Back To 1995

   Chapter 17 Suddenly like a spring breeze

   Song Yang, who only returned to Greck's residence in the middle of the night, felt a pair of cool little hands, stretched into the bed, and then heard the laughter of Milia's girl.

   "Brother, gift!"

   As soon as he opened his eyes, he saw Miria's little face in front of him, looking at Song Yang expectantly.

Song Yang was at a loss at this time, and when he saw Song Yang, he seemed to have forgotten. Milia pouted, seeing that a thunderstorm was coming. I told this girl that I would bring her a present when I came back.

   "There are gifts, of course!"

  Song Yang put Milia on the bed, "I'm planning this week, when you're on vacation, I'll take you to buy R Us with you!"

   "Really?" Miria looked at Song Yang with dribbling eyes, full of anticipation and a little disbelief.

  Song Yang agreed, "Of course, when the time comes, let's go together, call Gallo and the others, maybe we can even go to the amusement park!"

   "And Logan!" Milia didn't forget her second brother.

Milia went downstairs, Song Yang also got up, and Song Yang, who was starting to wake up, naturally began to think about advertising, but Gleick did not have a computer at home, and Song Yang was going to Devers School soon, only Can wait to come back.

   When Song Yang arrived at Devers School, the online websites of Netscape, Yahoo, Wired Magazine, etc., all started to launch the first digital advertisement pushed by Double Click Advertising Company.

  Thomas, who was laying a floor in the office of a building in Silicon Valley, got up sleepily, made a cup of coffee, and turned on the computer again.

There are countless people like Thomas in Silicon Valley. Like Yahoo, they are all Internet start-ups or gold diggers. Several people even like Thomas, single-handedly established a company, and then started to develop a website, expecting Like Netscape, it was invested by venture capital firms.

After   Thomas turned on the computer, he directly entered the Netscape browser. In addition to Netscape, there are not many places to go on the Internet these days.

   But today's Netscape seems to be a little different from usual. Thomas, a developer, can see the difference at a glance.

When Thomas opened a web page, he saw a banner labeled "YouWill" appeared on the web page. Curiosity is innate in human beings, especially those engaged in research and development. Thomas clicked the banner directly, and then linked the The web page is opened.

   In the linked web pages, Thomas saw the web pages of the Louvre Museum in France, the Library of Congress in America, the Warhol Museum and other buildings.

The picture quality of the webpage is not high, it is similar to buying a large book of Marvel, but for Thomas, it is a shocking virtual tour. Hall's works, etc., there is a "YouWill" logo at the back of these pages, and finally the LOGO of the Telegraph and Telegraph Company with a sentence, "Technology creates miracles"!

  After reading it several times, Thomas suddenly realized that this was actually an advertisement, an advertisement from the Telephone and Telegraph Group.

  Thomas clicked on the webpage advertisement link, just like "Open Sesame", every time he opened it, it seemed to be something he had never experienced before, which was a fantastic experience for Thomas.

   Looking at the banner ads on the web page, Thomas keenly felt that the Internet industry seemed to be changing.

   This banner ad appeared together, not only by Netscape, but also by Yahoo, Wired Magazine's online website, etc. This ad appeared today, which attracted the attention of the entire Internet and the technology industry.

   "Wired" magazine, also in the latest issue of the magazine just published today, editor-in-chief Kevin Kelly himself, with a strong report, declared "this is the first year of the Internet!"

   "Netscape, together with this magazine, launched the world's first digital advertisement and introduced Internet digital advertising, so that the Internet industry can solve the problems that have plagued the industry for countless years, how to make money!"

   "If the scale of digital advertising on the Internet can be expanded, it will allow the Internet not only to make money from selling software, but also to make money from digital advertising, just like TV stations and newspapers.

   Not only that, the introduction of Internet digital advertising can allow more websites to survive, and the Internet will enter a new era! "

   Wired magazine madly touted the digital advertisement that was launched today, believing that the emergence of digital advertisements has solved the predicament of the Internet being unable to make profits, and has even risen to the point where it is related to the life and death of the Internet industry.

   Now Wired Magazine has a huge influence in the technology industry. When Wired Magazine starts to tout it, it naturally attracts more people to pay attention.

  Although I don’t know whether digital advertising is as important as Wired magazine touts it, there are also many technology media that have started to report it.

   Netscape, which is preparing to go public, has also begun to take advantage of the situation to publicize it and continue to increase its popularity, claiming that Netscape has found a new way to make money.

As the "darling" of Silicon Valley, Netscape, a rising star on Wall Street, has a much greater influence than Wired magazine. If it is Wired Magazine and DoubleClick advertising company this time, its influence may be limited to public opinion in the technology industry, not at all. It will attract the attention of Wall Street.

   But when it comes to Netscape, it’s different. Now Wall Street is raving about Netscape. Venture capital firms in Silicon Valley and investment institutions in America are all looking forward to Netscape.

