Ace Hollywood

?

Since the establishment of Shanying Company, Daniel has rarely come here, especially after the company's scale and reputation have grown by leaps and bounds, the relationship between him and Shanying may not be able to guess the clues, but this kind of thing is always impossible to rely on guesswork. of. However, it is also necessary to minimize direct exchanges with this side as much as possible.

Shanying has developed from the original network group into a complete information analysis and evaluation company with complete departments and each performs its own duties. However, its Internet department is still the core department of the company. In the past few years, it may be that no one has obtained Shanying's core technical secrets through poaching, but they have not succeeded. This has a lot to do with the mechanism determined by Fred and Daniel.

The Internet department's treatment is the best among all departments, and the leaders at all levels are the first to follow Fred's network team members, and everyone does not master all technologies, which, to the greatest extent possible, avoids commercial secrets The situation of walking with people.

Moreover, this can also ensure that the team can still do their best to do Daniel's business.

Like now.

"Fourteen people can work at dd right away. They all have a proficient Internet technology foundation and a sufficiently advanced way of thinking - these are the achievements of your education, and I don't need to introduce them."

Fred handed the list to Daniel, and all but two or three were veterans who had been following.

"If these people are transferred, Shanying will not be affected."

"Of course there will be, but it can be handled."

Daniel nodded. "Okay, among them, who do you trust more?"

Fred's finger stroked the first name.

"Francis Moore. I see, this will bring you a new business, a whole new one."

...

Fourteen employees of the Internet Department of Shanying Company, three business personnel of DD, and two staff members of DD itself, plus Daniel, Melissa, and Ferguson, a total of 21, formed the publicity team of "Greek Wedding".

After intensive meetings, planning, and technical development.

On July 25, mb opened its first official movie account "My Big Greek Wedding" Movie Official.

mb immediately carried out intensive information push on the same day.

The interface jumps out of advertisements, official account promotions, a group of fans with huge numbers of life, and interest accounts teamed up to "eight o'clock". The news about the opening of the official account of the movie "My Great Greek Wedding" immediately spread throughout mb, and the actual number of mb users has exceeded 2.4 million. The discussion about "Greek Wedding" quickly became the hottest topic - in fact, whoever is willing to put on the hot topic list is all within the mb technicians' hands.

At this time the next day, not a single message was posted on the official account. Already has 90,000 followers.

On July 27, after the film released three introductory microblogs, it announced the opening of the "My Wonderful Wedding" theme event. Participants can call the official account and upload their wedding photos, wedding photos and interesting stories of themselves or their elders and juniors. Posted on mb, the official account will select ten friends every day, three of them will be given a thousand dollars in movie credit, and the remaining seven will receive Daniel Sandler's autographed poster and "Greek Wedding"-themed throw pillows .

Both Daniel and Javier of mb completely underestimated the degree of stimulation of this measure to mb users. As Daniel envisioned. There are hundreds of millions of users in the Chinese version of mb, and this level of network marketing is not so exaggerated, and the current mb only has two or three million people. It is an emerging method, and there should be no situations that cannot be handled.

But they did not predict that users' love for this super fresh promotion method and the attraction of a thousand dollars is very huge - this is actually related to everyone's cognition of mb, mb is only in everyone's eyes A place to relax and read the news. Check out interesting news from all over the place, and refresh those various accounts with literary snippets, jokes, fitness tips, and recipes. As well as basketball, football and other information. Then suddenly one day, they found out that there is a possibility of making money in this recreational place. Don't underestimate this sense of gap. From the degree of cooperation of everyone in the event, we know that all this is crazy.

In addition, Daniel, as the absolute king of Hemb, even though more stars, Hollywood staff, and politicians are gradually joining in, no one can shake Daniel's leading position. Go mb, follow Daniel, it's almost become a pair of brothers who are tied together. If you have an mb account, but don't follow Daniel, you will become an alternative. This is the evil state created by Daniel and mb.

Against this backdrop, the appeal of Daniel's signed poster and the quality themed throw pillows cannot be underestimated.

On the first night of the event, around eight o'clock, it was the time when everyone went online to have fun, and the mb started to freeze. It lasted for more than ten minutes before it became smooth again. Many people were on the mb. complained under the official account.

However, they didn't know that Javier almost broke down last night.

From 7 o'clock, the traffic and server load began to gradually increase. At this time, mb's technical staff did not realize the problem. On the contrary, after seeing the effect of the trigger, Daniel called Harvey and asked him to pay attention to the carrying capacity of the website, so as not to be so congested that it could not be accessed.

Although he didn't agree with it in his heart, Javier still followed his habit and asked the night shift staff of the technical department to pay attention, while other staff were ready to work overtime at any time.

At 7:30, the staff on duty found that the server load had reached about 80%. When he saw this figure, the black guy was terrified. Since mb started running, there has never been a load of this level. I thought the program was locked somewhere or was invaded by a virus. When he reacted and found that the amount of new data on the website had reached a shocking number, he realized that this was because the server was not overloaded enough.

Javier, who was informed of the situation, organized technical staff to transfer historical data. And announced that the website will be upgraded from 0:00 to 3:00 in the morning. Many people do not realize that some of the messages they sent in the past have quietly disappeared. Some accounts with low activity also disappeared.

MB, who was able to withstand this wave, wiped a lot of cold sweat and upgraded the database server overnight.

On the second night, after the first batch of lucky winners were announced by "Greek Wedding", the actual number of users of mb increased by 1070,000 compared with two days ago, which were all attracted by the existing users who had spread by word of mouth.

