Ace Hollywood

On August 3, "The Bourne 3" - the last part of the series starring Daniel and directed by Paul Greengrass, was officially launched and launched on the same day. There is also "The Incredible Hulk" produced by Marvel Studios and co-published by Universal Pictures. This work can be said to draw on the experience of An Li's version of "Hulk" which failed at the box office, as well as the experience of superheroes in recent years. Movies, like Spider-Man and the like, thus launch a work.

Both films are quite popular, even if "Transformers" officially broke the 400 million mark on the eve of their release, it cannot completely cover up their popularity.

However, after the release, the two works received very different reviews.

Except for a few media such as The Seattle Times and The Wall Street Journal, which gave positive reviews, almost all mainstream media gave very low scores. This point may be that Universal Pictures did not do a good job in public relations. And more importantly, the film, as Daniel had expected, was unpopular.

The big mistake "The Incredible Hulk" made was that it set the goal of being the exact opposite of Ang Lee's film, leaving out what was really appealing. -"New York".

The digital scenes are too many and too short, leaving the audience in an atmosphere of disappointment and boredom from the start. —The New Yorker.

The sad truth is that the movie "The Incredible Hulk" lacks more natural power and is more cowardly and pathetic. —The New York Daily News.

They were determined to make a solid action movie, but they forgot to make it fun. —The Boston Globe.

The simpler story, more action, and some pretty graphics make for a satisfying but perhaps less fantastic sequel to a monster hero movie. —The Los Angeles Daily News.

As Marvel Studios' first blockbuster this summer, The Incredible Hulk serves as a stark reminder that the Hulk lacks intelligence and heart. -Associated Press.

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In general, the criticism centers on that the director and screenwriter pushed too hard, and that perhaps the negative standards given by Ann Lee's "Hulk" are too conspicuous, and this new "The Incredible Hulk" has almost all aspects that Ann Lee lacks. Hurry up. Violent and crisp action scenes, simple and easy-to-understand storylines, eye-catching special effects, etc., but this also makes them ignore the essential attributes of a movie - it must first be an interesting and attractive story, and secondly is something else. "The Incredible Hulk" doesn't do this well enough, so "The Incredible Hulk" is reduced to a shallow film.

In the words of film critic Kent Turan, "Who wants to watch an ugly, silly big man go mad?"

But the treatment of "The Bourne Bourne 3" is completely different. It is also a film of Universal Pictures - this is also very bizarre. The industry has not understood why Universal will release the two blockbusters released by itself on the same day. Universal did not give an explanation. In the field of public opinion, the only slightly reliable answer is that the "learning from the past" of dd Pictures has provided power for Universal.

However, Daniel knows that choosing to release at this time is actually more of a request from Marvel. They seem to think that this time period of the summer season is the most suitable for superhero movies to show off their power. As for "Bourne Bourne", the two sides do not constitute a homogeneous competition, watching spy war movies and watching monster hero movies. There is no contradiction.

In fact, they were wrong. Allawi could never have imagined that his carefully crafted "The Incredible Hulk" would receive so many negative reviews. On imdb, less than 5 days after the release, it has already dropped to 6.6 points. The media score is as low as 60, which is almost a failure. And more importantly, it has a comparison, the evaluation of "Bourne Bourne 3" makes the score of "The Incredible Hulk" even more dazzling.

9 points, also after 5 days of release, the imdb of "The Bourne 3" remains at a high level of 9 points, and the media score is also as high as 88.

The Associated Press also commented on "The Bourne 3": "Such a professional production and such an excellent cast make "The Bourne 3" beyond all expectations of this type of film."

The evaluation is not too high.

"The New Yorker" regards "Spy 3" as the best one in the entire series: "Although the subject matter is stereotyped, among the three films, "Spy 3" brings people the most enjoyment."

"Daily Mirror": "Byrne is back? And better than before."

In addition, "Los Angeles Times", mtv, "Denver Post", "New York Observer", "Hollywood Reporter" and many other media have given positive comments.

It has won positive recognition from almost all media.

If there is no comparison, "The Incredible Hulk" may not be a bad movie, people will still think it is worth watching, because at least the critics think it is "a superhero action film that strives to be qualified", which is already worth it one look. However, under the comparison of powerful opponents, the audience will inevitably think that the "Spy 3" which can't bear 9 points, but to watch "The Incredible Hulk" of 6.6, this must be a broken brain.

The most direct consequence is that after the first weekend, especially after the 5th day, "Transformers" and "Order of the Phoenix" almost handed over all the screens, and the release scale of "Spy 3" quickly gave "The Incredible Hulk" to "The Incredible Hulk". Throw far away.

One is the winner and the other is the loser. This pattern cannot be changed.

"After the Oscar that belongs to Daniel, it belongs to Daniel's summer vacation. The "Transformers" he invested in has established the status of dd Pictures in Hollywood today, on an equal footing with all the old studios, and even represents A more promising future. "The Bourne 3" is the end of his second classic series. "The Lord of the Rings Trilogy" and "The Bourne", a total of six films, will undoubtedly To lay a foundation for Daniel's evaluation of both art and business, to put it more simply, neither delaying making money nor paying tribute to art! It's not easy!"

Yes, in the end there will always be the media that will bring glory to Daniel's crown, which is not always a good thing.

At least, when Daniel's call landed on Kevin Feige's cell phone, his tone didn't sound good.

"Congratulations, Daniel, you have achieved success again."

Kevin's anger is understandable. Although Daniel didn't charge for it, the filming of "The Incredible Hulk" instead of "Iron Man" was somewhat influenced by him. And this time, it was "The Bourne 3" starring Daniel who sniped "The Incredible Hulk" below 80 million. It can be said that it is quite difficult for Kevin to maintain a calm tone and talk to Daniel.

"Thank you, but, Kevin, you know what I mean by calling. I think Marvel has also received our invitation. I hope you can support it, because I think you are the right person to lead Marvel."

Daniel directly stated the conditions, but there was a long silence on the other end of the phone. (To be continued.)

ps: Thank you for the reward of Eternal Fall