Rebirth of the 80s

Chapter 149 [No.161] Strategic Cooperation "Partners"

The little daughter-in-law Qiaoqiao finally chose Linxi University to major in economics. She plans to become one of Xie Wenjun's good housemates in the kitchen and hall. Since Qiaoqiao wants to develop in this field, Xie Wenjun wants her to start from From now on, I will see more of the world, so that she can learn more about what she is doing now, so my father invites Qiaoqiao and his family to attend the foundation laying ceremony of Linxi Times Square and the football theme park.

The foundation stone laying ceremony of Linxi Times Square was featured on the provincial TV station because Tang Lianrui, a senior official of Linxi City, personally shoveled the first shovel of lime for the ground breaking of Linxi Times Square.

Tang Lianrui's speech at the foundation laying ceremony made Xie Qingqiang and Cao Yunfang very excited. In the first half of 1997, the profit and tax of Linxishan Spring Water Plant was 8000 million, ranking first in the profit and tax ranking of private enterprises in Linxi City and fifth in the province, far exceeding In recognition of Zeng Hongzhang's Tianhe Real Estate, the highest level of profits and taxes in the history of private enterprises in Linxi City, Tang Lianrui also encouraged Linxi Mountain Spring Water Factory to make persistent efforts in the future and strive to break through [-] million profits and taxes in the second half of the year.

Both Xie Qingqiang and Cao Yunfang were proud of this great honor, and they wished that their precious son was also on the scene to listen to this exciting number. He made all of these, but Xie Wenjun didn't have time at this time Considering the simple number of profits and taxes, he was checking and calculating a bunch of numbers in the classroom. If it had changed before, Xie Wenjun would not care about his final exams.

Xie Wenjun can't fall below fifteen in the final exam this time. Last time he got eighteen because Mr. Qin went to BJ to celebrate the New Year. Otherwise, he would definitely be caught eating books every day, so he wouldn't have time to do other things. So no matter what, the minimum goal is to get No. 15 in the class.

When Pippen came back from BJ, Xie Wenjun's grades in the final exam of the first grade had just come down, and Yuan Jia took the exam for the first time and got eighth in the class. For the first time, he overtook Xie Wenjun, who had always been at the top without studying hard. Xie Wenjun's grades this time improved a little compared to last time, No.14 in the class.

Finally, he made it into the top fifteen and met Teacher Qin's minimum requirements for him. Teacher Qin didn't mention anything about helping him make up for it during the holidays, and happily let him go on a wild horse during the holidays.

Xie Wenjun didn't want to let the wild horse go. He planned to use a summer vacation to let the chess and card online game that Pippen bought successfully test run on the Chinese Internet.

Pippen did not come back alone this time, but brought back a small team of [-] people in advance, and then there will be professionals in this field coming one after another.

The fifteen people in the small team in the early stage are all senior students recruited by Pippen to major in computer science from major colleges and universities in BJ. They have not yet graduated, and all of them are Pippen who proposed to the students of major colleges and universities in the name of technology companies to establish internship bases for college students. To "cheat", in other words, to recruit "cheap labor".

The "cheap labor" hired by Pippen is not cheap. If other companies use this method to recruit college students who have not yet graduated to work, 99.9% of them can only maintain food and clothing. If you want good treatment, high benefits, and development, It is basically impossible, but this group of college students is different. Pippen nominally set up an internship base for college students, allowing them to come in for internships, but the salary is even more generous than that of formally graduated college students recruited by many large companies. And the company's prospects were also hyped by Pippen.

Many of these college students have found interested big-name state-owned enterprises before, and some have even reached verbal agreements with big-name state-owned enterprises to do what they want after graduation, but now everyone has given up their original pursuit. Those who are willing to follow Pippen to Linxi for an "internship" are not only because of high salary, good benefits, and development, but more importantly, every student majoring in computer science at this time has a "game dream" in their hearts, and they all want to rely on their own Make a more classic game with the ability, just like every Chinese has a "martial arts dream" in their hearts.

College students who have not yet formally set foot in society are less able to touch the insurmountable gap between ideals and reality. They are more eager to pursue ideals, take ideals as the core, and use ideals to guide behavior. , Some of them may still regret it, thinking why didn't they choose a large state-owned enterprise and seek a stable and stable life?But now, "follow Pippen" is the only slogan for all of them.

The good salary and treatment are not blown out. These college students have really felt this all the way from BJ to Linxi. They thought that they would go to some internship base like other students with thick bags on their backs. On the crowded train, sitting on the hard seat, gnawing on hard-to-swallow dry food, I came to the place where I will study and work in the future as if fleeing from a refugee.

But when Pippen took everyone to the Capital International Airport in a taxi, all the college students were dumbfounded with surprise. Even if they went there, it wouldn’t be worth it. It’s worth the fare. Many of them have never been on a plane before, so they feel that they can enjoy this kind of treatment without doing anything. It’s like a national cadre. How can other companies and enterprises find such a good thing? Cool.

