Then Captain Jack Sparrow's battle with these undead officially began. .

...

Kevin looked at the skeleton scene with a smile on his face.

Although there is a bit of horror, Kevin actually made the special effects less real, quite a bit like an anime cartoon.

After all, Pirates of the Caribbean is a family-friendly movie, and there's no need to scare kids.

This kind of special effect that looks a bit real at first, but also has a bit of the unique fake feeling of anime, is more expensive than pure simulation.

But, Gui, Kevin also chose this special effect.

And the reaction of the people present also made Kevin very satisfied.

No one showed the terrified face of watching a horror movie, but continued to watch everything played in the movie in an addicted state.

This is exactly what Kevin wants. Horror movies are always just a niche, and family fun is the secret to making a classic.

Moments later, the movie ends, after the cast of behind-the-scenes personnel floats past and an Easter egg laid for the second part finishes playing.

The crowd applauded like waking up from a dream.

"Director Kevin, you have successfully shot an excellent commercial blockbuster again!"

Several film managers with slightly higher status came over and praised.

Kevin also replied politely one by one.

In the absence of conflicts of interest, Kevin has always been very peaceful.

On the other hand, Reiter and Robinoff are both counting the statistics of a number of film managers. These film managers will give them from the audience, classification, picture, story and other aspects of the film. Accurate conclusions from years of work experience.

In this way, we have an accurate understanding of the quality of Pirates of the Caribbean and the following promotion efforts.

After collecting the information, the three came to a small office.

Kevin watched the two carefully watch the information, but he was confident.

After a while, Robinov first raised his head and smiled:

"Kevin, this is another commercial blockbuster with an internal rating of S, and it is more family-friendly than the **** of Mission: Impossible. I have a hunch that the box office of Pirates of the Caribbean can surpass Mission: Impossible."

Mission: Impossible movies have long been drawn from around the world.

In North America, Mission Impossible has achieved a box office of about 210 million, surpassing the original box office of 180 million in Kevin's memory.

And there are 30 million more, but in fact this is very understandable.

Warner and MGM invested a lot of propaganda in the later stage, and this time it was not Paramount eating alone, but the four film companies sharing its profits.

This saved a lot of trouble for the release of Mission: Impossible, and only achieved a box office that surpassed its original performance.

And the overseas box office is far beyond Kevin's expectations.

It has won nearly 400 million overseas box office results, and this harvest has spread to the United States, causing Warner and MGM to hold a few more celebratory parties.

Paramount is even more regretful of the intestines are green.

The 600 million global box office, after deducting the cost and the division of the cinema and the tax payment, is also a profit of up to 300 million US dollars, and there is no less than the later copyright income of this profit.

In this way, they were handed over in vain.

However, what they didn't expect was that after they proposed to make a sequel to Mission Impossible, first Kevin was unwilling to take over, and then Tom Cruise's lion opened his mouth.

Here is the nail that Kevin buried for them.

At the time of signing the contract, Kevin did not impose any contractual restrictions on Tom Cruise's follow-up income in Mission Impossible.

After the explosion of Mission Impossible, when filming the sequel, Tom Cruise directly shouted out a salary of 20 million US dollars plus a certain box office share.

This is undoubtedly unwilling to accept Paramount, so the two sides are still negotiating on this matter.

Of course, Kevin knew that eventually Paramount would give in.

Mission Impossible 2, in front of the good foundation laid by Kevin, shooting is equivalent to picking up money, and Paramount has no reason to let this cake go.

Even if it is to pay a huge price for the role of Tom Cruise.

Reiter echoed on the side:

"Kevin, I also think so. The film managers of MGM and Warner Bros. agree in every aspect that Pirates of the Caribbean is a masterpiece and a top-level S-rated commercial blockbuster."

"If it is matched with enough publicity and the number of theaters, it will definitely surpass the achievements of Mission Impossible."

Kevin first nodded, expressing his approval of their opinions, and then said:

"So, what is the appropriate amount of publicity funds for Pirates of the Caribbean?"

Leiter hesitated for a moment, then gritted his teeth and said:

"Twenty million dollars!"

"I agree!"

Robinov, who was on the side, agreed, speaking in a tone as if it was not 20 million dollars, but 20,000 dollars.

This amount of publicity, in Hollywood, is only worthy of the big hits.

Even in Hollywood, the vast majority of film production funds do not even have half of this publicity fund.

However, such a huge amount, in front of Kevin's film, seems to be a small number, and he casually raised it.

But none of the three made a fuss about it.

The investment now is to make more money.

The 20 million publicity investment, if nothing else, can at least be exchanged for several times the income, which is completely worth it.

"Twenty million then."

"However, out of the 20 million, I suggest at least 2 million to be used on the Internet. It may have miraculous effects."

Kevin made a final decision.

With the rapid development of network speed in the past two years, although the Internet has not evolved into the video era, text exchanges have become very frequent.

Major forums have sprung up like mushrooms.

Kevin means, give it a try.

