Back To 1995

  Chapter 1157 Vest

  World of Warcraft landed in old Europe, the number of paying users exceeded 500,000 on the first day, and 1.09 million paying users on the second day, it was going crazy!

  The eyes of the entire game industry, Silicon Valley, and Wall Street have already focused on this game. Many people have begun to speculate when the number of paid users of World of Warcraft will exceed tens of millions.

  Not only games, but peripheral products and supporting hardware related to World of Warcraft have also begun to explode. World of Warcraft commemorative cards, co-branded clothes, game props, etc. have all begun to sell wildly.

  The most unexpected thing is that some analysts claimed that World of Warcraft will drive the demand and upgrade of broadband and computer components. At that time, some people did not believe it.

But the report of the latest weekly issue of the American Communications News once again caused an uproar, "After the launch of World of Warcraft, the demand for broadband users in New York, Los Angeles, Chicago and other places, and even in remote states such as Alaska, has increased by 39.7%. The largest broadband operator in Liga, with over 1.58 million new subscribers this week!

Not only in America, but also in North America, Mexico, Canada, Belize, Guatemala and other places, the number of broadband users has also ushered in an epic explosion. These are home broadband users, not company-level users. It can be confirmed that World of Warcraft is bringing broadband Another explosion in the market!

  As the largest broadband operator in America, American Telecom is taking this opportunity to accelerate its entry into other North American markets. In the future, American Telecom may truly become the leader in the global broadband user market! "

The report of the American Communications News made Telephone and Telegraph Group, Sprint, Verizon and other old telecom groups red-eyed. A broken game unexpectedly led to an explosion in the broadband market. It was beyond their expectations.

However, compared to the telecommunications industry, the computer industry is really unable to sit still. "America Computer News" also declared in the latest report, "Recommended by the official World of Warcraft, the most suitable emperor for the World of Warcraft game." The sales of high-end graphics cards of the League have increased by 45 times compared with last month, and the sales volume has exceeded 2.75 million. It is expected that the sales volume will continue to double in the second half of the year!

  In addition to the graphics card, it is also officially recommended by World of Warcraft. Apple computers, which claim to be smoother after playing World of Warcraft, have seen a 25% increase in sales compared to last month.

  The rest of the Snow Leshan online platform, Panda monitors, gaming chairs, gaming mice and other products recommended to users, are also continuing to explode in sales! "

When they saw this report, HP, Dell, IBM, Intel, Nvidia, AMD, etc. could not sit still. They could all see that ICQ was using Apple to stimulate them, and it was telling the big Computer brands and parts suppliers, if they don’t send beautiful knives to their door, the day lily will be cold!

During the public beta of World of Warcraft before, Dell and other manufacturers also approached ICQ, the parent company of Sierra, and wanted to bind World of Warcraft with their computer brands, but Irene did not agree, thinking that the "sponsorship fees" they paid Not sincere enough.

But now, Dell and HP are really regretting it, especially after seeing Apple's sales, they are even more regretful. If they knew that the users of World of Warcraft could reach this level, then they would no matter how much they bought. No matter how much sponsorship fee, you have to win World of Warcraft!

  Paying users of World of Warcraft represent a group with spending power. This is the user that all companies want most. Which company dares to say that it does not want the tens of millions of paying users of World of Warcraft all over the world? !

For a while, Dell, HP, IBM, and many foreign computer and parts companies all came to the gate of ICQ headquarters company, wanting to be a sponsor of Sierra Mountain, or even an exclusive strategic partner. It is to bind World of Warcraft with it.

It's not just these computer manufacturers, it's not just a few computer companies that are greedy for the millions of paid users of World of Warcraft in North America, Coca-Cola, Pepsi, KFC, McDonald's and other beverage and fast food giants, as well as candy, chocolate, and fast-moving clothing brands. The users in the industry are highly consistent with the users of World of Warcraft, and they want to seize the opportunity to cooperate with World of Warcraft.

And just when the paying players of World of Warcraft in old Europe officially exceeded 2 million, ICQ, whose market value had already exceeded 250 billion US dollars, announced that its World of Warcraft cross-border and market value were 134 billion Coca-Cola of American Knife has reached the first strategic cooperation.

The two companies also announced that Coca-Cola will sell Coca-Cola with World of Warcraft on its outer packaging. These Coca-Cola bottle caps and pull rings are printed with point redemption codes. These point redemption codes can be exchanged for game points on the Xueleshan online platform. Some redemption codes can even be exchanged for World of Warcraft figures, co-branded Reebok running shoes, co-branded trench coats, and even commemorative World of Warcraft collection cards, etc.

   "The game is truly linked with reality!"

  When the news of this cooperation came out, the media immediately exclaimed that this is the first time that the game has broken through the dimension and connected with the real world.

