Accidental Mark

【Accidental Mark · Chapter Seventieth】

The fight for the summer vacation file officially began in mid-July, and major domestic video broadcasting platforms and film and television forums are paying attention to the results.

"Mirror Flower and Water Moon" successfully occupied the first place in the broadcast volume after the third day of airing, followed by the workplace drama "Investment Elite" and the science fiction IP drama "Gene Project". The leading actors of several dramas are all first-line actors. Bring heat.

Of course, with hundreds of millions of views, many of them are clicked repeatedly, and everyone in the circle knows it well.

But it's better than "Folding Paper", which has less than 10 million views.

It is also a drama produced by Tianxuan. "Folding Paper" ranks outside the top ten on the rankings. This is the worst performance in the drama invested by Tianxuan. Several video platforms talked to the vice presidents of Pei Shaoze. I was watching jokes and even gloated.

Mr. Pei’s first investment, it turned out to be a “to lose money”, it’s miserable!

The first week passed quickly, and major video websites scrambled to open "member advance on-demand".

Most of these IP dramas are more than 40 episodes in length, and use the update method of 2 episodes daily or 4 episodes weekly. If you are willing to spend money to "advance on-demand", you can watch a few more episodes in advance than others, one episode is usually 2 yuan.

When "Mirror Flower and Water Moon" was started on-demand, the plot happened to be stuck at the stage where the two protagonists had a good feeling for each other. Of course, celebrity fans were willing to spend money to support idols, but there were still a large number of fans who did not follow the drama and did not understand the data , Swipe and click, they are just idle and bored watching dramas to pass the time, and they have to spend money on-demand if they are full members? Everyone is naturally unhappy.

The pay rate of advance on-demand is actually not optimistic. Pei Shaoze estimates from the number of barrage and the number of official clicks that the audience pay rate of the top three shows is less than 30%. A large number of fattening parties and ending parties are not happy. Spend money to watch in advance. Want to see the rest, just wait two weeks?

On the side of "Folding Paper", the tenth episode is also broadcast, but the plot is quite delicate-

Pei Shaoze asked the editor to stop the plot at the critical node of "Qin Nian went to the hospital to check in a coma, and found that he had differentiated into Omega"!

This scene of Cheng Xia was particularly brilliant, and it was this scene that impressed the director and original author when he auditioned.

He always thought he was an Alpha boy. He suddenly knew that Omega pheromone was present in his body. He laughed and joked with the doctor at first, thinking that the doctor made a mistake. After seeing the examination report, the boy’s eyes widened slightly. It didn't matter, but his heart was tangled and struggling. After the doctor and sister went out, Qin Nian, whose eyelashes were drooping in a daze, made people feel very distressed.

Later, Linghu TV announced how to watch the episodes behind "Folded Paper".

It's not that the members are on-demand in advance, but the box office split, similar to the buyout model of online movies.

In other words, if you want to watch the later dramas, you must spend money to buy them. As long as you buy them, you can log in to Linghu TV with this ID to watch the dramas at any time. If you really want to get fat, you will have to wait for half a year to pass the "film and television copyright protection period" before you can watch it for free.

Waiting for half a year is not a concept at all than waiting for two weeks!

Advance on-demand is to spend money to watch in advance, not to spend two weeks later.

But "Folding Paper" is different-you don't spend money, you can't see the follow-up at all!

After discovering Pei Shaoze's "sao operation", several other video platforms were about to laugh. They felt that Mr. Pei could divide 1 million at the box office this time, even if he was awesome, privately, he still used Pei Shaoze's unexpected accounting mode as a post-dinner joke. .

Folding paper official blogs and Linghu TV official blogs were simultaneously overwhelmed by negative comments. These navy soldiers were all in a unified caliber, cursing: "I want to be crazy!" "Broken web dramas have to be paid for?" "Who spends the money? Who stupid!"

Pei Shaoze looked at the large number of negative comments and looked calm-he knew who hired the navy.

The next night, after the eleventh and twelfth episodes were released, everyone was surprised to find that only one episode received 50 cents!

5 hairs? ! Buying a steamed bun on the roadside costs one piece. In the era of inflation, things calculated on the basis of "mao" are really rare. It's like a big sale at the property price. The price is so low. You can see how sad the crew is.

As a result, many viewers have this psychology——

"It's only 50 cents. Would you like to buy it? The price is quite conscientious."

"This drama is really cute. Qin Nian makes people feel distressed. Buy it and support the newcomers!"

