Ace Hollywood

The first day of "Transformers" was a hit.

The Great Bright Studios where Daniel and the main creators appeared was even more crowded, and finally had to control the incoming traffic. This phenomenon, which the media called "Zhang Yimou and Cheng Kaige's blockbuster treatment", will definitely make many people remember it deeply. Transformers is also a representative of childhood for Chinese people, especially compared to the United States, where there are more diverse types of toys, Chinese people have limited choices, and there are very few high-energy toys like Transformers, so it has become a A unique growth mark, everyone will remember how difficult it was to get a Transformers toy as a child, and how happy it was after getting it. This has laid a solid foundation for watching movies for "Transformers".

In the early morning of Tuesday, the thunderstorm night did not stop everyone's enthusiasm for watching the movie.

"Transformers" distributed 620 copies nationwide, far exceeding the previous entry of "Spider-Man 3". Judging from the popularity and ticket purchase situation, it is already a sure thing to surpass "Spider-Man 3" on the first day, a little earlier. The "007 Casino Royale", although the performance is also very good, with a total box office of 120 million, second only to "Spider-Man 3", it is currently the second largest annual box office in mainland China, but from the current situation, it is better than "Transformers". ” is also a lot worse.

"too crazy."

Paul Walker did not come to China, directors Michael Bay, Daniel and Megan Fox attended the pre-screening meeting.

Megan has never seen such a crazy scene. There are countless people, steaming hot, thunder and rain outside, but they are very excited inside.

"When Star Wars was released, Americans were like that too."

In terms of fan loyalty, Star Wars is really number one, and importantly, compared to The Lord of the Rings, Lucas never intended to end the Star Wars series. So its influence is maintained.

"I haven't seen it before, this is the first time I've seen fans' enthusiasm for movies."

"There are too many people in this country, so it's always lively, no matter what. That's good too, isn't it?"

Ye Zhiqiu came over and said, "It's started, come in."

To thunderous applause—yes. Since Daniel came to the United States, he has discovered that this thunderous adjective does not apply in the United States, where people are very open to everything. But they are very perfunctory in applauding. Even if they do touch, they rarely make any sound. Everyone lacks the sincerity of applauding others, but the etiquette is such that even crazy movie fans, It is also rarely used to express emotions with uniform applause, screaming, dancing, etc., will be easier to see.

Daniel, Megan Fox. As well as Michael Bay and translator Ye Zhiqiu, they walked to the stage, and behind them was the imax screen that was waiting for a while.

This time, "Transformers" is released in full format. Whether it is in mainland China or Hong Kong, although there are only a few imax screens, one imax can produce the output equivalent to 3 ordinary screens. I have to say that in terms of enjoying movies , the mainland audience should be more generous.

A female host of Dragon TV came to host "Transformers", actually. Although it is a blockbuster movie, the filmmaker can only get 13% of the box office share. Even taking into account factors such as special funds and taxes, this proportion is still low. Not a big number for a movie market that's not that prominent. The box office of "Casino Royale" is less than 20 million US dollars, and MGM only has less than 3 million. This amount of money is basically equivalent to "Casino Royale", which has a box office of more than 200 million US dollars in North America. One-day box office on weekdays. "Night at the Museum" is a worldwide box office hit. In the mainland, the figure of 80 million is already high. Converted into US dollars, it is only about 10 million, of which only 1.5 million belongs to dd Pictures and Fox. Therefore, even if "Transformers" performs better, it is difficult to say how much substantial benefits it can bring to the dd film industry, especially considering that the window period of various channels, which are very important in the United States, is invalid in China, dd The film industry's earnings are even less attractive. .

So, it was quite interesting that Daniel came to China to promote himself and attended the pre-screening meeting at 0:00.

"China's movie box office market is relatively weak compared to the United States, the United Kingdom, and Japan, which are box office countries. Why did you come to China instead of the United Kingdom and Japan?"

An audience member - Daniel estimated that he should be impersonated by a newspaper reporter, but this question still needs to be answered.

"The choice of a promotional location is not simply based on the box office market, there are many other factors. And I am very optimistic about the Chinese market. There will be a sequel to "Transformers". I believe it will be three or four. The Chinese market will surprise everyone, and at that time, it will be big enough and there will be enough and exciting competitors.”

Of course, what Daniel didn't say is that in addition to the actual revenue, the box office numbers themselves are also very important to the studio and the film. And the box office of about 30 million US dollars in the Chinese mainland market is enough to send it into the top five box office markets in the world. In fact, the original "Transformers" won the third-highest overseas box office in China, with more than 37 million, which is second only to the United Kingdom and South Korea - the latter's figure of nearly 52 million scared the ground, Japan even They should all be ranked behind China, slightly less than 3 million.

Another otaku asked Meghan in half-baked English how she felt about China.

"It's been raining here, and I didn't have a chance to go out to see it, but everyone was very enthusiastic and the atmosphere was great."

Before Meghan came, she was clearly pointed out that in China, straightforwardness is sometimes not a good quality~www.readwn.com~ Especially for foreigners, if it may hurt the sense of national honor, it must not be said. of. Her response was decent.

"Daniel, several blockbuster films you invested in were all released in China this year, I mean "Casino Royale", "Night at the Museum" and "Transformers", rumors say that you have a good relationship with Chinese film importers because of you The reason, what do you think?"

The question is very sharp, this woman must be a reporter.

"What I need to tell you is that both "Casino Royale" and "Night at the Museum" have achieved box office of more than 200 million in North America, and are the top five works at the annual box office, and the global box office is more than 600 million US dollars. And "Transformation" Since its release in North America on July 3, King Kong's box office has exceeded 150 million, and it is likely to compete for this year's North American box office champion. I say this, I want to tell you that these films produced by dd film industry, or participated in the production of these films , in Hollywood, proven to be the best movies all over the world. China imports excellent American movies, not dd's movies -- it just happens that our movies are the best ones in America."

The answer is quite arrogant, but it is the truth.

The pre-screening meeting lasted 30 minutes, and then, under the **** of a large number of security personnel, the three main creators left the theater and returned to the hotel.

The next morning, Meghan and Michael Bay left Shanghai to meet Paul Walker in Paris, ready to start a publicity itinerary in Paris, Berlin and London, while Daniel stayed in Shanghai, waiting to meet with the top officials in Shanghai. (To be continued.)