Rebirth of the 80s

Chapter 32 [No.035] Convenience and fast service with heart
With the winter vacation approaching, Xie Wenjun finally chose "100" Convenience to use ten self-operated stores, and all of them have been renovated, the goods have been coded, 75% of food, 25% of magazines and daily necessities, and "100 Convenience" will open on another day.

During this period of time, Liu Hua can be said to have lost his legs. Not only did he find the purchase channels by himself, but he even took on the promotion work. The hard work is hard but the heart is at ease, because Xie Wenjun promised to give him 1 yuan. Open a red envelope.

In order to let Linxi people have a deeper understanding of this new shopping method, Xie Wenjun spent a lot of money to advertise in a newspaper and electric store. The store has not yet opened, and the advertisement slogan of "100 convenience": 100% attentive service! 100% convenient and fast! 100% daily parity!It is well known.

These few slogans are not just for publicity, "100 Convenience" can indeed do it.

The cashiers and salespersons are all recruited with high salaries from technical secondary school graduates who studied hotel management. The service quality is obviously high. The salary for the internship period is 400 yuan a month, which is much higher than those star hotels at that time. .

The ten chain stores of "100 Convenience" go deep into the streets and alleys, and the shopping distance of ordinary people is relatively shortened. This is just the beginning. With the increase of stores, this advantage will become more obvious.

"100 Convenience" has nearly a thousand kinds of goods, except for a very small number of purchases that do not meet the requirements of payment after sale. Debi, compared to the large warehouse supermarket in Linxi City, "100 Convenience" also has nearly [-]% of the commodity prices lower than it.

Xie Wenjun was very reluctant to report the recent series of preparations for the opening in Zeng Hongzhang's office. Zeng Hongzhang nodded and shook his head from time to time, generally speaking he was quite satisfied.

Originally, it was agreed that Xie Wenjun would be fully responsible for the operation and management, but Zeng Hongzhang always liked to put forward some relatively conservative opinions.

Alas, it was Zeng Hongzhang who called for the money, and Xie Wenjun, you want to make enough capital as soon as you can.

"I think this market survey is worthwhile." Zeng Hongzhang frowned and looked at it for a long time. "If our products are really the cheapest, other stores will go bankrupt. In my opinion, do another survey."

Zeng Hongzhang made a fuss about this kind of irrelevant issue again, Xie Wenjun said helplessly: "Uncle, this market research has been started a month ago, it is absolutely accurate, we have people copying prices in major shopping malls and some food stores every day, And we're opening soon."

"Oh, from this point of view, other stores should close down soon." After all, Zeng Hongzhang is just a scheming businessman who can use connections and tricks, but when it comes to real economics, he has only a half-knowledge up.

"In theory," Xie Wenjun said patiently, "after our convenience store opens, other traditional non-staple food stores will soon change their original business models and imitate us. Uncle, you can also see that our The advantages are obvious, so this is an inevitable development trend. At present, we can only accelerate the expansion while steadily operating and launching the brand, so as to have enough competitiveness to compete with other imitators. However, I believe that the first to eat crabs Those who are not poisoned to death will definitely have the last laugh."

Zeng Hongzhang nodded: "Well, you're right, how to deal with large warehouse supermarkets? Didn't you say that the American supermarkets are of this type, and they will come to China to open stores at any time."

Xie Wenjun finally understood that Zeng Hongzhang did not intend to make things difficult, because he knew nothing about the retail industry and the fast moving consumer goods market. His purpose of doing this should be to test Xie Wenjun around the corner, to see if Xie Wenjun is a junior high school student. It is possible to do such a big business, because after all, I have invested my own money. At the same time, I also hope that raising some different opinions and questions can make Xie Wenjun consider more carefully and meticulously when dealing with things.

Xie Wenjun was no longer impatient, and said seriously: "Large supermarkets and our small supermarkets target different customer groups, and the consumption patterns of customers are also different. For example, uncle, when you run out of salt when cooking, you will come down." To buy in our supermarket, we will not go to a large supermarket specifically, but when Zeng Wei plans to buy all the snacks for this month, he will first think of going to a large supermarket, and of course he may also come to our supermarket to buy."

Zeng Hongzhang was satisfied, and nodded with a smile: "By the way, let's talk about Zeng Wei's situation."

"Zeng Wei?" Xie Wenjun asked strangely, "Didn't he tell you what he did?"

Zeng Hongzhang smiled and said: "What he said is subjective, it's useless, give me something objective."

"Zeng Wei is very serious in his work. He participated in all the preparations and put forward a lot of valuable opinions, uh..." Seeing Zeng Hongzhang frowned, Xie Wenjun told the truth, "Actually, Zeng Wei is just a student. , is still in the learning stage. Although he doesn't understand many things, he is already studying very seriously. Some things, let alone Zeng Wei, even Liu Hua don't quite understand them. Haste makes waste, and slowly Come on, Zeng Wei's biggest improvement is learning how to get along with others, he was really out of gregarious before, but now he is much better."

Since Zeng Hongzhang made the request, Xie Wenjun brought Zeng Wei with him every time he went to talk with Liu Hua and the others, wanting him to learn something, but Zeng Wei just treated it as if he was going to play, and didn't take what his father told him to heart On the subject, Xie Wenjun didn't bother to talk much, anyway, he had done enough, and it was up to Zeng Wei whether he learned something or not.

"Hey, teach him more," Zeng Hongzhang handed a piece of paper to Xie Wenjun, "Here is the list of guests I invited to cut the ribbon for our opening, take a look at it."

Xie Wenjun quickly browsed through them. They are all leaders of government agencies and financial departments. He even invited the deputy mayor Zhao who is in charge of the economy. Zeng Hongzhang really has face. Everyone is invited."

Zeng Hongzhang said with a smile: "You come earlier that day, I will introduce you to the boy."

"No, no, no," Xie Wenjun shook his head like a rattle, "100 Convenience's nominal boss is Liu Hua, please recommend him. I'm still a student, so..."

Zeng Hongzhang nodded: "I understand, then you won't come when it opens?"

"Come, of course, come to watch the fun," Xie Wenjun suddenly remembered something, "By the way, uncle, you don't seem to have invited the media."

"Is it necessary?" Zeng Hongzhang has never dealt with people in the media, and he is not a leader anyway, so it doesn't matter if you don't invite. The power of the media in 94 has not yet been brought into play, so Zeng Hongzhang, who has done a lot of business, doesn't know how to use it. this resource.

"It's so necessary. Free publicity? Let's invite reporters from the TV station "Linxi News" and "Minsheng Report", as well as "Linxi Evening News" and "Urban Daily Reading." , so Xie Wenjun intends to use the principle of leverage to do big things with small money.

"Okay, then tell my secretary and let her do it."

After leaving Zeng Hongzhang's company, Xie Wenjun was relaxed, so everything was ready, just waiting for the opening.

(End of this chapter)