A Returning Genius Farmer Grows Money Indefinitely

“Because your father wanted to see you.”

“What happened to your father?”

“You said that you have something in particular you want to discuss.”

“top?”

Gilsan Jeong had the largest orchard in the village. He sold the damaged fruit instead and established a relationship.

When he was farming dried persimmons, he bought his persimmons. He was a friend’s father and a business partner at the same time.

Looking at the dinner invitation, it seemed like a big problem.

went home with her

Jeong Gil-san welcomed me. There were no special conversations at the dinner party.

I only asked about the current status of the farmers in Jirisan.

After eating, he opened his mouth.

“There is something I want to see with you.”

went out together He headed to the orchard.

There were a lot of low-key trees inside the house.

“Do you know what this is?”

He said, pointing to a small tree. The fruit seemed different. Only the branches were bare.

“I do not know.”

“It’s a blueberry.”

“A blueberry?”

He sighed as he looked at the blueberry tree.

“I harvested blueberries for the first time this year. It has been successful in four years.”

Gilsan Jeong told the story of bringing in blueberry seedlings.

It is said that failures were repeated because the soil was not suitable. It bears fruit after hard work.

“What will you do if the harvest is successful? There is no market.”

He seemed to understand why he wanted to see me.

The case was different with Imhwasu in the grape farm.

It was at a time when the wholesale market for domestic blueberries was not formed.

There was no place to supply expensive blueberries.

A crop that bore fruit with difficulty became a fertility complex.

“I said I would see you because I wanted to get your opinion.”

Planting grapes on a ranch was not attractive. I thought it would be enough to put in ice cream.

Blueberries were different. The crop alone was attractive enough. Now in 2007, it was a precious fruit that almost depended on imports.

There are only a few days left when domestic blueberries will become competitive.

Besides, it goes well with yogurt.

“I will buy all of your blueberries.”

“Are you going to buy all my blueberries?”

“Instead, there is one condition.”

“Something?”

He asked with his eyes wide open.

“Tell me how to grow blueberries.”

“Are you saying you want to grow blueberries too?”

“I am interested.”

It seems that you have found a crop to plant on your ranch.

a blueberry tree

Blueberry compatibility

Seol Kang-in returned to the ranch after a business trip to Germany.

As soon as he met me, he raised his voice.

“The robotic milking machine was amazing. As you said, managing the ranch would be easier. The cows know how to milk.”

He had an excited expression like a child.

As he said, the cows who have learned to go into the milking machine on their own.

Humans did not express milk on time. The stress was also reduced to a minimum because the cows were able to express milk at the desired time.

“I wish I could get a cow first before I buy a robotic milking machine. What do you think?”

Seol Kang-in asked cautiously.

“I think the same. There are nine stores that will supply yogurt.”

“Have the stores increased that much?”

“If you add condensed milk ice cream, there are 15 stores.”

Seol Kang-in had a surprised expression.

“It seems that something good happened while I was in Germany.”

“I’m thinking about adding about 30 more to the ranch.”

“What do you think, old man?”

“Like greed, I want more cows. Wouldn’t that make you successful quickly and open up another ranch?”

he said with a cheerful face.

“I think you would have counted the number of cows to match the quantity you would need to produce yogurt and ice cream. Even thinking about the dry season.”

Cows did not milk every day 365 days a year. There are times when you cannot express milk due to pregnancy and childbirth. This is called the dry period, and although it varies from cow to cow, it is about 5 to 60 days.

“Yes, I even considered the dry period.”

As Seol Kang-in said, it was calculated according to the products to go to the store. We decided to have enough cows to make yogurt and condensed milk ice cream.

I was expecting a good response from the yogurt, but I wasn’t sure yet.

Due to the nature of homemade yogurt, it was impossible to store it. It was better to have a shortage than to have a product left.

The plan was to gradually increase the number of cows as the number of stores and regular customers looking for ranch yogurt increased.

They haven’t even brought a robotic milking machine to the ranch yet. From the beginning, there was no intention of removing the camp of the ranch family.

