Back To 1995

  Chapter 1120 Big Cake

  The pet market is closely related to the economy of a region. You can’t expect a person who can’t even feed himself to keep a cat, dog or other animals or plants as a pet. That’s unrealistic.

America's pet market accounts for almost half of the global pet market. Seeing the wives of the former leaders appearing in front of the media, holding pet dogs, and those Hollywood stars holding pets during interviews, just Understand how this market is in America.

Cats and dogs kept as pets are fundamentally different from other animals and plants, and cats and dogs used to guard homes, yards and warehouses. The latter are basically free-range and will not buy special rations, nutritional cream, various vaccinations, insurance, etc., but if the former is treated as a family member, these are all necessities!

If there is demand, there will naturally be a market. Before Pets, I just wanted to sell some cat food, dog food, and some pet supplies online. , It basically belongs to idiot's dream!

   Just like people’s food and housing, these are just needed, but they can’t be sold at a higher price. If they are too expensive, they can just change to another place to eat. The same is true for the pet industry, so if you want to make money, you must have other businesses.

The American pet industry market is not much different from the American society. What makes the most money, medical care, insurance, and medicine are definitely the most profitable. The same is true for the pet industry in America. Selling those pet rations, Compared with pet medical treatment, it may sound that the scale is much larger than the latter, but the profit is not even left behind by the latter!

   "Evan, you can acquire the Pets company, bring in the members of the original Pets platform, and form a new pet platform!

But it should not just be a platform for selling pet products online. It can enter the pet food market, establish a reorganized food company with its own platform, establish a new pet breeding, pet insurance, pet medical, pet drug company, and sell products online. Establish pet clinics, even establish pet hospitals, and train professional pet doctors.

  Or one day, on the streets of America, there will be a chain of pet clinics established by you, which are equipped with pet medical devices, inspection equipment, and pet medicines developed by yourself..."

Evan Spiegel was excited when he heard it first, but then he couldn't help being speechless for a while, and even his scalp felt a little numb. The pancake was painted too big, which made Spiegel feel a little choked when he ate it. up.

  Spiegel really wants to take advantage of the current blank period to occupy the pet market, which at most sells pet rations and supplies. It is definitely not as scary as the big pie drawn by Song Yang!

Of course, if the plan comes true, then this pet platform has really become a big brother in the global pet industry, providing professional pet insurance, medical treatment, medicine and various pet supplies for the global pet industry. Not much worse than the top giants in America, maybe even worse!

   Swallowing his saliva, he drank the large glass of wine in front of him in one gulp. At this moment, Spiegel hesitated a bit. After all, the example of Pets was right in front of him, and it would be easy to mess up if he took too many steps.

   "Director Bruno, this...is the cost too high? To establish a pet food company, pet insurance company, chain pet clinic, and pet medicine company, the initial investment may far exceed expectations!"

   Evan Spiegel said to Song Yang, this pie is indeed big enough, but Spiegel can't imagine how much it will cost to build all this.

   “But Silicon Valley VCs and Wall Street institutions love stories like this, don’t they?!”

  Song Yang's figure loomed in the study, which made Evan Spiegel stunned for a moment, and then his eyes became a little strange.

You have to come up with some new tricks, otherwise no one will buy it. If you want to play a pet platform, you have to play something different from the original Pets company. Otherwise, how can Wall Street institutions still have leeks? Let's enter willingly!

  A giant company that occupies half of the pet industry in insurance, medical care, pharmaceuticals, clinics and other industries in the future is not worthy of their investment, let alone a company that Song Yang has endorsed.

Of course, this pet platform, in the future, will probably be much more ferocious than the Pets company in the past. Back then, Pets burned less than a billion dollars, and after hundreds of thousands of leeks, it died. An Jing Lie down quietly, it's Spiegel's new pet platform's turn, and it's such a big pie, so don't burn 30 to 50 billion US dollars, otherwise, is it worthy of the big pie that Song Yang drew for it? !

   Now that Spiegel wants to come, he feels that Song Yang has taken more than 60% of the shares and returned him the remaining 40% of the shares. He has really taken care of him, a die-hard supporter.

   When this pet platform goes public in the future, if the market value can reach hundreds or even hundreds of billions of dollars, then Evan Spiegel's worth will reach an unimaginable level.

Of course, Spiegel can also choose to reject Song Yang’s support. Perhaps he can also get a big cake, but how much of this big cake can be eaten, or even whether he can eat it, is a question. With Song Yang's support, he can eat a large part of this pie!

   When Greck, Marcus, Whitman, Xie Qing and others in the living room saw Evan Spiegel coming down from the study, the excitement on the latter's face was almost overflowing.

Whitman and others don't know what Song Yang and Spiegel talked about, but looking at Spiegel's expression, they can guess that Spiegel got support from Song Yang, otherwise he would It won't be this look.

From the study room, Song Yang watched Spiegel hurriedly get on the golf cart and leave. Spiegel's pet platform is actually equivalent to a test product. If it really succeeds, then ICQ can Incubate more Internet companies internally.

There are too many companies similar to the pet platform. It is impossible for ICQ to do all of them, but they can invest in them. The social and media business in ICQ’s hands is equivalent to having huge traffic. How to use these Realizing traffic will always be a difficult problem in the hands of ICQ.

The Sierra game is one of the ways to monetize ICQ traffic, and the Internet pet platform that Spiegel is about to establish is also the same. When more companies are incubated within ICQ, the dollars earned from the monetization of these traffic will increase. more!

The trend of the Internet is slowly changing, and sooner or later it will enter the next stage, that is, who has the most traffic in hand, and how to realize the traffic in hand, and the company that can realize the traffic in hand can survive , If you can’t realize it, then...just die with the traffic, if you can’t earn a dollar traffic, what’s the difference between that and air? !

   "Spiegel wants to start a new pet platform!"

After going downstairs, Song Yang casually told Whitman and others about the big cake he drew for Spiegel. Marcus, Whitman, and Xie Qing were all shocked when they heard what Song Yang said "The cloud is calm and the wind is light", but they can hear how much movement will occur in Silicon Valley and Wall Street in this big pie.

   It's hard to say whether it can make a good dollar, but the pet platform that Song Yang has ordered can cut leeks very fast!

After talking a few words, Song Yang looked at Whitman and Xie Qing. Evan Spiegel's pet platform would take half a year at the fastest to start, and the shelf had to be set up first. Get up and launch a website before you can start fooling the various investment banks in Silicon Valley and Wall Street to enter the market. This year is no longer the era when Song Yang could fool people with a PPT. Experience is not.

   "Whitman, let you come over from Houston this time, you should also know why!"

  Song Yang said to Whitman, who nodded. With her qualifications and connections in Song Yang's camp, if she didn't hear any news, she would underestimate Whitman too much.

   "The key is how long Martin Solo can last in WPP Group!"

  (end of this chapter)