American Fortune Life

The lunch between Andy and Disney chairman and ceo Robert Iger was conducted in a friendly atmosphere.

The other side, the purpose of meeting him, although there are factors of dissatisfaction with the White House putting pressure on the three major television stations to use the prime time to broadcast the president's speech, but Andy understands the other side's true intentions from some of the other side's twisted hint Marvel Group.

Sure enough, he did not give up.

Since Marvel Group's Jinshan has become its own, Andy naturally will not let go of idiots, let alone 5 billion, that is 10 billion, he will not consider it now.

Not to mention that the total box office of the Marvel Movie Universe series will exceed 10 billion. Although the profit in his hands may not reach 10 billion in the end, do n’t forget that the influence it can generate and the entire industry, The resulting power, these intangible benefits, are also very much valued by Andy. The US dollar is still in short supply.

Besides, even if 10 billion US dollars are exchanged, aren't they going to invest? Putting it in a bank will only continue to depreciate. He never imagined that there are better quality assets than Marvel Group, especially Marvel Group, which has now been fully activated by him.

Andy also wondered why Disney would repeat the old thing. Some of the films produced by Disney Pictures have been treated with cold reception by the audience, making people question the quality of these films. The company is also under the close supervision of public opinion and the pressure is very high. Public opinion speculates that Dick Cook, chairman of Disney Pictures, may be ousted from office.

"8 billion US dollars, Andy, we are very sincere, four times the price at the time of your acquisition, I believe ..."

Perceived that Robert Iger, who Andy did not accept his temptation at all, did not continue to go around the corner, and directly quoted that, in his view, it is believed that it is impossible for anyone to refuse to acquire Marvel for the $ 8 billion acquisition of Marvel for more than a year Earn 6 billion US dollars, grab the bank not so fast.

But to his surprise, before he finished speaking, he saw the knife and fork laying down across the face, shook his head with a smile on his face, picked up a napkin and wiped Andy, his eyes were full of incredibleness.

Seeing the expression of the other side, Andy also smiled suddenly, lamenting in his heart that this is the difference between a company founder and a professional manager. Professional managers have been thinking about how to improve performance, raise stock prices, and seek short-term benefits. . The entrepreneur wants the company's long-term sustainable development, not selling high-quality assets to make the company's finances look good.

"The price is really attractive, but unfortunately, Marvel belongs to my media group's non-sale products. I think you should also hear about it. Marvel's first stage movie plan has been scheduled for 2018, and I am confident that in this decade Marvel can create more than 10 billion profits, so let alone 8 billion, I would not sell it for 10 billion dollars.

Marvel to me, as espn to Disney, are not for sale! "

"That's really regrettable ..." After hearing Andy's clear refusal, Robert Iger shook his head with a disappointed smile and smiled. "Before, I talked about moving the board of directors to give out $ 8 billion. Many directors also strongly opposed the price and thought it was too expensive. It ’s high. Seriously, I always think that this price is an irresistible price. I did n’t expect ... ”

Speaking, Robert Iger looked at Andy with a smile, and sighed sincerely: "Everyone thinks you are a Wall Street crocodile and likes capital operations. Who would think that you are a real entrepreneur."

"Thank you, being a successful entrepreneur is the direction I have been working for. I am very interested in making money, but I am more concerned about realizing the value of life. People live forever and always leave something to the world. Prove yourself, not just a bunch of numbers and a bunch of dollars, what do you say? "

Andy smiled, reached for the goblet holding the wine, motioned to the other side, and touched Andy with admiration and said with emotion: "It's true. Although you rejected the invitation to buy, I really I hope that we can cooperate more in the future. Even if we have a lot of business competition, I believe we will still have many opportunities for cooperation. "

"Oh, of course." Andy did not reject the other person's kindness, but chuckled: "Actually, we have been working together. My dark fairy tale series, isn't it the best example?"

"Oh, yes, toast for our cooperation."

"Cheers."……

After lunch, when farewell, Andy and Iger shook hands again after a few words of shame, they each sat in their car and parted ways.

It was impossible to say that Robert Iger was not disappointed this time, but it is impossible. However, neither Marvel Group nor nbc Global is a wholly-owned holding company of Andy Smith. His master said no, no one could do anything about it.

To be honest, I saw Marvel rise again like Robert Iger. Very jealous and regretful people are not in the minority. I really answered the sentence, ‘You did n’t answer my love at the beginning, now I ca n’t afford you to rise high’. Previously, Disney's assessment of Marvel was that the 5,000 characters owned by Marvel are the best assets, "this is a sleeping golden mountain."

It's just late to say anything. At this time, Marvel, which is fully activated, not only covers all the IPs, but also finds ways to collect the IPs that are flowing out. It can be said that all the means are available, which is a little bit people Annoyed, both Sony Columbia and Twentieth Century Fox couldn't match the new Marvel, with headaches.

However, as the most successful professional manager, Robert Iger was not discouraged. Since Marvel Group has missed it, raise the alternative target. We must know that Disney's entertainment business empire has passed "M & A" again and again. Capital operations have turned again and again.

As he presided over, in 2006, through the $ 7.4 billion acquisition of Pixar, Disney continued to remain absolutely competitive in the animation market. And in three years, through the excellent animation produced by Pixar, Disney created a box office amount of half of the original purchase price.

Originally, I wanted to seize the boy market through the acquisition of Marvel and the superheroes in the hands of Marvel, but now I can only choose Lucasfilm.

This time, no matter what, Disney will "grab" the world's most mature and largest ip "Star Wars" series in the science fiction field.

At this time, Andy naturally didn't know. Because of his rejection, Disney turned his finger and aimed at Lucas Films, which even he coveted for a long time. Now he was sitting in the seat with his eyes closed and his mouth closed. He muttered softly, "There shouldn't be two Marvel ..."

The value of Marvel Group has now been widely recognized by the market. This golden mountain no longer sleeps, and it also makes the IP that was previously out of the world more precious. X-Men, Fantastic Four and Deadpool, and Little Spider. Now almost It's almost becoming his heart disease. What a wonderful thing to expand the Marvel Cinematic Universe to these already famous heroes.

"There shouldn't be two Marvels."

Andy opened his eyes sharply, from the original murmur to a strong tone, his eyes gleaming.

Whether you use a stranger to replace a mutant, or to fiddle with a mutant comic, in fact, there is no way out. As a superhero who has become famous, X-Men has a lot of fans and influence all over the world. , Is not an inconspicuous alien in Marvel comics that can be replaced, after all, the characters of Wolverine, Professor X, Phoenix Girl, and Magneto King have long been popular.

Therefore, the best way is to recapture these IPs, but in the face of the oil and salt Fox, Andy can't find any good way to make the other party compromise.

Although Andy has a killer in his hands, but he has never wanted to offend the old fox Murdoch, but this time, he made up his mind to 'change' these IPs back from Fox. As for the means, will not Will appear to be the next work, is no longer within his consideration.

Besides, if people do n’t know, unless he can do nothing, Andy Smith is just the right time, I believe the old fox will not hate him.