Are You Crazy, Do You Call This a Copycat Machine?

Chapter 87 Upgradable coupons! A perverted marketing plan with a’cut one knife’! [Please customize!]

Because the person under his hand is on an ordinary business trip.

Lao Ma discovered in advance that WeChat is promoting the mobile payment work in Jinling.

As one of the first domestic entrepreneurs to enter the field of online payment, he immediately discovered the huge business opportunities contained in this, as well as the threat to Alipay!

Yes, threatening.

If we say that after the launch of WeChat red envelopes, WeChat has only established an ordinary online payment channel.

Then after the mobile payment is turned on, WeChat is holding the user’s’money bag’! It assumes the function of the user’s wallet!

This will undoubtedly have a huge impact on Alipay!

You know, Alipay is the backbone of Ari’s e-commerce industry.

It is precisely because of the support of Alipay that Taobao is what it is today.

Once Alipay’s market position is impacted, the impact will be the foundation of Ali!

Therefore, the old horse can’t sit still.

After seeing that WeChat began to promote mobile payment, he immediately followed up! He began to promote Alipay’s mobile payment business offline.

“Mr. Ma, the results of yesterday’s data have been calculated.”

After the mobile payment business started, Lao Ma made regulations.

Every day’s business progress must be sent to him as soon as possible after the statistics are made.

So at this time, he just came to the company.

Lu Zhaoxi walked into his office with statistics.

Lao Ma nodded, took the document, and began to read it carefully-this has been his normal state for some time, and it is the first thing in his work day.

“Very well, although we started later, the gap is getting smaller and smaller.

“Make persistent efforts and strive to achieve market share overtake within this week!

Putting down the files, the old horse smiled rare.

The statistical results show that after this period of time catching up.

Although Alipay started later, it has already begun to catch up.

The share in the mobile payment market is gradually catching up with WeChat.

For him, this is undoubtedly the best news he has heard during this period.

“Mr. Ma, thanks to your “random reduction activity” idea. ”

“If there were no “random reduction activities”, we would not have made such a big improvement in a short period of time. ”

Lu Zhaoxi’s words sounded like he was flattering the old horse, but it was not.

Because it was late to enter.

And I don’t know what happened. In major cities across the country, most of the pushers suddenly disappeared!

This has brought no small difficulties to the initial promotion work.

Therefore, in the first period of time, the progress of Alipay’s mobile payment can be described as very slow.

After realizing this problem, Lao Ma immediately couldn’t sit still.

And immediately under his instructions, Alipay launched the “random reduction” campaign!

– When users use QR codes to make offline mobile payments, they can get immediate discounts!

Although there are not many exemptions for each order, for users, this is a real deal that can be obtained.

So for a while, more people started using Alipay to scan the QR code to pay, and the gap with WeChat Pay began to narrow, and it was catching up with great strides.

“It’s good, it just burns a bit.

Hearing what Lu Zhaoxi said, Lao Ma couldn’t help but feel a little distressed while he was delighted with the effect of’random reduction*.

He took the lead in offering benefits to users and used the most violent way to compete by burning money.

He knew clearly in his heart that WeChat would definitely keep up if nothing unexpected happened.

At that time, a money burning war will inevitably occur!

In this way, the amount of money to be invested is not a small number. Although “not interested in money,” he still feels a little distressed about the numbers that he doesn’t know how much to burn.

However, in order to seize the mobile payment market, grit your teeth too!

…

WeChat is indeed about to keep up with the money-burning war.

But for this, Chen Fei is also well prepared.

After all, he had seen too many such things before.

Bike sharing, takeaway, online ride-hailing, and e-commerce. In the original time and space, when these fields started to expand at the earliest, when the cake was just started, the competition among a lot of companies would inevitably start a money-burning war.

What tens of billions of subsidies, what is the promotion of the whole people.

As if the money in the hand can’t be spent, try to fortress the user.

Its purpose is just to seize more of the market.

“Mr. Shen, the renewal promotion has been sent out.”

The update of the application software of WeChat is different from the game, and there is no need to stop the server. After the update of the cloud database is completed, it is only necessary to wait for the user to update.

Wang Yiman finished his task, but did not leave.

Instead, he walked in front of Chen Fei, hesitated, seemed to want to say something, but hesitantly did not speak.

Chen Fei raised an eyebrow and asked, “What’s the matter?”

Wang Yiman struggled for a while, and only then made his debut: “Mr. Shen, I think.”

“Our update, isn’t it too strong?”

“Too hard?

Chen Fei didn’t understand what he meant.

Wang Yiman paused, organized the language, and explained.