On July 28, after announcing the winners, the film's official mb announced that the film would be released only in the Los Angeles area. Other areas will have to wait, colleague. The official mb opened the second campaign, the movie put up a hundred posters in different places in Los Angeles, the first three people who shot the same poster will get a Daniel signed version of the corresponding poster, and the first one of them will get a A theater meetup qualifies.

Smartphones were unknown at this time. IBM was one step ahead, but it was not recognized by the market. It took until the emergence of 3G in 2008 to truly lead this era. So for the audience, it is necessary to use the camera to shoot, then import it to the computer, and then upload it to the mb. Such a complicated operation should have reduced the popularity a lot.

However. Except for Daniel himself who vaguely felt the majestic momentum of the big era, the others again miscalculated the form.

The previous wave has completely ignited these young netizens who are still ignorant of social activities, and the strong sense of freshness stimulates them to not be afraid of difficulties. With a camera in hand, scouring the perimeter for posters - it's Saturday the next day, which is certainly a mistake the team doesn't make.

In just one day, by July 29, all 100 posters had been found and photographed and uploaded, and a large number of people after the third place felt very lost. Even more lost are netizens outside Los Angeles.

They kept complaining under their personal accounts. Why didn't it show in their city, and some of them even called the theaters. Why not put "My Grand Greek Wedding"? If there are mb users among the staff and directors of the theater line, it's okay to say, if not, you have to look everywhere, and finally find the crux.

Smarter has started emailing their member users to assess the audience for the movie, and of course it's early August and "Greek Wedding" has been released in the Los Angeles area.

Currently, these theaters are still in an inexplicable state.

Because there were too many people participating in the photo shoot, after the winners were announced on the evening of the 29th, the "Greek Wedding" movie also selected 100 additional friends among the remaining people and presented signed posters of Daniel and Nia. This time, the resentment of those who did not win the award has almost dissipated.

mb's users exceeded three million on this day!

Javier knows that if he opens financing to those investment funds now, the price will at least soar by more than 20%. Now, users are the prospect and the money.

mb is the main battlefield of publicity, but it does not mean that this "Greek Wedding" is only promoted on mb, Yahoo community, imdb public section, shopping website, online bookstore Amazon, etc., you can see two cute little girls in dresses everywhere. People, the background is the temple of Athens and the Aegean Sea, with a sentence floating on the top: "A trip to the Aegean Sea in ancient Greece, waiting for you."

Yes, this is the biggest piece of the entire campaign.

If you buy your own movie tickets, take a photo of it and upload it to your mb profile, and then call the official account of "Greek Wedding", you can potentially get a one-week trip to Greece - worth $10,000.

This heavy stimulus ignited the entire Internet.

Until July 31, the eve of the release of "Greek Wedding" in the Los Angeles area, which is also the seventh day of this promotion plan, the actual user of mb has grown to 4.5 million, doubling. And the entire Internet is flooded with "Greek Wedding". Young people who love the Internet are no longer discussing celebrities and fashion, but:

"It's a pity, I was the fifth on that poster, and I almost won the lottery."

"God, isn't it? I didn't find the poster at all, but I was very lucky, and was drawn again, and it was the one hundred people."

"You are so lucky."

"I also think it's incredible. When I go to the movies tomorrow, I will take pictures of the movie tickets and upload them online. Maybe I can travel to Greece."

"It would be even better if we could fight together."

or:

"I'm so touched. I saw the wedding photos of a pair of grandparents on mb today. They missed each other during the war years. I didn't expect that fifty years later, they would still meet and wait for each other."

"Does this world really have such feelings?"

Of course, there are two completely different worlds in Los Angeles and outside Los Angeles, because the theaters in Los Angeles have been determined, and the list has been placed on the website. And outside of Los Angeles, there is still no letter so far, whether it is New York or Columbia, Pittsburgh or Chicago, Philadelphia or Seattle, this time I can only watch the fans in the Los Angeles area revel.

The result is that, without even needing the movie to incite, the fans' phone calls automatically and spontaneously reach the theater. Although everyone is generally satisfied with the three announced trailers, the more reason is participation* *Unsatisfied. Everyone thinks so.

Maybe it was me who went to Greece? It would be too bad if I missed my chance to go to Greece because it wasn't showing here.

American netizens in 2002 were much simpler than they were ten years later, and they would not have thought that such an opportunity would be pre-determined—of course, "Greek Wedding" had a solid budget and would not do it. They would not have thought that with so many people participating, the chance of their own turn is too small. This indifference needs to be honed by loss again and again. Now, of course, they have not yet mastered the magic.

...

Daniel, Javier, and Fred are sitting in the dd studios office right now.

In front of them was a table of reports piled up.

Shows the considerable change brought about by this seven-day promotion plan ~www.readwn.com~ The actual growth of the number of users of the site is the same as the results of the efforts of the past two years, and of course, they also received the "Greek Wedding" promotion party. The expenditure of one million yuan accounted for one-third of the total publicity expenditure. With the increase in the number of users, the activity, the number of speeches, and the flow monetization efficiency of cooperative merchants have all experienced substantial growth.

This almost opened the door to a new world for mb.

And Fred was even more shocked. What he saw was the dense mastery and utilization of various tools and habits of the Internet, and even the manipulation and operation. In the end, it was the result of all this. Doubt, after the movie is released tomorrow, there will be shocking scenes.

"This is a wonderful time. mb has just cultivated a new generation of social netizens. The understanding of these people in various fields is still in the exploratory stage, and no one will ignite the fire. If it is later, people will realize how to share the same If you are dealing with a group of people, then the effect depends on luck." (To be continued)

ps: Chapter 1, 4,000 words, please subscribe, please recommend. In addition, there was a group before, no one was there, please add 460719545 if you want to come in and chat