The rise of the late Song Dynasty reigns supreme

Chapter 557
According to the modern hotel management method, Zhao Gou integrates catering, accommodation, entertainment and leisure, etc., to create a cross-age iconic restaurant.Although the Song Dynasty was a country that emphasized literature and suppressed martial arts, this also led to the prevalence of literary style, and the Song Dynasty where the literary style prevailed had more etiquette and rules.

And, people like to compare.If Zhao Jian builds such a restaurant, it must be the first in the Song Dynasty, and the status will naturally improve a lot. The most important thing is that this way, dignitaries and nobles can get the information they want when they come here for consumption and leisure. Follow current events.

Among the dynasties in history, the Song Dynasty had the best benefits and the most salaries.Since there are more corrupt officials, there must be more businessmen.What Zhao Gou earned was not the money of the common people, but the property of those merchants and gentry, in order to open up his way in business.

Since you are in business, you should be a rich businessman and do your best.Since you have no power in your hands, you will have endless wealth.If the money earned will not be confiscated, it is entirely his personal wealth.If you don't have power, you have money. If you don't have both, you will be useless even in the Song Dynasty and become an ordinary person.

Now that the Song Dynasty has not really risen, how can Zhao Gou give up lightly.If the Song Dynasty rises, and there are successors, he will not be willing to enter the officialdom. Wouldn't it be pleasant to live a leisurely life.It's just that these are things for the future, and the business needs to be managed well.

Zhao Gou asked Gong Cang, Li Shiren, Li Shien, and Wang Guanjia to go to Bianjing City together to find a suitable restaurant in a prosperous area in the inner city, or choose a suitable location not far away.If there is a suitable restaurant, just buy it directly, and then renovate it; if not, you can only spend money to buy land, and then rebuild it.

The four of them kept searching according to Zhao Gou's instructions, but they couldn't find a suitable restaurant. In the end, they bought a piece of land not far from the bustling area of ​​the inner city.Now that the land deed has been obtained, Zhao Gou immediately draws the design, and he designs it himself.

As for craftsmen, materials, etc., Zhao Gou will not handle them alone, and needs to discuss with the master craftsman before buying.This time, what Zhao Gou pursued was fast, accurate, and ruthless. He used a total of [-] craftsmen. It can be said that half of the craftsmen in the entire Bianjing City were called by Zhao Gou to work together.

It can be said that after investing a huge amount of manpower and material resources, the result came out quickly, that is, the restaurant that took two months was over in half a month.Because Zhao Gou used half of the well-known craftsmen in Bianjing, the common people and even the officials knew that construction had started on such a place.

This is the benefit of public opinion that Zhao Gou needs. Through word of mouth, it attracts everyone's attention, and then Zhao Gou builds a wall so that everyone can't see what's going on inside.Moreover, Zhao Gou told those craftsmen to shut up and kept everything secret about the internal structure, and no disclosure was allowed.

At this moment, Zhao Gou is the chief engineer, who arranges the design and construction of the entire restaurant, allowing all craftsmen to cooperate.In order to prevent other people from stealing, Zhao Gou assigned the construction of the restaurant to be responsible separately, and then just carried out the renovation.

Because of this, this huge project was completed in half a month. The only difference is that no reinforced concrete is needed, and all of them are made of solid wood, bricks and stones.Zhao Gou chose another name for this restaurant—Sihairenjia.

Zhao Gou borrowed modern marketing concepts, called some children, and then gave them some rewards to make them publicize.As the wife of "Si Hai Ren Jia", Zhao Gou did not appear at the opening scene, and all these were handed over to Wang Steward and others.

When the construction of 'Four Seas House' was completed, Steward Wang and others were stunned.From the outside, it looks like an ordinary restaurant and inn, just a combination of board and lodging; when they stepped into the interior structure, they found that all the layouts were different, even arranged according to the five elements of yin and yang.

The entire 'Family of the World' is not as resplendent as gold and jade, but it has a different feeling, which surprised everyone.It was originally a very simple thing, but after Zhao Gou's arrangement, it looks very comfortable, and without any noise, it is more like a place where literati and inkmen communicate with each other.

The most used materials are mahogany, fir, camphor and sandalwood, especially the latter two kinds of trees are mostly used in the room. When people approach the room, they feel refreshed and refreshing, especially the fragrance of camphor. It makes people feel somewhat peaceful, also with sandalwood fragrance.

These are used according to different preferences, but it is not possible to have such materials throughout the room.After all, although camphor trees and sandalwood are good, they are prone to moths, and they will not work after a long time.Therefore, local use is like embellishment.

In addition, the building as a whole looks more like a pagoda, the fourth and fifth floors are where you live; the place to eat is divided into three floors, the first floor is the most common, that is, the lobby, and the second and third floors are for status Only people who have to go up can go up, especially the third floor has an independent wing room, and you can also be accompanied by someone. All the tea is provided for free, and there are musicians. It seems that it is not like a meal, but more like a party.

Butler Wang and the others were stunned. They didn't expect such a restaurant. It was something they had never heard of or seen before.In addition, there is a place to take a bath on the third floor. These are unimaginable things, and they were surprised when they appeared in front of everyone.

However, the prices on the second and third floors are also outrageously expensive. The lowest price on the second floor is ten taels, the lowest price on the third floor starts at 100 taels, and the first floor is the cheapest, starting at one tael, with no upper limit.Everyone was a little worried, would there be customers in such a restaurant?
The reason why Zhao Gou chose "Si Hai Ren Jia" was also for those merchants who traveled to and from places other than the Song Dynasty, and these people were not short of money.As for the merchants in the Song Dynasty, they were also in Zhao Gou's plan, but his goal was still those dignitaries.

If ordinary people come here to consume, they are afraid that a single meal will ruin their fortunes, and some even have no choice at all.On the day when the restaurant opened, when everyone thought that there were no customers, there was a foreign visitor from a foreign land. He heard the name of "Family from All over the World" and wanted to see it.

"Guest officer, please come in!" Xiao Er stepped forward to greet this person with a smile.

"It doesn't look like anything special!" After the man looked at it from the outside, he was extremely disappointed. When he walked in and took a look, he was stunned. He said nothing for a long time.

The waiter yelled a few times before the man came back to his senses and asked, "What's different about you here?"

Seeing that he was interested in coming, the waiter in the shop immediately responded eloquently. The concise and concise briefing made the man appreciate it very much. He also saw that he was dressed differently. He was not like other waiters in the shop. The hat, and the same is true for other people, all in uniform clothing, and no matter what they say, they always smile, which makes him very comfortable.

In order to show his identity, he went to the second floor and had a meal. This meal was his deepest and most unforgettable memory.It is precisely because after he personally experienced it, his friends came to ask about it, but he couldn't explain why, and he could only say a thought-provoking sentence: "It can't be described in words, it is really a great joy in life, and it is really worth it!"

Those curious people also went there one after another. The originally deserted "Sihairenjia" suddenly became a place for merchants to communicate, and where the rich and powerful people showed their identities. As long as someone entered the "Sihairenjia" and had a meal, That would arouse envy from everyone.

Therefore, the name of "Four Seas Family" spread like wildfire and gained fame.

(End of this chapter)