After My Life Reset, I'm On Top of The World

On the night of Double Twelve, in the Tao B live broadcast room, everyone was looking forward to it.

If it was said that the last live broadcast was just a test of the water.

So this time, the US TWO internet celebrity agency and TaoB live broadcast invested by Wei Ziqi are going to make a big vote.

For the live broadcast with goods this time, whether it is TWO or TaoB, they are vigorously promoting it.

Even the US TWO has almost drained the money and advertised on major platforms, just to stir up the atmosphere and make this live broadcast more popular.

And the live broadcast of the water test not long ago has already brought some effects.

After some girls on the Internet learned about the low-priced products brought by the live broadcast, they were all discussing heatedly.

After hearing that Double Twelve also had a live broadcast to bring goods, many people became interested and wanted to come and have a look.

Of course, how much of this is an advertising factor is unknown. At least, TWO spent money to find some Internet celebrities from Xiaohongshu to promote soft articles.

Even US TWO is a training institution for Internet celebrities, and it has a bunch of Internet celebrities. Under this overwhelming publicity, I think this live broadcast can bring earth-shaking changes.

During the preparation of TaoB's live broadcast room, everyone else was busy, while Wei Ziqi and Ai Yuzhe were sitting in the background chatting.

Seeing Ai Yuzhe's excited and nervous expression, watching him rubbing his hands, Wei Ziqi just smiled and said, "...don't be nervous."

"...We have already made the preparations that need to be done, and then we just need to wait for the results."

Ai Yuzhe looked at Wei Ziqi's calm face, and said with admiration, "...I'm different from you, Young Master. You have seen the big world, and the funds on your account are hundreds of millions."

"...And this is the biggest bet in my life. I don't dare to say that it is skyrocketing. At least I can be a person with my head up and say that I didn't rely on the Ai family to succeed."

"Of course I get nervous at such an important moment in life."

After getting acquainted with him, Ai Yuzhe kept calling Wei Ziqi his son.

"You are really bold when you arrive. You dare to throw all the company's funds into it, and you are not afraid that there will be problems in the end, and the capital chain will be broken."

Wei Ziqi nodded and then shook his head again.

Ai Yuzhe is a person who can do things, at least he doesn't have the power to make decisions.

But he is definitely not a person who does big things, because these behaviors are too hard, and there is no way for him to escape.

He is just like an islander who gambles on national luck every day. He may win once or twice, but no one can win for a lifetime.

Hearing Wei Ziqi's words, Ai Yuzhe laughed and said, "...This is because I believe in you, son!"

"...Since you are optimistic about this industry, even my son, then my opinions and ideas are nothing? As long as it is what you think you can do, son, I will believe it."

"You told me before, son, that investment is the person who invests, not the project. I'm not investing in live broadcasts this time. I'm investing in you, Master Wei!"

This sentence made Wei Ziqi take a deep look at Ai Yuzhe.

Dude, you have a long way to go. It depends on how much you trust me and dare to gamble for my words. If you fail, who will succeed? you are not rich

Who gets rich?

At the same time, Wei Ziqi's opinion on Ai Yuzhe has also changed a lot.

This man doesn't seem to be simple, at least he has a strong learning ability, and he quickly learns what he has taught him.

Fortunately, Ai Yuzhe was not interested in the Ai family's property, otherwise, with the ability he showed, if Ai Yi fought him in an all-out war, he would not necessarily be able to defeat him.

Of course, the premise is that he does not join this battlefield, and he does not become the final winner.

"By the way, son, I have finished all the shoes you asked me to buy from someone, and I got a pair of all kinds of limited editions and sizes."

"...The total number is almost dozens of pairs. You can see that there are quite a few, sir. Where should I send them?"

For the average person, a pair of limited edition shoes of several thousand yuan can be expensive.

But for a second-generation like Ai Yuzhe, this is really not much money.

So he bought everything he could in one go and let Wei Ziqi choose.

Wei Ziqi opened his mouth and couldn't help but say, "...Why do you buy so many sizes? This is what my cousin wants, and I promised to buy it for her. Even if you buy so many sizes, she won't be able to wear it."

Ai Yuzhe said indifferently: "...The child may still grow taller, so he bought all kinds of models. If he grows taller, won't he still be able to change his clothes?"

