A Returning Genius Farmer Grows Money Indefinitely

Baek Min-seok said with a smile.

By pre-regression standards, email marketing is already obsolete. But by 2007 standards, it was a pretty fresh idea.

It was also a marketing technique that I often used when I was an advertising planner.

There was an email address secured by the Jirisan farmers.

If you could send a large amount of mail, marketing would be easier.

“I will discuss with the experts what content to put into email marketing.”

I was thinking of discussing it with Jisoo Jang, who went on a trip to Taiwan together.

He was also known for his essays on cars.

I thought he would be interested in writing about a green tea farm in Hadong.

The second agenda was for new products.

Internet marketing was hotter than ever. It seemed that the anticipation for the new product was high.

“What if we supply new products to stores that accept our dairy products?”

Park Tae-ho said with an excited expression.

“I need to brew tea and make pearls, but can I do it at the store?”

Han Ki-tak asked.

“Then why can’t we give it to you as a finished product?”

Everyone was lost in thought.

Due to the nature of bubble tea, it was not attractive to deliver it as a finished product.

We talked about that for a while.

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No proper solution was found.

“How about opening a store and selling it, even if it’s small?”

I asked my colleagues.

Korean bubble tea was our unique product.

It was difficult to publicize the true value of store delivery.

Even in a small store, it would be good to introduce our products.

“We don’t even think about opening a store ourselves, because we’re only giving out things every day.”

Han Ki-tak said with a smile.

“By the way, we don’t have a store. I was just thinking of selling things online.”

Baek Min-seok said that he agreed.

“Then everyone agrees?”

“good. Finally we have a store!”

Han Gi-tak shouted loudly.

“We are good too.”

Everyone shouted with joy.

Patents of Jirisan Farmers

The peasants gathered at the teahouse of Imim-Baek. They were all green tea farmers.

It was different from when we first met. When I offered them organic techniques through goats, they looked at me with suspicion. not now

It was because of the wedding held in the tea plantation. It was not a simple event. It was also to restore the trust of green tea farmers.

The way people treat me has changed since then.

“I have brought you here to suggest a path to co-operatives.”

Before they even met, they had heard about the cooperative.

“I heard about the cooperative from Mr. Lim. What a combination, it’s something I’ve been trying to do before. But opening a market is a problem…”

“Yes, sales are an issue. It’s not something that can be done just by making a combination.”

“Because things have been messed up in the past due to market issues.”

The farmers helped out one word at a time.

“Sales will be held by the farmers in Jirisan.”

I looked at the farmers and said,

“Are you planning to supply to a large company?”

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One of the farmers asked.

There was a buzz around the word “large company”. Outside of Hadong, there were cases of supplying cars to large companies.

“No, we have no plans to deliver to large companies.”

“Then how do you sell?”

“I plan to open a market through the Internet.”

“What’s wrong with selling? But will people buy green tea online?”

The farmers seemed to be shaken by the words. It was also a time when I was not yet used to buying and selling green tea over the Internet.

He knew well why he was anxious.

“There is a belief that good products meet consumers. I believe that Hadong green tea is of the highest quality. I plan to do something more active than just selling online.”

“So you mean to open a store?”

“Yes, we are planning to open a store as well.”

It was an idea that came up during a meeting.

It was a proposal to sell green tea produced by the farmers at the bubble tea shop of the farmers in Jirisan.

It was an idea that could be used both online and offline.

I sent a signal to No Hae-mi in the corner. She moved quickly.

Drinks prepared in advance were distributed to the people.

“what is this?”

The farmers asked, holding up a drink glass.

“This is a new product made by farmers in Jirisan. It is made with green tea and ranch milk in Hadong. Let’s taste it.”

Farmers drank bubble tea. Some people eat carefully, while others drink it in one go.

“There are strange grains in it!”

Everyone was chewing sweet potato pearls. The expressions were different.

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No Hae-mi looked at it and smiled.

“The drink I just drank is bubble tea that I learned in Taiwan. The kernels are made from sweet potatoes.”

“Is this sweet potato?”

Everyone opened their eyes in surprise.

The sweet potato pearl made by Seol Min-ju improved day by day. The sweet potato pearls that farmers are eating now were in good condition, as it could be called near completion.

