American Fortune Life

Chapter 1955: Regardless of what lies in your mind

"... We can be a force for positive action and positive impact! Bring together our partners, customers and the community to create a great time together.

We understand our responsibility! Our potential to move in a better direction, we can become stronger. The world looks again at Starbucks and looks forward to us setting new standards. We must live up to expectations and lead the way. "

Papapa

As Andy's morale-encouraging words fell, the audience stood up, the applause thundered, and the whistle was accompanied by loud shouts from time to time, ‘yes’ ‘That ’s it! '.

Howard Schultz aside, looking at the front desk with complex eyes, like Andy Smith, a king, accepting the cheers and applause of his new subjects, his heart was filled with emotion, so young and outstanding leader, maybe he really Let's win a brighter future for Starbucks.

A financial crisis has brought down many well-known corporate leaders that have been touted by the media, and many people have begun to wonder whether there are still truly outstanding stocks on Wall Street, and more importantly, whether there are still truly outstanding leaders.

Indeed, the hype of the media makes it seem that only some boastful fake experts can become corporate leaders in today's society, and shareholders are more afraid of company executives than trust. Inexpensively high prices for mba and generous exit pay are common, but entrepreneurs working hard in the office are less common.

Although it is difficult to replicate a ceo that can be a cultural force like Steve Jobs, we have to admit that there are still some smart, talented business leaders in the world today. These leadership entrepreneurs have the same ability to create value for shareholders and employees as Jobs, and can define the entire industry in front of competitors and consumers.

At this moment, Andy Smith is undoubtedly a leader-level entrepreneur in the eyes of Howard. Even if the other party is covering up his light and establishing his own corporate status, Howard can only applaud him. There is no way, the business world. It's so cruel!

The North American store manager meeting ended, and Andy took Starbucks headquarters management and directors back to the small meeting room and continued their regular board of directors.

I have to say that change is a painful and stressful process.

In order to change the poor management of Starbucks and also to consolidate the authority of his chairman, Andy did not have a permanent presence in Starbucks, but also gradually completed the adjustment of the leadership team.

For example, the president of Africa, who has never lived in the United States but has strong capabilities, has been transferred to the United States as the most important head of the United States domestic business. He has hired an information technology genius who is only 32 years old as the chief information officer. The chief financial officer but a member of the think tank who has many years of experience and is familiar with financial management serves as the chief financial officer. In any case, the reorganization of the leadership team has injected new vitality into the transformation of Starbucks.

In order to improve the efficiency of internal operations, Schultz personally presided over the reorganization of the supply chain management, and also invested heavily in updating the IT system according to the requirements of Andy.

Despite numerous actions to regain customer experience, the negative consequences of Starbucks' rapid expansion have not been eliminated. A large number of Starbucks stores are not profitable, and are ruthlessly swallowing profits, severely dragging down business operations.

In order to cut off unprofitable stores, Starbucks had to implement store closures and layoffs, and closed more than 600 stores at once.

"For Starbucks, 2008 was a year of crisis and a year of change. Under Schultz's auspices, Starbucks implemented a series of changes that cost more than $ 500 million. Starbucks's The stock price fell to less than $ 8 at its lowest.

But after the change, our stock price has now risen to about $ 14, a 40% increase from the beginning of the year. In the second quarter of the 2009 financial year, Starbucks achieved unexpected results and achieved its first profitable growth since the first quarter of 2008. The company's overall profit was US $ 152 million, which was a loss of nearly US $ 7 million a year ago. sharp contrast. "

Having said that, Andy smiled and looked at Howard Schultz, who was sitting first on the right, applauded first, and then everyone in the conference room began to applaud, and Howard Schultz just smiled. He nodded. At this moment, his heart was extremely complicated. He had seen that the strength shown by Andy Smith this time almost completely dominated the entire Starbucks. Even his founder felt a sense of weakness. sense.

"In the business world, we often find that winning systems go to near ridiculous extremes in maximizing or minimizing one or several variables, so we, Starbucks, must also have our own extreme aspects. Regarding this, I I want to hear your opinions ... Everyone speaks freely. I am convinced of collective wisdom. If you have any good ideas, you can say them and discuss them ... "

Andy looked around at the crowd at the conference table with a smile on his face, and signaled everyone to speak freely. There were originally some people who were unaccustomed to the sudden strength of the young chairman. At this moment, the powerful aura and the kind of energy that Andy gave off The natural leadership temperament was infected, completely dominated, and began to 'dancing' around Andy's baton ...

Today, Andy's mood is very good, it can be said to be very good. After the meeting, his face was filled with a bright smile, holding Howard Schultz's hand and said: "Next, Starbucks will give it to you You are professional, and I believe that no one is more suitable than you to lead Starbucks back to new glory and work hard for you! "

Looking at the sincere smile on Andy's face and listening to the warm words, if people who don't know the truth saw it, they might really feel the atmosphere of Andy Smith and the trust in ceo.

Only Howard Schultz knows how he feels at this moment. Today, all day, he wants to be like a foil, watching the chairman Andy Smith flirting with Fang Ye, talking eloquently, brushing the sense of existence, Turning his head, he started to coax his old man again. I have to say that it is no wonder that he can become the richest man in the world at such a young age. It really is a little fox who can't spit out bones!

With a smile, Andy came into the car with a small assistant showing two sweet dimples. Under the gaze of a group of executives, the team left Starbucks headquarters.

"Come on some cheerful music." In the compartment, Andy took a bottle of mineral water from the car refrigerator and opened it. After taking a sip, he asked the assistant in a very good mood.

Seeing that his little assistant in a good mood, the little assistant immediately operated on the car stereo, and soon the brisk rhythm of "theshow" sounded.

"... idontknowwheretogo, iantdoitalone, ivetried ..."

Listening to the brisk song, Andy shook it uncontrollably, and then sang, "I like this song, huh, yes, what is the singer's name?"

"Ryan Carkley Parker, an Australian solo singer." The little assistant smiled happily because she saw the good mood of the devil.

"Singer li singer? Oh, happy today, she was lucky, write down, let the big machine company send someone to sign her ... andjustenjoytheshow, thesunishot, inthesky ..."

Andy talked and sang, and the smile on his face became brighter, watching the little assistant continue to say, "Do you, a man who grew up in Seattle, take me to taste the food here?"

"Ah? Boss, I used to eat roadside stalls and snacks, you ..." The little assistant cried a little when she heard it. Her memory of Seattle's food was still at the stage of cheap food. After all, She really has no money.

"Oh, go, take me to taste, what happened to the roadside stalls, the most representative of regional cuisine is snacks." As the world's richest man who can eat ice cream on the roadside, he never despise the streetside food.

"Okay." Unwilling to disappoint the Devil, the little assistant smiled and said to the driver, "Go to the Pike Market."

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