American Fortune Life

After saying goodbye to Taylor Wen wearing a white cut-out dress, always classic red, showing a very dazzling slender white leg, watching her sit in the car, waving goodbye with a sweet smile, Andy nodded and smiled and waved until The team left before he turned into the Little Palace of Versailles.

Taylor's success, in addition to her fearlessness and firmness in music, and the tenacity and renunciation in life, have made a generation of superstars.

As she often says, be yourself and the world will applaud you.

Only in this way can Taylor write the lyrics "People will throw pebbles at things that glow and shine. I am not going to survive the storm, I am going to dance in the storm."

In the study, Andy opened his laptop, clicked on the e-mail, and looked at today's company briefing. Since the establishment of the Smith Media Group, he has reorganized the chaotic company newspaper, even if he wants to see the work briefing. It became simpler, greatly reducing his working time and improving efficiency.

Except for Starbucks and Qualcomm, he is only a listed company with a high percentage of shares, and he needs to know nothing about it and make a decision. There is no way. These two companies are not his words. The internal power structure is complex and the company Internal executives, shareholder representatives, members of the board of directors, all have their own thoughts.

Therefore, even if it is very troublesome and cumbersome, Andy will not relax the control of these two companies, fulfill his chairman's authority well, and fully intervene in the company's affairs, even if there are some things, just to brush the existence sense.

Although this is a bit of a small family, the effect is very obvious. The familiarity and recognition of Andy's chairman by employees and middle-level managers of the two companies have changed dramatically, not just a symbol.

Especially in Starbucks, the arrival of Andy, the new chairman, has not developed any new flavors of coffee drinks, but has led Starbucks, a traditional coffee chain company, to quietly set off a marketing revolution.

For a long time, the reason why Starbucks' coffee chain is popular with consumers in many cities on the planet is that it provides more than just coffee or bread, but a way of life. The original cold sales and purchase relationship between merchants and customers was given a lot of added value by Starbucks.

Andy knows better than anyone. The biggest change in this era is the impact of the Internet and mobile phones on people's living conditions. He knows that the characteristics of this era must be quickly incorporated into Starbucks products and services.

So the first fire of his new chairman is to make Starbucks follow the changes of the past, developed the Starbucks app, and take the most solid first step for his ultimate mobile payment ambition.

Of course, Andy did not stupidly announce to the outside world that the company that sells coffee drinks is becoming an Internet company, launching an app and preparing to sell coffee online. Andy is also part of Wall Street after all, so he It ’s better than anyone else ’s pissing. Investors do n’t understand why a company that sells coffee drinks uses Internet technology so actively. The key is that expensive investment will scare them. Let the stock price that has managed to rise again plunge again, and this kind of follow-up, Andy will not plant.

Therefore, he chose to carefully and low-key push the transformation of Planet Buck. The development of a mobile app is the first step, and the Starbucks digital network enabled in all stores in North America is the second step.

As long as customers who download the Starbucks app are in Starbucks stores, they can read the Los Angeles Times, Newsweek, USA Today, The Economist and other paid content for free via wifi network, watch espn events, nbc TV shows and variety shows And documentaries. Starbucks went on to work with Hulu Video and Yahoo to link a variety of free e-books, news, music and movies on the welcome homepage of its digital network. In cooperation with Apple, customers can enjoy free music downloads on iTunes only for Starbucks Digital Network.

"When people are at Starbucks, we want to provide every bit of information enjoyment-from news to music."

This is the latest change brought by Andy's chairman to Starbucks. The combination of cafes and information will make people recall those “good old days”.

As for Andy's third step of mobile payment, it is already in full swing. At first, he asked whatsapp and ins to dig the talents of Twitter company. Although he was trying to destroy Twitter's original intention, he did get it. Some great people.

For example, Jack Dorsey, who is in charge of developing mobile payments, is an absolute legacy. At first, Andy's concept of mobile payment was still in the mind of a treasure and a letter model. Scanning, QR code, and easy payment, after all, are very successful cases, but did not solve the US stubborn credit card. Constraints brought by the system.

The Jack Dorsey solved the problem. In a video conference, he proposed the concept of a credit card reader connected to a smart phone, and immediately let Andy Mao Seton open.

Without any hesitation, Andy immediately adjusted his staff and set up a team to start developing mobile payment software and this external credit card reader. Based on this, he became a mobile payment under whatsapp. Company-square company.

The users of the square company can use the mobile card reader provided by the company and use it with smart phones. In any 3g or wifi network state, the application can be used to match the swipe card consumption. It enables consumers and merchants to make payments and receive payments anywhere And save the corresponding consumption information, thereby greatly reducing the technical threshold and hardware requirements for credit card consumption payment.

At the same time, in order to better promote in the future, Andy also asked the subordinates of the square company to develop a personal account that can be tied to whatsapp and directly complete the recharge of the personal account with the personal credit card. During consumption, directly scan the QR code of the personal account in the mobile phone application to complete the payment.

And this is exactly what Andy used the consumer advantage of Starbucks stores for the fourth step to complete the promotion of square mobile payment, thus forming competition with other third-party payment institutions.

And the last step is even simpler, especially for Andy, which already has a settlement bank, Yingtai Bank, that is, it can absorb more deposits, and even in the future, it can also develop business such as merchants in this main business. Lending, catering and other businesses.

Alas, this is another company that developed into a monster. . .

Andy shook his head and laughed. It's too early to talk about these. After all, if we want to make the square mobile payment company really come to the front desk, it will take a few months and we will know the effect after the official launch next year Well, however, it is not a problem to want to have the promotion of software and hardware based on Starbucks sales and square mobile payment.

Using mobile payment for mobile phones can save Starbucks waiters a lot of credit card swipe time and transaction costs. How fast is mobile payment? Needless to say, just a slap.

Supporting square company mobile payments in more than 7,000 stores across the United States can further reduce Starbucks costs. Not only does Square Payments provide lower credit card transaction fees, it also manages all of its credit and debit card transaction data in the United States for Starbucks. With the popularity of smartphones, it is conceivable that when this group chooses mobile payment, it will save Starbucks a huge cost.

Rather than digging out a wallet and swiping a credit card, the new method only needs to point the mobile phone at the instrument. Customers are more willing to enjoy this convenience, and faster payment is extremely important to the retail industry. This will not only prevent customers from losing patience when lining up, give up shopping, but also drive more product sales.

According to a news report that Andy has seen before, according to data, when consumers use mobile payment, they are willing to spend more, because the fast payment of mobile payment can often trigger additional shopping impulse.