Ace Hollywood

readx(); Leaning on the office chair and thinking for a long time, the A4 paper in front of Evans was marked with bits and pieces.

Details of Plutos Investments are not available.

At the same time, he invested in DD Films and MB, which at best shows that DD and MB have a closer connection, so it is understandable that Daniel hopes to use this to facilitate his visit to Silicon Valley. But why, why did Daniel go to Silicon Valley? If it's just a way to add fame, which Evans finds too unconvincing, Daniel is undoubtedly one of the most recognizable stars in this generation of Americans.

His fans are all over the world, and his reputation is illustrious.

DD Pictures has recently made a major acquisition of the rights, and the first and second independently-produced films are also in full swing.

He just won the Oscar, and within a month and a half, three works with different styles broke the 100 million box office in North America. In 2002, there were only 24 movies that broke 100 million yuan in North America, and this year's number will not change much.

What's more, among his colleagues, it is rare to have such a huge influence on social affairs.

Going to Silicon Valley, what is the necessity for Daniel?

From this point of view, Evans believes that at least Silicon Valley has Daniel's interests, in other words, he has to go this time.

Evans' eyes slowly focused on the words "Greek Wedding".

Could it be that DD Pictures has a similar plan?

This time a Google search partnership? Or is it related to Apple's products?

Because based on the itinerary, it's obvious that Daniel's meeting with Larry Page and Steve Jobs was longer.

"It seems that we have to wait for him to make a move."

Muttering a word, Evans put these materials in the waste paper basket, and the electronic version was packaged and placed in a folder signed Daniel **** - this is his personal habit.

…

Daniel had absolutely no idea that a reporter in New York almost found out his investment company. It has to be said that this was due to Raymond's prudence. In recent years, Raymond used the name of the investment company to When exchanging shares in some companies. All focus on confidentiality.

Since MB came into the limelight, there has been no shortage of investigations into its controlling shareholder Plutos, but the recent registration in the Cayman Islands has led many to suspect that MB management may have used this method to cover up the company. actual shareholding composition. To know. Javier's favorite excuse for rejecting VCs is that there are no plans for major shareholders.

The name Plutos is the **** of wealth in Greek mythology, so I can't analyze any special meaning, except for those who do business. Naturally, one wishes to accumulate wealth.

…

Disney Pictures started to hold the preview of "Pirates of the Caribbean" one after another. After ending the contract with Daniel, Disney also invested 30 million for the film, so the total investment of the film almost rose to 200 million. This is more than 20 million more than "Pearl Harbor", so Robert Iger can't help but ignore it.

And, for Walt Disney, it's been an eventful time lately, and the conflict between the Weinstein Brothers' Miramax and Mob is getting worse by the day, after today's Oscars. There are almost rumors that Dick Cook directly blocked Robert Iger and asked him to clarify the scope of Miramax's business. In addition, Disney and Steven Jobs' Pixar animation have also recently reported that the two sides have different ideas and may part ways. For Robert, these two heavyweight companies can influence the opinion of the board of directors. After all, Miramax is fine. Pixar animation is really worth billions of dollars, and "Finding Nemo", which was just launched a few days ago, won the box office, which forced the first week's "Fake God" to be suppressed.

When Jobs talked to Daniel about Hollywood, he was less enthusiastic. Since he was invited back by Apple in the late 1990s to turn the tide, his interest in this animation studio has been greatly reduced, not to mention the growing disagreement between Walt Disney's animation headquarters and Pixar, who work closely together, and he is even more impatient to deal with it. These things.

As for the contradiction between the two sides, Jobs did not hide it from him. Because of the increasing success of their films, Pixar wants to share all the power, which means parity with Disney, which is difficult for Disney to accept. Negotiations have never progressed.

Daniel wants "Finding Nemo" to suppress the differences between the two sides a little, but it is definitely not too far from the outbreak.

