American Fortune Life

Even if it is the general consensus of the media industry itself, the current situation is very obvious. It does n’t make much money to make a newspaper. It is not bad to lose money. Even the news itself does not make much money, whether it is old media or new media.

However, it has to be admitted that almost all American newspapers are for profit, including the newspapers that Andy acquired. Although this complicates problems for news organizations, Andy's not bad money can indeed provide newspapers with a path without market pressure and let them go on this path.

With the support of big money owners, it can indeed make newspapers develop better, especially the once-closed Newsweek and Los Angeles Times. Their experience in attracting readers to support their digital editions far exceeds that of most newspapers. As a result, they have gone the farthest on the path of relying on advertising and reader support, and newspapers with the same path can see them as examples to follow.

In the purchase of newspapers, which seems to buy a little 'advanced toys', Andy's think tank has given different views and support. Indeed, to some extent, despite the difficulties faced by the newspaper industry, After big data analysis and survey, think tanks generally believe that it is still profitable and still attractive to advertisers who want to reach a large audience. There are even many newspapers with a profit margin higher than the average profitability of Fortune 5 companies. If you add the intangible assets of these newspapers and acquire them at low prices, it is undoubtedly a very cost-effective business.

In fact, having a prestigious and influential newspaper itself, and never interfering with the production of news, is an influence that can enhance Andy's perception and status in society. It sounds good to the outside world. It is a love of newspapers, giving people a real money for public welfare, a sense of responsibility to the society, and giving people the impression that money is silly. But Andy will never mention that a family has influence The traditional paper media of Li has important public opinion and political value even in the face of business difficulties.

In the past, the newspaper industry in the United States existed under the control of various large families. Until the family newspaper industry was approaching the end, large news media groups were considered to be the most important tool to deal with the dramatic changes in the media in this era. Massive media groups have launched acquisitions of traditional old newspapers over and over again that have been irresistible. In the end, decades ago, people enthusiastically discussed the American newspaper derby of Graham's "Washington Post" and Suzberg's "New York Times", but now, everyone can only say, oh All are Murdoch's newspapers.

The well-known news mogul Murdoch enjoys a bad reputation because of a series of tabloid scandals. If Murdoch's News Corps is disgusting, then it is also a publication of a large media group, Andy Smith. Two of the old media, Newsweek Magazine and Los Angeles Times, have won the favor of global readers, especially intellectuals and business elites, with their consistent seriousness and taste.

With Andy's comprehensive reform of Newsweek, it has completed an important change in the face of the impact of new media. It has established a pay wall system for its online version, which means that each user can watch 2 reports for free every month. , And then pay for online content. Newsweek became the first American Mass News newspaper to do so. A year later, Newsweek's digital circulation exceeded paper circulation in North America.

For the first time, Newsweek's subscription revenue exceeded advertising revenue. This is a disruption to the business model of the newspaper industry—traditional publishers tend to generate a% of their revenue from advertising. Analysts believe that the "paywall has played a huge role."

Although Andy's new media empire rises quickly and has good strength, it is still a long way from the background of both the established media group Hearst and Murdoch's News Group. Don't look at the paper media. Has gone downhill, but it is also these old-fashioned, historical newspapers make Andy's media empire can only be regarded as a newcomer to the media world.

To fill these gaps, Andy can only buy those old newspapers to add to his heritage, even if it will cause a loss in his assets, but he does not care about this loss, after all, the intangible advantage brought to him by the media empire It is enough to make up for that loss in other aspects.

"唰"

The wooden sliding door is opened, and the bow-decorated shirt is elegant and stylish. It is paired with a pair of striped pants. It is unique and unique. The assistant who has the overall temperament of a delicate working woman walks into the bedroom. Andy wearing a suit in front of the mirror said, "Boss, the guest is here."

"Um." Andy nodded, looked at the time, and smiled lightly: "It's on time, let's go and meet you."

Andy, Andy walked past the assistant, walked outside, and remembered something, and turned back to her, and said, "Yes, you can arrange it and let Jerry Lee of the Water Drop Studio come to see me in the afternoon."

"Good boss." The little assistant nodded and stepped on heels and followed behind Andy.

In front of the hotel's main entrance, Andy looked at the convoy driving into the courtyard with a smile, to be honest, with his status today, ordinary guests really can't enjoy the treatment he welcomes, and the security staff are scattered. Around him, his face was grimly vigilant, and the team stopped quickly. The three people headed down from the car and looked at each other first, then led by a middle-aged person in the middle, and walked towards the main entrance together. Former Andy.

"Good morning, Mr. Smith, it's nice to meet you in the foot basin."

"Oh, hello, Mr. Stringer, it was really a surprise. I didn't expect you to come to the foot basin."

Andy smiled and took the lead to shake hands with the Westerner who greeted him. The other party was Howard Stringer, the president of Sony North America. This was not the first time that the two had met, so they just started to give Andy a little politeness. Introduce.

"Mr. Smith, this is Mr. Nobuyuki Idei, president of Sony, and this is Mr. Andy Smith."

"Hello, Mr. Smith, I have been honored for a long time. I am very honored to meet you and thank you for the invitation." The other person spoke Japanese and smiled, but when shaking hands with Andy, they still matched the benefits of the foot basin. Nodded.

"Hello, Mr. Dei, it's nice to meet you." Naturally, Andy couldn't nod his head and follow the other side, but only shook hands with the other side in a very warm manner.

After the end of the greeting with Nobuyuki Idei, the last guest who stood aside and did not speak, and saw Andy's gaze at him, with a smile on his face and bowed himself to explain: "Hello Mr. Smith, in the next Capcom game Mr. Hiroshi Nakamoto, president of the production company, please take care! "

On hearing that, the true Lord he was about to meet this time, Andy's smile on the face became brighter, and he reached out and shook hands with the other party and said, "Hello, Mr. Hagimoto."

"Three please, let's go in and talk." After the cold greeting, Andy reached out and smiled and invited, and the three also nodded with different smiles, and also reached out and made a gesture, and then Andy and the Sony President Nobuyuki Idei came in side by side.

In a Japanese-style club living room, Andy sits on the first seat as the host, and the three of Dei Nori sit in separate seats. The four of them sip tea for a while, dilute some of the strangeness, but the restraint of the foot basin person is also no one .

The atmosphere became slightly relaxed, and Andy didn't go around too much with them, but directly laughed: "This time inviting three people to come over, this is a trivial matter. For the IP of" Resident Evil ", our company prepared A horror park with the theme of Resident Evil was set up at Universal Studios Osaka. My subordinate told me that the copyright of "Resident Evil" belongs to Capcom, but the film adaptation rights belong to Constance Dante in Germany, and other TV Right of adaptation. Some peripheral copyrights belong to Sony. Originally, such trivial matters can be left to the people to discuss, but I happen to be here, and I really want to meet some new friends, so I will steal the work of the people. ... and hope the three of you don't make fun of me. "

"Dare"

"How come, glad to receive your invitation"

"You're welcome"

When I heard Andy say this, even Sony's president, Nobuyuki Idei, also said that he was slightly ignorant. For current Andy Smith, his age and young appearance have been deliberately ignored by all the people who deal with him. In terms of aspects, no one will look down on him because of his young age, and success stories time and again. In the business world, Andy Smith has long been on par with those sly and greedy capital predators.