That's better. Miaomiao's white and beautiful little feet are very beautiful now. If they are longer, they will look big.

Wei Ziqi slandered inwardly, of course he couldn't say it.

After thinking about it, he said: "...so many shoes take up space, you can take a pair of shoes of this size and have them courier to this address."

Wei Ziqi gave Ai Yuzhe an address and yardage. He would not bring so many shoes by himself, so he had to have them delivered by courier.

As for sending a bunch of shoes, whether the aunt will beat her cousin, then it's none of Wei Ziqi's business.

Anyway, it was a certainty that Chen Miao's girl was scolded by her mother.

After all, the little girl only wanted a pair of shoes at first, and Wei Ziqi bought it for her.

After suddenly buying so much, my aunt will definitely think that Chen Miao 'forced' Wei Ziqi to buy it.

With so many shoes added together, there are tens of thousands of dollars, and it is impossible for my aunt to beat Chen Miao badly.

Thinking that the little girl might be beaten, Wei Ziqi almost laughed.

While Ai Yuzhe was chatting with Wei Ziqi, Li Qi also finished his makeup and was walking out of the dressing room.

After seeing the two of them, he hurried over, smiled and shouted respectfully, "...Mr. Wei, Mister Ai!"

"Well, while the live broadcast hasn't started, I happen to have something to talk to you about, sit down."

Wei Ziqi motioned for Li Qi to sit down.

Li Qi immediately sat upright, not even daring to lean on the back of the chair, and his waist was very straight.

Although Wei Ziqi is several years younger than him, he is confident and calm, and at first glance, he has seen the aura of strong winds and waves, which makes Li Qi a little nervous.

"Relax, let's just chat briefly and talk about the possible future development trend of live streaming."

Hearing Wei Ziqi say this, Ai Yuzhe and Li Qi both showed their ears and listened, like primary school students listening, very serious.

They all know that Wei Ziqi came up with this idea, although it wasn't that no one sold things on live broadcasts in the past.

But that kind of small talk and a series of theories put forward by Wei Ziqi are completely different.

One is wandering soldiers, and under the theoretical guidance of Wei Ziqi, their organization is the regular army.

On the other side, Yu Feng, the person in charge of Tao B's live broadcast room, also came over and said with a smile, "...Young Master is giving a lecture, can I come over and listen to it as well."

Wei Ziqi smiled and said: "...If you are a supplier, I will absolutely refuse, but if Taishi Wen is willing to listen, then come and listen."

Hearing Wei Ziqi's words, Yu Feng was also curious. He took a chair and sat down, wondering, "...Listen to you, sir, what secrets should the supplier not know?"

"They can't know more. Let's just put it this way. Master Wen, do you think that this live broadcast is good or bad for suppliers?"

Wei Ziqi asked back.

Yu Feng didn't think about it and said: "...of course it's good, even if the price is a little lower, as long as there is enough quantity, the profit of the supplier will be the same.

Considerable. "

Wei Ziqi nodded and said, "...Yes, from the current situation, this is a three-win situation."

"...Our MCN agency pays the commission, your live broadcast platform pays the fee, and the supplier makes a profit."

"At first glance, this is no problem, but if you think about it carefully, you will find that TaoB is a platform, and the cost is only the bandwidth of the live broadcast room."

"...Although our MCN agency is not cheap, we spend a lot of money on advertising for these live broadcasts. In order to negotiate with so many businesses, we also need a lot of staff."

"But in this field, our MCN institutions occupy the upper reaches, and it may not be obvious that the volume is still small."

"...But what if a live broadcast in the future can sell one billion, two billion, or even ten billion?"

"At that time, businesses will have less and less right to speak, and this will fall into a vicious circle."

They don't look for live broadcasts to bring goods, normal sales are low, and competitors will increase popularity and traffic in live broadcasts to seize the market,

"But if they are looking for live broadcasts to bring goods, they will be in the downstream of the industry, and we will try to lower the purchase price as much as possible. After all, the core of live broadcasts is to be cheap and good."

"...Under such a low price, the merchant will also give us a commission for the goods and give you platform fees. The final profit will be very small, and it may even lose money."

"At that time, it was an inward-looking capital game again. Small and medium-sized brands simply didn't have so much money to burn. In the end, the competition would only be the infighting of big brands."

“…but big brands aren’t stupid, what do you think they’ll do when they find themselves in trouble?”