* * *

I left the ranch and headed to the office.

There was a meeting today.

Han Ki-tak, who returned from Germany, welcomed him.

“How was your business trip?”

“Good. The robot milking machine is really cool. I thought it would do its job as it was expensive.”

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Officially signed a contract in Germany. It will be shipped to Korea soon.

“Then shall we start the meeting?”

Everyone went into the conference room. There are a few things to discuss before launching Yogurt.

The first item was related to a store that would supply yogurt. It has agreed to supply yogurt and condensed milk ice cream to nine stores.

There were seven stores that only supplied condensed milk ice cream.

There were two types of ice cream: grapes and milk.

The grape-related contents were decided when Han Gi-tak was in Germany.

I was curious about Han Gi-tak’s opinion.

There was ice cream with grape syrup added in the refrigerator.

I explained the situation to him and handed him ice cream.

Han Gi-tak tasted condensed milk ice cream with grape syrup added.

“It smells like grapes. It tastes good too.”

He said so, but it was not a satisfactory reaction.

“We only bought ten boxes of grapes. We plan to look at the reactions of consumers and make a decision.”

“I agree. There is no guarantee that everything will be all right.”

He met Han Ki-tak’s eyes.

As if reading my mind, she immediately opened her mouth.

“Yogurt definitely expects to have a regular customer base. Because of our unique differentiation strategy. There is ample potential to expand beyond Busan to other regions. However, I don’t know how about condensed milk ice cream. Because there is no special merit.”

As Han Ki-tak said, yogurt had a differentiating strategy. It was yogurt made from milk from a single ranch. In addition, it was fermented with makgeolli, which had a special effect on constipation. Then, honey was added to enhance the flavor of the yogurt.

Condensed milk ice cream, on the other hand, had only the strength of being made from milk from a single farm. Like yogurt, honey was added, but it was unclear whether that would be a big attraction. As of 2007, there is a well-being trend happening in ice cream, but the ice cream at our ranch has not been promoted.

“I think there is one thing to look forward to though.”

Han Ki-tak looked into my eyes and said.

It was the eyes that guessed what part I was concerned about.

“Summer is special. There will be quite a bit of demand for ice cream on a hot day.”

Han Ki-tak said with a smile.

As he said, we had no choice but to expect seasonal factors to play a role. It is burdensome as much as starting with risks. I decided to think about how to promote it.

The last item was blueberries.

Like grape ice cream, only Han Gi-tak did not taste it.

Park Tae-ho of the management support team brought a container with yogurt.

There were a few blueberries on top of the yogurt.

“Isn’t this a blueberry?”

Han Ki-tak asked with a curious expression.

“That’s right, Blueberry.”

“Is it imported?”

“No, it was produced in our village.”

“Ugh? You said it was made in our village?”

His eyes were startled, but the spoon was already eating blueberry yogurt.

“It also makes yogurt taste really good.”

Han Gi-tak said while savoring the blueberry yogurt.

“I think it would be good to sell this right now.”

Han Gi-tak shouted Eureka.

At his words, everyone in the office burst into laughter.

“Why is everyone laughing?”

“Everyone said the same thing as the manager of the management support team.”

“really?”

He emptied the remaining yogurt with a playful expression.

It wasn’t just the office people.

Even the rancher found the blueberry yogurt attractive.

Reviews that it goes well with ranch yogurt were dominant. It was also praised for its sweet and sour taste, but not irritating.

Han Gi-tak was also looking for a product that would become a commodity.

He said that blueberry yogurt should also be released.

I burned my will to pick a design as soon as possible.

“We plan to grow blueberries on our own farms as well.”

He also mentioned plans to grow his own blueberries. It was announced that blueberries could be a standalone product.

Blueberries were more famous for their unique effects than their taste.

It contains anthocyanins, vitamins, and minerals such as zinc and manganese that help the eyes recover.

The fiber content was more than double that of bananas. It is a functional food that helps eyes and gut health.

Growing blueberries has already been discussed with the ranchers.

Everyone in the office agreed.

