Back To 1995

  Chapter 1186 Turn over

  Evan Spiegel learned the lesson of the previous Pets pet company, which was only an online pet products e-commerce platform, and according to Song Yang’s explanation, he began to make the new Pets company go hand in hand with both online and offline.

  New York, Los Angeles, San Jose, Washington and other places are all gathering places for powerful people, rich and famous people in America. The pet consumption market is strong, and there will be a difference if there is a market.

"Now the new Pets pet company, in addition to selling pet food and supplies on the online platform, is preparing for pet online medical consultation and diagnosis. In addition, as soon as Christmas, New Pets will open the Pete community function for users Communication and discussion, and some offline activities will also be held.

  New Pets and Amazon, eBay and other e-commerce companies jointly plan to build logistics, warehousing, and express delivery companies. In the future, Amazon's warehousing and logistics will be used to deliver products purchased by users on e-commerce platforms.

  In the market covered by America, the new Pets only has 10 cities, but now Pets has acquired and established its own pet food factory, pet drug research and development company, pet product supply chain, and jointly established the America Pet Insurance Company with PayPal!

   Now New Pets is promoting offline pet hospitals and clinics. The goal is to build 1,000 pet clinics in America within three years, and cover New Pets pet hospitals and clinics in major cities and counties in America! "

   Evan Spiegel said majesticly, just listening, Kalanick on the side can know how big the new Pets pet company is now.

It's hard to say whether the new Pets company is an e-commerce platform or an asset-heavy company. The most important thing about the current Pets company is not the e-commerce platform, but the pet clinics established in major cities in America. with the hospital.

After the establishment of the Pets chain of pet hospitals and clinics, through this huge offline channel, you can sell pets bred by Pets itself, as well as pet products, pet medicines, insurance, etc., which will become the most profitable business for Pets. On the contrary, online platforms cannot be said to be unimportant, but the earning may be far less than offline channels!

"It's just," Evan Spiegel said to Song Yang, "Now the new Pets company has invested too much in the early stage. To acquire a pet drug company, establish a research and development laboratory, and an offline pet clinic, the funds in the account have already been paid. Not much left…”

   "The North American Global Investment Foundation and the Bruno Family Foundation can jointly undertake the next round of investment in New Pets.

   After the offline chain of pet hospitals and clinics is completed, you can find Wall Street institutions for venture capital! "

  Song Yang directly said that the current new Pets company is still just a shelf. Even if it finds a Wall Street institution, it is estimated that the price will be lowered.

   Wait until the new Pets pet company becomes the largest offline pet brand hospital chain in America, and then go to Wall Street institutions to invest money, then the situation will be completely different.

At that time, the new Pets pet company will be listed as the largest e-commerce platform in America, the largest pet hospital chain, the largest pet drug company, and the largest pet insurance company. The stock price and market value have not yet risen to to heaven? !

  Times have changed. Although you can still cut leeks now, it is no longer the time when Song Yang just drew a PPT and you can cut a lot of leeks.

  Leeks have been harvested a lot, and I know that the water is deep and the water is shallow. In the past, there were too many leeks and the liars didn’t have enough. Now there are still many leeks, but the old liars can no longer cut the leeks.

You have to make some achievements first, just like the new Pets pet company, you have to make people believe that it is the big brother of the pet industry in America in the future. Open a Pets company, invest in a new Pets company, and buy its shares, then one vote can be passed on to ten generations, so that leeks can enter the pit!

Evan Spiegel nodded. He has no objection to Song Yang's words. This is the benefit of being backed by a giant company. There is no need to worry about funding, resources, publicity, promotion, etc. North American Global Investment Foundation, Just coordinate internal resources and get it done for the new Pets company.

  North American Global Investment Foundation provided funding for Pets Pet Company. On Amazon and eBay, the two major e-commerce platforms, as long as users search for pet-related supplies, the first products of Pets Company will appear.

In addition, Google search, AOL portal, Firefox browser, ICQ community space, Wikipedia and many other Internet platforms, as long as there are words related to pets, you can see Pets advertisements, ICNC, CNN, NBC Several major TV stations, at a price close to the price of cabbage, are also overwhelmingly placing advertisements for Pets pet companies, and WPP Group's outdoor advertisements have also helped Pets place advertisements in the streets and alleys of big cities such as New York and Los Angeles.

To be honest, with these resources alone, if you change a company, you may not be able to get hundreds of millions of dollars in advertising fees a year. For the new Pets company, these resources are obtained at a price close to cost. up.

After Evan Spiegel finished speaking, he looked at Kalanick on the side. He mainly accompanied Kalanick to visit Song Yang today. Otherwise, if he just wanted financial support, he only needed to find Ai Lin or Marcus is enough, and both of them can provide the funds he needs, so there is no need to find Song Yang specially.

   Seeing the expressions of the two, Song Yang said to Kalanick, "I heard, Kalanick, you have some new ideas?!"

Now Silicon Valley venture capital, Wall Street institutions, and those large and small investment institutions are all shy away from Kalanick, who is unlucky. Now that Kalanick is still carrying a whole body of debt, Hollywood giants are still closely watching Kalanick. , to prevent him from re-entering the Internet film and television and music industries.

  Even if Kalanick wants to make a comeback, it will not be so easy. Ordinary Silicon Valley venture capitalists dare not get involved with Kalanick, for fear of getting angry.

"yes!"

Kalanick knew that this was one of the few opportunities he could turn around. Others were afraid of those Hollywood giants, but Song Yang was definitely not included here. Western Films was not too conspicuous in Song Yang's camp. The one, but it still makes the whole of Hollywood breathless. Western Films itself is a new giant company in Hollywood, and has successively acquired two old film companies, Time Warner Pictures and Universal Pictures. Now in Hollywood, it is absolutely calling the shots. The presence!

   "I remember Song you said that the Internet will change everyone's basic necessities of life, and I believe the Internet will change everything.

This idea actually appeared as early as in Los Angeles. At that time, I and several other founders of Scour had just left school and hadn’t bought their own vehicles. Once we negotiated with investors late into the night It's just over, but when I went back, I couldn't hit the car. At that time, I was thinking, it would be great if I could hit the car anytime and anywhere...

After coming to the Bruno Family Club, this idea came up again. Song, I want to build an Internet taxi-hailing platform, so that both drivers and users can join this platform. We only charge much less than taxi fares, and we can Let users get taxis that are much cheaper than taxis, and drivers can earn more, drivers don’t need to wait aimlessly for passengers all over the city, and passengers don’t need to never get taxis in rainy or snowy days…”

When Kalanick said this, Song Yang couldn't help but think of Uber, the originator of Internet taxis. Whether he is unlucky or not, Kalanick is definitely an adventurer who is not reconciled to his fate. He lost so badly last time. He even dared to take the risk. If it were someone else, he would probably have gone to the street as a homeless person to avoid debts, so how dare he stand up.

Evan Spiegel obviously already knew what Kalanick was thinking. After hearing Kalanick's words, he looked towards Song Yang. He was quite surprised by Kalanick's idea of ​​Internet taxi-hailing Yes, the difficulty of getting a taxi is a problem all over the world, even in America. Evan Spiegel feels that if Kalanick’s Internet taxi can be launched, it will definitely be very popular.

However, there is still the same problem. Sometimes, good ideas may not be realized in reality. Internet taxis face more troublesome problems. The most direct opponent is the Federal Transportation Trade Association, which is basically American Taxi. The company also has representatives of countless drivers!

  (end of this chapter)