape the brand, to raise its products to the height of art, and to hold the Victoria's Secret show to become the world's top model show. RICK wants to tell the world that Victoria's Secret is the best brand. !"

   "Victoria's Secret will sponsor this year's Super Bowl, no matter how much money it is, to let the Victoria's Secret show and the Victoria's Secret Angel walk on the stage in the Super Bowl, and broadcast it to all the people watching this year's Super Bowl through TV and the Internet!"

Eric knew some of Song Yang's plans. He couldn't help showing excitement on his face when he heard that Song Yang was going to move Victoria's Secret to the Super Bowl, while Jia En was completely stunned. In a place where sports and hormones collide, a group of models dressed in cool clothes are walking on the catwalk. What kind of scene will it be, Jia En can't imagine it.

   But Jia En is sure that if he really wants to do it, he is afraid that it will be taken away by this big show if it is not the limelight of the Super Bowl. "The NFL and the Super Bowl will agree to this cooperation?"

Jia En only felt that Song Yang and the Internet guys could play it, but it was the Super Bowl after all, America's most-watched game. All Americans, even the great leaders, were all paying attention to the Super Bowl on that day. It is conceivable how much attention will be paid to the final of the 2019 Super Bowl, but it is unknown whether the NFL Football League, which hosts the Super Bowl, will agree to this cooperation.

"That's your business," Song Yang pointed to Eric and Jia En, "No matter what method or how much sponsorship is paid, I need Victoria's Secret to hold a big show at the Super Bowl. Can RICK survive? Whether the loan of hundreds of millions of dollars from the Comerica Bank can be recovered depends on this time!"

  Eric and Jain looked at each other, Jain had the feeling that he was in a wolf's den, Song Yang obviously asked Comerica Bank to handle the NFL's public relations.

Song Yang knocked on the table and explained to Eric, "Victoria's Secret can expand its influence by launching a series of Victoria's Secret magazines in cooperation with Playboy magazines, cooperating with Vogue and other fashion magazines, or acquiring and investing in fashion magazines to help Victoria's Secret. Secretly do promotion!"

Tell a lie 10,000 times, that is the truth. What is fashion and luxury is not defined by those who control the right to speak. Cooperate with top fashion weekly magazines and magazines, or even buy them, so that these media magazines that control public opinion Victoria's Secret campaign.

   "In addition, Victoria's Secret will enter the overseas market, cooperate with other overseas brands, and jointly operate the Victoria's Secret brand with local clothing companies in other overseas markets!"

  LB company operates conservatively. For overseas markets, it rarely expands. RICK is different. It must be sold to other overseas markets.

Like Hotmail, ICQ, etc. going overseas, when Wei Mi enters the overseas market, it also needs to find agents to cooperate, borrow chickens to lay eggs, and use the sales channels and stores of agents to sell Wei Mi products. This kind of asset-light promotion can make Wei Mi. As secrets quickly enter overseas markets, of course problems may arise.

Eric nodded. This time, for him, it is also a sinking boat. If RICK turns over, then everything is easy to say. If he fails, then he will not say that he jumped from the Golden Gate Bridge like the founder of Wei Mi. Go down, but also carry an **** of debt.

  After being acquired, Victoria's Secret became independent from LB Group, and RICK immediately moved the Victoria's Secret headquarters to New York and established its headquarters in New York.

After the LB Group announced the sale of the Victoria's Secret brand, the stock price soared a lot that day, and the 300-fold return on investment made Leslie Wexner famous, and even some media began to tout Leslie Wexner as a "The God of Investing".

And RICK is also constantly recruiting for Victoria's Secret, cooperating with Playboy, VOGUE and other brands, and also announced the formation of a Victoria's Secret supermodel, inviting Daniela Pastova, Heidi Klum and other models at high prices. The value of the modeling industry has increased a lot, attracting the attention of a number of top models.

   But what the American media and many people paid attention to was that Song Yang's name appeared among the investors of RICK, which attracted the attention of many people.

  Wei's Secret's brand, supermodel, and Internet upstarts are instantly full of topics, and it's hard not to attract attention.

Of course, the public opinion ridiculing Song Yang's "doesn't work properly" also began to soar. Before investing in the mobile phone industry across borders, it was enough to frantically burn US knives, but now he has invested in RICK, the largest nightclub group in America, and now he has bought Victoria's Secret. This brand, for a while, the voices criticizing Song Yang began to appear continuously.

  In an apartment in New York, Elsa Benitez, who had just finished taking a set of promotional photos for a magazine for a magazine, dragged her tired legs back to the small shared apartment.

  Standing in high heels all day and smiling, even for these Elsa, who has long been accustomed to it, I feel a little unbearable at the moment.

It has been nearly two years since she came to America. After a short stay in Houston, Elsa, like countless young girls who come to America, has also begun to linger in New York and Los Angeles, constantly looking for models and actors. Opportunity to show up.

However, even in Mexico, she is already well-known. In America, she has to start from scratch. After two years of wear and tear, plus various expenses such as clothing, entertainment, and accommodation, as a model and actress, Elsa needs to Maintaining the appearance and figure is even more important. After a year or two, Elsa's wallet has begun to become stretched. More importantly, Elsa Benitez's mentality is also a little tired. Unbearable.

   There are four girls living in a small apartment, basically like Elsa, looking for opportunities in America.

  Elsa just sat down on the sofa when the door of the small apartment was pushed open, and a drunk girl walked in with heavy makeup and a brand-name brand.

As soon as the girl entered the apartment, she threw her bag aside, lay on the sofa, lit a lady's cigarette, exhaled a puff of smoke, glanced at Elsa and asked, with a smug smile on her face, "I'm in the crew!"

"Elsa, I don't know what you are stubborn about. You know that Hans is very fond of you. As long as you nod your head, you can get all of this..." Drunk, the girl pointed to her brand name and pointed towards Ai. Elsa said proudly.

   Elsa Benitez looked at the girl in front of her, they arrived in New York almost at the same time, and then she saw the change in the girl with her own eyes.

A few months ago, the girl who was running around with Elsa suddenly became rich in her shots, with more famous brands on her body, and she also got the covers of many fashion magazine covers. , The girl is looking for a sugar daddy or a gold master, which is not uncommon in their line, or commonplace.

The girl mentioned Hans is a screenwriter with a small net worth. It is said that he participated in a Hollywood script with a box office of more than 50 million dollars. However, he is middle-aged and already married. He was at a party before. I met once, and Hans invited Elsa several times, but she rejected them all.

   Elsa drank the drink in her hand, and just shook her head at the girl, indicating that she had no interest in that Hans, and refused the girl's persuasion.

Seeing Elsa's attitude, the girl couldn't help but said with a funny smile, "You shouldn't really take what you said, knowing Bruno Song or something, seriously, if you know Bruno Song, I think you too Don't need to be here, he invested in "The Matrix" and gave that lucky silly girl Jenny the starring role, but it seems that he never invited you..."

Hearing the girl's words, Elsa took a deep breath and wanted to speak, but she fell silent. She didn't know what she was insisting on. The man who was in Houston for one night is now the upstart of the Internet. One of the top 100 richest people, and she is in this situation.

At this moment, another girl in the same apartment ran out and turned on the TV excitedly, "My God, Victoria's Secret is building a supermodel team, as long as you sign a contract, you can get a contract of three million dollars. !"

   (end of this chapter)