Global Farm King

Chapter 124 Differentiated Brand Management (Beginning)
By the time Gu Chen and others returned to Qingxikou, the previous crowd had already dispersed.

Thinking of the way so many people looked at him just now, Gu Chen still has lingering fears. Fortunately, everyone is quite rational and didn't surround him, otherwise Gu Chen really didn't know what to do.

Then everyone got in the car and drove straight back to the county.

When passing by the village committee, Gu Chen saw the old branch secretary Gu Xing'an and the village chief Li Zimin waving to him on the side of the road.

Gu Chen stopped the car and asked, "Old Party Secretary, Village Chief, what's the matter?"

Seeing Xu Anlan in the car behind, Gu Xing'an turned his head and asked, "Are you going to send Mr. Xu and the others back to the county?"

Gu Chen nodded: "Yes, do you have anything to do?"

"When you come back later, come to the village committee. Lao Li and I are waiting for you in the office. Let's discuss the promotion of vegetable planting in the village next time. You don't know. In the afternoon before, everyone Come to the village committee and surround the village committee. We persuaded them all to go back by talking badly, saying that we will discuss it with you later."

Gu Xing'an said.

"what?"

Gu Chen didn't expect to come back and besiege the village committee, he couldn't help but lamented how brave these villagers are, and couldn't help worrying, "You two didn't have anything wrong?"

Li Zimin shook his head: "It's okay, everyone is very sensible, just asking when can we grow vegetables."

Gu Chen nodded: "Okay, I'll talk about it later when I come back. I'm leaving first."

An hour and a half later, Gu Chen and his party arrived in the county, and then went directly to the restaurant of the hotel, planning to eat something casually.

During the dinner, Xu Anlan also asked: "Gu Chen, just now the village chief said that the villagers surrounded the village committee?"

Gu Chen nodded, and said with a wry smile: "Isn't it because I saw that the more than ten villagers who planted before have made a fortune selling vegetables. Everyone is jealous, because you are here, and you didn't come to ask me. You ran to the village The committee went, and the village head and the old party secretary were taken aback."

"Now the organic fertilizer produced by your organic fertilizer factory is not enough. You can't blindly expand the planting area. If you let the villagers plant more, but your own side is not enough, then it will be bad. You You have to know that there are three or four thousand mu of vegetable fields behind you, so you must give priority to securing your own vegetable fields."

For everyone's benefit, Xu Anlan had to remind Gu Chen that he couldn't let Gu Chen give all the organic fertilizer to the villagers, but he didn't have much on his side.

Gu Chen smiled and said: "Brother Xu, don't worry, I have already considered this."

Xu Anlan nodded: "Just know what you have in mind."

"By the way, Brother Xu. The villagers in the back grow more vegetables. Do you consider purchasing some of their vegetables for the Tianxia Catering Test?"

Thinking of this question, Gu Chen asked.

Xu Anlan thought about it, frowned and said, "It seems that the quality of the vegetables grown by the villagers is not as good as that produced by your farm. You also know that all the restaurants under my umbrella are top-notch restaurants. It is definitely best to use the vegetables produced by your farm. But the vegetables grown by the villagers Not bad, the purchase price is low, and the menu price is also low.

We can have two menus and differentiated operations, so that customers who feel expensive can order vegetables grown by villagers.Those who can afford it order the farm-grown vegetables and eat the best. "

Hearing Xu Anlan's idea, Gu Chen praised: "Brother Xu is indeed a genius in business. I feel ashamed to think of a way so quickly. It’s expensive and you want to try Qingxi, what do you think?”

"Qingchen and Qingxi, yes, both names are good. In this way, your farm will become famous, and Qingxi Village will also become famous. It will be of great benefit to the development of tourism in Qingxi Village later. Your abacus Hit loud enough."

After hearing this, Xu Anlan felt that the two names were very good and agreed with them very much.

In this way, there will be notes on the menu in the future, such as the distinction between "Stir-fried Chinese Cabbage (Qingchen)" and "Stir-fried Chinese Cabbage (Qingxi)", and the prices will also be different.

Then add relevant notes on the front page of the menu, such as:
Qingchen Vegetables: Produced by Qingchen Farm, Qingxi Village, Daqingshan, Rongzhou. The quality of top vegetables, top taste, unique taste, people have endless aftertaste.

Qingxi Vegetables: Planted by villagers in Qingxi Village, Daqingshan, Rongzhou, the taste is equally delicious...

"Then it's settled. I'll call Shen Qingshan later and ask him to do the same. The other thing is to build villas and hotels. I'm going to invest tens of millions to build nine villas, a complex of leisure, entertainment, dining and accommodation." A high-end hotel. In this regard, I need Brother Xu's help."

Gu Chen ate, please.

Xu Anlan nodded: "No problem, you can give me the plan when the time comes, and I will find someone to connect with you. There is a construction branch of ours here in Rongzhou, and we can just let them take over the project when the time comes. Since it is you Yes, I will ask them to give you the best quotation, and of course the quality will definitely reassure you."

Gu Chen listened and nodded happily: "Then thank you Brother Xu. In addition, I will ask the designer to make a simple plan for the business on both sides of the Qingxi Bridge, and we will discuss it in detail later."

"Well, there is no rush, we can find a travel company to cooperate with in advance, let the other party come to Qingxi Village to inspect the tourism resources and see how much potential there is.

If the tourism company thinks it can be developed, then they will make a tourism development plan, and then they will know how much investment is required to build this scenic spot, and then recover the cost in a few years.

Only in this way can we be methodical, put the money to practical use, and slowly develop the scenic spot.Of course, there are still many follow-ups, such as how to match resources and scenic spots, how to attract popularity, make announcements, etc..."

Xu Anlan spoke slowly, and Gu Chen really felt that he had benefited a lot from listening.

"Brother Xu, I would like to offer you a toast. After hearing what you said, I was really enlightened. Before, I was really confused about tourism development, but now my words are much clearer."

At this time, Gu Chen had a clear understanding of how to develop "Qingxi Village-Biqing Peak".

Xu Anlan smiled and said: "I didn't say, Gu Chen, you should find some capable assistants. Although the few people on your farm are okay, they are definitely not good in company management, product design, and strategic development. You need to find Only professional talents can do it, and now you have more and more careers below. You can’t do it alone, and it is imperative to find senior talents to help you manage it.”

Gu Chen also nodded: "I will consider this in the next year, and I plan to find a headhunting company to help me find a few people."

Now Gu Chen's Qingchen Farm is also very famous, and it has a strategic partnership with Tianxia Group and Zhiweizhai, so it is not afraid that some talents will not be tempted.

As Gu Chen thought about it, the door of the private room was suddenly opened from the outside, and then Mr. Zhang's assistant Wen Ge came in and said directly: "Mr. Zhang, Mr. Gao will be here soon."

As soon as Mr. Zhang heard this, he said directly: "You go and meet him, and bring them directly."

A few minutes later, the door of the private room opened again, and Brother Wen said to someone, "Mr. Gao, Mr. Zhang is inside."

"Okay." Then a person walked in.

Gu Chen turned his head to look, and was shocked when he saw this person.

　Ask for a first order, ask for collection, ask for recommendation!
　　


(End of this chapter)