Ace Hollywood

??? On August 15, in the spotlight, "My Grand Greek Wedding" was officially released in North America. After two weeks of warm-up screening, this work has undoubtedly become the most well-known work in the summer. [For more wonderful novels, please visit]

Importantly, the super high score of IMDB 9.2 and the freshness of 94% on Rotten Tomatoes indicate that this is an unquestionable masterpiece.

On any major internet platform, the mainstream reviews you can see are A and above, and individual B ratings are just nitpicking on some minor issues.

In mainstream newspapers and magazines, the local media in Los Angeles respects the Los Angeles Times. Everyone knows the story that the newspaper and Daniel have to tell, so the evaluation of the paper media is often ignored. On the contrary, the comments of ordinary Los Angeles viewers on the Internet seem to be more credible.

Daniel himself has attended three theatrical meetups in Los Angeles, one of which, of course, was attended by MB subscribers who had won tickets. After the official release, he, Nia, and even Tom Hanks will run one to three more cinemas in various cities to strengthen the close connection between the film and the audience.

From the beginning to the end, whether it is publicity, box office live broadcast, word-of-mouth marketing, theater contact, there is one central line of DD's publicity strategy that has not changed, that is, stand with the audience, let the audience participate, and let the "Greek Wedding" show. Become the common cause of the audience and the filmmakers.

So far, it's obviously been very successful, and the support and attention of the movie fans and audiences is far more than everyone imagined. Their enthusiasm also surprised everyone, which is the power of "engagement".

...

lah.

A technical employee is speeding up some bad reviews about "Greek Wedding" on the LAH forum. There are not many, but some of them do point out some flaws in the film, which may touch some people's "thunder point". So since last week, the PR of DD Films has contacted LAH to start negotiations on cooperation. In Tianpingshan, which insists on a fair and real and expensive price, LAH obviously chose the latter. The principal believes that this will also be the choice of most people. not to mention. Obviously there is a group of people in the LAH forum who are pushing up the response rate of excellent reviews. Usually, a good review can have dozens of responses in just a few minutes, while a negative review. It reflects the normal response rate of the LAH film and television version, which is about less than ten per hour. In this case, the negative evaluation itself is easily pushed to the back, and finally disappears. What LAH does now is to speed up the process without fundamentally challenging some principles.

Yet even so. The principal also only notified his most trusted employee to complete the operation, and issued a gag order for him.

So much so that when the male employee saw that the female employees in the company were proud of Daniel and the success and honor of "The Greek Wedding", he could not bear the urge to say everything in his heart.

You've been manipulated, it's all a lie, they have a bunch of people playing the Internet, making money with dollars, turning delusions into reality - and then all the box office, into their pockets.

And you, foolish enough to think it's all your fault. All because of Daniel's excellence.

Yes, he's good, a conspiracy master, a dark manipulator.

However, thinking of bonuses and wages, as well as the boss's trust and respect for him, he had to forcibly resist this urge every time.

...

On August 15th, the official MB of "Greek Wedding" did not continue the tradition of live broadcast on the first day of the film, which disappointed everyone, but it was understandable. However, the expectation of the final number in my heart is getting more and more impatient. In fact, the leading company studio in box office statistics has already announced the decision to provide its 2 million registered users with free daily, weekly, monthly, quarterly , annual box office information, and it will cooperate with various statistical companies across the United States. In order to obtain offline information, and develop more complex and accurate algorithms, to achieve the error of sample estimation to an acceptable range. However, real-time box office statistics are also not operational for studios.

At noon on the 15th, the official MB of "Greek Wedding" updated the information, saying that the rough box office figures will be announced at 11 o'clock this evening. Tomorrow at 8:00 am, update the uncorrected exact box office. At the same time, what is exciting is that the official MB announced a forecast data, "It is predicted that as of 12:00 on the 15th, the box office of "Greek Wedding" has exceeded 25 million, and the total box office has exceeded 85 million."

This prediction is basically equivalent to announcing that "My Greek Wedding" will break through $100 million on its first day of release.

In response to this information, major newspapers quickly launched relevant reports on their portals.

The super dark horse of 2002 has been announced, and the return on investment of 10 million independent films will be destined to be refreshed.

At 11 o'clock in the evening, many people have changed their sleeping habits and stayed in front of the computer waiting for rough numbers.

52 million!

52 million in a single day, 3,211 screens were launched, and the single-block contribution rate exceeded 16,000, which even exceeded the number on the first day of screening.

