After My Life Reset, I'm On Top of The World

"Online shopping exceeds offline shopping. In today's shopping environment, what new track can break the game? 》

"Let Xiaobian show you this special shopping for Double Twelve"

"On Double Twelve not long ago, a unique shopping was launched on the TaoB live broadcast platform, that is, live shopping.

TaoB live broadcast platform is not a big live broadcast platform in the whole live broadcast industry.

And because it has just started, the market has long been occupied by large and small live broadcast platforms

It is in such a predicament that the TaoB live broadcast platform has found a new development path, that is, live broadcast-delivery.

Some people may not be very clear about live streaming. At first glance, it looks like TV shopping in the past, but live streaming and TV shopping have the most important aspect.

different.

That is, the carrier and the shopper communicate in real time. It is such a small change that brings about a completely different result from the TV shopping in the past. Li Qi, a former L'Oreal champion salesperson, and this sales champion also has a talent for live broadcasting that surpasses ordinary people.

In yesterday's Double Twelve Tao B live broadcast platform bringing goods activity, Li Qi alone achieved sales of more than 300 million yuan.

With a sales volume of 300 million yuan, many companies cannot achieve such sales in a year. This is already the total sales volume of a medium-sized company in a year!

Although this is thanks to the traffic and support of the entire TaoB platform, another madness of Double Twelve, and the promotion of ALI Group.

But Li Qi's ability to do this personally proves that this road to live streaming is feasible.

I am afraid it will become the content that many businesses and institutions will study in the next year.

From the data, we can more intuitively feel the charm and terrible effect of live streaming.

In yesterday's live broadcast, Li Qi's personal fans soared by 200,000. This is the growth rate of fans in one day, and all of them are live fans. This data is quite scary.

According to the data provided by iResearch, we can obtain that the conversion rate of sales in the form of live broadcast is about 4.3%.

That is to say, when 100 people watched the live broadcast, 4.3 of them purchased items.

And what does this data mean? The conversion rate of traditional graphic promotion is 0.5%, and the conversion rate of short video is 1.5%.

From this data, we can know that the advertising operation of live streaming is 9 times that of traditional advertising and 3 times that of short video advertising.

Such a conversion rate is bound to be favored by many manufacturers.

Of course, this is just a relatively novel method of selling goods via the Internet.

As for whether it will become the mainstream in the future, and how big a market it can create, it is still unknown for the time being. "

An article that looks like a soft article and a popular science article is published on major platforms.

At first glance, it seems to be interpreting live broadcasts for people who don't know.

But it's really just an advertisement telling people that there is such a way to shop.

And under this article, there are many people's responses.

"Sisters, the live broadcast is really cheap. I compared the price and it is indeed the lowest on the entire network. Even the price of the brand's TaoB flagship store is completely incomparable."

"...Yesterday I bought a dozen lipsticks on Li Qi's live broadcast platform. To be honest, I regret it now. There are so many lipsticks that I can't use up, but it's so cheap.

"Sister, is it really so cheap? It won't be a fake, right? Like those fakes in Pinxixi?"

"Don't worry, these are all true. I also called the manufacturer specially. They said that they did cooperate with Li Qi's live broadcast room. These things are all true and directly operated by the manufacturer."

"Sister, you bought the wrong one. You should buy a mask. This is the item we need the most every day. One piece a day! There's no end to lipsticks."

"...The mask I bought yesterday was really cheap. I hoarded more than 100 pieces in one go. To be honest, I regret it. The hoard is still too little. I should buy a year's amount."

"The mask that Li Qi introduced is super easy to use. I didn't know there was such a mask in the past."

"It's just that there are too few brands in Li Qi's live broadcast room. I don't have the brands I want. If the brands I like are also cheap, I will definitely buy a lot."

"Sisters believe in Li Qi, and Li Qi will definitely cooperate with more brands in the future."

"I don't know if Li Qi can sell sanitary pads. I'm running out of sanitary pads."

"Hahaha, Li Qi sells goods for trial on the spot. You let him try sanitary napkins in the live broadcast? You are killing people."

"Ha ha ha ha!"

Thousands of retweets and comments attracted countless passers-by.

In particular, these comments are all female. When various "sisters" are called, it is especially easy to attract other women to be curious to understand.