  Pepsi has nothing to do with this cooperation. They also approached ICQ at the same time as Coca-Cola, but in the end ICQ chose Coca-Cola instead of them!

  The vice president in charge of Pepsi-Cola's negotiations, in front of the media, couldn't help cursing Coca-Cola as crazy for this loss!

   Later, when some media dug up the cooperation agreement between Coca-Cola and ICQ, they began to understand why Pepsi was yelling.

Coca-Cola paid ICQ a two-year strategic cooperation fee of 100 million US dollars. Not only that, Coca-Cola also handed over all of its advertising, public relations and publicity channels for the past two years to Double-Click Company and The media camp under ICQ means that ICQ and Double-Click have been able to get at least hundreds of millions of dollars in advertising expenses from Coca-Cola in the past two years. This is definitely a super deal!

No wonder, ICQ will choose Coca-Cola, Coca-Cola is taking a huge gamble, betting that this cooperation will allow Coca-Cola to overwhelm its rival Pepsi, and for ICQ, who can refuse, this is hundreds of millions of dollars coming to the door performance? !

After reaching an agreement with ICQ, Coca-Cola’s canning plants in North America and Europe began to produce Coca-Cola co-branded with World of Warcraft. The first batch, Coca-Cola tested 20 million bottles of Coca-Cola. I want to see and test the water. How the situation is, and then decide whether to continue to drive high-powered production, or to slow down first.

   Not only Coca-Cola, but other sponsors who want to cooperate with ICQ are also watching with wide-eyed eyes to see what kind of sparks can be created by this first cross-border between virtual and reality.

Silicon Valley and Wall Street are also interested in this cooperation. The outside world thinks that this cooperation will take a long time to see the effect. On the second and a half days after launching the Coca-Cola co-branded World of Warcraft, Coca-Cola Announced that another 100 million bottles of Coca-Cola co-branded with World of Warcraft will be added!

When Coca-Cola announced the news, it proved everything. The Coca-Cola co-branded with World of Warcraft is already selling like crazy, and the statistics company also proved that in the past two days, the sales volume of Coca-Cola has obviously increased by 13% compared to before. More than that, especially when users choose between Coca-Cola, Coca-Cola and other beverages, users between 16 and 30 are obviously inclined to choose the former, and this is also the main player of World of Warcraft!

When these news were announced, companies large and small in Amerika were almost on the lookout, especially fast-moving consumer companies, whether it was eating, drinking, playing, they were desperately trying to follow World of Warcraft and have another dream. linkage.

World of Warcraft is simply a gold mine for these companies. The market value of Coca-Cola has also begun to skyrocket. Compared with the increased market value of more than tens of billions of dollars, the hundreds of millions of dollars spent on advertising are not bad what? !

   Has always been a staunch investor in Coca-Cola. Buffett, who hates technology stocks, rarely opened his own Twitter, praising Coca-Cola’s cooperation with World of Warcraft this time, “It’s a wonderful start!”

Compared with Coca-Cola, Pepsi-Cola is also in an embarrassing situation. The vice president who called Coca-Cola crazy before was also declared by the Pepsi-Cola board of directors to take an "indefinite vacation". It would be difficult for Very Coke to see that person.

Seeing the fame and fortune of the arch-rival, and the rising stock price, it makes Pepsi feel more uncomfortable than losing money. However, Coca-Cola and ICQ have reached a global cooperation, and Pepsi can't get involved at all. It should be noted that the most popular games in America, such as StarCraft, CS, Diablo, Grand Theft Auto, etc., are all Sierra under ICQ. Pepsi can't turn back...

"Now World of Warcraft has reached strategic cooperation with 27 companies including Dell, Intel, Coca-Cola, Ferrero Chocolate, Gottlis Group, etc. If Reebok and other companies are added, a total of more than 31 companies have reached strategic cooperation. The total sponsorship fee exceeds 490 million US dollars, if the follow-up is added, the total sponsorship fee of World of Warcraft may directly exceed 600 million US dollars!"

  In the villa in Houston, Song Yang was listening to a conference call, which was mainly attended by executives from ICQ and Xueleshan, and Irene personally presided over the conference.

   Song Yang heard Irene's report and couldn't help asking, "Gotly, has become a sponsor of World of Warcraft?!"

Although he changed his vest, Song Yang is too familiar with this company. The ICNC TV station became a **** in the first battle, and it was the company that fought. Gottley's original name was Philip Morris Company, which is America and the world's number one company. A big tobacco giant!

Unexpectedly, Gotley started to cooperate with ICQ after going round and round. Song Yang can only say that the world is impermanent. Sure enough, people's memory is limited. Come out and hang out.

"yes!"

  Irene's voice came through the phone, "Gotley wants World of Warcraft to co-brand with Kraft Foods and Miller Beer, and the sponsorship fee is very...high!"

  (end of this chapter)