Wei Ziqi's rhetorical question made everyone ponder, but soon Ai Yuzhe blurted out: "...they will join forces to meet

system! "

Wei Ziqi said with a smile: "...Yes, brand owners will definitely boycott live broadcasts at that time. This is actually not beneficial to them. It's just that those brand owners haven't discovered it now."

"...In the field of live streaming, who really makes the most of the money? It's our MCN agency and the intermediary platform TaoB."

"As for the brand owners? There are too many of them, so they can only fight with each other and end up with nothing."

Wei Ziqi's words made Yu Feng and Ai Yuzhe gasp.

Wei Gongzi was so terrifying, he thought so far.

Yu Feng said at this time: "...Young Master Wei, are you so sure that the sales of live broadcasts can finally reach... 10 billion?"

Yu Feng was a little stupid.

Even TaoB's total sales on Double Eleven was only 100 million.

And a personal live broadcast can reach tens of billions of sales, which is too much.

"•・v It is difficult to estimate within one year, but I expect to be able to achieve this quota in two years at most. If something else happens, I may even complete this quota in one year."

Seeing Wei Ziqi's determined look, Yu Feng and Ai Yuzhe didn't dare to speak.

"If it really reaches that point, how can the brand resist it? After all, the industry of live broadcast delivery has already risen, and it is absolutely impossible for them to be monolithic inside."

"...How can the brand break the game?"

Compared with Ai Yuzhe, Yu Feng obviously thought more deeply, and asked a very constructive question at this time.

"I estimate that the method that these brands will use is probably the F2B2c full-link mode to realize the KOCization of millions of brand terminals."

Wei Ziqi said at this time.

Wei Ziqi's speech was so high-end that the Internet companies boasted the B tradition, which made everyone present bewildered.

Ai Yuzhe is a company boss after all, with a little vision, he frowned and thought, thoughtful.

Yu Feng also seemed to understand something.

Li Qi, on the other hand, was completely confused and had no idea what Wei Ziqi was talking about. He just looked at him with admiration.

"In today's e-commerce platforms, although the online user traffic is huge, it is very scattered and mobile."

“…Which live broadcast room has big brand discounts, consumers will appear there. For low-loyalty consumers who have milk and motherhood, brand owners need to convert platform traffic into the brand’s own platform ecology.”

"They will inevitably build private domain traffic, deeply manage users, and firmly hold consumers in their own hands."

"...The brands are the sons of the major brands after they broadcast themselves. They will definitely want to introduce core consumers into their niche."

"They will build their own live broadcast matrix, from our current 'people looking for (good) goods' to 'goods looking for people'."

"...And now the establishment of the social cloud store has actually given brands this opportunity."

"After the F2c connection is completed, the KOCization of millions of terminals requires brand owners to open up the entire F2B2c link, thereby empowering the B/B side and realizing the integration of BC."

"... Although the Matthew effect is serious, when most brands do this, the Matthew effect will inevitably be broken."

Wei Ziqi said a bunch of words that no one could understand, but they felt that they were lofty, all of them were dumbfounded.

What should we do at this time? Did you tell Wei Ziqi, son, we don't understand, can you elaborate?

That's too embarrassing!

Especially when I look at other people, they all show the expression of 'Oh, so it is like this', as if everyone else understands it, but only I don't understand it.

Wei Ziqi's words made everyone put on the emperor's new clothes, but they could only pretend to understand.

Anyway, to put it simply, listening to your son's words is better than reading ten years of books!

It was still Ai Yuzhe who was clever and broke the game in one sentence: "...The son, how should we fight back?"

"...Since we foresee this possibility in advance, there should be countermeasures, right?"

Wei Ziqi showed Ai Yuzhe a teachable look, leaning on the back of the chair, he was about to grab a folding fan and a towel.

Wei Ziqi, with the attitude of Zhuge Kongming, pointed to Jiang Shandao: "...This is easy to say, let me delay it!"

Everyone was listening.

At this moment, Wei Ziqi's phone rang. When Wei Ziqi saw that it was Ai Yi, he immediately said, "...you wait for me, I'll take a call."

The three scratched their ears in frustration.

Wei Gongzi, why haven't you written any more, we are preparing to listen to your plans for the world! !

You deliberately cut off the words here, right! .