This is a woman's shopping instinct.

Especially when so many girls advertise that the things sold in the live broadcast are really cheap and all genuine, many women are eager to move.

Are the goods sold in the live broadcast room really so cheap? Much cheaper than what I bought online!

So many sisters are recommending must not be a lie. Whether it's Weibo or Xiaohongshu is talking about this, can it be fake!

It just so happens that my stock is running out, so I have to check it out tonight.

Many women are already heartbroken when they see these comments.

Authentic products of qualified quality and low prices give people the feeling that what you buy is to make money. You'd better buy the company and go bankrupt!

Women's money is the best to earn, this sentence is really true.

Because many cosmetics used by women are consumables, they need to be hoarded and purchased at any time.

This is why the cosmetics market is so vast.

Although men's game money is easy to earn, but many excellent stand-alone games can be played all the time after one purchase, and they can also prostitute each other for free. As for hardware conversion rates such as graphics cards, the conversion rate is too low.

In addition, male consumption is too rational, and there is no female impulse.

Therefore, it is reasonable for businesses to think of ways to get women to consume.

The live broadcast of goods has gradually spread out in this way. As long as it can gain the trust of female consumers, this is almost a clear road.

And just when the emerging field of live streaming and delivery gradually came into view, an article published by a public account caused a sensation again.

"After live streaming became popular, Tianyancha was curious about the company behind Li Qi, the most popular live streaming anchor.

According to our investigation, the company behind Li Qi is an online celebrity MCN organization, which was established earlier in China and is very famous in the Internet celebrity field.

Of course this is not surprising, what is really surprising is the change in the company's shareholding.

The first time that the live broadcast brought goods was not on Double Twelve, but there was a trial operation stage before.

According to the investigation, the company's shareholding changed shortly before the test of live streaming.

The past shareholders of this MCN institution were only Ai Yuzhe and Hupan Nanshan Institution, with the former occupying 80% of the shares.

During the trial operation stage of live streaming, Ai Yuzhe's 40% shares were given to a person named 'Wei Ziqi'.

It can be seen in Tianyancha that Wei Ziqi has two companies under his name. In addition to this MCN organization, the other is an entertainment company.

There are many idol singers under the name of this entertainment company, and these idol singers are also participating in some variety shows at this stage.

We are very curious about this 'Wei Ziqi'.

After some investigations and visits, I learned from a person familiar with Tao B that this 'Wei Ziqi' is the mysterious Mr. Wei on the Internet!

You heard it right, Wei Ziqi is Wei Gongzi!

Under the confirmation of many parties, we have been proved that the real name of 'Wei Gongzi' is Wei Ziqi.

And this live broadcast is said to be a huge strategy formulated by Wei Gongzi as the main person in charge.

Wei Gongzi got the 40% of the shares and paid only 50 million.

Some professionals have analyzed that if live streaming continues to develop like this, the company is likely to have a market value of billions.

Wei Gongzi once again created a miracle. With 50 million in a few days, he almost brought more than 2 billion in income to his future self.

And I don't know if anyone noticed that not long ago, one of the good voices was a student named Dong Wanxin who had an excellent voice and was chased by many mentors.

When she sang an original song, all the composing and lyrics were 'Wei Ziqi'. According to our investigation, this Wei Ziqi is also Mr. Wei.

If it is really him, the talent of this young master Wei spans many realms, it is incredible, it really corresponds to the saying on the Internet, young master Wei will always be fascinated! "

The sensational effect of such an article is even greater.

Today, Mr. Wei is a celebrity on the Internet. He is mysterious and talented. Making money is easier than eating and drinking.

There are even countless people on the Internet who regard him as a belief, and it has many disciples.

Therefore, any news related to Wei Gongzi can bring a lot of traffic.

Now that the real name of Young Master Wei has been exposed in this news, the sensation caused can be imagined.

"Master Wei's real name is Wei Ziqi? The name sounds so good, right? It's like an ancient person in the Spring and Autumn Period and the Warring States Period. No wonder he named himself Master Wei. This is the Fourth Young Master of the Spring and Autumn Period."

........seeking flowers 0.....

"You said the Fourth Young Master of the Spring and Autumn Period, then who else is qualified besides Young Master Wei?"