After coming to Linxi, the fifteen college students who had not yet graduated felt even more delighted. Pippen first took them to a luxury hotel and treated them to a big meal in the name of welcome, and then arranged them all to Xie Wenjun. Live in a community room that has already been prepared, three bedrooms, two living rooms, a bathroom and a kitchen, three people share one room, it is a hundred times better than the student dormitory I lived in before.

Pippen is a talent, and the college students Pippen recruited should also be "half talents" who have not yet been pecked. Xie Wenjun knows that talents in the 21st century are the most valuable, and it is the same at the end of the [-]th century. "Half talents" will be the pillars of technology companies in the future. Xie Wenjun must not only catch their people, but also their hearts, so that none of them can "run away".

When Pippen was in BJ, he had already completed all the Chineseization of online chess and card games, because this online chess and card game was developed by foreign students, so the initial game content was only stud, blackjack, chess, etc. The game is too big, so the first task of the new small team of the technology company is to add some card games that are more in line with China's national conditions, as well as Chinese unique game games such as Chinese chess and mahjong. , Xie Wenjun decided to let Pippen and the others add these contents first, then put the game on the Internet for a trial run, and then add other minor game contents slowly.

While Pippen and the others were modifying the content of the game, Xie Wenjun also started another important task in the operation of chess and card online games-publicity and promotion.

In order to make this chess and card online game known to netizens before it is launched on the Internet within two months, it is far from enough to rely on a few Internet advertisements or message notices in BBS or chat rooms. But even if it doesn't work, you still have to do it.

A small game production and modification team of the technology company has been formed. In addition to continuing to improve the financial software independently developed by the "team leader", Pippen also spends the rest of his time on the promotion of online chess and card games. He is "busy" every day Publicized this powerful and interesting chess and card online game in major BBS and chat rooms, and made some moderately priced advertisements on some well-known domestic websites, announcing this online chess and card game called "Julian Online" Coming soon.

The name "Julian Online" was randomly chosen by Xie Wenjun. "Ju" means to gather all netizens from all over the world in one place, and "Lian" means to connect netizens together. Xie Wenjun chose this name. At that time, I thought that the meaning of the name "Lianzhong" by Bao Yueqiao and the others might be similar to the meaning of "Julian" by myself.

As for other promotion methods, Xie Wenjun considered for two days and decided to use the method of spreading the net to spread the audience of online games, not only to let netizens know that there is such a thing as chess and card online games, but also to let other current non-netizens know.

After more than half a year of nationwide distribution of Linxi Spring’s products, the total sales volume has increased by nearly 50 percentage points, leaving Hangzhou Wahaha Group far behind, and its sales volume in the Chinese market is approaching the world-class leader in the soft drink industry—— Coca-Cola, snowflake-like orders flew from all over the country to Linxishan Spring Water Plant. The water plant expanded two production lines within half a year and carried out a large-scale recruitment of personnel.

Some powerful distributors don’t even care about their 21 bullshit orders, and personally get the trucks to the gate of the Linxishan Spring Water Factory to wait in line for the goods. The products were moved to their own trucks without permission. This kind of thing was repeatedly prohibited, and the water plant often lost its credibility because of the huge order tasks that could have been completed but were not completed.

Later, Xie Qingqiang even issued a mandatory order that if such a thing happened again in any workshop, all employees would be laid off. At the same time, a group of factory security guards were stationed to patrol around the factory. "Suspicious" vehicles were expelled immediately, so that the Linxishan Spring Water Factory could barely complete the production tasks according to the order, but this was only a temporary solution, not a cure for the root cause. To completely change this hand-in-hand production phenomenon, only One way - continue to expand the production line.

The extremely prosperous products of Linxi Mountain Spring reminded Xie Wenjun that some online game products and soft drink products had reached strategic partnerships, such as Coca-Cola and World of Warcraft in the previous life, Master Kong Iced Tea and Miracle World, etc. This is actually a "win-win" The publicity and promotion methods of online game products increase popularity and attract players through the large-scale audience of soft drink products, and soft drink products rely on the influence of online game products among netizens to enter the product into the young market.

The products of Linxishan Spring Water Factory are now well-known throughout the country. According to a market survey conducted by Linxishan Spring Water Factory, the "Fresh Orange" produced by Linxishan Spring has become one of the favorite drinks of young people nowadays. Second only to "Coca-Cola", there are of course many netizens among them. If "Julian Online" can use the fire of "Fresh Oranges" to carry out publicity and promotion, the effect will be much stronger than just advertising on the Internet, and It can also encourage some young people who are currently non-netizens to join the ranks of netizens. Moreover, this advantageous advertising carrier is still their own, and they can use it as they want. A great waste.

