Back To 1995

   Chapter 15 Flags (for collection)

"no problem!"

   For Jim Clark's request that Netscape be the center of this plan, that is, the focus of publicity, and that the first-time advertiser must be a top-tier company, Song Yang agreed.

"Name", Song Yang can do without it. He can give Netscape the name of the first company to introduce digital advertising, and give the false name of the idea to Wired magazine. As long as he can borrow the east wind of Netscape, he can give the double-click advertising company the name. In other words, there is hope for survival.

   "Director Jim, I hope we have the next chance to meet!"

   Seeing that the negotiation had been concluded, and more and more people came to the office to find Jim and Anderson, Song Yang got up and left.

   After Song Yang left, Anderson asked Jim, his partner and life mentor, "You really like this guy, believe what he said, free browsers plus advertising revenue will replace paid browsers?!"

   "The concept of Internet digital advertising may be useful for Netscape's listing, but it will not affect Netscape!"

   Jim said with a smile, then turned around and called an assistant, "Go and find out about the Double Click Advertising Company and the origin of Bruno Song!"

   Jim Clark did have some interest in Song Yang, but now it's just a little bit of interest. Mark Anderson is the darling that Jim has high hopes for.

   When Song Yang left Netscape, he glanced back at Netscape, Song Yang wondered if he would have a chance to come to Netscape next time, when he would come, and what attitude would Netscape have towards him at that time.

   However, with the endorsement of Netscape and the resources of Wired Magazine, Song Yang then spoofed, no, he was looking for a partner, and finally he had some confidence.

   Under the banner of Netscape and Wired Magazine, Song Yang met a number of Internet companies in Silicon Valley, but in fact there were not many. Now, there are only a few dozen famous websites in the entire Silicon Valley.

The meeting with Yahoo was the smoothest of Song Yang's trip. Although he didn't meet the two Yahoo leaders who were flying to America and looking for investment, he and the first employee of Yahoo were also in charge of Yahoo products. Brady was very happy to talk, at least compared to Netscape's treatment, it is much better.

Yahoo is now looking for funds. This year's cooperation with Netscape has become the online search provider of Netscape, which has made Yahoo famous. A large group of giants are eager to swallow Yahoo. Reuters, AOL, Microsoft, etc. are all interested. Eat Yahoo, look at Yahoo at this time, and think it may be the second Netscape...

Yang Zhiyuan and Ferro, who are busy looking for funds to deal with the giants, are not at Yahoo headquarters, but Brady welcomes Song Yang's arrival. Yahoo is now transforming and has gradually started a new position, that is, Internet media, That is, the portal site.

   But Yahoo doesn’t have a stable income yet. It’s not as powerful as Netscape. It can make money directly by charging fees. It has been losing money since its establishment, which is why Yahoo is eager to find people to invest.

   The arrival of Song Yang and Double Click Advertising made Brady very happy. Whether it was true or not, Brady signed a cooperation agreement with Double Click Advertising on behalf of Yahoo.

  Song Yang and Brady stayed in Yahoo's small office and negotiated the agreement. Yahoo's office was not much better than the broken garage of DoubleClick advertising company.

The pizza boxes were almost piled up into a hill, and the dirty clothes were thrown in the corner. The heat from the server made the office feel like a steam room. The whole office was dark, and the chair under Song Yang's **** was still Brady. Found it in half a day.

   However, this environment did not affect Song Yang and Brady. Brady looked at the cooperation agreement and said to Song Yang.

   "That is, until next year, Double Click Advertising will provide Yahoo with more than $500,000 in advertising revenue, and will provide no less than $2 million in advertising revenue every year for the next three years?!"

   Looking at it now, this agreement is indeed full of sincerity, and even a bit bluffing. After all, Yahoo has no stable income at all, and the agreement provided by the double-click advertising company is already quite rich.

   "Of course, if the agreement cannot be reached, Yahoo can unilaterally tear up the agreement, and soon Yahoo will usher in a new round of advertising from DoubleClick!" Song Yang said with a serious face, as if he didn't cheat Yahoo at all.

This strategic agreement is equivalent to Double-click Advertising becoming the general agent of Yahoo's Internet advertisers. Of course, Yahoo can also find other advertisers to cooperate, but as long as Double-click Advertising Company meets the above requirements, Double-click Advertising Company has priority. Yahoo's right to place ads.

   And if the agreement requirements are reached within three years, the double-click advertising company has the priority to renew the contract with Yahoo.

Of course, whether it's a pit or not, we have to see the future. Who would have imagined that Yahoo would go public within two or three years of its establishment, even surpassing Netscape. Brady, who is sitting opposite Song Yang at this time, is probably not dreaming. Dare to think so.

   Therefore, signing this cooperation agreement at this time is not a bad thing for Yahoo. After the news is released, it may be able to take the opportunity to increase the valuation of Yahoo.

   When Song Yang left Silicon Valley and arrived at the Telephone and Telegraph headquarters in New York, Yang Zhiyuan and Ferro finally rushed back to Silicon Valley.