He remembered that it seemed that three years later, Disney acquired Pixar or issued additional shares, and Jobs also obtained more than 6% of Disney's shares, becoming a director of the board of directors and the largest individual shareholder.

The same bad things that Robert and Disney faced, prompted them to pay more attention to the release and promotion of "Pirates of the Caribbean".

DD Pictures has undertaken part of the distribution tasks, and the publicity and distribution funds are generally around 20% for similar films, and the distribution company's share is also about the same. At the beginning, the distribution budget of "Greek Wedding" reached 50% of the total production budget, which was quite advanced. The current trend is also the continuous increase of publicity and distribution expenses. A movie, well-made and well-made by the actors, is no longer as good as the propaganda.

However, DD Films only accounts for a quarter of them, so they are only responsible for online marketing. Specifically, it means implementing some agreed plans on various websites and communities.

The Disney family has a big business. At this time, online marketing is not a mainstream method for super production. After all, it is used to swipe on paper media and TV, and it broadcasts trailers in turn on the bus station and the big screen in the central square, and a large number of publicity materials. Rolling out in theaters, these are the bulk of the expenses. It is also the most popular way of publicity.

However, before, Disney was not prepared to give "Pirates of the Caribbean" this strength.

As for whether it was because of Daniel's exit that Disney decided to change its approach, or because the investment was far beyond expectations, it decided to sink the boat. This is not what Daniel can know.

Since Melissa and Ferguson led the team to withdraw from the "Pirates" production team, except for Ferguson, a fifth-ranked executive producer has been hung - this is in the face of good negotiation between the two sides. But Ferguson doesn't care much about these now. Hollywood may not have many directors, but there are definitely a lot of producers. When he was still a little guy who didn't make much money, he was able to become the executive producer of "Pirates". Of course, it is definitely good for his development on the road of producer. But as Daniel's investment department got up and running, constantly in contact with best-selling authors, screenwriters, other studios, and more, the money was being sent out in droves. Ferguson didn't take the producer part so seriously.

People go to high places, of course, it is more energetic to be an investor.

What's more, in Daniel's investment department's film, Ferguson also wants to hang up the producer. Melissa Ryan is also one. In the end, it depends on who will coordinate.

At present, Internet movie marketing has been accepted by most companies, more or less. You always have to post it on the Internet. As for what effect it can play, it depends on different examples. For example, for a blockbuster like "Pirates", it is impossible to rely on the Internet. For those small productions under 20 million, there are many treasures on the Internet.

However, most of these film producers contact MB directly, spend a sum of money, and negotiate a plan with MB. The second is to find Shanying Company, which has become its new business to do Internet publicity. It also belongs to paying, they give a plan and send people to participate in the implementation. That's a lot more than the MB side. The least is to ask DD Pictures to participate, because DD Pictures basically does not collect money, but as one of the distribution companies to receive a share, such as cooperation methods such as "Pirates".

Interestingly, the smaller the production, the more the producers may feel that their film will be the next "Greek Wedding", and no matter how bad it is, it will be "Hotel Rwanda". It is a pity for them to share it.

Therefore, the least number of people looking for the lead DD film industry.

But more or less, more than half a year. DD Pictures has also had several experiences. This time, Disney has a lot of work and a little more work, but it is also a routine business of DD Pictures. Daniel doesn't have to get involved.

In fact, he was basically completely clueless about Pirates of the Caribbean affairs.

Back from Silicon Valley. F2F is about to be put on the agenda. Of course, it is impossible for Mark and Sandberg to resign from Google immediately. They are both core personnel of Google. This time they leave, they must sign a lot of non-disclosure agreements and abide by business rules. But at the same time, it is also looking for some staff, Mark is the chief technology officer, Sandberg is the chief operating officer, as well as the human department, the sales department, and the most important technical team, which Daniel can't do by himself. of. However, Mark and Sandberg are also well-known in the industry, and it is the most suitable for them to do it.

