American Fortune Life

At 4:00 pm on Monday, October 8, 2007, the only national Xing Paid Evening News with a 182-year history that was renamed "London Standard Evening News" officially started its new chapter for free.

At subway stations, train stations, and other crowded places, from time to time, you can see staff members wearing fbi overalls and printed with standard newspapers standing in front of the newspaper boxes. The first time I heard on the road, I didn't know what I thought happened.

There are also TV media reports on the scene and interviews with passers-by. After all, this is also the first orthodox newspaper with a long history to choose free delivery, which is undoubtedly very attractive to the people of London.

"I'm glad this newspaper is freely available, and current affairs are quite insightful. It is a great thing to be able to watch on the subway after work!" A reader with a standard evening newspaper in his hand was pulled by a TV reporter. Live interview.

"... I think it's better to pay because they always provide good service."

Andy didn't care at all about this, of course, he also wrote an open letter to readers in the free newspaper on the first day.

"Today is a historic day for the Evening Standard, as we are the first free orthodox newspaper in the UK. With this groundbreaking reform, we will (on a daily basis) provide 600,000 newspapers to Londoners ... We are committed to maintaining the quality of our newspapers and the value of hard news, commentary, and analysis. Our goal is to promote London, a great city in the world, while exposing phenomena and actions that attempt to undermine urban progress. We pledge to For all Londoners. "

Sincere and sincere, many readers felt that this young man of Andy Smith really regarded the Standard Evening News as a career, and social responsibility was working hard. When the evening TV news reported, the TV media also interviewed many well-known People talked about their views on this.

Frequently misbehaved, the mouth of the mayor of London, Boris, spoke highly of Andy Smith who supported him in the face of the camera. . He will cover London, the world's best city! "

Andy, who was lying on the sofa, watched TV and heard Boris saying that the fart was still very happy. People like to listen to good things, even if the other's fart is shot with purpose, But what does this mean? It is a relationship that makes use of each other. The new stadium of his own club also expects this unscrupulous big mouth to operate when it is listed on the market.

In Andy's opinion, the free of the Standard Evening News is just the beginning of a reform. He will not lose money like Murdoch. He wants to use the Internet thinking to make physical paper media, drive circulation for free, and grab the reader market. It is the traffic. The influence and credibility of the newspaper industry itself will not be discounted because it is free. As time goes by, the credibility of the news that the British care about will be guaranteed. As traffic increases, advertising profits naturally increase.

In the two-year plan formulated, it is to allow the London Evening Standard to achieve a breakeven, coupled with the news website where the Evening Standard is valued, and the information sharing with his media company, he believes that profit is only a matter of time.

As for other murmurs, such as the United News Agency's disapproval of his autocracy, Andy was too lazy to directly send a team of lawyers to invite the purchase of the remaining shares. After receiving an unfriendly rejection, Andy initiated the transfer of creditors and debt inspection. , On the grounds that the shareholders did not pay the full amount of the share capital, the Lianhe newspaper, as the shareholder, was required to bear part of the compensation liability.

Faced with Andy's shameless means of personally suing his company, watching the presentation of his debt statement on behalf of Andy Smith, and a team of lawyers with a mockery, the Associated Press really wanted to throw these documents to the other party Face.

Nima, when I first got the standard newspaper shares, it was true that there was no full payment of funds, but have the resources and information sharing been fed to the dogs for so many years?

However, they also know that unless they make up the funds and pay the part of the debt that the shareholders have to bear, otherwise the **** on the opposite side will definitely bring the United Daily News to court. At that time, they will face a group of people who hope to maximize their benefits and are greedy. Walk the dog.

In the face of more than nine million pounds of debt fulfillment requirements, Lianhe Newspaper has been forced. As a marginalized shareholder, or a newspaper company that does not know how long it can support, they will never choose to die, will not Want their shares!

So three days after Andy took over, United Press chose to compromise and sold the standard Evening News shares they held at a high price of 300,000 pounds.

In a harmonious atmosphere, Andy and Lianhe Newspaper completed the transaction and took a group photo. Andy also very friendly and communicated with each other. "We can always find a peaceful solution to the problem, although this transaction can It was reached at the beginning, but we all achieved the same goal. Finally, we did not disappoint everyone, thank you ... "

Looking at Andy's back with a smile on her face and a person leaving, Lianhe Daily's face was all black, and her teeth were whispered and cursed, "This arrogant bastard!"

"Tired of life when tired of London." This sentence has long been rotten by the British. No matter what kind of person you are, you will find a lifestyle and style that suits you in London.

But for Andy, who ushered in a gloomy sky in the morning, he didn't like life in London very much. He was ready to leave and return to the sunny California, facing the Daily Mail and General Trust Group Chairman Vince Johnson Hamsworth's invitation letter, he also reluctantly grinned.

Call in the little assistant and ask her to return the booked flight ticket. She can only choose to stay in London for a few days.

Andy naturally knows better than anyone why this invitation letter is nothing more than the negotiation of the acquisition of "Du Li Bao", because the negotiating team of the Daily Mail has played with flowers and goods, and the baggage that could have been thrown away has been smashed again. In their hands, they did not want to give up this opportunity in the face of Andy Smith, the only high-quality buyer interested in "Du Li Bao".

Therefore, they can only choose to report to the big boss, and their young Rosemill came forward to re-enact the negotiations.

In 1998, Rosemary III died suddenly of a heart attack, and the Daily Mail Kingdom passed to Rosemill Fourth. At that time, Rosemill was only 30 years old in the fourth year. No matter his seniority in journalism or business strategy, he could not compare it with his father. Public opinion was deeply doubtful whether Rosemill could maintain the honor of being the last British local media magnate.

However, from the early years of the 21st century, several other newspapers under the Daily Mail Group have maintained a good momentum of development, and Rosemill Fourth has also established his position as a young British media mogul in the United Kingdom.

"Are you inviting me to experience rural life? Oh, these British people are really hypocritical." Andy opened the invitation and looked at the content written on it, muttering softly with a mockery at the corner of his mouth.

Only Britain in the world still retains the hereditary system of the aristocracy. Today, some of the lifestyles of the British aristocracy still follow the old conventions, but they generally do not say "aristocratic life" but "country life" Come to hint.

At this time of the day, the so-called country life is fox hunting. Although it is not the best time in winter, in the face of foxhounds, even the foxes who have penetrated the holes will be torn by them crazy.

"A pleasant rural life, a noble flaunting mentality, the joy of hunting, the heroic mood of killing the people, plus the opportunity to have a short flavor love with a country girl with good looks ..."

Andy is still very new and curious about the so-called fox hunting. Of course, he is only curious about fox hunting, not the so-called noble force. He has no interest in integrating into the aristocratic circle in Britain, because it is better than New York ’s. In the high circle, hypocrisy and contrivance are necessary to get mixed up. Everywhere is used to talk, weird accents, pondering each other's status and status, and using humorous methods and humorous words. This is undoubtedly the most unbearable.

For example, in the face of Beckham who wants to win the title, if he praises his "London tone" for being good, he will never be happy, because in the eyes of people who want to drill into the aristocracy circle, To say that his accent is a London accent is undoubtedly to say that he is a working class ...