Before configuring Hadong Green Tea as a product on the website, they were conducting email marketing.

The members who attended the wedding ceremony in the green tea field also listened to the story of the farmhouse.

Jisoo Jang’s handwriting also played a part. She captured the sincere stories of farmers clearly and well.

The response from members was quite good. There were many people who were interested in e-mail in the form of a webzine.

It was not just a curiosity, but it became a bridge leading to purchase.

A generous gift was also prepared for the event. Members who bought tea were given honey in a small bottle.

When email marketing and gift items were combined, synergy was demonstrated.

Thanks to the thorough preparation, the shopping mall sales were running fairly smoothly.

The problem occurred at the first store of Jirisan farmers.

The store was connected on two floors.

The first floor is decorated as a cafe where you can drink tea and tea. It was a space where you could enjoy bubble tea and tea, prepared ambitiously by the Jirisan farmers.

The second floor exhibited farmer’s photos and products. Below the pictures of the farmers was an essay written by Jisoo Jang. Tea leaves produced by farms were also displayed in transparent containers.

It was a green tea art gallery like nowhere else.

As an opening event, free tea and tea were distributed to merchants and customers at the Hwagae Market.

It was the only time that day that the store was full of people. Since then, the number of people visiting the store has significantly decreased.

It was in contrast to the newly opened shopping mall.

I had to come up with a solution.

I went to the store with Han Ki-tak.

“There’s no response than I thought, is the location the problem?”

Han Ki-tak looked at the Seomjin River and said. The store was located a 5-minute walk from the Hwagae Market.

As the building was built for the purpose of a gallery, it was built in an independent space.

It goes without saying that the scenery is beautiful as it was built with the Seomjin River in the background. Geographical conditions were not bad.

“I don’t think it’s a location issue.”

“Then what’s the matter?”

“I think there is a lack of motivation to bring people to the store.”

“motivation?”

It seemed that the cause of the problem was that the strategy of the online shopping mall and the offline store was the same.

The Internet was competing with e-mail marketing. A new type of webzine worked.

The store also displayed the stories of the farmers, but the response was not good.

I had to change my strategy.

We went into the store. There were no guests except for Noh Hae-mi and Kim Kkot-nim’s grandmother.

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Noh Hae-mi was diligently jotting down the words of Kim Kkot-nim’s grandmother in her notebook.

“What are you doing?”

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Noh Hae-mi looked at me with surprised eyes.

“When did you come?”

“Just now, what are you writing so hard for?”

“I was devising a strategy to revive the store.”

“A strategy?”

He exchanged glances with Han Gi-tak. They too were looking for a way out.

“Did you find any good ideas?”

“I plan to make Dasik with people.”

There was no expression of concern on No Hae-mi’s face. Rather, he showed an active attitude.

“Just as you will get a response from the yogurt experience, I think it will attract people’s attention if you have a special experience here.”

“I thought it was good to hear Haemi’s opinion too.”

Kim Kkot-nim’s grandmother also gave strength to her words.

It was a good idea to catch the weekend tourists.

“Can’t we make people come to the Hwagae Market?”

“People from the marketplace?”

“Yes, people from the marketplace.”

“Everyone is busy with work…”

Hae-mi Noh seemed to recall a free event. It was an event to distribute tea and tea to the people of the Hwagae Market.

The reaction to the customers coming to the market was good, but the merchants showed a lukewarm response. The busier the store, the less responsive it was.

“I want the merchants of the Hwagae Market to become regulars of our stores.”

“Actually, I wanted that from the beginning. It would be great to have a cup of tea at our store before starting the day.”

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No Hae-mi had a face with a lot of trouble. She also wanted the merchant to become a regular at the store.

It was hoped that word of mouth would spread from the mouths of merchants before customers and tourists of the Hwagae Market visited the store.

“We were thinking about that too.”

Han Gi-tak said while eating the yak-gwa made by Kim Kkot-nim’s grandmother.

The taste was good and the expression was bright.

“Can I tell you what I think?”

“Absolutely.”

Grandma Kim Kkotnim asked me.

“What if we bring people from the Hwagae Market to our store?”

“The people from the Hwagae Market?”

Han Ki-tak asked. He said while beating his chest that the medicine he had been eating got stuck in his throat.

“Yeah, people from the Hwagae Market are moved here.”

“How are you going to move it?”

Grandma was smiling as if she was thinking of a funny idea.

“Like there are green tea farmers on the second floor. How about hanging pictures of people in the Hwagae Market?”

“It really is a job to bring people from the marketplace here!”

Hae-mi Noh accepted it as if it was a good idea.

The idea was to display photos of people in the Hwagae Market in a gallery.

“We are holding a photo exhibition at the Hwagae Market.”

Han Ki-tak looked around the store and said.

“I think it would be good if the photos contain the stories of the people in the marketplace.”

Haemi Noh also added.

“What if I bet on a product?”

Everyone nodded at my comments. It seemed that people would not voluntarily give out photos.

to let u know that i been through a lot then i been going non stop with this practice for nothing

Motivation was necessary, even if it was trivial.

“What if our products are products of our store?”

“Golden Mineral Green Tea?”

At Noh Hae-mi’s words, everyone shouted with one mouth. It was also a symbolic item in the store.

It was also a name that came up and down in the mouths of merchants.

It was enough to motivate me to submit the photo.

“Then shall we start right away?”

* * *

That afternoon, I visited the county office. It was to meet Director Park Dong-gyu, who is in charge of cultural tourism in Hadong.

“I heard that the store is open.”

Park Dong-gyu greeted us and said.

“The manager worked hard and the job went well.”

“What have I done?”

Because there was a document written by Park Dong-gyu, things went quickly.

We discussed with him about the Hwagae Market photo exhibition.

