Back To 1995

   Chapter 22 The Lion's Big Opening

   As Netscape began to advocate digital advertising business, Internet digital advertising seems to have become a panacea to solve the unprofitable Internet industry.

   A number of Internet leaders in the academic industry, such as Tristan, who was scolded before, have also begun to become active again.

   Tristan, who was invited to the studio of the TV station again, this time with full firepower, madly touting the Internet industry, it seems that the Internet era is coming tomorrow.

Among them, Tristan is unequivocal about Song Yang's praise, especially when he heard in the interview that Song Yang mentioned that it was because of him that he established the Double Click Advertising Company, although even Song Yang's face was not clear. I haven't seen it once, and all I've seen is a clip of Houston TV's interview with Song Yang.

   But in Professor Tristan's mouth, a series of words such as "leader of the new generation of the Internet" and "with a vision across the era" are all attached to Song Yang without hesitation.

Just because Song Yang gave Tristan some of the credit for digital advertising in the interview, it was enough for Tristan's Internet Lab to get a large amount of funding from the sponsor, regardless of Internet numbers. Are businesses all developed under his influence? !

   If he invests some more money in his laboratory, maybe more cross-generational things will be developed. Anyway, Tristan’s funding will be stable in the next few years.

   "Internet digital advertising is definitely a change in the history of the Internet. Song is the most gifted genius I have ever seen. Just like Wang An, the founder of Wang An Computer, they will all become figures who make history!"

At the last moment, Tristan milked Song Yang ruthlessly again. This wave of milk was a bit ruthless. He directly compared Song Yang, who had just debuted, to the king who once raved about America's technology industry and once ranked among America's top ten richest people. Ann on a par!

  Although Wang An has been dead for five years, as long as he is familiar with the technology industry, he can't get around this name. He can beat IBM and other computer giants to beat people, no matter how long it has passed, he is still called a legend.

In the studio of the TV station, when I heard Tristan, Song Yang, a fledgling young man, was directly compared to Wang An at the beginning, and there was a burst of exclamations for a while, and Tristan was invited to be a guest of the show together with Tristan. , some bad comments for a while.

   Not only is Tristan proud, Wired Magazine and Kevin Kelly, but also with the popularity of digital advertising on the Internet, it is even stronger in the technology industry.

   Wired Magazine is one of the possible platforms to jointly promote digital advertising. Although it is not as popular as Netscape, Wired Magazine has once again established its position in the technology industry.

When Kevin Kelly was interviewed by other media, he also touted Song Yang, "Song is the person I have met who has the deepest understanding of Internet culture. I believe that DoubleClick advertising company will become an influence on America's Internet landscape in the future. Part of it, there are actually a lot of sites now that are about to change because of DoubleClick Ads!"

  Song Yang's interview, coupled with the praise of Jim Clark, Tristan, and Kevin Kelly of Netscape, and the coverage of TV stations and magazines, made the double-click advertising company's name officially start to resound in the American technology circle.

This is actually the case. How did the fame come from? Huahuajiaozi people promoted people and touted each other. Double-click advertising company is now an empty shelf. The image of a technology company, at least before I have been to the broken garage, will be such an impression.

For Song Yang, another benefit brought by fame is that the principal of Devers School personally gave Song Yang a long vacation with a big wave of his hand, and said that Song Yang did not need to worry about his graduation grades, and let Song Yang Yang can better recover from illness, plus increase social practice experience.

"I dare to say that this is the most suitable place to work in all of Houston, with an office area of ​​1,000 square meters, overlooking the Port of Houston, less than 30 kilometers away from Johnson Space City, surrounded by more than 20 colleges and universities, on the same street. Yes, there are 5 headquarters of America's Top 500!"

  Song Yang, who was standing in front of the glass window of an office building, heard Gallo's tongue-in-cheek voice behind him, blowing the place into a hidden flower.

  Song Yang took a few glances, and he could indeed see the second largest port in America from a distance. The surrounding environment really had nothing to say.

  Song Yang took a few glances, then thought for a while and said to Greg, "Let's rent it here!"

  Greek gave Gallo a stern look, then turned around and began to sign a contract with the director of the office building.