"If you don't buy it, you won't see it, and there is no piracy online. Let's wait and see for a while, and then decide after reading the comments of the people who bought it."

"After you buy it, you can lend the account to your classmates. It only costs 5 yuan to buy the entire drama, which is very cost-effective!"

That night, Cheng Xia was fidgeting in front of the computer.

He subscribed to the show by paying for it himself, which is considered a meager contribution to the crew. Of course, relatives and friends around him are also willing to spend money to support it-but are netizens willing to spend money for this show? Even if one episode only costs 50 cents?

If the payment rate is too low and Pei loses money, will the company be difficult to explain?

He clicked on the eleventh episode with anxiety.

The barrage is indeed a lot less than the previous free episodes, but the netizens are very cute, and they punched in and said: "I am also a local tyrant with 50 cents!" "It took 50 cents to check in!" "So cute! Qin is worth 5 cents for me..."

Suddenly, the topic of "50 cents can't be bought at a loss can't be fooled" went viral in the comment area!

Cheng Xia was shocked just by looking at the comments. The highest building in the eleventh episode had over a thousand comments. All of them were netizens who left comments after reading them. There was even a black fan message: "I spend 50 cents to see it. Cheng Xia overturned, why doesn't he overturn."

Cheng Xia: "???"

Then you are so dark that you look like a true love fan, and you are willing to spend 50 cents for me.

Most people who have watched the drama left a message saying: "It's great, I will continue to buy it tomorrow!" "The two episodes are only 1 yuan, and the scenery is worth the price." "The plot is not filled with water, it is easy and funny. It is really very good that the web drama can be filmed like this. Sophisticated." "Qin Nian is handsome, cute and distressing, ah, ah, I want to blow Cheng Xia!" "Shen Kai's acting skills are also good, Lu Fengyang is so funny, I really want to get in and beat him! "

Linghu TV modified the scoring system based on Pei Shaoze’s suggestion. One of them is user ratings after purchase, so as to prevent opponents from hiring large-scale naval forces to score low stars. This scoring system also shows its advantages today-no The passers-by who bought it were unable to rate the show. More than 95% of the audience who bought it received a five-star rating, and the remaining 5% of the more discerning audience also scored four stars!

Those who are still on the sidelines find out that those who buy are all given five stars? That must look good, I will buy it too!

As a result, the purchase rate began to slowly increase...

Early the next morning, Mr. Liu called Pei Shaoze and was incoherent with excitement: "Mr. Pei, our payment rate for "Folding Paper" is very high! The user retention rate for episodes 1 to 10 is 80%, and retention The rate of paying users is as high as 70%! Less than 70% of paying users in 24 hours, the data in the background is still increasing!"

Pei Shaoze said: "Yes, wait a minute, there will be a turning point later."

President Liu was stunned for a moment: "Waiting for what?"

Pei Shaoze said: "When "Mirror Flower Water Moon" begins to abuse, I will promote how sweet folded paper is."

Manager Liu: "..."

He actually counted the opponent's rhythm into account, he discovered for the first time-Pei Shaoze was young, and the methods were very hot!

The ninth day of broadcasting.

Because everyone is rushing for traffic during the summer vacation, "Mirror Flower and Water Moon" is broadcasted 2 episodes every Tuesday to Saturday, and stopped on Mondays and Sundays. That is, 10 episodes a week will be broadcast for 6 weeks. It will not end until the end of summer vacation in late August.

The main focus of this drama is the line of heart abuse. The two protagonists only had a sweet ten episodes at the beginning, and they just exchanged their thoughts and sweetness. Then, the male protagonist was framed by the design, and the heroine master was killed by the evil spirits. Under the design of the vicious female partner, the heroine misunderstood that it was the father of the hero who destroyed her entire clan, which caused her to be displaced and adopted by the master.

The two turned from loving couples into endless enemies.

The heroine broke down and cried bitterly, stabbed the hero, and pushed the innocent hero into the endless abyss...

The audience is about to be abused. The two leading actors are first-line stars after all. Their acting skills are still online. They cried heartbreakingly in the show. The audience who followed the show also cried, and some of them couldn't sleep after crying with low tears. , Just go find another show.

Being abused, of course I want to find a cure. During the same period, what workplace, sci-fi, and martial arts solve the case, it seems that they are not enough to cure, but Linghu TV has a folding paper, which is said to be a sweet and lovely drama?

Everyone searched for folded paper and found that the official blog was very serious, changing a poster every day. The little brother on the poster is very handsome!