* * *

That day, I had an appointment with Jeong Gil-san.

I stopped by the ranch and picked up Kim Sang-cheol in the car.

He said that he grew grapes at an agricultural school and expressed his greed for growing fruit trees.

He was the person to entrust the responsibility of the blueberry field.

“Are you disappointed because it’s not grapes?”

I asked with a glance at his face.

“Not at all. To be honest, I have high expectations.”

“I also have high expectations for Mr. Sang-cheol.”

I watched him closely at the ranch. He was a cow-like man. He had a diligent and positive personality.

It seemed to go very well with blueberries.

“Maybe I will have to stay at the Jeonggilsan orchard for a while.”

“Is it Jeonggilsan Orchard?”

“I thought it was important to help the elders and learn rather than bring the seedlings right away.”

“I think that would be good too. It’s my first time growing blueberries.”

We arrived at the orchard of Mt. Jeonggil.

“Come on, is this the person you are talking about?”

“Yes, I will try to help whenever I have time.”

“You must be busy with your ranch work and other work, but if you do the orchard work, you won’t have any body left.”

Jeong Gil-san said with a smile.

He led us to the blueberry farm.

There was a huge blueberry field inside the house.

Kim Sang-cheol looked at the blueberries and made a happy expression. It was my favorite face.

“Apples and grapes, the main kinds of fruits in Korea, grow well in alkaline soil. However, blueberries grow in strongly acidic soil. This is why they say that it is difficult to grow blueberries in Korea. That made it hard for me too.”

Wrinkles appeared on Jeong Gil-san’s forehead as if he remembered the experience of failure.

“I was only able to see results by using soil called ‘pitmos’ instead of ordinary soil. It is soil made from moss deposits. Soil imported from Canada. It is suitable for growing blueberries because of strong acidity and good drainage and moisture.”

The blueberry he succeeded in cultivating was a species called ‘Draper’.

It had a good chewy texture and taste, and was hard and easy to store.

“When you’re done pruning, you can move to the ranch.”

Jeong Gil-san looked at me and Kim Sang-cheol and said.

“For the time being, Sang-cheol will help the elderly in the blueberry field.”

“If you do that, it’s fine with me.”

He left Kim Sang-cheol in the orchard and returned to the ranch.

As Jeong Gil-san said, there were many things to do.

The day to launch yogurt was approaching.

* * *

Yogurt was released.

Yogurt was supplied to nine cafes, including the cafe ‘Friends’.

There were various types and sizes of yogurt.

There were two types of ranch premium yogurt and ranch blueberry yogurt.

The capacity was prepared in two types, 100ml and 200ml.

Design was also taken care of. It was simple yet luxurious.

It also included warnings about allergies and that it was produced on a single ranch.

The price is set a little higher because various ingredients such as organic milk from a single ranch and blueberries grown by themselves are of premium quality. Nevertheless, through the event of the experiential group, we realized that there is a considerable demand. I was confident.

Cafe ‘Friends’ received the most yogurt.

During the experience group, it was a place where they digested 200 pieces a day.

Even after it was officially released, we decided to receive 200 copies a day.

It was also a request from Seo Nam-soo. I felt confident that I could sell that much.

Condensed milk ice cream was also supplied to all stores.

The number of yogurts differed from store to store, but ice cream was supplied in batches of 50 each.

Unlike yogurt, it was unclear what the outcome would be.

It was planned to supply more when sold out.

A delivery service was also contracted for the delivery of yogurt.

Finally, it’s D-Day.

Ranch products were delivered to the cafes.

The first day was also the time of inspection. It was also a task to visit the store in person and check that there is no problem with the product.

From the cafe ‘Friends’, I visited all the stores and checked for any abnormalities.

The last store was a cafe run by Kang Soon-bok.

It was a middle-aged female president who could not even close the business due to loan problems.

The store looked smaller than it looked in the photos.

It seemed that business would not be easy because the commercial area was not good.

She was alone in the empty shop.

As I entered the store, she greeted me.

He bowed his head again and again, saying thank you.

“What happened so far?”