“I think our full reduction effort is a bit too big.”

“In fact, it’s like Alipay, or a little higher than them. It’s enough to increase the degree of full reduction to this level at once. The cost of each new user is too great.”

“You meant to say this.”

Chen Fei smiled.

He understood what Wang Yiman meant.

Alipay’s “random reduction” activity has been online for a while, and because Chen Fei has been busy with the new phone during this period, he stayed with Hongmeng Technology.

Without Chen Fei’s instruction, there was no timely follow-up of discount activities on WeChat.

Now, Chen Fei has finished working on the new machine, and has shifted the battlefield to WeChat non-stop, and at a very fast speed, he has finalized the WeChat preferential activity plan.

A major focus of this update is this activity.

The reason why Wang Yiman is so entangled and distressed is also the activity itself.

Because he thinks – President Shen is really too generous!

It’s true that Alipay’s “random reduction” is very popular with users, but their actual discounts are not big at all.

Some random deductions are a few cents, and some random deductions are a few cents. A very small number of users can only get a “full reduction of more than 1 yuan” when trading large amounts.

Therefore, in Wang Yiman’s view, the reason why “random reduction” is popular is not the key to the discount.

Instead, through the discount event, the user feels that they are taking advantage of it!

Therefore, the intensity of Mr. Shen’s activities this time is really too extravagant.

Even if Hongmeng Technology’s games have begun to attract money, and Hongmeng Technology’s profits are supported, the money is not spent like that.

Chen Fei showed no sign of paying attention to Wang Yiman’s concerns.

He waved his hand and said affirmatively.

“It is precisely because Alipay’s discounts are not strong, so we have to use more discounts to attract the discounts.”

“Moreover, our activities are different from their “random reductions.” ”

With that said, Chen Fei glanced at his watch.

“Okay, you stare here, I’ll go to the office to take a break.”

“You remember to call me when Mr. Liu arrives.”

“Okay Mr. Shen.

Chen Fei did not intend to discuss this topic, nor did he listen to his own suggestions. Wang Yiman stopped the topic immediately.

But wait for Chen Fei to leave the technical department.

He just came back to his senses.

Immediately chased it out.

“President Shen, who is Mr. Liu you are talking about?”

“Jingdong’s big strong son, Liu Daqiang, Mr. Liu.

I saw Chen Fei get into his office without looking back.

“It turned out to be President Liu of JD.com.”

After getting the answer, Wang Yiman walked back thoughtfully.

But when he closed the door, he was suddenly taken aback.

“Ms. Liu from JD.com is coming?”

“Does Mr. Shen want to join forces with JD?”

Wang Yiman guessed Jingdong Liu’s intentions.

At this time, the new version of WeChat has been noticed by more and more people.

In Liucheng, Mo Siyan started the update almost without even thinking after seeing the WeChat update prompt.

–Since the last red envelope version of WeChat, her update reminder for WeChat has basically seen the update once, for fear of missing some novel activities.

After the download of the update started, she began to read the update content this time.

“Hey, WeChat doesn’t sell anything, so why are you still launching coupons?”

Opened the WeChat update details page, and when she saw the first line of the update content that said “Coupon Welfare Activities” will be launched soon, Mo Siyan sighed in surprise.

She thought about it carefully, WeChat is not an e-commerce platform like Taobao, why do you have online coupons?

Continue to look down.

She got it.

It turns out that this is related to the previously launched mobile payment.

Because the holiday is about to end, Mo Siyan often goes shopping in the mall recently, preparing to buy some things to take back to school, and it is also during the wandering, she found that many stores have already posted the WeChat Pay two. Dimension code, support scan code payment.

Young people are very receptive to new things.

After a brief understanding, she immediately fell in love with this convenient payment method-no need to bring cash, you only need to bring a mobile phone when going out, which is simply too convenient.

The updated coupon activity this time is precisely related to WeChat Pay.

The content of the event is simple:

When users use the scan code to pay online, they will have the opportunity to get coupon rewards!

Seeing this, Mo Siyan suddenly became interested.

During the time she was familiar with QR code payment, she also discovered that Alipay had launched a mobile payment service.

Moreover, compared with WeChat Pay, Alipay has launched a random reduction campaign.

Although from the information she has learned, Alipay’s random deduction is not much, but it is not too much, is it not money?

Comparing the two, although she thinks WeChat Pay is more convenient, she still has a little regret about the lack of discounts.

But now it’s good, and WeChat has also offered special offers.

That regret was finally wiped out.

“Yanyan, hurry up. Didn’t you mean to go to see the clothes in the afternoon? Why are you still lingering, hurry up, I won’t wait for you if I don’t come out again.”