“That’s a good idea. It’s a photo exhibition of Hwagae Market. What if we don’t just get photos from the merchants, but also the locals?”

“Honestly, we have come to discuss that as well.”

“As soon as I heard the story of the photo exhibition, I immediately thought of it.”

to let u know that i been through a lot then i been going non stop with this practice for nothing

Manager Park Dong-gyu said with a smile.

When the story was over, things moved quickly.

It was the first photo contest between Jirisan farmers and Hadong County Office.

The county government informed merchants and residents of the Hwagae Market about the photo exhibition.

Advertisements appeared in town halls, community centers and local newspapers.

Jirisan farmers collected photos and prepared the exhibition.

Quite a lot of photos were gathered in a short time. Each faded photo contained a story.

The Jirisan farmers improved the photos they received as much as possible. The photo has been restored and enlarged.

Residents were able to receive photos with improved image quality, regardless of whether they received an award or not.

In addition, coupons were given to all participants to eat tea and tea at the store.

We framed the picture with improved quality and hung it on the wall. Photos of the participants were delivered every day.

The walls were filled with picture frames.

The number of people visiting the store is also increasing.

The method of screening was also decided. On the last day of the exhibition, the grand prize was also selected through voting.

It was a contest with 100 percent referendum.

After the application was completed, the final vote was about to take place.

* * *

The public broadcasting team visited the Hwagae Market.

It was a broadcast to hear the stories of the local market and the people of the countryside.

Today’s topic was Hwagae Market. A female reporter walked around the market, interviewing people and introducing food.

The female reporter was a good comedian. He chimed in with the market people’s words and created a lively atmosphere.

The composition writer has set the reporter’s final destination as a famous collection of works.

It was a collection that shared history with the Hwagae Market.

The reporter arrived in front of the whole house.

The entire collection was filled with people.

The reporter approached the housekeeper. The owner was running various kinds of jeon.

“Hello, mother! I came here after hearing the rumors. They say this is the oldest store in the Hwagae Market, is that correct?”

“Yes, this is a store that my mother has been running since.”

“How long has it been since you were a mother?”

“It has been over fifty years already.”

“It’s been so long. They say it tastes so good, can I try it?”

He took a sip of pumpkin pie to the reporter and struggled as if it was hot.

“It’s hot and tastes really good.”

The reporter handed the microphone to the former female president.

“Did your mother teach you to open a house?”

“Yes, I learned everything from my mother.”

“Is your mother going to the store too?”

“I left for heaven a few years ago.”

“Hey, I asked something.”

The reporter tried to change the topic with an apologetic face.

Then the lady smiled and said.

“Oh my gosh, the world has gotten better~ These days, I see my mother every day.”

“You see your dead mother every day?”

The reporter asked with an expression that he did not understand English.

“Because my mother is at the entrance to the Hwagae Market.”

“yes? Is your mother at the entrance to the marketplace?”

“Yes, I see my mother there every day.”

“Then can you go today?”

“I have to go today.”

“Then can I go with you?”

“Would you like to go with me?”

It was the reporter’s generosity. It wasn’t in the author’s script.

The PD in charge was also curious.

The head of the whole house and the reporter headed there together.

They stood in front of the burials of the Jirisan farmers.

“This is a place that sells tea.”

The reporter looked at the lady boss and asked.

“It’s not just a tea shop. It’s a place my mother can see too.”

“Is your mother here?”

The reporter asked with a surprised expression.

“Yes, please go in.”

The store was full of people.

“There are so many people. Are all the pictures on the walls?”

“Yes, my mother is also in that picture.”

The lady boss walked up to a picture.

It was an old black and white photo. A woman in a hanbok was seen carrying a child and sending a jeon.

“Is the person in the hanbok your mother?”

“Yes, it is my mother. It’s me on the back.”

“Is that kid the boss?”

The reporter opened his eyes wide and looked at the picture. The child was asleep on the mother’s back.

“Yeah, mothers are great. I am working and raising children.”

“I, the youngest, inherited my mother’s shop. At that time, my mother was very against it.”

“why?”

“He said he didn’t want to see him suffering.”

“Such.”

The former headmistress shed tears that she had been holding back.

“Right now, I only see pictures like this.”

“But, boss, what is all this? I think all the photos are related to the Hwagae Market.”

“Ah well, the young farmers who run this place are taking pictures of people from the marketplace and displaying them like this.”

It was the moment when the reporter’s attention turned to the store.

The PD in charge also sent a sign to proceed.

“Then let’s talk with the people here for a moment.”

The reporter approached Noh Hae-mi, who was making bubble tea.

“hello? Do you think you work here? Can I talk to you for a moment?”

“hello! This is Haemi Noh, who is in charge of the Jirisan farmers’ stores.”

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Noh Hae-mi looked at the camera and said hello.

“You were very cute. It’s like seeing me when I was younger.”

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Noh Hae-mi laughed at the reporter’s words.

“I’ve been wondering since a while ago, what are you making?”

“Bubble tea made with Hadong green tea and milk.”

“I was curious because people were enjoying it. Can I have a drink too?”

Haemi Noh made bubble tea and handed it to her.

“Wow, that’s delicious! Does it taste a little different from Taiwanese bubble tea? The chewy taste of tapioca pearls is also very good~”

“It’s not tapioca. It’s sweet potato pearl. It is a food patented by farmers in Jirisan.”

“A patent?”

“Yes, it’s bubble tea with sweet potato pearls.”

“It’s really amazing to have such a meaningful exhibition and even make sweet potato bubble tea. What was your name?”

“This is No Hae-mi.”

“No, the name of the store?”

“They are the farmers of Jirisan.”

“Can I try shouting ‘Fighting’?”

“Yes. That will be fine.”

“Farmers of Jirisan, fighting!”

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