"incredible."

"Film is about to enter the Internet age."

"Companies must enter the Internet immediately, imdb, rotten tomatoes, etc. We should acquire at least one of them to ensure influence in the Internet age."

"Crazy movies, crazy internet."

A single day of 52 million, a single screen of 16,000 US dollars.

These two figures are enough to alarm all companies including the Big Seven in Hollywood, including the Big Macs behind them, such as News Corporation, Sony, and Time Group.

DD Pictures, MB, and Shanying have become more and more popular.

In the office of DD Films, the main leaders who made all this, David of DD Films, Javier of MB Company, Fred of Mountain Eagle Company, Daniel's big agent Kusa, Daniel Films investment manager Melissa, Triver, head of project public relations, and Ferguson, head of Daniel's film investment department at DD Films, surrounded Daniel, the creator of all this.

In addition to excitement and excitement, there was a trace of uncertainty and confusion on everyone's faces.

Fred asked everyone for new ideas.

"Can all this be replicated? Will it become an invincible magic weapon?"

Daniel looked at these people who were fighting with him.

At this moment, only a moment, he really realized that a person who has mastered the trend and the future is in a way no different from God, whether these people are Javier graduated from Stanford, or Cusa, Triver of Brown University Graduated from Princeton, Melissa, who has family background, and Fred, who is amazingly technically gifted. All these wonderful characters are like ignorant toddlers in the face of it all.

They looked at themselves like believers looking at God, and they were full of doubts, waiting for their answers.

Break free from this unrealistic feeling. Daniel took a breath. These people were far better than him in their respective fields, and he was relying only on the actual experience of the next ten years of these new things today.

"The answer, obviously the opinion is no."

Most of them breathed a sigh of relief, only Triver's eyes dimmed slightly.

"Is it possible that there will be another Greek Wedding? My answer is 'yes'! But when will it appear. On what subject, on what cast, no one knows. Everything becomes uncertain. Why? , you can imagine, when we implemented all this, how many unprecedented innovations, we used MB's database system to conduct a large number of targeted analysis, different age groups, different genders, different occupations, different regions The users in between conducted a detailed analysis, and then determined the design scheme, advertising words, and recommendation density of our promotional materials. We chose the Los Angeles area to premiere, thanks to DD and the prestige and connections in the area. No at the box office two It is impossible to achieve an hourly live broadcast, and it is impossible to achieve a screen size of more than 500 yuan. We used the creative invention of Ivan Zuckerman to make pop-up windows ubiquitous - I swear, countless people will curse us in the future. Yes. All of this constitutes a plan by the former owner.

Can you imagine that someone can repeat all this in a short period of time? Yes, not at all! So, does this mean that we can dominate this kind of propaganda? At least this year. The answer is no. The Internet is always open. If MB refuses to cooperate with other film companies, MB will be replaced and eliminated. The same is true of Shanying Company. Even DD Films is like that. Then, some immature movie promotion methods, some bad movies, some offensive push messages with rough reports, all these will quickly destroy the mystery and power of Internet movie marketing. I promise, wait until December when The Two Towers hits theaters. MB users will be disgusted with this method.

However, this does not mean that this method will be a one-off, it will be like the traditional way of publicity ~www.readwn.com~ become a possible way, not a sure-win way, some people do is good enough. To avoid being hated and to impress the audience, they can profit from it.

Everyone will recognize all of this very quickly. It still plays a pivotal role in Hollywood, and it will be even more important for MB and Shanying. Whether they can seize this year's opportunity to establish the value of MB for merchants, and at the same time in the The user guarantees the user experience of MB, strikes a balance between the two, and then seizes the opportunity to establish new profit methods and opportunities for rapid development, achieve the goal of more than 10 million to 15 million users this year, and enter a period of rapid growth. Of course, at the same time, MB must pay attention to adapting to this change. Ten million users and five million users are completely different concepts. Besides, with the development of MB, it is bound to enter other countries as well. At that time, users will It's in the billions, you have to be prepared, if you run a platform with hundreds of millions of active users - that's something that can really change the world. Javier, do you understand? "

The development of MB is based on Chinese Weibo and American Twitter, and the special status that Twitter has in various affairs around the world is self-evident. (To be continued.)

PS: Thank you, Green Grass, Ming Ye, and Eternal Fall, who love rabbits, for their monthly rewards, bow xh211

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