American Fortune Life

With the launch of the new issue of "Newsweek", the continuous series of "House of Cards" continues to be popular in a gradual and progressive manner.

For political novels, there are usually some difficult problems, such as the tendency to fall into the position of "prefer zuo or you", or the habit of indulging in facial satire on politicians, both of which easily make the novel's temperament seem frivolous and shallow.

Andy has never considered the issue of position. Of course, the reduction he is doing now does not require him to consider so much. The approach he uses is closer to straightforward. The sublime subtext is wonderful, but it is rare to talk about political skills in a blatant manner.

The building method of "House of Cards" is based on the mechanical principle of interdependence between cards. One is pulled away, and the building is tilted. Therefore, the title of the book has summarized everything the story wants to express, without obscuration and concealment.

The first part of "House of Cards" is still being serialized. With the popularity of the novel, major TV stations are naturally very knowledgeable. After all, there are already millions of regular readers. This is definitely the most valuable fix after adapting the TV series. Audience.

There is a saying in the television industry that "ratings are the source of all evils", because no one knows what wind it will draw, and can only respond to the market according to the past experience of the production team, adding a lot of indescribable and capable The direct 404 element, but even so, the ratings are still unknown, but the audience ’s preferences change so quickly, it is really difficult to figure out.

Major TV stations have been contacting Newsweek for the film and television adaptation rights of this novel, but Andy is not at all interested, because he has long decided to let this TV series follow the trajectory of previous lives. Still in the form of online dramas.

This is also an important part of his layout in the morning. When acquiring Peak Entertainment, Andy let people rent an office in Santa Monica. A video website company called hulu was established as a simple studio.

Andy once again shamelessly seized the opportunity and seized the name of Hulu video website. You may not know much about Hulu. After all, Rabbit Country cannot enter. Hulu video website is one of the most popular video websites in the United States. One. The future of the website is mainly to provide authorized genuine film and television works and television programs.

Of course, relying on the film library of the new film company that Andy started to distribute is a nonsense to support a video website, so it is necessary to seek the cooperation and support of major media, television stations, and film companies.

This is not a thing that can stand on its own by eating alone. You must distribute the cake well. If you want to gain huge benefits, you need to make the cake bigger.

In fact, the real code engineer of Andy's hulu video website studio is not too many, most of them are the staff of the external communication department. They have contacted major TV stations and major movie companies for cooperation early.

The sudden appearance of the hulu video website also made nbc global, which was preparing to cooperate with fox, want to make a video website. They stopped trying because they knew who the hulu video website owner was, and convinced the slogan of the hulu video website. Already.

"Tackling the erosion of the traditional film and television industry by online video, and pulling the user's attention from the funny cats back to the film and television films produced by the filmmakers with huge investment!"

Listen, how good it is, it is said that the heart of these old media is gone, youtube is the biggest enemy of old media, hulu video website is the boss of Andy, a new Hollywood film company, in order to fight the killer of these new media. And they are on the same front as these old media.

As for why they think so, the main thing is that Andy allows them to pay out money to buy shares or to become a content provider of the Hulu video website in a cooperative way.

In the Andy plan, Hulu will work with more than 80 content producers such as nbc Universal, Fox Sony, MGM, Warner Bros., Lionsgate, and NBA. Will be its partner in the channel. This means that anyone can see high-quality full-length "The Simpsons", "24 Hours" and other old and new TV shows and movies on hulu and its partner websites for free.

But the key is that in addition to burning money, a new video site requires other ways. After all, YouTube ’s user-created content is more likely to create a hotspot for dissemination. In the period when the user ’s bandwidth is still in its infancy, people are also more likely to accept short videos with blurred images but interesting content.

Of course, for the YouTube website, which has never been able to establish a successful profit model, its survival depends entirely on the acquisition of Google, and the fate of raising money to become a strategic chessman. Andy is relatively speechless, and it is entirely Google data that is king Victim.

Andy ’s Hulu video website has determined that the mode of advertising needs to be inserted for 2 minutes every 22 minutes of video to survive from the beginning of the studio. Of course, users can choose their favorite ads to play, and pay for content without ads. .