In addition, the complicated negotiation with Google, despite the principled opinion at the top, but how much money does Google inject into MB? How much original stock does Daniel subscribe to in Google? Approach Evan Williams, convince him to agree to swap shares for Google shares, etc.

This is the work that he has to follow up personally.

Therefore, Bruckheimer and Rob Marshall invited him to see the film again and again, but he didn't make it. When dubbing, the special effects have not yet been completed, so what you see is definitely not a finished film.

Relatively speaking, it was Richard Taylor who communicated more with him about the special effects of "Pirates of the Caribbean".

A special effects company is difficult to maintain without a fixed project.

Take Pixar Animation as an example, if Disney had not signed several contracts with them, it would not have dared to expand continuously, from dozens of people to more than 600 people, not to mention the technical development costs, just these high-paying people. Technicians are enough to drag the company to death.

For Weta Digital, the Lord of the Rings franchise is coming to an end, and the future of Pirates of the Caribbean is uncertain, and with the prestige of two Oscars on their hands, there is no shortage of projects. However, something like "The Lord of the Rings" that can make a company pay for a lifetime has never appeared again.

Relying on "The Lord of the Rings", Weta Digital used a museum in Wellington to display the images of each movie. Now, of course, they are basically the characters in "The Lord of the Rings", such as the Hobbit's feet and the model of Gollum.

Legolas in the image of Daniel is the most conspicuous place in the Lord of the Rings, and it is also the most popular for tourists to take photos.

New Zealand's tourism industry is relatively developed. Since the establishment of the Weta House Museum and "The Lord of the Rings" gaining a large number of fans around the world, the two sides can be said to be mutually beneficial. On the one hand, the museum has indeed attracted many international tourists to New Zealand. On the other hand, New Zealand's rich tourism resources also ensure that the Weta House can be fully profitable.

In Richard and Jackson's view, "Pirates of the Caribbean" is expected to be the next "Lord of the Rings". Although "Pirates" does not have as many inhuman images as "The Lord of the Rings", some pirate skeletons, ship models, special situations, etc. have also added a lot of 3D models to Weta Digital, which is especially suitable for setting up a pirate pavilion in the Weta House. .

But all of this is based on the fact that "Pirates" can sell well all over the world.

Therefore, the contact between Richard and Daniel is very frequent.

But he couldn't take care of his vital interests, and Daniel really had no intention of intervening in "Pirates". Besides, Jerry was a gold medal producer and Rob was a new Oscar winner for best film. I don't want him to intervene, not necessarily.

Today's media preview is the official start of Daniel's publicity work for "Pirates".

The movie is set for July 9, and there is still a month left.

According to Disney's plan, the premiere of this film will be placed in Disneyland for the first time in history. It can be seen that Robert valued it and almost did his best.

Therefore, the current itinerary is mainly to organize media screenings, theater screenings, film critics’ screenings, etc. Los Angeles, New York, Chicago, a large number of cities have come down to push the momentum to the top, and with the help of the just-started summer program, Fight a box office victory. Daniel's publicity schedule is very dense, and he needs to participate in basically important parts.

But anyway, it's domestic work.

In foreign countries, UU Reading www.uukanshu.com Robert mentioned at the time that if he can get the quota, I hope he can go there.

Seriously, the following people reported back that Daniel's reputation in East Asian countries surprised Robert.

Except for the fact that Hollywood practitioners have a little interest in European movies, other regions are basically regarded as uncivilized places by them. The domestic box office of "Hero", which was also a little loud in the United States last year, was only 30 million US dollars. Although it can't be said that it is too small, it is indeed several million in the hands of the producers. .

This amount of money is not enough to even invite Daniel to do a business activity.

Some businesses in Tokyo have already raised Daniel's price to 3 million. For a two-hour event, the hourly salary is 1.5 million. At this price, Daniel has never settled.

Therefore, when Robert mentioned this, it was negotiated, and if Daniel did not go, it would be expected.

Surprisingly, though, Daniel agreed to think about it. (To be continued.)

PS: Xie loves eating rabbits