Reborn My 1993

Chapter 508 Changing Marketing Strategy
"Since you also said that we have no competitors for the time being, why worry about it? Shouldn't we hurry up and expand the market?"

Xie Hongyu hesitated for a moment, but still expressed his thoughts.

"Brother Xie, being a market is the same as being a human being. We have to go through 18 years from birth to adulthood, from crying in the infancy to slowly learning to sit, crawl, walk, and then to run. If we can’t even walk and rush to run, we are doomed to fall, although falling is not necessarily a bad thing, but since we can avoid it, I don’t want to fall.”

Zhang Yiming's meaning is very simple, that is, to build steadily, to build a good foundation, and then to expand slowly.

"I understand what you mean, I am."

"It's nothing, Brother Xie, do you believe me?"

Zhang Yiming took a sip of the tea. The color was not good and the taste was average. Zhang Yiming frowned slightly.

"Of course I believe it. Without you, the 10 yuan lost by the BP machine would never come back, let alone open a shop and become the boss. I believe you more than I believe in myself."

"That's fine, brother Xie. When the stock in hand is almost sold out, you can start to adjust your sales strategy."

"Adjust sales strategy? What do you mean?"

Xie Hongyu's mind has changed from the argument just now to learning. He has discovered that Zhang Yiming has a lot of things in his head, which he didn't even think that others knew.

He once thought in his heart how to define the things in Zhang Yiming's head, and then he thought of one. unimaginable things.

"Pre-sale?"

Zhang Yiming dipped his hand into the tea and wrote two words on the table, Xie Hongyu's eyes widened.

"Yes, pre-sale!"

"Yiming, what do you mean? I don't understand, please explain carefully!"

Taking these two words apart, Xie Hongyu is very familiar with each word, but together, he dare not define it lightly, or in other words, even if he guessed it, he is not sure of his answer.

"That's right, that's what Xie Ge thought in his heart."

Seeing Xie Hongyu's expression, Zhang Yiming knew what Xie Hongyu was thinking.

In fact, not only Xie Hongyu, but probably anyone else, dare not define these two words, because in this era, if there is an opportunity, everyone would like to sharpen their heads and squeeze to fight. The so-called marketing strategy is Putting on airs, what Zhang Yiming said, in the eyes of businessmen, can basically be said to be deviant.

"Yiming, you also know that Brother Xie was born in a small business. Brother Xie has never touched or even heard of the things you are talking about. Don't be foolish, just tell Brother Xie directly, what do you want? How to do it?"

"It's actually very simple, it's just to whet the appetite, it's to raise the sense of expectation."

"An appetite? Ordinary people are not fools. They take money from their own pockets and wait in line. Do you think this method will work?"

Xie Hongyu didn't agree with it at first. Anyway, if he was a consumer himself, he would have to wait in line to buy something. He didn't want to.

Zhang Yiming smiled.

Of course, pre-sales are fine. A certain fruit and a certain rice used this trick to attract a lot of consumers, and many of them are diehard fans and enthusiasts.

Zhang Yiming himself is not too keen on a certain fruit, but he has that kind of fanatic around him, but whenever a certain fruit launches a new generation product, no matter which city in the country is the first to start store pre-sales or online pre-sales, in short, no one will be missed. An opportunity to be the first to buy, the server was paralyzed because of the pre-sale of a certain rice, and the popularity can be imagined.

Zhang Yiming may not have such confidence if similar products are blooming everywhere, but now, the advantage is completely in his hands. The event was so grand, it was a lottery and a trial, and the purpose was to pave the way for the pre-sale.

Everyone knows that this thing is good and valuable, so everyone is willing to spend time and money.

Moreover, rare things are more expensive, and pre-sales are not necessarily to reduce the number of sales, but to create a false impression that one machine is hard to find. PHS is not only a convenient communication tool, but also a synonym for good family and face. At that time , Are you still worried that the product cannot be sold?
"Brother Xie, if you don't believe me, let's still bet. There is no bet. If we make money, all the proceeds will belong to you. Any losses will be borne by me. How about it?"

"Yiming, no, I can't do this. How can all the good things belong to me. Doing business is inherently risky. If I, Xie Hongyu, can't afford this risk, I might as well go home and sell sweet potatoes. Okay, what do you say to me? Just do it."

Although Xie Hongyu is a southerner, he has the sharpness and fieryness of a northern man in his bones.

"Haha, brother Xie, your aura is a bit scary. If you don't know it, you think we are going to fight."

Xie Hongyu also felt that his emotions seemed a little agitated just now, so he sat back on the chair awkwardly.

He is not stupid!
At this time, it is the time for Zhang Yiming to expand the territory. Whoever can resist this great banner and follow Zhang Yiming to charge into the battle will be the hero of the founding of the country in the future, and he will be the great official of the border. If he does not take risks now, how can he guarantee that there will be someone else in the future? Take him instead?

"In this way, you can buy the goods normally, but don't exceed 5 units. After the goods arrive, don't rush to sell them. I will make a detailed sales plan, which is for pre-sales. At that time, we will sell a limited number of eight units per day. First come, first served, if you haven’t bought it, you can recommend him to participate in the pre-sale, the pre-sale price is [-]% lower than the spot price, this price range is enough to make people excited.”

"5%? Isn't this space a bit too big?"

If one machine sells for one thousand, it is 50 yuan, one is fifty, one hundred is five thousand!
"Brother Xie, you think it's too much now, but when you think about it, the benefits that pre-sales can bring to you won't feel too much, because pre-sales require payment in advance, and you will get the payment in advance. If you sell 10 units, the payment can reach more than 10. According to the current bank interest rate, if you put the [-] yuan in the bank, what is your interest? Secondly, pre-sale can relieve your inventory pressure. Stock up on the premise of obtaining the exact order quantity, so you are not afraid of a backlog of goods, and the flow of funds is also resolved, and I am giving an example of [-] units. In the future, the entire Shen’an market will be in motion. Have you ever thought that these data will grow exponentially? At that time, how much benefit will it bring you?"

After Zhang Yiming finished speaking, he picked up the teacup and took a sip of tea.

Although it doesn't taste good, it's good to swallow.

Xie Hongyu, on the other hand, digested and calculated in his head what Zhang Yiming just said, and then his eyes widened.

I don't know what Xie Hongyu was thinking, but in short, he became very excited.

(End of this chapter)