Accidental Mark

【Accidental Mark·Chapter 68】

There is still some time before "Folding Paper" is officially released on July 10, Cheng Xia is full of expectations, but the official publicity has not come out yet, he is worried that there will be any changes, even his parents dare not say in advance.

In the next few days, Cheng Xia continued to concentrate on filming with "The Lost Crew". Director Zhu's requirements are very strict. Each shot has to be shot several times. Cheng Xia has also learned a lot of expression management skills and details in the process of continuous polishing.

Because Pei Shaoyan buys snacks for the crew every day, Cheng Xia is very popular in the crew. In the whole show, he is the youngest, and he is all seniors who act in the opposite roles, so he will not deliberately embarrass him as a newcomer. What's more, Cheng Xia worked very hard herself, the script was memorized so well, she would politely consult the director when she encountered something she didn't understand, and the number of times NG was small, Director Zhu liked him very much and taught him as an apprentice.

At the end of June, Linghu TV and the folding paper crew jointly promoted for the first time, and released the poster of "Folding paper scheduled to be broadcast exclusively on Linghu TV on July 10th." As soon as the poster was released, the original fan of the novel immediately rushed to report with excitement. The original author, Mr. Lemongrass, also cooperated with the publicity. However, the number of novel fans must be limited, and this wave of propaganda has not caused much splash in the circle.

The vice presidents responsible for procurement on the other three platforms knew this news and were all watching jokes secretly-Pei Shaoze, who had a higher eye, actually chose Linghu TV with lower traffic as the broadcasting platform? For an unfamiliar online drama, this is simply worse!

Where is his confidence and confidence?

In the fierce battle of the TV series in the summer vacation next month, Pei Shaoze will surely become a "compensation for Shaoze", even if he doesn't even have his underwear!

***

Tianxuan Group, in the Deputy General Office.

Seeing this news, Cui Jue couldn't help but smile, and said casually: "Sure enough, I am a new born calf who is not afraid of tigers. I invested 10 million to vote for a web drama. I also chose Linghu, a low-traffic platform. No cost recovery. He had to divide Tianxuan into groups, and the three groups were responsible for their own profits and losses. If their Group C financial reports at the year-end shareholder meeting were too ugly, I would be very curious how he would explain to shareholders then."

The deputy director of the finance department was about to smile a flower on his face: "Mr. Cui, our fairy-tale drama "Mirror Flower and Water Moon" was also released on July 10, hitting the same day as their campus drama. The cast of "Mirror Flower and Water Moon" is all After the first-line celebrities have been filmed, the amount of broadcasts that day will definitely put their "Folding Paper" in seconds."

Cui Jue picked up a cup of tea and drank it as he said, "After all, Pei Shaoze is still young. He thinks it is so easy to be an investor? He is Pei Dong's eldest son, and Pei Dong is used to him. Lessons can be learned only by somersaults."

When the man spoke, the gentle tone of the elders talking about the younger ones, but the sharp color flashing in his eyes could not hide from the henchmen around him.

Cui Jue is the three veterans of Tianxuan. He founded the Tianxuan Group with Pei Sheng back then. He always believed that Tianxuan could gain a foothold in the industry so quickly, all relying on his unique vision when he was young. Almost all Tianxuan's current first-line stars were discovered by him. Yang Mingwei, the other vice-president, is a good old man, only in charge of personnel and internal affairs. The company's business development and star training are all handled by him, Cui Jue!

Without him, Cui Jue would not have today's Tianxuan.

Why should Pei Shaoze take over as the boss of Tianxuan? With Pei Sheng's blood flowing on him?

In the past, Pei Shaoze had a very poor reputation. He fooled around with a group of rich second generations every day. Cui Jue never paid attention to Pei Shaoze's heir. In his opinion, he was a dude who couldn't support the wall with mud. When Pei Dong announced his abdication and handed over the group to his son, Cui Jue was about to seize power. He acted low-key and secretly transferred assets. Pei Shaoze didn't come to the company at all during that time and didn't know his little actions.

Later, for some reason, Pei Shaoze seemed to have changed individuals suddenly, and he ran to the company to hold a shareholder meeting. He also proposed some "grouping plan". Although everyone was saying that Pei Shaoze had become serious and motivated, Cui Jue still did not think that this young rich What threat will the second generation pose to him?

As he said, young people, if you fall a few more somersaults, you know that this business is not easy to mix.

He just sat next to watching the show. Group C invested 20 million in two shows this year. The year-end financial report is Tianxuan's annual show. He is happy to see shareholders lose trust in Pei Shaoze, so that he can implement the next step.

***

President's Office on the top floor.

