Rebirth of the 80s

Chapter 29 [No.031] Xie Wenjun's Convenience Store
Before asking Zeng Hongzhang for money to invest, Xie Wenjun did a lot of preparatory work. He made a very complete plan for a chain supermarket. Zeng Hongzhang, who started his auto repair factory, was surprised when he saw such a complete plan for the first time. , market research, peer analysis, investment cost, return cycle, development prospects... Even how to compete with large foreign supermarkets is written in detail. Zeng Hongzhang was very satisfied after reading the plan, and his admiration for Xie Wenjun increased by one point , thinking that my company will have to learn from this in the future, and everything must be carefully planned.

In 1993, Linxi City already had a large chain of private warehouse-style supermarkets. In the near future, foreign capital will also come to share a piece of the pie, while there are only five small supermarkets, which are called "self-selected shopping malls".

Although these five self-selection shopping malls have the appearance of a small supermarket, they do not have the connotation of a small supermarket. In terms of purchase and management, they are no different from ordinary food stores. The only difference is the payment method.

Xie Wenjun named the supermarket chain "100 Convenience", which means that the service is better than traditional non-staple food stores, and can achieve 100 points. The chain supermarket he wants to open at this time is completely modeled after RB's "7-11". Unified operation and management, unified purchase, sales and storage. The only difference is that we must first use our own funds to develop, and wait until we gain a firm foothold in Linxi City, so that the general public can get used to this new consumption model. At the same time, we can expand by chain franchise after the brand is established. .

Xie Wenjun remembers that there were large foreign-funded supermarkets in all major cities in China in his previous life, but in terms of small convenience stores, except for some more developed cities, there are RB’s “7-11”, and most of them are self-operated, and many other cities do not have them. Fast moving consumer goods are dominated by individual small supermarkets, which is more or less affected by the fact that "7-11" is Japanese-owned.

If "7-11" wants to adopt self-operated operations in various cities in China, it obviously violates the original intention of using foreign funds to join the franchise. The trauma that years have brought to people's bodies and minds.

Convenience stores do have their own advantages. Xie Wenjun wants to make up for this gap in the market and create a Chinese convenience store brand. If there is a chance, he will return the same way to others and learn your methods to deal with you. Use their own brand to counterattack the tiny land, mess up the little devil's market, and turn the yen into garbage that is not as good as toilet paper. At that time, they will dare to be crazy, and each little dwarf will not look far away at our land of China.

Zeng Hongzhang agreed to all aspects of the plan. The only thing that made him have some complaints was: Xie Wenjun asked all the stores to only buy and not rent.

Xie Wenjun wants to firmly grasp the future golden storefront of Linxi City by opening a convenience store. After the convenience store is famous, it can be opened anywhere, even if it is rented in the future. The supermarket can be relocated at that time, or it can be held in the future. The brand establishes a shell company and completely adopts chain franchising, so that the vacant gold stores can wait for KFC, McDonald's, and Haagen-Dazs to come to Xie Daxia to beg grandpa to sue grandma. How much renminbi did junk food earn from us in the previous life? If the rent is 10000 yuan a month, state-owned brands will charge renminbi, and foreign brands will charge US dollars.

Zeng Hongzhang is engaged in real estate development. Although he also realizes that the store he bought now has a lot of room for appreciation in the future, he always feels that it is better to save the money to build his own and let others buy it. Shu Tan suggested that Xie Wenjun rent the store, but Xie Wenjun still insisted on buying it. Zeng Hongzhang had no choice but to compromise. It's not that he couldn't afford the money.

The two finally reached an agreement. Zeng Hongzhang became a wholly-owned shareholder, accounting for 40% of the shares. Xie Wenjun was fully responsible for the operation and management, accounting for 51% of the shares. The remaining 9% was to be distributed to those who helped him. Wenjun’s approach was very puzzling. It’s enough to find someone to help pay wages. Why give shares? Xie Wenjun only said one sentence: I don’t just do things to make money.

As for the property rights of the purchased stores, it is a little more complicated. Xie Wenjun asked all the stores to be included in his name. A 51% stake in a convenience store was unconditionally transferred to Zeng Hongzhang. Zeng Hongzhang knew the future value of the store, but as a developer, he didn't care about these petty profits. He could talk about everything, and the key was to teach his precious son well.

Xie Wenjun also has ideas in doing this. Although he is the first person to eat crabs, as long as this business makes profits, it will not take long for followers to follow suit. The investment threshold is low, and followers will There are more and more, and the competition of convenience stores or small supermarkets will be extremely fierce in the future. Of course, he cannot guarantee that "100" Convenience will beat all competitors in the future. Franchisees are all over the country, so be prepared with both hands until the competition of convenience stores arrives. When the heat is on, the gap between the value and price of gold paving will become larger and larger. At that time, if the convenience store can continue to operate, if it can’t, it will immediately get out and do other things. Anyway, the ownership of the store is its own.What a little profiteer!

Zeng Hongzhang decided to spend 100 million for the initial investment, and it is expected to support another 100 million in the future. After this investment is used up, if Xie Wenjun wants to expand, he can only establish a company and adopt the method of chain franchise, which means that Xie Wenjun If you want to own a golden storefront, you must carefully select it from the beginning. The storefront you will buy after setting up a company in the future is not just his own.

The money was placed in the accounting department of Tianhe Company. Zeng Hongzhang asked Xie Wenjun to call his nephew Zeng Youguo, the director of the accounting department, to pay when necessary. Xie Wenjun was also happy to let go of such a large sum of money in his own hands. It's really inconvenient, and I don't know where to hide it, but Xie Wenjun requested that the money recovered after the investment period expires be freely controlled by the financial department that will be established at that time, and Zeng Hongzhang also agreed.

(End of this chapter)