Back To 1995

   Chapter 139 Gimmicks

When it comes to launching a product launch, the most slippery thing to do is to see Steve Jobs. Every time a new product is released, it is a constant momentum, and it can make all kinds of headlines and hot searches. Even now, Nokia, Dell, and IBM are better than Apple. Larger companies are far less powerful than Jobs in this regard.

Most of the products released in later generations were apprenticed to Steve Jobs, but the true learning of Steve Jobs, which was not learned, was a person who could really tell a new product, and preached to Apple believers for hours without speaking. Thirsty, and some manufacturers' product launches rely on their long legs to make up.

  The product launch conference in the software industry is really famous, and it belongs to Microsoft. Every time a new system is released, it is another high-profile event in the computer software and hardware industries.

Don’t look at America’s technology industry. They scolded Microsoft so fiercely, but in fact they still paid close attention to Microsoft. Just like the mobile phone manufacturers of later generations, they hated Qualcomm so much that they called Qualcomm a vampire riding on the head of mobile phone manufacturers. .

But every time before a new phone is released, major mobile phone manufacturers try their best to publicize that the mobile phone chip is a Qualcomm chip, and use this as a selling point in exchange for user support. A mobile phone, in the end, is to sell Qualcomm chips...

Now Microsoft is at the same level as Steve Jobs. All major computer manufacturers and users have resorted to scolding Microsoft, but when Microsoft’s system is updated, these manufacturers are more active than each other, for fear that Microsoft will not update the system for their own computer brands. Not supported by users.

And ICQ will be Song Yang's first time to hold a product launch conference for users. Song Yang also hopes that in the future, it will reach the level of Jobs and Microsoft. Every time a product launch conference is held, there is no need for too much publicity. There are countless media and users spontaneously promoting tap water, which is much smarter than what publicity methods are used!

  Wesley said to Song Yang, "Now that ICQ is about to be tested, ICQ will launch the Windows version first. At present, this version has been stabilized and can be used for user experience!"

  Wesley can say this, which is enough to prove that he is very confident in the stability of this version of ICQ.

  Song Yang nodded, looked at Wesley and said with a smile, "Then at eight o'clock on New Year's Eve, Wesley, you will officially launch the world's first instant messaging software ICQ for users around the world!"

   Launching ICQ on New Year’s Eve is definitely an adventure. That day is one of the busiest times of the year in America. New York and other big cities will also hold New Year’s Eve performances.

   But it is the most special time. ICQ was launched on New Year's Eve, making ICQ, the world's first instant messenger, with the meaning of communicating the present and the future, full of gimmicks!

   "I understand, Song, don't worry, I won't mess up this time. I specially hired a professional speaker to be my consultant for this conference."

  Wesley rubbed his hands together and said, this is an opportunity to become famous, Song Yang gave him this opportunity, think about it, the title of the father of instant messaging, isn't it tempting? !

  Even as a co-founder, as long as he has this title, Wesley will definitely become a figure loaded on the global Internet. Looking at the entire Silicon Valley, how many people can have this honor?

After this conference, Wesley will definitely become one of the big cows in Silicon Valley. In order not to screw up the conference, Wesley specially invited a famous professional speaker to learn the techniques and languages ​​of public speaking. Rendering power, body language, etc.

If I explain it, it is that when Willis was at the press conference, the people who were present, and the people who watched through the media, after seeing ICQ, it was like a chicken blood, which made people feel This thing is tall...

   Song Yang looked at Wesley, who was about to go to the front line, and couldn't help shaking his head and laughing.

Song Yang is not too worried about whether the ICQ conference will be popular or not, or whether there is any substitute for that sentence. Now, in the world, apart from ICQ, is there any second instant messaging software, or such a mature one? A social product, an alternative to ICQ?

There is no substitute at all. Even if other Internet manufacturers want to imitate ICQ, it will take at least four months to half a year. It is possible for other places overseas to directly peel off a copy of ICQ. Dare to do it and wait to be sued to bankruptcy.

That is to say, as long as ICQ is launched, it will have the opportunity to dominate the social industry for at least half a year. As long as the publicity and promotion do not pull the hips and let ICQ users break through the 10 million mark, ICQ will not be able to be replaced in the next few years. As long as there is this first time, Facebook, Twitter, INS, etc. after that are basically a matter of course.

  Song Yang asked Wesley to sit down and talk to him about the plan after ICQ goes online, "ICQ launch is only the first step, there are more things in the future, you and the technical department need to do it!"