Pei Shaoze turned on the laptop and looked at Weibo, and asked: "After the poster was announced, what did the colleagues in Group C say?" As the group's year-end bonus is linked to the interest of the group, other agents are also paying attention to this drama by President Pei. .

As an assistant, Zhang Fan is also Pei Shaoze's "eyes" and "ears", always helping Mr. Pei keep an eye on the company's internal movements. Hearing this question from the boss, he immediately replied: "Everyone thinks that our schedule is too unlucky this time. "Folding Paper" happened to crash with the big IP fairy drama cast by Vice President Cui last year. "Mirror Flower Water Moon" was created by Tianxuan Alpha. Zhao Xinghe partnered with Binance Film’s Omega sister Lin Ruoxi, handsome man and beauty AO, and spent tens of millions in light effects. The broadcast platform is the exclusive main push of Bear TV. The traffic of "Folding Paper" is not comparable to them, and it is likely to be Slag in seconds..."

Pei Shaoze said indifferently: "It's not bad luck, it was deliberately arranged by me."

Zhang Fan's eyes widened slightly: "Did you deliberately choose the day of July 10?"

Pei Shaoze looked calm: "Well, it was released on the same day. Of course, the traffic at the beginning will flock to their Xianxia drama. Our drama will not receive much attention. However, their drama is in advanced on-demand mode, 2 yuan per episode. Qian, the number of episodes reached 60, and it was long and abused. When they began to abuse the heart and lungs to make the audience sad, our drama just got better, and it could heal the audience who were crying and abused by the Xianxia drama. It’s only fifty cents per episode. If it were you, how would you choose?"

Zhang Fan subconsciously replied: "If I watch an abuse drama and feel uncomfortable, I will definitely find a sweet drama to adjust my mood." At this point, he suddenly understood Pei Shaoze's thinking: "President Pei, You chose to be released at the same time. Do you want to use that fairy tale abuse drama to boost our "Folding Paper" in the opposite direction?"

There was a subtle smile in Pei Shaoze's eyes: "Propaganda is not effective only by spending money. It also needs time, location, harmony, and peers."

There is a saying: It's all set off by peers.

In order to schedule "Folding Paper", Pei Shaoze studied all the dramas of the same period on major platforms-July 10, which was the best date he determined after several days of calculations. On the Linghu TV side, although the scale of the platform is only ranked fourth in the country, a small platform also has its advantages. Many things are relatively easy to discuss, including the issue of scheduling. They listened to Pei Shaoze's opinions.

Pei Shaoze looked at Zhang Fan and asked, "Is there any action on Vice President Cui?"

Zhang Fan said: "Vice President Cui attaches great importance to the drama "Mirror Flower and Water Moon" and has spent a lot of publicity expenses. Today’s hot search is #镜花水月定档7月10号小熊TV#. This drama has Zhao Xinghe and Lin Ruoxi. Traffic stars, coupled with the early promotion, the ratings will certainly not be bad."

Thank you, Vice President Cui, for his hard work. At that time, there will be a large number of viewers who have been tortured and crying by their fairy tale dramas to find the sweet drama to heal their wounded hearts. Folding paper can take advantage of their Dongfeng small fire, then find some jokes, cut the video and spread it everywhere, and save the publicity fee.

As for Vice President Cui's seizure of power in the later period of the original work and the killing of Pei Shaoyan, Pei Shaoze is now sitting in Tianxuan, and of course he will not allow the company to fall into the hands of others. He will also protect his brother.

He believed that the old fox would show his feet soon.

***

On July 2, the official blog of "Folding Paper" released a 1-minute promotional video.

The editing company that Pei Shaoze looked for was very powerful. The one-minute promotional film stunned the audience's appetite and showed the fresh, natural and beautiful filming style of the play folded paper.

Readers of the novel rushed to forward it, and many passers-by who were watching also left a message saying: "It's so beautiful, the scenery is comparable to anime!" "Just watch the trailer, the production is very sophisticated!" "I was shocked by the snow scene, no one Was it taken from the air? It’s spectacular!"

Many netizens also expressed doubts: "Maybe the essence of the whole show was cut into this one minute, right?"

"The trailer can't be counted. I don't believe in the acting skills of the two newcomers. Let's just watch the feature film."

Cheng Xia cooperated with the crew's promotion and personally reposted Weibo: "July 10th, at 8pm, I am waiting for everyone at Linghu TV. See you or leave! [加油][加油]"

After posting on Weibo, many passersby fans who were looking forward to the show said they would watch it punctually, but there were also some passers-by and navy who hacked him because he played Xu Ziyang some time ago. They left comments and cynicism: "Okay, I must go and watch it and see you. How to roll over."