The office building that Gallo found was not cheap. It was the most valuable year for US dollars, and the annual rent of this office building had already exceeded US$140,000, even if it was not comparable to the offices in Wall Street, San Francisco, Silicon Valley and other areas. Building, but also already quite expensive.

However, Song Yang still gritted his teeth and rented it out. People rely on clothes and horses. Next, they have to discuss cooperation with those big advertising sponsors. At least they need a good office. The sponsor, willing to send tens of thousands, hundreds of thousands or even millions of advertising fees to your door?

   "Office equipment, consumables, and computers should all be brought up as soon as possible!"

  Song Yang said to Gallo, and then told him, "Don't let people do anything on these things!"

   Gallo blushed suddenly, and shouted at Song Yang, "Song, we are brothers, who do you think of me, do you think I will do something on it?!"

   "There is no best!"

   For Gallo, Song Yang is still at ease. No matter what, he will not cheat on his own people, but what is worrying is that his gang of friends will not use Gallo to take advantage of the purchases of Double Click Advertising Company.

Gallo was also a little guilty at this time. He was thinking just now that he would give those purchased items to people he knew on the street to buy, but Gallo knew what virtues those people had. As long as there is a chance to make money, then Helping people will not be spared. Usually, it’s okay to get gadgets, but when it comes to large quantities, Gallo feels that it is better to find big sellers.

  Song Yang glanced at Gallo and left. He still has work to do today. Today, he has to select several executives for Double Click Advertising Company, including the most important sales executive.

  Double-click advertising companies are now doing the job of pulling and selling advertisements. Before fully entering the Internet era, advertising sales were an indispensable part, even if it was a transition from traditional offline advertising to online advertising.

  The US knife borrowed from Comerica was spent like flowing water, and Double Click Advertising also moved from the broken garage on Highway 7 to a new office building near the Houston Harbor.

However, looking at the bills, Song Yang started to have a headache again. Server costs, office rent, computers and other office equipment, and the salary of the staff to be recruited. Song Yang didn't know if the loan from Comeriga could be supported. After three months, no, even two months...

But it is true that money can make a ghost push the mill, especially in America, with the promise of overtime pay and tips, in less than a day, the movers will clean up the floor where the double-click advertising company is located. , began to bring in the office equipment, and outside the building, the signboard of the double-click advertising company has also been hung up.

  The office for the interview, in a simple office built up, Song Yang and Greke interviewed together.

A lot of people came to interview, and Song Yang also received a few resume candidates with good impressions, but he still did not find a suitable candidate for the most important position of sales executive, which made Song Yang anxious for a while. This position is a relationship. To the next double-click the key to the development of advertising companies.

   Just when Song Yang was about to give up and wanted to find a headhunting company to help dig a few more people, another figure came in under the leadership of Haili, who was pulled over to be a strong man and temporarily served as the front desk secretary.

   The person here is in his forties, his forehead is somewhat white, and his appearance is not outstanding, but it gives a very calm feeling.

   "Kavi Lane?!" When Song Yang looked at the information of the person in front of him, his eyes lit up. Lane's last job was actually at News Corporation, and he was the deputy manager in charge of advertising sales in the Houston area.

  Greck looked at Ryan's information and couldn't help but glance at him. During his time at News Corporation, Ryan actually increased News Corporation's local revenue in Houston by 57%. This is definitely a sales genius.

   "Why do you want to join DoubleClick, you should know that compared to News Corp, DoubleClick is just a...startup, I hope to hear the truth!"

  Greck asked Ryan, although Gleick said it very euphemistically, but in fact normal people can understand that the gap between Double Click Advertising and News Corporation is not much later than the distance between the earth and the moon.

Lane gave up his job at News Corporation and came to Double Click Advertising Company, which still surprised Song Yang and Gleick. As for **** bullshit like Double Click Advertising Company, Greck didn't want to hear it at all. Spectrum!

   Ryan pointed to the simple salary requirements, "My wife is sick and needs high medical bills, my children need to be educated, and I need higher wages!"

Greg saw the salary of $170,000 marked on Leiman's resume, and couldn't help but be shocked. This salary is no less than that of a manager of a small Wall Street institution. The average salary of America is only what is he now? When Gleek was in the law firm, he could earn no more than $60,000 a year after working hard for a year. This Ryan really dared to speak up.

   (end of this chapter)