The formation of strategic partnership between two different enterprises is beneficial to "win-win", and the formation of strategic cooperation "partner" between different enterprises belonging to the same person is more conducive to the development of the enterprise. Weighing the weights, it is wise to choose the thing that maximizes the benefits. Therefore, such hype has too many benefits for improving the brand image of old products and promoting new products. It must be hyped, and it must be a large nationwide scale hype.

Since there is going to be a large-scale nationwide hype, it is too monotonous just to promote this chess and card online game. Xie Wenjun wants to raise the popularity of the products of Linxi Mountain Spring Water Factory from another aspect. The popularity has increased again, which also has a greater role in promoting the effect of publicity and promotion of chess and card online games.

After thinking about it, Xie Wenjun decided to apply the trick from his previous life to find a young idol who is currently relatively influential among young people to be the spokesperson for both "Fresh Oranges" and "Julian Online". "Fresh oranges" is also suitable for "Julian Online". It is good to find sports stars to endorse soft drinks, but it seems that it is not suitable for online games. Xie Wenjun decided to find singers or movie stars after deliberation.

At present, there are a lot of popular movie stars and singers. It is not too difficult to find a spokesperson, but those that are too popular are too expensive, and those that are not too popular will affect the product image. Are there any that are very popular but not too expensive? Woolen cloth?

Xie Wenjun thought about all the stars in mainland China, Hong Kong and Taiwan, and it really reminded him of a star who is currently super popular but not too expensive, Ren Xianqi, whose song "The Heart Is Too Soft" has become popular all over the world.

"The Heart Is Too Soft" is currently popular in the streets and alleys of major cities across the country. You can catch a few people on the street and hum a few words. Although the song "The Heart Is Too Soft" is popular, Ren Xianqi is not too popular , is currently in an embarrassing situation where popular singers are not popular. If Ren Xianqi is hired as a product spokesperson, the price should not be too high.

Although Ren Xianqi is not popular now, with the publicity influence of "Bright Oranges", people will know that he is the one who sang the song "The Heart Is Too Soft". This is also an excellent publicity opportunity for Ren Xianqi. This is another "win-win" cooperation, so Xie Wenjun thought that he would not refuse to endorse.

Ren Xianqi has a healthy and sunny image, so it is more suitable to be a spokesperson. Besides, Xie Wenjun remembers that in his previous life, Ren Xianqi also worked as a spokesperson for soft drinks and online games, such as "Master Kong Iced Tea" and the online game "Zhu Xian".

After selecting the spokesperson, Xie Wenjun asked Ma Dekai, who was still dealing with the aftermath of the security company in Hong Kong, to come back in a hurry, go to Rolling Stone Records in Hong Kong to find out the phone number of Ren Xianqi's agent, and talk to Ren Xianqi's agent on their behalf endorsement matters.

Talking about the endorsement went quite smoothly. As Xie Wenjun expected, Ren Xianqi also wanted to get rid of this embarrassing situation where the singer was not popular. Relying on "Fresh Orange" was a good opportunity to promote himself, so His agent didn't even return the price offered by Ma Dekai, and immediately agreed to endorse him, and the signing was for three years.

Time is money, and some endorsement business activities can be carried out later, but the new season of "Fresh Oranges" will be printed soon, and this new packaging has to be in time for the "Julian Online" game network. The game was launched before the game was officially launched, so his agent directly asked someone to take photos for him in Taiwan according to Xie Wenjun's request, and then sent them to Hong Kong Rolling Stone Company, and Ma Dekai brought them back to Lin Xi himself.

After the endorsement photos arrived in Linxi, the printing factory that has a cooperative relationship with Linxishan Spring Water Factory has been busy. The new packaging of "Fresh Orange" is much stricter than before, and it is also very picky about color matching. The color of the machine was a little bit off, and Xie Wenjun was not satisfied with the printed labels, so he asked them to return them to reprint. Although the bosses of the printing factory complained a lot, they could only be obedient. The Linxi Mountain Spring Water Factory is a big backer for life.

As boxes of "Fresh Oranges" rolled off the assembly line of the Linxishan Spring Water Factory, and then were transported by large trucks to all parts of the country, the "Julian Online" chess and card online game also became popular with consumers of "Fresh Oranges" There are quite a lot, "The Heart Is Too Soft" has a lot of fans, and it has become a household name today after it was advertised on the Internet a month ago and was still unknown.

The current household name is just a superficial phenomenon. Xie Wenjun doesn't know how many people are netizens, and how many netizens will accept the online chess and card game "Julian Online". It remains to be seen how effective the hype is. "Julian Online" is based on the actual results during the online trial run, but Xie Wenjun knows that it will definitely not be worse than the start of "Julian World" in the previous life.

(To be continued, if you want to know what happens next, please visit www.CMFU.COM, more chapters, support the author, support genuine reading!)
(End of this chapter)