American Fortune Life

"Bang bang ..."

With a smile on his face, Andy stared forward without squinting, and ignored the reporters who had surrounded his car group desperately slaps the window glass, but clenched his fists with his naturally falling hands, then loosened. Driven to relieve his excitement.

The comments at the press conference surprised all the reporters and talked about everyone's concerns about print media. It was because a summary made the media feel Andy's confidence and determination in managing good print media publishing.

This is undoubtedly an exhilarating breeze for the generally sullen media community. No one will ridicule Andy's age and uncontrollability too much, because the New York Observer newspaper he acquired last year not only Turning losses into profits, but also out of New York State to spread sales to the United States.

This is an incredible thing. The overall sales of the paper media environment have fallen and the market has shrunk. "Observer" went up against the market, shocked everyone's chins, and also ridiculed the media that had laughed at Andy Smith. And the reporter's face was swollen.

A special issue even made the media and celebrities who had mocked him become the laughingstock of the American people, because the "Observer" editors, who have been famous for their hot and critical reviews, almost racked their brains, ridiculed everything, Pull hate comments and don't mark those people and the media overhead.

It also made everyone realize that this young man known as a genius must report.

Now, just now, this young man who is only 22 years old and ridiculous, bought for one dollar the News Weekly, which has just passed his 74th birthday, affecting generations in the United States, and reshaping the values ​​of the American emperor after the war.

It directly detonated the excitement of all media at the conference site, and the huge news value made all reporters crazy.

$ 1, 22 years old, 74 years of history!

Now that these three keywords are developed in the Internet, it seems like wings have been inserted. No, it should be inserted with several pairs of wings, centering on Washington in all directions, all over the United States, all the countries radiated by "Newsweek" spread ...

"Hey, darling, have you seen the news of Andy Smith's acquisition of Newsweek?" Wendy Murdoch was sitting on the living room sofa at home, watching the Fox News channel, holding the phone, still wearing a face With a surprised expression.

"Oh, I just learned that it is a really good young man who turned a messy acquisition into a big news of the world with only one dollar ..."

Wen Di Murdoch listened to his husband's explanation, could not help but open and close his lips, and did not know what to say.

However, what his husband said is really the case, and the plight facing Newsweek is not a secret in the industry. Whoever takes over needs to inject funds to support the newspaper for a short period of time. In the big environment, even It is possible to sink into this quagmire.

But now this dollar has let Newsweek, which originally had a declining influence, appear in front of the American people here, and occupy the main page of the news report for a period of time by swiping the screen.

"Snapped!"

"God! Tell me, not because I'm crazy ..."

"Owen, what's wrong with you ... God!"

Owen Matthews, an editor who worked for Newsweek for fifteen years, looked at the headlines on the front page of the open webpage, and the tea cup in his hand fell to the floor, unable to say a word.

A colleague next to me looked at the probe and was also shocked by the news headline.

"The newspaper was bought by a dollar ..."

I do n’t know who stood up and shouted with a trembling voice. The atmosphere in the newspaper office, which had been trapped in a strange atmosphere, became heavier. Everyone felt the depression of the dark cloud cover. They just remembered the one a few days ago. Who are the Wall Street elites stationed in the conference room and what are they doing!

"Ding!"

"Ding!"……

E-mail beeps sounded on the computers of all newspaper staff.

The tacit people kept quiet and sat in front of the computer and opened the e-mail.

"Dear weekly colleagues, how are you, my name is Andy Smith, your new boss. I think you have learned through all channels what happened in Washington before ...

Challenges from the Internet, the US newspaper industry is increasingly entering an unprecedented bottleneck. The former newspaper empires sought their way out of the trek.

What is black and white and is almost finished?

newspaper!

Although the words are ruthless, this is a fact. According to data from the U.S. Bureau of Examinations, as of February this year, the circulation of 507 U.S. daily and evening newspapers fell by 4.64% within 6 months, and the circulation was only 38.16 million. This compares with 4 million copies in the same period last year.

Affected by this is advertising revenue. Statistics from the American Press Association show that in the first quarter of 007, print newspaper and online newspaper advertising yields fell by 18.1 percentage points. This is the sixth consecutive quarter of decline in advertising revenue.

The economic model of newspaper operation can no longer function!

The situation has deteriorated to such an extent that this is an unprecedented situation. And many decision makers are not right in handling this problem. They are too concerned about the cost of the investment, and this will gradually lose the influence of their own products.

My arrival cannot change the shrinking trend of the paper media market. Of course, it will not change the tradition of weekly magazines and reduce paper publishing to deflect the way of electronic publishing.

We are facing huge challenges in the future, and I hope that my colleagues will continue to work with the newspaper as usual.

I will stay in Washington for a while, but I believe we will meet soon. Thank you for your hard work.

Andy Smith. "

In the unusually quiet office lobby, the female editor said to herself: "The new boss is really young and handsome ..."

"Oh!"

"Don't send idiots, look, this is his girlfriend, a wealthy man ..."

Then the entire newspaper office quickly regained its vitality, and some people came together to browse the latest reports.

Although this email from Andy could not completely dispel everyone's concerns, it at least played a role in stabilizing the army. A boss who is very familiar with the media industry will undoubtedly dispel everyone's concerns.

At the same time, the three major television stations in the United States and various cable television networks are reporting on this issue in a concentrated way. Even the three major television stations directly invited guests to the studio to conduct discussions and analysis.

It also allows the people of the United States to clearly understand for the first time the dilemmas and irreversible megatrends faced by traditional paper media in the United States.

In the 10,000-card luxury suite of p International Hotel, Andy smiled tirelessly and thanked him for not knowing how many congratulations.

And Ivana ’s eyes with the same smile were crescents, with a rich expression, leaning slightly on her chin, shaking the person on the phone and chatting hotly.

In about the same time, both of them hung up the phone in their hands and looked at each other and smiled. Ivana held her arm tightly and smiled happily: "It's crazy, I have received several TV interviews. Called, the three major television stations wanted me to be on their news commentary program. Oh my god, they knew they couldn't invite you, and they focused on me ... "

Andy twitched her arms and held her in her arms, stroking her back, and slightly upturned the corners of her mouth.

"That's not okay." Ivana looked up at Andy with beautiful eyes. "Celebrating the dinner, there are only two days to prepare. This is the top priority. I don't have time to participate in any TV interview. I In the afternoon, we will discuss with the management of the hotel. After all, the guests invited to the dinner are not only large in number, but also very important. They almost include the entire center of power in the United States. Whether it is security or ingredients, I need to personally ask them. A little mistake ... "

Andy chuckled and looked at Ivana who was flushed with excitement and talked, and it seemed that the troublesome and trivial things she said from her mouth were as happy as she was.

I can't help but think of the photos of Ms. Kay who showed control of the social circle in the showroom of the Post. Perhaps Ms. Kay's mood and expression at the time when preparing the banquet were similar to those of Ivana at this time.