At this moment, a large number of audience comments suddenly appeared on Weibo: "Five cents can't afford to lose money. The warm campus drama "Folding Paper" is really a clear stream of summer vacation files." "I am also chasing, Qin Nian is so cute. , @程夏 This newcomer has great acting skills, and I will be Cheng Xia’s sister fan from now on." "Folding paper is well-made, not so messy plot, easy and cute, close to life, and my heart is warm after watching. of."

These are not the navy that Pei Shaoze bought, but the spontaneous sentiments of netizens.

There was a gap in the comparison, and everyone suddenly discovered that those dog-blood sadomasochism dramas where you killed my whole family and I stabbed your master were really tired of watching them. Watching a drama would have to be bitter and enmity. Misunderstandings come and go, and they look good. The brain hurts.

Isn't it fragrant to watch a cute sweet drama? Why do you want to find guilt!

Because of the procrastination of the plot, Jinghua Shuiyue's broadcast volume began to gradually decline. After removing the data from the water army, it is actually not good-looking.

On July 20th, the viewership rankings, "Mirror Flower and Water Moon", which has been ranked number one, was scolded by the hot search for negative comments such as bugs in the plot, piercing of on-set props, embarrassing special effects, etc., although Cui Jue quickly spent money to get rid of it. Search, but the negative comments that "the movie is paid to the stars, the filming is shoddy, the plot is clichéd for abuse" can't be suppressed.

Even if he let the navy get five stars frantically, there are still a large number of viewers who ruthlessly scored one-star and two-star ratings, all saying: "Too bloody, the heroine is just like IQ dropped!" , The misunderstanding is not explained, because a misunderstanding stabbing the lover is the **** also called love?"

At the same time, in the workplace drama "Investment Elite", one of the leading actors had a private life scandal, which caused the entire crew to be implicated; the "Gene Project" was not rigorous enough to be set up, and it was named and bombarded by some more serious school netizens.

...... The peers are so good at setting off.

On July 21st, "Folding Paper", which has always been well received, ushered in the finale.

Netizens couldn’t believe it: “Isn’t this just starting to broadcast? How come the broadcast is finished?!” “The announcement of this drama is actually very awesome. I know that there are many fattening parties and ending parties, and I want to finish the broadcast as soon as possible. Wave ending effect?" "Why do I have a strange hunch that the fairy fights during the summer vacation, and in the end it is our little origami sitting and reaping the profit?"

Pei Shaoze really thinks so. Many people like to get fat on the Internet broadcast, and watch it in one breath. "Folding Paper" is not the kind of abusive drama with ups and downs, nor is it a big IP drama that needs to delay time to raise the heat, but a warm and healing short school drama. Only when it is broadcasted as soon as possible and the score is up, can it attract a large number of people. Finish the party and buy the drama.

When the audience is upset by the Xianxia drama, when watching the workplace drama routines are greasy, and because of the special effects of science fiction film Waterloo, it is a time of frustration.

The folded paper ended just right.

After the end score, the audience who followed the series did not modify the five-star evaluation, and the audience who came later also scored five or four-star high scores, so that "Folding Paper" actually rushed to the "summer file" on the day of the end. No. 1 in the TV series rating list"!

This "curve overtaking" show operation once again shocked the other crew!

Other dramas are being broadcast slowly for the sake of topic. "Folding Paper" ended early because of the relatively short plot. It jumped to the first place on the rating list, with a final score of 9.5. Although the current number of ratings is only more than 5,000, it can This is all the ratings after purchase. The evaluation of real money is much higher than the points drawn from the dramas that can be watched for free!

Cui Jue suddenly felt something wrong.

On the day of the finale, "Folding Paper" rushed into the top five in terms of play volume. The three platforms that talked to Pei Shaoze about collapse also had a not-so-good premonition-the rating of this drama is really too high, a rating of 9.5, completely It is the level of "Masterpiece of the Year"!

A high score will naturally attract new audiences to watch with curiosity.

And the "audience retention rate" of this drama is indeed very strong. The whole drama is fast-paced, warm in style, without any thunder. After watching the previous ten free episodes, most of them will like the handsome and lovely Qin Nian played by Cheng Xia. Or Shen Kai played the ruffian and second-year Lu Fengyang, and then chased it all the way to the end, distressed for Qin Nian's serious efforts, saddened by the youthful secret love in high school, and gratified for their common growth.

