Global Farm King

Chapter 317
On September 2018, 9, Binhu Old Wine was screened, and the corresponding two fine wines "Qingchen Series" and "Qingcheng Series" were also famous.

As long as you open the website, whether it is a portal website or a small video website, there are countless people discussing Binhu Old Wine.

And in the social circle, whether it's prestige, scarves, or small videos, news of Binhu Old Wine is everywhere.

It has to be said that the marketing of Binhu Laojiu is very successful this time. Whether it is the sky-high priced Qingchen series of exquisite wines or the feat of selling [-] bottles in an hour, it has shocked the entire liquor industry.

Although the wine on the Internet is sold out, in reality, the offline outlets such as Chenxiang Roasted Chicken Chain Store, Tianxia Group, and Jinghua Hotel will officially start selling Binhu old wine during the daytime on the 19th.

The same goes for the offline situation. Many friends who hadn’t snapped up before came to the Chenxiang roast chicken chain store very early, waiting for the door to open at ten o’clock to buy fine wine.

This led to the fact that before ten o'clock, there were already long queues at the door of many Chenxiang roast chicken chain stores.

If this was the case in the past, it would have been impossible for this to happen, and this has aroused everyone's attention even more.

Binhu old wine is completely popular. After being tasted by wine lovers, the quality of Binhu old wine is really loved by everyone.

The only thing that frustrates everyone is that the price of Binhu old wine is really too expensive, and it will take half a year to save money if you drink a bottle.

So everyone came to the official website of Binhu Old Wine one after another, complaining about their dissatisfaction, hoping that the price of Binhu Old Wine can be reduced to a level that everyone can afford.

Of course, Gu Chen did not agree to this.

Although the price of Binhu old wine is high, the cost is also high. In fact, Gu Chen feels that it is a bit of a loss to sell it for eight or nine thousand.

And the major liquor companies, at the time of No. 19, held meetings to discuss how to deal with the menacing attack of Binhu Old Wine.

Of course, Wuniangye, which is located in Rongzhou, also bears the brunt. Under the call of the group's top leaders, the group's top management returned to the Rongzhou headquarters overnight to hold an emergency meeting.

In the huge conference room, there were more than a dozen high-level executives of the group, but the atmosphere at this time was a little dignified.

Meng Guoli, the leader of Wuniangye Group, glanced around everyone, and said seriously: "I believe everyone knows the results of Binhu Laojiu's sale last night, and it can be said to be very successful. Let's talk about it now, we should What can we do to contain the other party. As far as the domestic liquor industry is concerned, we and Binhu Laojiu belong to Rongzhou, which can be said to be the most direct competitive relationship, so we must come up with a plan."

After Meng Guoli finished speaking, he looked at everyone, but no one spoke for a while, which made him very unhappy.

"Hmph, since everyone doesn't talk about it, I'll call someone to talk about it."

As he said that, he turned his gaze to a high-level executive on the left and asked, "Old Leng, you are in charge of technology. Have you got any results now?"

The vice president named Lao Leng nodded and said directly: "I have to say that the craftsmanship of Binhu Laojiu is indeed very good. Although we found a relationship to get a bottle of Binhu Laojiu from Binhu Laojiu in advance, But until now we still haven’t researched it at all. We still don’t know anything about how Binhu Laojiu does it. I have also investigated their raw material procurement, and it is still some ordinary grains, nothing special. But we Without knowing their brewing techniques, it is indeed very difficult to imitate them. In the short term, we have no way to improve the quality of our five brews."

In fact, since Binhu Laojiu was born, Wuniangye has paid great attention to Binhu Laojiu.

On the one hand, he speeded up the research and development of his new wine, and on the other hand, he found a relationship to get a bottle of wine from Binhu Old Wine.

After this bottle of wine was taken to the winery, it was tried by several liquor tasting masters, and it was indeed a rare wine.It can be said that the taste is a level higher than the best wine here in Wuniangye.

Therefore, the winery gathered a number of master craftsmen, trying to reverse the brewing method of this wine day and night, but after more than a month of experimentation, there was no progress, which is also speechless.

Meng Guoli was not angry when he heard the news. He also knew that reverse reasoning was not so easy.

He looked at everyone again, and asked directly: "Since it is impossible to brew better quality wine in a short period of time, what should we do to resist this crisis, and others can talk about it?"

"Cough cough..."