"How did you get the role of this play? Just played the protagonist when he debuted, and the background is not simple!"

"After all, Cheng Xia is the Omega who can reverse the Alpha police, isn't she the best?"

"Speaking of the disappearance, the filming hasn't been finished yet? Encountering an actor with such capital stuffed in, Director Zhu probably loses his hair every day, right."

"The 12-episode drama was filmed for a month, but it's not that some people's acting skills are too bad. Director Zhu has no choice but to teach it by hand."

Cheng Xia didn't give a look at these mocking comments.

He put away Weibo and told his parents the good news that his play was about to be released. Cheng Xia's parents are more excited than the New Year. They bought a few kilograms of peanut seeds in advance, downloaded Linghu TV, and prepared to cast a TV screen to chase their son in the future.

On July 7, the last three days before the folding paper was released.

The official blog and the platform Weibo launched a joint promotion. This time the promotional film edited some of Cheng Xia and Shen Kai’s rival scenes. A few simple shots, either walking side by side or smiling at each other, the style is beautiful , So that the expectations of the original fans are instantly filled!

Pei Shaoze asked the Propaganda Department to spend some money, focusing on some Weibo big Vs that are "recommended by campus dramas". These big Vs have many fans, and most of the fans who follow them are really willing to follow the drama, which can be said to be "precise positioning of the customer group." ", the recommendation effect is immediate.

Sure enough, after a few rounds of forwarding, the popularity of folded paper has gradually increased. Although it is incomparable to the large-scale summer IP dramas that spend money on hot search, but in the circle of school dramas, everyone knows Linghu TV There will be such a play this summer.

This is also the first time that the "Folding Paper" TV series has attracted the attention of netizens other than the original readers.

This part of netizens bought novels with some curiosity, and thought that the plot of the novels was good, so they began to look forward to TV series. Some were attracted by the beauty of Shen Kai and Cheng Xia and the aesthetic style in the promotional film. They turned on Linghu TV and paid attention to the upcoming "Folding Paper".

On July 9, there was only one day left before the release.

Linghu TV paid attention to the number of members of the show "Folding Paper", only 100,000 members.

At the same time, "Mirror Flower and Water Moon" will be broadcast tomorrow due to the hot search promotion and the first-line traffic stars with their own fans. People's attention has exceeded 5 million. Compared with this data, it is really...too sad.

The entire series of folded paper was bought for only 5 yuan, with 100,000 viewers, even if it was bought all, the final income was only 500,000!

President Liu cried and sent a message to Pei Shaoze: "Mr. Pei, do you want to invest more money to promote it? Seeing that the drama will be broadcast tomorrow, this 100,000 attention, even on our platform, I can't bear to watch it..."

Pei Shaoze was very calm: "No hurry. The homepage of the video site will be released tomorrow after the broadcast starts, and it can increase some popularity. Moreover, many viewers who follow the show may not click the follow button, but open the video to watch the show after the time is up. One cannot ignore."

Mr. Liu sent a row of wry smiles: "I tell you the truth, the effect of the big push on the homepage of Linghu TV is also very limited. You have voted 10 million, and you have to be prepared for not being able to get your money back. But, are you still young? , It’s already very good that the first drama can be broadcast smoothly. Many young investors spent money on the drama that ended up dead due to various reasons and couldn't be released!"

Pei Shaoze: "..."

Mr. Liu has already begun to comfort him, and feels that the show is going to be vague.

The next door has 5 million followers before the broadcast, and only 100,000 followers on folded paper. The data is really incomparable.

But they seem to have forgotten that most of the "advanced on-demand" summer vacation IP dramas are just "members can spend money and watch the finale in advance". Fattening parties and large-scale "free parties" that don't mind delaying watching for a week can still be used. See it at no cost. However, "Folding Paper" is a split account model. During the half-year protection period stipulated in the contract, if you want to see this drama, you must go to Linghu TV to pay for it.

Copyright protection in this world is done very well, and there are no websites with pirated videos. That means that once the word-of-mouth of "Folding Paper" rises, in the next six months, people who like campus dramas will come to Linghu TV to buy this drama. It is not expensive for 5 yuan and 20 episodes. I really like it. People can also afford this little money.

This is a long-term profit process.

How many days have you just started broadcasting? Of course, I can't fight. Those IP dramas have invested hundreds of millions of dollars, and they all invite top stars in the circle.

But is it longer than that? Pei Shaoze firmly believes that this drama will not only help Cheng Xia build a reputation, but also make him and Linghu TV earn a lot of money.

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It's in theaters tomorrow!

President Pei: The young seedlings that have been raised for a long time are finally going to be taken out to show off to everyone:)