As a senior netizen, Andy has enjoyed free resources in the rabbit country for many years. Regarding subsequent advertising problems and fee-based viewing, he has been alive and swearing, but finally he has not adapted slowly? Therefore, the acceptance threshold of netizens is really not as high as they shouted. Andy is not worried about the profit prospects of the website at all, and he is not worried about the jumping and cursing of netizens at the beginning.

The key is that content is king. "House of Cards" is his killer to increase the exposure of the Hulu video website. After the first part of the novel is serialized, he asks Jon Mitcham to lead a few companies to invest in the production. The complete season is directly put online and watched for a fee .

Well, this will undoubtedly challenge the viewing habits of old TV viewers, but it is a move that is most in line with the current Internet users' viewing psychology. Anyway, Andy is extremely disgusted with chasing dramas in the past life. Nima, watching one episode a week can die quickly. I believe that with the infinite number of movies and quality refreshing, most people have also lost the weekly waiting for a lengthy drama in front of the TV. Set patience.

Especially the revolution of smart phones is about to start. The next mobile client will explode, the information bombing will be simpler and more powerful, and there will be short circuit and forgetfulness in the urban crowd. Even if the beginning of each episode takes time to look decent It is pointless to have a previous episode review.

Anyway, one episode of the week, Andy feels extremely embarrassed, so in a sense, he will use the "House of Cards" web drama to subvert this tradition, open up new channels, and let the hulu video website rise rapidly. Of course, this is undoubtedly a huge shock for the TV stations that have long dominated the production and distribution of American dramas. After all, they need to focus their audience on the TV in a certain period of time and charge sky-high advertising fees.

This is not a problem that he needs to consider. At that time, several major media groups will be drawn into the hulu video website camp. Anyway, they also make money. I believe that if they have opinions, they will endure it.

Andy is trying to use a cake-sharing form to pull up a huge power group to seize future network channels and network traffic. Benefit sharing has never been a problem. Capital society, eating alone will become the target of criticism. What he wants is just more Great influence and power from intangible tangible resources.

Andy likes it, and there are many ways to get it. Now his eyes have been more on the preemption of resources, especially in this period when the storm is coming, all kinds of high-quality resources affected by the economic crisis will Turned into the price of cabbage, even garbage.

Holding huge cash in his hand, he had tied his napkin, holding a knife and fork, and sat at the table, ready to start a grand feast.

Andy frowned, looking at a handful of sketches of the steel suit he drew with his pencil, and muttered incessantly: "Marvel, Marvel, where should I start to make you my industry? ? "

Picked up the phone and called.

"Hey, Al, what's Marvel doing lately?"

"Oh, I just wanted to call your boss. I didn't expect you to call first. The news came from Marvel Pictures. Well, it may be good news for us. In order to get rid of the parent company Marvel Entertainment Group With too much intervention, Kevin Page of Marvel Pictures, with the support of Stan Lee and the editor of Marvel Comics, established a set of production modes that are different from the mainstream of Hollywood.

Six-person producer committee. The members of the Six-Player Producer Committee are senior editors and manga writers who are company executives who are well versed in the integration and management of resources, who have a good understanding of the manga industry and a deep understanding of manga readers.

This makes Marvel Entertainment Group's EO Aike very angry, and it is intolerable for Marvel Pictures to become more and more independent, but thanks to the support of Stan Lee and the comic editor, Aike is now unable to do anything.

The contradictions within Marvel have become clear and open. Kevin Page is very capable, but as a professional manager, he has broken the bottom line of professional ethics.

The think tanks agree that if we complete the acquisition of Marvel, the first thing is to fire Kevin Page, no matter how capable he is! "

With a satisfied smile on the corner of Andy's mouth, this is the value of his own think tank. He has a brilliant future vision and a strategic layout, but he is not a **** and can think about everything. Especially the use and discrimination of talents.

If it was his original idea, Kevin Page, who had a very good past life, would definitely continue to be entrusted with the heavy task, but the think tank thinks about the professional ethics of serving the board of directors and serving the boss as a professional manager. Even if it is a genius, it must not be used, and finally the boss will be bitten.