American Fortune Life

Andy's hope for the Dodge Stadium is the Bernabeu of the United States. Looking at the Real Madrid's Bernabeu Stadium, it is no longer just a competitive arena, but a real Madrid tourist area with the Real Madrid Club as its core.

Although the Dodgers are located in the suburbs, but the transportation is convenient. As long as they have established enough attraction, many fans will choose to come here to play, shop, eat, and watch the ball at night. The cost is definitely greater than the ball itself. For the surroundings It is conceivable that the consumption of various business places will drive.

In addition to the direct pull on consumption, this area has amassed popularity and opened up awareness.

Andy's naming rights for the Dodge Stadium have always been ill. Nima, the sponsor of the Major League Baseball is a contract negotiated with the Major League, leaving little space for the team to sign the contract alone, even the broadcast contract, the Major League The city will be strictly controlled, bypassing the big league negotiations, it will not pass at all, and it will be rejected by a piece of paper.

All major league baseball caps come from the manufacturer newera. The designated alcohol is Budweiser, the beverage is Gatorade and 24 sponsors. There is nothing about the team at all.

The Major League Baseball only distributes 27% of the league's total revenue to 30 teams on average, so for baseball teams, the business model can be extended to teams outside the stadium to increase revenue.

Fortunately, the Dodgers hold a few good cards. One is the TV broadcast right. After all, this is Los Angeles. The Dodgers are also a famous team with a market value second only to the New York Yankees. The second is that there is still a stadium naming right that has not been placed. The third is An officially designated airline company sponsor is available.

So when the crowd took their seats in the conference room, after Andy said these three ways to get money, everyone fell into a short silence. In addition to the stadium naming rights, which are not new but absolutely subvert the tradition for the Dodgers, the remaining two But there are partners, and fools can hear it. Big bosses have to be unreasonable.

Since Martin Lee, the operations director, has made a face in the previous market planning, he doesn't care about rushing out, leaving a deeper impression on the boss.

"Fox ’s broadcast contract is generally good. The annual broadcast cost of 80 million is also the highest in the league. It is even more profitable than the Yankees' own TV network, and the progress of our negotiations is not very good. Well, Fox even wants to sell us the second sports station ...

As for the sponsorship of the designated airlines, Southwest Airlines' sponsorship contract can be considered. After all, there is only a 3 million sponsorship fee. It is indeed not worth the money for the current Dodgers team. You must know that the boss has brought more attention to the Dodgers team. It is in the competition and the arena, you can consider re-investing. "

If the current manager of the team, Granada, took a deep look at Martin Lee and nodded in agreement: "These are advantages, but the most important thing is the team's performance. Only when the results are getting better and better, our fans will leave. When they enter the stadium, sponsors will come. "

Andy squinted his eyes slightly, reached out and touched his chin, and groaned for a while and said, "I don't care about the team's affairs. The team's finances have been straightened out. With sufficient funds, people who lack it will buy them. The players cleared out and gave me something pretty, I don't want people to leave, and pay them a salary! "

He also knows that this huge pit exists in the baseball world. He often uses money to support the players who are traded away in order to make room.

"Martin, you are responsible for setting up an expansion team to be responsible for the next development issues. Okay, let's break up first, Granada, leave it ..." Andy looked at the discussion and almost ended the meeting.

After the meeting room was left with only Andy and Granada, Andy said, "What do you think of Martin?"

"I'm a loyal employee of Dodge. I've been working here for seven years. Although there was nothing outstanding before, there were no mistakes. I didn't expect it to be very surprising today." Granada did not deliberately suppress the limelight. Martin, because he is really too busy, as long as his energy is to manage a sports investment company, not just a baseball team, he will be happy to have someone help him share it, and he flew back and forth to negotiate during this time. Surgery.

"Then let him be the deputy manager, who is in charge of marketing and development, and your current vice president of the management team, which is in charge of complementation. You are also the manager, and when the time comes, see who is more successful and who will take over. Your position. "Andy is to hang his bones and let his subordinates break the rhythm of his head. Of course, this will allow his subordinates to perform desperately and create value, which is the most desirable for his boss. .