Qin Nian’s origami scene in the play was edited by a Weibo big V to create a relaxed and cheerful video: “Following Qin Nian to learn origami, I have to say @程夏太6. I watched this play and learned how to origami, rose Flowers, small animals, paper airplanes, paper boats, paper towers!"

In the video, the teenager's hands are as flexible as magic. The white and slender fingertips quickly fold the paper, and quickly completed each lovely origami work. Folding paper official blog cooperated with the publicity and followed up with a section of Cheng Xia’s origami on the set: “We Cheng Xia folded on site, not fast camera, he really can origami @程夏”

Cheng Xia, who didn't change her school uniform and makeup, only wore simple white T and jeans, and was sitting on a stool earnestly origami. The plain-faced teenager greeted the camera with a freshly folded paper rabbit, smiling brightly.

——Suddenly hit the hearts of the audience!

For a time, the topic of #秦年折纸# was brushed hot search!

Due to the blogger @了秦年的Actor Chengxia, Cheng Xia’s Weibo fans instantly skyrocketed to 3 million. Cheng Xia opened Weibo and looked at the terrible number of newly added fans, rubbing her eyes in disbelief: "Yan Sister, did I count a zero wrong?"

Zhou Yan embraced this little cute excitedly: "You are right, Cheng Xia, you are really red!"

Pei Shaoze looked at the data on Cheng Xia's Weibo, with the corners of his lips slightly raised.

The Weibo big V was arranged by him, and the editing was done in advance by the propaganda side. Taking advantage of the wave of enthusiasm at the end of "Folding Paper", he sent the little boy who played origami tricks in the play into the heat. Search.

Cheng Xia made a lot of hard work in order to learn origami. Now that these clips are cut out, the audience can feel the newcomer's hard work and intentions, plus the live origami tidbits of Cheng Xia released by the crew, the hands of the teenager Flip it flexibly, quickly fold white paper into various shapes, and the tidbits of just a few tens of seconds are rushed forward, and the ability to attract powder is first-rate!

Immediately afterwards, another UP host with millions of fans at station A edited a video of "Folding Paper" Scenery, showing the scenery of snow scenes, tree-lined paths, flower beds parks, mountain paths, etc. , All cut out to make a "tourism promotional film", and also correspond to each scenic spot with the actual scenic spot.

This edited video played over one million in a short period of time, and was topped by the top ten hot spots on the homepage of Station A, and drove a group of viewers to hear the news to see how beautiful the scenery of "Folding Paper" is. Then, not surprisingly, the audience who came to watch the scenery were attracted by the well-made web series. They watched the episodes with relish. When they saw the eleventh episode, they found that one episode was only 50 cents, and they immediately charged the money. I bought it.

...

Buy buy buy.

The situation gradually became uncontrollable.

After the folding of the paper is over, the momentum is like a broken bamboo, the heat has not dropped, but it is rising every day!

Ended the first day #秦年摺纸# to mention the hot search on Weibo; the second day of the end, the travel video edited by the UP main editor at station A was forwarded everywhere and attracted a large amount of traffic; the third day of the end, a pair of newlyweds AO husband in " Folding paper wedding photos of the finale shooting location” attracted a lot of attention on Weibo, and many people even decided to go to the boulevard to check in and take pictures. The boulevard where Qin Nian and Lu Fengyang hug and smile has become a mecca for Internet celebrity dating.

On the fourth day, a WeChat public account released "Small Fresh Web Drama "Folding Paper", to bring you back to school time". This article was written very skillfully. It probably introduced the cuteness of the whole drama, and also put a few A particularly beautiful still.

For a while, "Go and watch", "I've seen it, it's so good", "Although I'm a newcomer, my acting skills are all online", "A rare high-quality web drama", "I can score five stars for this drama, and I can see the crew's intentions" "The filming of folded paper is very sincere, and I hope other crews can do the same with this kind of heart."...

The circle of friends began to appear a large number of spontaneous praise written by netizens who had read it.

No matter how terrible the navy is, it cannot be compared to "tap water."

No amount of money spent on publicity can compare to the crazy Amway in the circle of friends after word of mouth.

Under the high score of 9.5 and the spontaneous propaganda of netizens, the fifth day of "Folding Paper", which ended the fifth day, unexpectedly surpassed the first three IP dramas. With an unexpected dark horse posture, a strong counterattack, rushed to Summer vacation file playback ranking-first place!

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Today there are more than ten thousand characters, ah, it’s cool to write :)

President Pei and Xia Xia will be able to meet tomorrow, good night everyone!