At this time, the person next to him said, "I don't think we need to be under too much pressure. The most pressured one should be Maotai. For a long time, the highest-end wine sales have always been dominated by Maotai. In terms of our winery The sales of middle and low-end wines are much higher. And the price of Binhu old wine is set so high, the most influential should be the high-end wines of the Maotai series. Now the price of Feitian has reached [-] bottles, and it is still very expensive. It’s hard to buy. But you didn’t find out that a bottle of Binhu Old Wine is one liter, so if it’s changed to five or six hundred milliliters, the price of a bottle of Binhu Old Wine is around four to five thousand. Although this is the same as Feitian’s The price difference is still two or three times lower, but when Feitian is out of stock, it is estimated that many people will choose Binhu Laojiu.

In addition, the price of Binhu old wine is expensive after all, and those who can afford it must be a relatively wealthy part, so the impact on us must not be as great as imagined.In terms of business, we can take no action for the time being, and make a decision after seeing our sales in a month.

Of course, that doesn't mean we don't do anything.On the one hand, we must continue to improve our brewing technology, break through the current bottleneck, and brew better wine.On the other hand, strengthen the investigation of Binhu old wine. If we can find any favorable news, it will definitely be very helpful to improve our quality. "

After hearing this, Meng Guoli nodded: "Old Du, what you said is very good. Although the influence of Binhu Old Wine is not very great, if things go on like this, Binhu Old Wine will definitely become the number one national wine. At that time, they will Nao Nao occupies the high-end market. This is very detrimental to our development of the high-end market."

"There is no way to do this. Now our technology is not as good as human beings." At this time, someone sighed.

After hearing this, everyone was speechless for a while, not knowing what to say.

After being silent for a while, Meng Guoli said directly: "Since the technology is not good, then improve the technical level. Even if you can't catch up with the quality of Binhu Laojiu, it would be good if you can catch up with Maotai. Then follow Lao Du's advice. We have a two-pronged approach. On the one hand, we invest funds to improve technology, and on the other hand, we continue to inquire about news. The company has invested [-] million yuan to reward those who improve technology, whether it is a plan or other, as long as it can improve our production technology, It's all right. In addition, you can also collect some ancient prescriptions from the outside world. As long as they are verified to be effective, our factory will not be stingy.

In addition, Lao Du, you went to Ningqing personally, and said that we are all wineries in Rongzhou, so we can communicate more.I think there should be no rejection for our normal visit request.As for what you can see Lao Du at that time, that's up to you. "

Old Du next to him heard the words and nodded directly: "Okay, Mr. Meng. I'll arrange this later, there shouldn't be any problem."

Meng Guoli went on to say: "By the way, Lao Leng, now that Binhu Old Wine is officially on sale, you should buy more from there. Since one bottle doesn't do much research, then use a few more bottles. I don't believe it won't work at all. "

"Okay, then I can only use this stupid method." Vice President Leng also agreed, but he was a little helpless.

After this meeting, Wuniangye paid more attention to Binhu Laojiu, but they also understood their own situation and worked silently.

It is planned to develop a new variety in the second half of the year, and then go public to suppress Binhu Laojiu.

Maotai, another national wine giant, also held a discussion meeting to actively respond to the impact of Binhu Old Wine.

That is to say, on the second day after the release of Binhu Old Wine, on September 20th, Feitian, which had been out of stock, suddenly became available on major e-commerce platforms and offline, and intensive advertisements were spread across the board. .

It is worthy of being the No. [-] liquor industry with a market value exceeding one trillion yuan. The momentum alone has thrown off Binhu Old Wine by a few streets, and compared the previous Binhu Old Wine's momentum in an instant.

Of course, the effect is also obvious.

On the first day of Feitian’s full launch, the sales volume of the entire network platform exceeded 30 bottles, and some malls even sold out of stock.

Of course, although 30 bottles were sold, the sales revenue must not be as much as the [-] bottles of Binhu Old Wine. Who told the average price of Binhu Old Wine to be much higher.

However, Feitian's sales have completely reduced the number of people who buy good wine, so in everyone's opinion.

When Binhu Laojiu is released for the second time during the National Day, the sales will definitely drop a lot.

After all, it is the first time to buy Binhu old wine. Many people will definitely not be able to buy it again after a month, and they will definitely not be able to afford it financially.