"By the way, how's the negotiation with the Houston city government? I haven't read today's briefing, you can say it directly." Andy continued to ask.

"They are willing to complete the transaction of the Toyota Center for $ 100 million, and the ten-year naming rights of the arena and Toyota will be retained, and the previous naming profits will not be discussed separately."

After hearing that, Andy basically understood that it cost more than five million dollars than the 235 million cost of the stadium. The 10-year-old $ 100 million naming fee of Toyota that was eaten was also directly included in the acquisition cost. Not bad, but you still need to vote in the city council.

Although Andy is very upset to fulfill Toyota ’s naming contract, although the annual naming fee of 10 million yuan is not the highest in the league, it is also ranked fourth. It is acceptable, and there are still 6 years. Take a bite. He doesn't ask if the citizens and fans will get used to changing their names. As long as they can increase profits, they will get used to it after a long time.

"Then go into the acquisition process. Go to Houston and clear the obstacles of the city council. If you run into trouble, call me at any time." Andy has nothing to worry about the most difficult city council, after all, they The foundation of the Smith family is in Texas. Of course, it is not ruled out that there is something to look for, as long as you get a lot of votes.

"By the way, let the Rockets go to the capitals of the dynasty Beijing and Modu to set up offices respectively, and dig deep into the Rockets sponsors, such as some basketball stands, some booths in the stadium, back seats in the stadium, etc. Yes, as long as it can attract investment ...

After listening to Granada's direct aggression, Andy took out the set of advertisements on the back of the seat of the Tianchao bus and squeezed out the advertiser's behavior, which directly refreshed the foreigners' festivals. Can you still play like this?

"This ... will no manufacturers buy this kind of advertisement?"

Andy rolled his eyes directly, and said to Granada in doubt: "The manufacturers in the dynasty will definitely compete for these advertising spots, but don't be too cheap ..."

Andy left the Dodge Stadium with his assistants and bodyguards, leaving Granada with a question mark and an exclamation mark. "Ahem, basketball rack ads are sold out by area ..."

Andy doesn't care about such things as saving money in the making of money. It can bring profits, can make money, **** festivals that you want, smile poor and don't laugh, and the most comfortable and comfortable is the most important. !!

Boss, where next? "Tori Black stood up slightly and dragged his black tight-fitting tun skirt away, making it easier for the Devil to enjoy the black si long tui, and he kept asking softly.

"Well, go to the copyright company and see what the dead fat man is doing." Andy leaned his head on the pillow, stroking the smooth silk wa beauty ~ tui, listening to the briefing read out by Tori, this grandfather did Pie is what he enjoys most.

"Nomura Securities, the largest securities firm in the pedestal, announced a loss of US $ 620 million in the quarter. According to the analysis made by the think tank in conjunction with market news, it is very pessimistic about the forthcoming third quarter 2007 financial report of Merrill Lynch, the world's top securities firm. A staggering number ... "

"Ah ... these people are not worthy of sympathy at all. The subprime mortgage market has clearly collapsed. The major stock markets around the world have also taught them lessons. The dying struggling in September and October, the return of time, On the contrary, this group of people is getting worse. It's really self-defeating, waiting to see a good show! "

Andy sighed while listening to Tory's reading. Some people did just that. Well, the scars forgot the pain. Even if they talked about it, they wouldn't listen to it. Instead, they would jump into the pit. The dramatic rebound in the stock and property markets in October caused many people to forget the previous trembling and left the crisis impact of subprime loans behind, even the US government and rating agencies. Questioning the real danger and seriousness of the subprime mortgage crisis, there was a great disagreement in the understanding of the subprime mortgage crisis. Andy's newspapers warned more than once, but still couldn't hold most people to death. Continue to push up the stock market.

In October, the US stock market was pushed up to 14,198 points by the adverse market, and the Tianchao stock market on the Pacific Ocean side was also pushed up to 6124 points, which is simply irrational madness!

In this case, let's die!