   "How's the conversation going?" Brady and Yang Zhiyuan are old schoolmates and the number one employee of Yahoo. Yahoo's current fundraising plan was made by Brady. He and Yang Zhiyuan are naturally close.

Yang Zhiyuan, who was less than 27 years old at this time, was naturally much younger than the face of the media people in later generations, eating pizza, "We have discussed with WorldCom, AOL, and Microsoft, but the quotations are not Ideal and want to buy Yahoo outright!"

   "But we met Moritz from Sequoia Investment, and he will make a visit to Yahoo on behalf of Sequoia!"

Yahoo is different from Netscape. No matter if Netscape loses money or not, at least it can make money from browser fees, but Yahoo is free. Even if there is an idea of ​​introducing advertisements, it is still a question of how much it can make. Help investors, the biggest concern for Yahoo.

   "By the way, on behalf of Yahoo, I signed an agreement with Double Click Advertising. Its founders, like you, are all Chinese!" Brady handed the agreement to Yang Zhiyuan.

When Yang Zhiyuan listened to Brady's words, especially Song Yang's age, his face was strange. He had never heard of Song Yang and DoubleClick advertising company. If they were really famous, he would have heard of them long ago. Now they are in the Internet circle. But it's that big.

   "Is there a problem with this agreement?" Brady asked immediately when he saw Yang Zhiyuan's expression.

Yang Zhiyuan shook his head and put the agreement aside, "I don't see any problem, but you don't think this condition is too good, if the Double Click advertising company is so powerful, how come they never heard of it? Pass."

  Brady was stunned for a moment, and there was a faint feeling of being fooled and lame. He also felt that he seemed to be too impatient.

"Don't worry, the most important thing right now is to meet Sequoia Moritz. As for the DoubleClick advertising company, isn't it going to join forces with Netscape? We'll find out in a few days!" Yang Zhiyuan didn't feel it. How much influence Yahoo will have, I don't take it too seriously.

On the New York side, Song Yang met a senior manager of the Telephone and Telegraph Company under the banners of Netscape and Wired Magazine, but the senior manager did not particularly welcome Song Yang's arrival. To put it bluntly, the Internet is now It's just a niche thing, and it doesn't affect mainstream society.

   "Digital Online...Advertising?!" Bartley, the senior sales manager of the Telephone and Telegraph Group, was somewhat interested and a little at a loss when he heard Song Yang's words, "Put advertisements on the computer?"

"Double-click advertising company has the world's most advanced advertising delivery and management system. As long as the DART system is used, advertisements can be automatically placed on the web page. Users can see the web page when they open the web page on the computer. Different from the advertisements on TV and newspapers, online Digital advertising, you can see the click rate of users on the advertisement!" Song Yang touted the advantages of digital advertising to Bartley.

  Batley showed interest, but finally shook his head and said helplessly, "I really want to try it, but you must know that the advertising expenses of the telephone and telegraph company for the second half of this year have been fully signed!"

   "Manager Bartley, this is the world's first Internet digital advertisement, and it will be remembered by the world. Do you want the Telephone and Telegraph Company to miss it?"

Seeing that Bartley seemed to be moved, Song Yang continued to add fuel to the fire, "Telegram Group will serve as the first digital advertisement, which will let everyone know that Telephone and Telegram is the best telecommunications company in the world. The Telegraph Company, you will be able to touch the future!"

  Batley was really lost in thought this time, tapped his fingers on the table unconsciously, and finally raised his head, "The advertising expenses for the telephone and telegram have indeed been paid in full."

"However," just when Song Yang felt that the show was over, he heard Bartley's words again, "I am willing to put an advertising fee to Double Click Advertising Company, but the amount will not be too large, the advertising fee of 30,000 dollars. !"

  The $30,000 advertising fee, even if it is lost, will not have any effect on Bartley.

"I think the president of the Telephone and Telegraph Company will definitely see Manager Bartley's vision. Manager Bartley will definitely be the most discerning person in the Telephone and Telegraph Company!" Song Yang patted Bartley's little flattery and said in the future Uncertain Telephone and Telegraph Company will become the biggest customer of Double Click Advertising Company. Song Yang needs the support of this big dog.

  Bartley couldn't help but smile and said with a smile, "I hope to be able to see as soon as possible the advertisements placed by the Telephone and Telegraph Company in the Double Click Advertising Company. Of course, I also hope to sign an advertising contract with the Double Click Advertising Company!"

After getting the $30,000 advertising fee from Bartley, Song Yang visited IBM, Compaq, Intel, Volvo and other big companies in succession. Naturally, they welcomed them, but they were mostly cold-hearted and willing to cooperate. , and most of them, like the telephone and telegraph companies, invested a sum of money to test the waters.

   After Song Yang finished dealing with this, it was already half a month later when he returned to Houston. After getting off the plane, Song Yang didn't have time to rest, so he went straight to the small garage.

   As soon as I got to the garage door, I heard a quarrel.

   This week, we should be testing the waters. This is the first recommendation of this book. If there are any other recommendations, I will read this time. I ask for collections, monthly tickets, recommendation tickets, chapter reviews, and comments. Please support me a lot!

   (end of this chapter)