It was sweet potato pearls with a chewy taste.

“It’s amazing that it tastes like this.”

The response of the farmers gathered at the tea garden was better than expected.

“We plan to use the tea leaves you produce for bubble tea that Jirisan farmers will commercialize. Green tea produced by the cooperative will also be sold. As I said before, we plan to sell online at the same time.”

“If that’s the plan, we should cooperate.”

All the farmers nodded as if in agreement.

“Before that, I want to make a small condition for you.”

“What is the condition?”

“You will remember that I introduced you to organic farming with goats. My condition is to do it organically when growing tea leaves.”

“Isn’t it possible that it’s not even pesticide-free?”

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One of the farmers asked.

There are three criteria for certification of eco-friendly agricultural products.

The first is organic certification. Growing crops without the use of pesticides and chemical fertilizers.

The second is pesticide-free certification. It refers to the cultivation of crops using chemical fertilizers without the use of pesticides.

The third is low pesticide certification. It refers to using only half the recommended amount of pesticides and chemical fertilizers.

“It is a condition of refraining from pesticide-free practices. A co-operative must act like an organism. It is good to keep the basic farming techniques at the same level. Using goats, you can more easily grow tea leaves organically. We would be obliged for your cooperation.”

“Well, there are still a lot of people who think that we use pesticides on our tea gardens.”

said one of the farmers.

Although the green tea plantation event and the ‘Golden Mineral Green Tea’ by Im Si-baek became an issue and the organic green tea cultivation in Hadong was widely publicized, there were still consumers who were distrustful.

“Farmers in Jirisan are also developing organic fertilizers. Developing organic fertilizers isn’t just for making money. We plan to supply it to our members at cost.”

“If it is a condition of supplying organic fertilizer at cost, we will. How are you?”

Words in favor of it erupted.

Farmers who grow tea leaves promise to grow their crops organically.

I promised to sell products from co-operatives.

* * *

Before entering the office, I stopped by the lab.

I wondered when the organic fertilizer would be completed.

“Is the research going well?”

Seo Woo-young and Lee Young-ho turned their heads at the same time.

They looked at me with a surprised expression. He looked like a child caught doing something he shouldn’t have done.

“Why are you so surprised?”

“it’s nothing.”

There was something behind the two men’s backs.

“Am I not supposed to know?”

I asked with a smile.

Seo Woo-young and Lee Young-ho exchanged glances with each other. He even revealed what he had been hiding.

“Isn’t this sweet potato pearl?”

What the two men were hiding was a sweet potato pearl. I wondered what they were doing with the sweet potato pearls.

“What were you doing with this?”

I looked at Seo Woo-young and Lee Young-ho and asked.

“Minju Seol brought bubble tea to us every day. He also told me that he was making sweet potato pearls in it.”

Lee Young-ho looked at the sweet potato pearl and said.

“Dr. Seo suggested that we get a patent.”

“A patent?”

He looked at them with astonished eyes. It was a food patent, a researcher-like idea.

“Is it possible to get a patent for sweet potato pearls?”

“I was actually reviewing it.”

“Are there any conclusions?”

“Yes, it seems possible. I even tried to write the content.”

“What is the content?”

It was a document based on the contents explained by Seol Min-ju.

The document written by Seo Woo-young was printed.

I looked through the documents he had written.

It was a document written in detail from the background of inventing the sweet potato pearl to the technical content.

The experimental materials and the method of making sweet potato pearls were recorded in detail.

The proportions of sweet potato starch, glutinous rice flour, and mung bean starch were also described in detail.

Interesting content stood out.

It was the result of an experiment.

These were the morphological characteristics when glutinous rice flour and mung bean starch were added to sweet potatoes.

An experiment on the elasticity of sweet potato pearl was attached with a photo.

The elasticity was tested compared to tapioca pearls.

Elasticity was tested on a scale of 1 to 9 at the lowest.

Tapioca pearls were up to 6.

The elasticity of the sweet potato pearl was up to 7.

Sweet potato pearls had better elasticity than tapioca.

“When did you do all this?”

The whole time I was reading the documentation, I thought it was great.