"Of course it's Young Master Wei, Young Master Wei, Young Master Wei and Young Master Wei."

"Hahahaha!! I accept the names of these four young masters!"

"Niu X Niu X, Mr. Wei is not the boss of any investment institution, right? This is in my big A-share vertical and horizontal benefits, and VC investment is also outrageously strong.

"

. "Wei Gongzi's real strength is not his investment vision, but his strategic vision."

"...He created the industry of live-streaming and delivery, so he can make a lot of money, not the live-streaming and delivery of goods he invested in. This is the best."

"Buffett said that a great investor must be a good corporate manager, and I finally feel this sentence now."

"...I thought that people like Wei Gongzi would only be great in the capital market, but when it comes to actual business management, he is still invincible in the world."

"I don't know how much money Mr. Wei makes. Even if the richest man in the world is replaced by him tomorrow, I will be numb. Isn't the most terrifying thing about Mr. Wei's cross-border talent?"

"...The previous "Notes on Touching Gold" is not very popular now. Look at the current discussion and enthusiasm! He is a genius in the capital world. Now, Nima can also write lyrics and music!"

"... Haven't you heard the "Rolling Bead Curtain" sung by Dong Wanxin? It's so good, I think she is the champion of this year's Good Voice!"

"Who is Dong Wanxin?"

"You don't watch TV, Dong Wanxin is so beautiful, I think she has the temperament of a future queen!"

When he heard that the girl was beautiful, countless men on the Internet went crazy, and immediately began to search for Dong Wanxin's photos.

Then, the group of men came back to comment again, full of praise:

"... This girl is really temperamental, the kind of indescribable, like an artist, and like the kind of temperament she was born with."

"Yes, yes, I can't describe that kind of temperament. It is probably the atmosphere, the temperament of the most simple 'female star'."

"Wow, this young lady is so beautiful, and her voice is also amazing. With this song, she is absolutely amazing!"

"Damn it, you don't even know Dong Wanxin, who is the hottest voice right now, are you all from the countryside?"

"You look down on the country people? You are saying that the country people also know Dong Wanxin!"

"What do you think is the relationship between Dong Wanxin and Wei Gongzi? Why did Wei Gongzi write lyrics and music for her?"

"You don't care about others, as long as Wei Gongzi is talented, as long as he's not ugly like you, it's not normal for women to like him, so many people still love Jack Ma!"

In the small restaurant in front of the Imperial University of Finance and Economics.

No one would have thought that Mr. Wei, who was worth billions, was extremely mysterious on the Internet, and made countless people yearn and admired, was eating a bowl of ten yuan fried sauce noodles at this time.

"You're famous again."

Shao Chuyao, who was sitting opposite Wei Ziqi, had not finished the noodles in her bowl and had a few mouthfuls left, and was sliding the screen of her mobile phone.

She looked at the comments and content on the Internet, her red lips parted slightly, but she smiled softly and gently.

"I'm not already famous, it's no big deal."

Wei Ziqi said indifferently.

"But this time, your real name is revealed."

Shao Chuyao pointed at the screen of the mobile phone with a slender finger.

"I can't hide it for the rest of my life. If I expose it, I will expose it. When the time comes in the future, I will also step into the foreground."

Wei Ziqi still didn't care.

At this time, Shao Chuyao suddenly said: "...This Dong Wanxin is really beautiful."

Wei Ziqi laughed when he heard the words: "...that's an artist signed by Aiyi Company. Didn't I write a lot of songs before? All of them were thrown to the company."

"...Ai Yi asked Dong Wanxin to sing some of those songs, and signed a 'promotional contract' with them."

Wei Ziqi said that he was not afraid of shadows, and he and Dong Wanxin really had nothing to do.

They hadn't even met, so the tone of voice was stern.

"I didn't say anything about you and others. Why are you so anxious to explain."

Shao Chuyao covered her mouth with a chuckle, her clear eyes like translucent gems.

"I don't have to explain it to my daughter-in-law, it shows that I care about you."

Wei Ziqi's rhetoric has already been said casually.

"Who is your daughter-in-law?"

"Who else but you?"

Wei Ziqi smiled and blinked at Shao Chuyao.

At this time, his cell phone rang, and it was a message from Chen Miao.