If nothing happens to ICQ, the future will be the same as Double-click. There will be two or even three co-executive officers to manage it. Wesley will be in charge of technology. As compensation for leaving Double-click, Irene will be appointed to manage ICQ's daily life The person in charge of affairs, otherwise, Song Yang is also afraid that a little wild cat on the bed will start to bite.

   Once Irene entered the ranks of ICQ’s president, Greck, who has always been strict with Irene, will definitely enter ICQ as the legal president, and ICQ will basically enter the “Big Three Era”.

Wesley sat on the side, listening to Song Yang's words. He now regards Song Yang's words as a golden rule. From Double-click to Hotmail to ICQ, Willis has a new understanding of the concept of Internet genius. .

Facing Song Yang, Wesley felt that it was not bad to be a good horse. If you don't see him, you are going to become a big boss in Silicon Valley. Wesley has heard of the guy named Bledsoe Jayden before. Wesley really couldn't figure it out, what the **** was that guy thinking, a good bull and horse was inappropriate, but he did it against Song Yang, Wesley really didn't understand that guy's brain circuit.

   "After ICQ is launched, in addition to updating more functions and launching versions for Apple's MAC, UNIX, Linux and other computer systems, it is also necessary to make ICQ more "popular" products!"

Now it is impossible to launch a mobile version of ICQ for mobile phones. There is no mobile phone that can support Internet access in the world. Don't think about mobile Internet. Song Yang directly set up a mobile phone brand and cooperated with America Telecom to directly set off a wave of mobile Internet!

   But that will come later, and what ICQ is facing now can only dig deep into the PC industry market.

   "After ICQ goes online, the basic functions can't have too many complicated changes. Some office functions can be added to increase the frequency of users' use, but too many functions can't be added on the homepage!"

   The attribute of social software is to allow users to communicate with each other and to add some functions, but if the added functions are too many and complicated, and users feel cumbersome and difficult to operate, then it is not far from being abandoned.

   "However, the ICQ space community can make some changes to make it an open platform!"

  Wesley was a little surprised when he heard this, "Open platform, like... Netscape?"

  As the leader of the Internet industry, Netscape has indeed had an indelible influence on the Internet. Although Netscape browser has not released the source code, it is left to partners to develop software with Netscape browser.

   However, it is still allowed. The partners will put the plug-ins and programs developed in the JAVA language on the Netscape platform and sell them for users to use. Compared with Microsoft, it wants to do everything by itself, which is much more open.

  Song Yang nodded, then shook his head and said, "Almost, but the ICQ space community should be more open!"

"The ICQ space community, in addition to allowing users to display their own logs, photos, etc., can also allow third-party companies, based on the ICQ space community, to launch games and plug-ins developed by them, as well as travel, check the weather, etc. , hotel accommodation and other software, etc., can be placed in the ICQ space community for users to use!”

   The current Internet industry is still in the emerging era. The war between Microsoft and Netscape is to compete for the entrance of the Internet, and various Internet companies, whether large or small, lack a platform for display.

   And now, Song Yang is giving these manufacturers a platform to showcase, ICQ opens up third-party cooperative companies, just like a "mini-program", giving those companies an entrance to the Internet industry!

Microsoft, Netscape, etc. are competing for Internet access, while Song Yang is opening it up. What he wants is traffic. In the next ten years or even decades, it will be the era when traffic is king. As long as the function of ICQ space community can survive , then relying on the ICQ space community, whether it is advertising or charging promotion fees, not to mention the skyrocketing earnings, at least there is no problem in surviving.

When Wesley listened to Song Yang's words, all kinds of thoughts flashed through his mind. Song Yang wanted to let ICQ do Netscape, but he wanted to do what he didn't do. Once the ICQ space community could do it, what would it become? Look, Willis can't imagine it at all, anyway, this is definitely going to compete with Netscape and Microsoft's IE browser for a job!

   "In addition to these, ICQ can also launch functions and products such as portal websites, to increase ICQ's revenue!"

  Song Yang explained to Wesley that the most important thing about social networking is to survive a few years ago, and then use the huge traffic to continuously attack the city and loot the land. For this reason, Song Yang doesn't mind rubbing some hot spots.

Portals will be the hottest industry in the Internet industry in the next few years. Needless to say, Yahoo! The market value of other Internet companies that have hit the hotspots of portals has reached more than 10 billion US dollars. ICQ is also following the trend. ? !

   (end of this chapter)