Seo Woo-young and Lee Young-ho blushed as if embarrassed.

“I wanted to repay you, even if it was small.”

Seo Woo-young said in a calm tone.

“What do you mean?”

“As you know, the work that researchers do is difficult to achieve immediately. Results are always late compared to other organizations. The CEO not only trusts us, but he also cares so that we can do the research that we want… I wanted to do something that would be of some help to the development of a new product.”

“I think it is natural for researchers to be considerate so that they can do their jobs well…”

“There are a lot of people who don’t take that for granted.”

Seo Woo-young said.

“I think food is more of a taste than a patent. The new products from Jirisan farmers this time taste very good. The contents inside are also fresh. Even if I get a patent, I don’t know if it will be of much help.”

I could feel the humility in Seo Woo-young’s words.

“I also agree with Dr. Seo Woo-young. Patents are just packaging. I just wanted to be of a little help.”

“Don’t say that. I think it will be of great help to the publicity.”

In fact, there were many cases where food patents helped publicity. In addition, the moment the patent was obtained, no one was able to prevent unauthorized copying of the product.

Today, I felt exceptionally trustworthy of my lab colleagues.

Even when we were together, there were times when the people of the lab were not visible. It was natural as it was operating like an independent institution. But never forget their existence.

It was a necessary existence for the farmers of Jirisan.

to let u know that i been through a lot then i been going non stop with this practice for nothing

Making organic fertilizer was not just for green tea farming.

I wanted to distribute it to many farms in Korea. Of course, it started with green tea farms in the Hadong area.

“By any chance, how is the organic fertilizer business going?”

Seo Woo-young asked.

“This is the stage where we are making a prototype.”

“You already have a prototype?”

“It is thanks to researcher Young-ho Lee’s hard work so far.”

Seo Woo-young looked at Lee Young-ho and said.

Lee Young-ho blushed in embarrassment.

“It is thanks to researcher Young-ho Lee who has done well in the lactic acid bacteria experiments so far. The fertilizer we developed uses lactic acid bacteria.”

Seo Woo-young led me into the lab.

There were several flower pots lined up there.

“The one on the right is a tea tree grown with the fertilizer we developed. In the middle is organic fertilizer sold in the market. And the one on the left was given as chemical fertilizer.”

I checked the condition of the tea tree. Each fertilizer showed a difference in growth.

The growth of the tea tree that was given chemical fertilizer was good, but the leaves were large and withered. General organic fertilizer has small leaves and moderate growth.

“The tea trees we fertilized are in good condition.”

The growth was good and the leaves were shiny. The size of the leaves was also appropriate.

“It is not an organic fertilizer made with ordinary lactic acid bacteria. It is a lactic acid bacteria fertilizer specially designed by the research institute. Ordinary lactic acid bacteria are degrading microorganisms. Contact with plants can cause mold to spread to the roots. The lactic acid bacteria developed by us are extinction bacteria, so it suppresses the growth of mold. It prevents root rot and promotes growth.”

“The effect of fertilizer made with lactic acid bacteria is really good!”

When I saw the tea tree that had been given lactic acid bacteria fertilizer, I was amazed.

“I also saw a lot of ranch virtue.”

Lee Young-ho said with a bright expression.

“I used Lactobacillus extracted from milk.”

“Oh, I see.”

“As Dr. Seo Woo-young said, it was helpful to experiment with various lactic acid bacteria before.”

“Then how long will it take?”

“We will be able to use it after another week of testing.”

I have two pieces of good news.

From prototype stage organic lactobacillus fertilizer to patent.

We couldn’t use the fertilizer we made right away, but when organic fertilizer was completed, the publicity effect seemed to be quite large.

The same goes for patents.

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Now is the time to sell products online and offline.

* * *

I left the lab and headed to the office. Everyone was moving in a hurry.

I asked Han Ki-tak and Baek Min-seok for a meeting.

“I want to discuss with you about the store.”

“I was thinking about that too.”

Han Gi-tak said with a worried expression on his face even now.

“I’ve been thinking about it too, but what about Busan? Most of the stores accept our products.”

Baek Min-seok said. His expression brightened as he thought it was a good idea.

“How about Hadong?”