At this time, Mo Ma’s urging sound rang outside the door-the mother and daughter had made an appointment to go shopping in the afternoon.

“coming.”

Mo Siyan agreed, and immediately got up from the bed.

“Mom, I’ll send you the link, click on it and cut it for me.”

After a while, in the mall.

Mo Siyan said to Mo Ma while fiddling with her mobile phone.

“What slashed it?”

Mo Ma was taken aback.

Go shopping well, what do you do with a slash?

Seeing Mo Ma’s startled look, Mo Siyan burst out laughing.

“”々It’s like this…”

Immediately, she explained.

It turned out that when making the payment, Mo Siyan suddenly thought of getting coupons by scanning the code on WeChat. She went to buy a bottle of water when she was curious.

Unexpectedly, a coupon actually appeared in this scan.

Moreover, this coupon is completely different from what she thought, with a different way of playing.

What Mo Siyan received was a coupon of 10 minus 100%.

The range of the discount is not big, but compared with Alipay’s discount, it is already stronger than I don’t know how much.

So when she saw this coupon, Mo Siyan was very pleasantly surprised.

But then, when she clicked on this coupon, she discovered another thing that surprised her even more.

–This coupon can even increase the discount amount!

Just share the coupon with your friends on WeChat, invite your friends to click on the link to cut a knife for yourself, and you can increase the discount amount!

The maximum can be increased to-100 minus 100!

If it is said that the discount of 100 minus 10 is several times stronger than Alipay, then this can increase the discount limit, up to the rule of exemption, which completely throws Alipay out of unknown streets!

“There is such a good thing?”

Mo Ma was also excited when she heard it.

This is equivalent to picking up 100 yuan for nothing.

Immediately, she immediately clicked on the link sent by Mo Siyan, and helped him with a knife!

“Congratulations, you are invited to help new users who have not used mobile payment before, trigger a crit, and the discount amount will increase by 5 yuan! The coupon upgrade is: full 100 minus 15! ”

“Mom, you cut five yuan!

Seeing the prompt that popped up on the interface, Mo Siyan was a little excited.

Although it is a lavish consumption habit on weekdays, a few hundred yuan is the master who never blinks, but at this time, she is already excited to see the discount of only 5 yuan-it is the same principle, the essence of human beings Pigeons, repeaters, white monsters!

“Just click it for 5 yuan?”

Mo Ma’s eyes lit up.

“Hurry up, send it to the group, let your second uncle and the others also cut a knife. With so many people in the group, one person can chop up 100 with one knife.”

“I will post it!”

Mo Siyan followed kindness and immediately forwarded the coupon to the group.

And after she forwarded it.

Not long after (Ho Nuo Zhao), the second uncle also sent out a link to help cut a knife.

It turns out that there are additional rewards for the slashing event – users who help assist in the slashing process will also have the opportunity to get coupons!

…

After the new version of WeChat was pushed, the number of updated users increased steadily.

And like Mo Siyan, the number of people who scan out coupons during the QR code payment process is also increasing.

Of course.

None of them had such good luck as Mo Siyan, and they swept out a big discount of up to 100% off.

The vast majority of people still get a discount coupon of 5 yuan off 1 and the highest free order is 5 yuan, or the coupon that is 10 off 1 and the highest free order is 5 yuan.

But although it was five yuan and ten yuan, it was enough to surprise them.

At the moment, there seems to be a kind of magic.

Under the powerful communication mode of “chopping a knife”, WeChat coupons began to appear in major WeChat chat groups.

Words like “help cut a knife” are appearing more and more.

Almost within a day.

A craze that is no less than WeChat red envelopes has once again become popular among WeChat user groups.

Watching the enthusiastic reaction of users.

Wang Yiman was both happy and sad.

The good news is that there are so many people participating and the effect of the event is so good. Needless to say, WeChat’s mobile payment is definitely going to crush Alipay.

But the worry is.

How much money do you have to burn for such a big discount event!

President Shen, don’t he feel distressed?

It is false to say that it is not distressed.

But Chen Fei has already thought about a countermeasure Zhu.

This is not.

After a short nap in the office, the local rich man who paid for the event came to the door.

“President Shen, you are really laid-back, such a big company, so many things, it’s good for you to take a nap in the office by yourself.”

Jingdong Liu, a strong son of “no wife and beauty” walked into Chen Fei’s office happily.

“Oh, Mr. Liu, welcome. Welcome.

The strong son is happy, Chen Fei is even more happy.

With a warm welcome on his face, he immediately greeted him.

The boss came to pay the bill, can this be unhappy?.