"About this matter, I will let someone investigate."

Reid nodded and agreed to Kevin.

....

At the beginning of the promotion, as an Oscar-winning director, Kevin couldn't be lazy this time.

He became the main force and leader of propaganda.

He took the main actors of Pirates of the Caribbean and walked around the major cities in the United States for roadshows, telling the audience the news of Pirates of the Caribbean's upcoming release, and using costumes and various media to attract people's attention to the movie.

Chapter 82 Released

With Los Angeles as the center, it covers the area of ​​50 states including Florida, Maine, and Louisiana.

In order to meet the demand for the movie to be released more than ten days later, Kevin brought several main actors of Pirates of the Caribbean, with the trend of three meetings a day, constantly promoting the upcoming Pirates of the Caribbean in each city. information.

I don't want to be deeply rooted in the hearts of the people, I just want to let the vast majority of the audience know that there is such a family movie.

This kind of intense propaganda is very demanding for the people of the organization.

Fortunately, MGM and Warner Bros. are both film companies that have been passed down for decades and have rich experience in this aspect of publicity.

Every time Kevin and the others went to a city, the publicity meeting had already been prepared, and with some pre-prepared support, these publicity meetings were very lively.

It attracted the onlookers of countless unknowing audiences.

At the same time, the posters of Pirates of the Caribbean are densely covered in every place in the cities of the fifty states of the United States.

That's the power of twenty million dollars.

Not only that, the online forums have created a news that the whole people are looking forward to the release of Pirates of the Caribbean under the power of the naval force invented by Kevin.

It really makes many people really think that Pirates of the Caribbean has become the most anticipated summer blockbuster for the current Americans.

Don't underestimate this view.

When this consensus is reached, Pirates of the Caribbean box office will sweep all the movies in the summer.

...

"Twenty million publicity expenses?"

Paramount was taken aback.

The amount of publicity expenses can be seen from the producer's confidence and emphasis on the quality of the film.

The Forrest Gump they produced, even with the blessing of Tom Hanks, the publicity cost was only five million dollars.

Not on the same level as Pirates of the Caribbean.

However, in the face of the joint production of Warner and MGM, even if there are some small moves, it is not so easy to use.

Now, all Paramount can do is try to devour the theaters of other small film companies that are released in the summer.

As for the number of theaters obtained by Pirates of the Caribbean, under this propaganda effort, they are no longer able to squeeze.

In Hollywood, there are no permanent friends and no permanent interests. Everything depends on the interests.

If Pirates of the Caribbean is not a work jointly famous by MGM and Warner, Paramount has countless ways to deal with it, whether it is in terms of movie ratings, or in terms of theaters and public opinion, it can easily destroy such a work.

These potential forces are the foundation of Hollywood giants.

If you want to make money in Hollywood, a big-selling movie must share a large share of the profits with some giants. This is the unspoken rule of Hollywood.

-------------------------------------

After more than ten days of full-load publicity and preheating in advance, Pirates of the Caribbean has become the most powerful movie currently released in the United States.

"On June 28, the summer fantasy masterpiece, directed by Oscar-winning director Steve Kevin, played by eccentric Johnny Depp, a magical ship sailing on the Caribbean ocean, waiting for you to come and see!"

"A masterpiece of family fun, the most suitable movie for the whole family to watch together during the summer vacation..."

"..."

Countless catchy slogans, devised by Warners and MGM propagandists, accompanied the posters on the shopping streets of major malls.

The 20 million US dollars of funds finally captured the attention of Americans.

In such a situation, the film came to its release.

Commercial blockbusters, old rules, under the circumstance that there is no problem in the internal trial, after paying enough film critics to hush money, Pirates of the Caribbean was released directly.

...

At 10:10 noon, New York International Studios, one of the three largest cinemas in New York.

Kevin came here sneakily with Hayek.

There's no way, since I knew that the last time Escape from the Dead was released, Kevin and Julie secretly went to watch it together.

This time, it was Hayek's turn to star in the movie. Hayek strongly requested to come to the cinema with Kevin to watch the movie.

"Dad, Mom, I want to see pirates! I want to see pirates!"

A boy who looked like a teenage boy, pointed to Captain Jack Sparrow on the poster hanging in the center of the theater, and said firmly.

Kevin secretly laughed aside.

A man is a teenager until he dies. Who didn't have a captain's dream when he was young?

Imagine yourself as the captain, commanding a group of crew members, and running wild on the sea. This kind of romance, this kind of dream, is unique to men.

Even a ten-year-old child is no exception.

The man and the woman looked at each other, looked at each other, and finally smiled helplessly.

Men want to watch some action movies and women want to watch some romance movies, but in the face of children's opinions, they naturally have to give in.

"Lyra, look at this little bastard, I'll go buy three Pirates of the Caribbean tickets."

The man instructed his wife, and then he walked to the ticket office alone and told the conductor that he wanted three tickets.

"No, the latest Pirates of the Caribbean is going to be at 9:10 in the evening, do you still want it?"

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