On the other hand, now that there are so many people buying Feitian, there are far fewer people who want to buy it.

Maotai's idea is to win by relying on high price and quantity, so that the sales of Binhu old wine will decline, and the myth of the first sales will not continue.

In this way, it should be a huge blow to Binhu Old Wine.

After all, if the first time it was sold out within an hour, and the second time it was not sold out within a few days, it means that everyone is not optimistic about Binhu Old Wine.

On September 22, Gu Chen came to Binhu Old Wine and heard what He Guolin, the director of Binhu Old Wine, said.

"Mr. Gu, what should we do now? The second batch was originally scheduled to be released on October [-]st, should we continue?"

He Guolin asked directly.

Gu Chen smiled and said: "Why don't you continue, don't you have confidence in our wine?"

He Guolin shook his head: "That's not true, but our wine is so expensive, there must be very few who can afford it. We have sold [-] bottles before, and there should be very few people who will buy it in the future. I am worried that it will be sold by then. If you don’t go out, it’s just a joke.”

Gu Chen smiled and said: "Don't worry, the quality of our old Binhu wine is so good, although ordinary people may only buy one or two bottles a year. But isn't the middle class in our country all over 1 million? But it is very big. Even if there are only 1000 million of them who buy our Binhu old wine, if we buy one bottle a year, we can sell tens of millions of bottles. So, there are many people in China who can afford it, so you Nothing to worry about."

What Gu Chen said made He Guolin feel at ease, and then he said directly.

"That's fine. Since Mr. Gu is so confident, I won't say anything."

Gu Chen nodded: "How is the current output?"

He Guolin said: "Now our production has increased to 40 tons per month, which means 30 bottles per month. By the end of the month, if we sell 60 bottles again, we will have [-] bottles in stock. Yes. If it is next month, it can be expanded to [-] tons a month, that is, the output of [-] bottles a month."

Gu Chen nodded: "That's it. After Double Eleven, I started to develop and purchase, and there is no limit. In addition, I also contacted international traders in this way. It is a pity that Binhu Laojiu is such a good wine that it is not exported. Around November, our Binhu old wine can be exported abroad. So by the end of this year, your side will increase the scale to [-] tons per month. Is there any problem?"

He Guolin said: "There should be no problem here, but because of our vigorous purchase of grains, the raw materials of grains have risen a bit. Compared with last month, the cost of next month is estimated to increase by more than 5.00%."

Gu Chen thought for a while and said: "There is no problem with this. We can directly import grain from abroad. Compared with domestic grains, the quality of foreign grains is better. In this case, it will not have much impact on domestic and foreign countries."

When He Guolin heard this, he also laughed. He didn't expect that Gu Chen would open up the exit channel so quickly, and the energy was powerful enough.

But considering that Gu Chen's fruit has been selling very well abroad in the past few months, it's not surprising at all.

As for whether Binhu Old Wine can sell well abroad, He Guolin is very confident.It's really unreasonable that such wine can't sell well.

Gu Chen walked around the factory and found that everyone was beaming, their spirits were very good, and they were very happy.

After coming out of Binhu Old Wine, Gu Chen did not return to Qingxi Village, but came to the villa on the bank of the Yangtze River.

Because of the Binhu Laojiu incident these days, both Gu Chen and Shen Qingzhu lived here.

No, the affairs of Binhu Laojiu are on the right track, so Gu Chen doesn't have to pay attention every day, and then Gu Chen will have to pay attention to the major events of his life.

That was the wedding of Gu Chen and Shen Qingzhu on October [-]th.

The wedding of Gu Chen and Shen Qingzhu was held in Qingxi Village, which is directly at the second phase of the farm, where the entrance to the Tianhou ruins is.

There is a tourist square here, covering an area of ​​several thousand square meters, and it is no problem to set up hundreds of tables for banquets.

At that time, a stage will be built in the square, as well as scenery and other facilities. It can be said that for the scenery of Gu Chen's wedding, the two old people have put in a lot of effort.

They even invited a master host from Rongcheng to preside over the wedding ceremony. In addition, famous singers and performers from the province came to perform. The performances were not accompanied by accompaniment, and the accompaniment was performed live.

However, there are quite a lot of guests invited this time, and many of them require Gu Chen to call or send invitations in person.

The most important thing is Mr. Zhang and Mr. Xu. Gu Chen reckons that they are definitely coming.

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(End of this chapter)