   The only thing that bothers Netscape, or is criticized by the outside world, is that Netscape is not profitable, and it is difficult to support the market value of one billion dollars that Netscape is blown up by only relying on browser fees.

  After the concept of digital advertising appeared, Netscape almost didn’t need to talk much, and Wall Street started to act, and their action force was much stronger than that of Wired Magazine.

  When Wall Street promoted the public opinion machine, the mainstream technology, financial TV stations, newspapers, etc. in America began to overwhelmingly report "Netscape has launched a new profit model"!

   No matter what digital advertising is and whether it can make money, in the mouths of these media, Internet digital advertising is a panacea to solve Netscape's predicament.

Song Yang returned to the garage and was surprised when he saw the background data. Today, an advertisement was placed on Netscape, and the click-through rate exceeded 44%. What is this concept? Nearly half of the ten people opened the advertisement page. , This conversion rate is simply smashing traditional media.

   Looking at the click-through rate of this advertisement and the actions of Netscape today, Song Yang had a hunch that Netscape might make a big move.

   "Song, Netscape, Wired Magazine, and someone called Yahoo! have all called you today!" Gallo said to Song Yang.

   As soon as he finished speaking, the phone in the garage rang again. After Gallo answered the phone, he immediately showed a surprised expression and made an exclamation to Song Yang, "People from Netscape, Jim Clark!"

   In the past few days, I have been dealing with the Internet industry, and Gallo has also known some people on the Internet. Jim Clark is undoubtedly one of the big names.

  Song Yang took the phone, adjusted his mood, and said to the phone, "Jim, congratulations, the advertising effect is very good!"

   Jim Clark's laughter came from the phone, and it sounded like he was in a good mood, "Song, you have a share of this too. Double-click is a collaborator of Netscape!"

   Hearing Jim's voice that seemed to have something to say, Song Yang felt that Jim seemed to have something to say.

   The noise on the phone was much quieter. Obviously, Jim Clark changed his place, "Song, I hope Double Click Advertising can sign a strategic cooperation agreement with Netscape as soon as possible!"

   Listening to him taking the initiative to mention this matter, Song Yang naturally would not refuse, "Of course there is no problem!"

   "In addition, I hope that you and the DoubleClick advertising company can cooperate with Netscape's promotion," Jim said casually, "Next year, Netscape's planned digital advertising revenue will be more than 10 million dollars!"

   Song Yang, who was holding the phone, froze there with his mouth open, and almost scolded Jim Clark through the phone.

This is just bragging and not drafting. The heifer pulls the plane, and Niu Bi goes to the sky. As soon as it comes up, there is a thunderstorm. Song Yang is not sure if the double-click advertising company will survive until next year. Jim Clark This guy dares to say that Netscape can sell more than 10 million dollars in advertising fees alone next year, how can Song Yang find so many big dog owners to advertise for him?

   Then Song Yang calmed down, thinking about Jim's words, shouting the slogan of making $10 million in advertising, obviously for the sake of listing, this is definitely not his decision alone, it must be on behalf of Wall Street.

Jim didn't urge Song Yang either. He seemed to know that Song Yang had calmed down, so Jim said, "I am very optimistic about the development of Double Click Advertising Company, and I hope Netscape can continue to cooperate with Double Click Advertising Company, and Netscape will not treat it badly. Any collaborator!"

   This is Chiguoguo’s hint. If they cooperate with Netscape, then Netscape will pull a double-click advertising company. If they don’t cooperate, Netscape will definitely kick the Double-click advertising company away and replace it with an obedient person.

   This is a multiple-choice question. Even if he knows there are pitfalls, Song Yang has no choice. Netscape is the only thigh that double-click advertising companies can hold.

  Song Yang responded, "Double-click advertising company, of course, I am confident that we will provide Netscape with an advertising market of more than 10 million dollars next year. You are Netscape!"

  Jim Clark couldn't help laughing, "Song, I'm waiting for you in Silicon Valley. Of course, the media side, I hope you can handle it well!"

  After hanging up the phone, Jim raised his glass in front of several Silicon Valley and Wall Street bigwigs standing beside him, then said with a smile, "A very interesting young man who knows the rules!"

  Song Yang hung up the phone, and the last sentence on the phone was Jim warning Song Yang not to talk nonsense in front of the media.

   And in the early morning of the next day, while eating breakfast made by Daana at Greck's house, Song Yang finally knew why Jim Clark called him in a hurry last night.

"Wall Street institutions, once again raised their estimates of Netscape's market value, and the market feedback investors are very optimistic about the digital advertising strategy proposed by Netscape. Netscape President Barksdale announced that Netscape's revenue from digital advertising business next year will be , it is estimated that it will exceed 10 million US dollars... At present, the market value of Netscape has reached an astonishing 1.1 billion US dollars!"

   Thanks to book friends Liuyue 1988, book friends Jiyu, book friends 1605151509426620, book friends 20180702175629013, book friends 2019132528643598 for the rewards, thank you for your support, continue to seek collections and monthly tickets!

   (end of this chapter)